Ecs-prass-shon

MIT ID, the logoby Sarang Sheth

Philosophically, it’s our identity. Our mark…Not-so-philosophically, t’s the huge thingy you see when you enter the Institute building, primarily fulfilling its apparent aspect of coming in everyone’s way, or as an efficient lumbar support device.Not many people know much about our Institute’s logo. It’s just there. Everywhere.It seemed to me, the basic form of a television, or radio, representing the design link between communication (the purpose of the radio/tv), and the industry (the radio/tv, itself). Later, after a lot of explaining, and me craning my head in every possible angle to look for sense in the logo, was I informed that it was an abstract combination of the letters ‘I’ and ‘d’, merged to give us our graphical identity.The design of this logo was the work of a Pune based design firm, namely Lokus Design (also the firm behind the original architectural plan of this institute). It was the result of an extensive research revolving around different words the institute would stand for; some being :•Grand•Dignity•Simple and Pure•Design as human face of Technology•Honest•Integrated•Boundless•Change•Innovation•Indian•Experience•Respect•Modern & hi-tech

The logo would obviously have it’s own features/objectives. For starters, it would have to be adaptable. As an identity for an institute with a massive number of people (varying mind sets), and different departments it would have to adapt itself, manifesting itself comfortably everywhere. The logo would require to retain it’s essence and aesthetics, whether in 2-D or 3-D, thus becoming an integral part of trophies, installations, signage, etc.... Another criterion was it’s limitation to just one colour (For people not knowing the actual colour of our logo, it’s Cadmium Yellow, not faded orange, or orangish yellow…!). Last, but not the least, the logo should be simple, yet the association of the logo with the institute should come instantaneously to the viewer…

After taking into account all of the aforementioned criteria, the concepts were generated from the keywords and the core concept of Sadhan and Sadhana, resulting into the boundless Sadhya. The form detailing, refinement and adaptations into various collaterals would be taken up once a direction of flow was selected.(..contd.... On pg.. no.4)

Hive2010Inter-viewA common question was asked to a few staff members of the institute.‘So what is your opinion about the freshers?’

Dean: ummm…I don’t understand…Our correspondent: Sir, the 1st years’ UG?Dean: Ha, I have seen the change in quality. It’s becoming harder to shortlist. Our correspondent: And Sir, first years’ compared to the 5th years?Dean: Discipline-wise they are improving.

Computer lab assistant(ground floor.):Unse to abhi nahi jamti. Aate hai ID card deke baith jate hai.

D.P: (scratches his head) they think width-wise and not depth-wise. (Adds in his peculiar way) “Dimag se socho to seekhte hai, dil se socho to samjhte hai”

Manoj Bhaiyya(canteen): Bahot busy ho gaye hai. Time hi nai milta hai. (While buttering a sandwich) Bahot sandwich khate hai. Bees bread rakhne padte hai.

Editors behind the mess:Alok NR (who is a bit sick right now)Bharat Singhal (found anywhere and everywhere )Jitendra Arora (super active faculty)Nikhita Prabhudesai (makes ‘annoying-orange’ faces)Prajakta Kulkarni (well..ummm) 1

by Shantanu Verma

8 1Email id: hive.mit@gmail.com

1.0

The show must go onThe storm had just come. A lot of whooshing of gossips and thunderstorms hailstorm butterflies thundering (a very dramatic word for “pressure”) of Jitendra sir’s editing was hitting us at a fast speed. We had a smooth beginning to the first two Hives but we didn’t know what was coming after the quiet humid breeze of appreciation.The first issue was built with lack of technique, lack of knowledge and lack of admiration yet hard work, passion and enjoyment. It meant a lot to us. People went through it. It had a few flaws for sure, but the effort was applauded. The issue was so strong they wanted another one. We made it. The technique was improved, the value had increased and life was good. After having some successful smiles for those two, now we were moving towards the 3rd one. Bigger, better and brighter. We needed to touch the sky; we thought it would be nice. But then, the rain started. Storms after storms hit us on the way. Filling Hive up was like getting money from rich and lazy misers. After a really long and a really really long time spent in that we were expecting to print it ASAP.The printer (“Sameer Prabhune”) hit us with the strongest storm that threw us apart and tore our sky dreams in bits. The issue that was supposed to be printed in Feb, showed no signs of getting printed till April. By then the wonderful articles and illustrations got out-dated, in short, wasted.This final storm had destroyed us completely. We had no hopes or reasons to go back. The after effects were even worse. All our passion and thrill had vanished somewhere.With another year, we forgot our past. The clouds got clear enough. It’s again breezy and nice. The passion arose from the corners of the hearts and the five of us got back on the road.

Still hoping to have a better ending,Yours truly,

Editors.

Caused to Design Overheard column:

Lakshmi: <to me>Hey’s so happy na? Look at him! <to Arvind> Arvind tumhare khushi ka raaz kya hai?

Arvind: Vico vico vico vico vico bajradanti! Vico powder vico creeeeaam....__

Posted on the door of the typo room during LMJ:

“For the people who have two left legs or no legs left.”__

Completely illiterate of the fact, an office boy was seen getting a complaint (against himself) signed from the faculty members.

OverseenHumor seen and captured in images

chappal

2 7

‘Mechanical Tune Maker’by Tapan, Ashish and Heena.

What if playing music is as easy as rotating a crank which plays your desired tune?

So having this as a concept in mind we started with is “Isotonic” – which is a simple mechanism that plays beats.

The mechanism is mainly made up of 3 basic installations-5cms attached to two cranks and pivots fitted with tension spring, drum sticks and the instruments (which is the fun part because you get to create your own instrument). These instruments are made out of junk like tin cans, drums, PET bottles and anything you wish.

We created a tune and figured out its time intervals. Then we planned the number and position of the teeth in the CAM wheels and thus ideated the various possible ways to hit the instruments, tried them out. Our very own amazing rhythm came out of it.

Now it is ready to be tuned with your own beats, which can be easily played, by the addition and subtraction of drumsticks.

An article, by Tanika Nayar(illustrated by Jeenal)

“Psst!!”, my friend calls, “Look at those hideous pink clips she has in her hair.” We all turn to look and then snigger together at our place in the mess. As we leave to keep our trays, we pass the unsuspecting victim of our jibes and pass sly smiles, which of course she notices and am sure feels rather uncomfortable about. As we leave the mess suddenly feeling very ‘SENIOR’, with such looks of superiority on our faces that am sure would have made any first year in our vicinity feel particularly sorry about the fact that he even existed, my mind wanders back to the 5th of July 2009, my first day in college.

I had walked into college in a purple t-shirt, jeans and my hair which was then rather short, all standing on end. I remember watching with keen interest and awe, the movement of the curls of a senior’s hair(surprise! surprise!!).As he climbed the stairs and then finally reaching our class ‘THE FOUNDATION STUDIO’.I had entered passing a smile at the time at some guy whom I had assumed was a first year and remember thinking why he had looked so confused. Then of course the usual etiquettes- smiling at your new batch mates, smiling at them again and again and then finally deciding to not look anywhere lest I should have to smile at the same person for the thousandth time again. Anyway after a hectic day of drawing straight lines, nearly having a life-sketching sheet torn and then nearly tearing it up myself before my friends finally came to my rescue, we had headed out for dinner. Yes the mess, it just seemed like a nice way of putting it. At the mess as we sat down to dinner, listening to the bustle and cheerful voices around us, and wondering how anyone could be so happy about lines that didn’t seem to ever want to be straight, I had felt slightly better looking at the tired but hopeful faces of my friends(trying hard not to lose faith in the concept of a straight line).After a hearty meal of dal, watana and gatta curry all of which tasted the same we had walked out of the mess, only to find to our horror that the entire set of stairs facing the mess had been occupied by the seniors, who were all staring at us intently. We knew that in those few seconds before we went out into the open we would have to smooth our hair or pull up our jeans or do any other preening we wanted to. Of course, turned out those few seconds were a little too less, considering that there is only so much time you can spend at the mess entrance beautifying yourself without having the rest of the world believe you were slightly soft in the head.

Days passed, months passed and blah ,blah, blah and finally we really started to think that the seniors were not as evil as they wanted us to believe. As it turned out they WEREN’T. Anyway our first Quasar came and went and soon the second semester was also over.Then it was the 12th of July 2010. All of us had walked into college like it was our second home, recognizing old faces and then when we had reached the FOUNDATION STUDIO, we had watched in amazement the swarm of new students chatting and giggling. And all of a sudden we realized how possessive we were of our college. We had then spent a good half hour voicing exactly what we felt about a bunch of 150 people suddenly taking over our class and college.

Now walking back from the mess , our college building coming into sight it suddenly hit me and us all that we were plain jealous of these newbies and that was probably exactly how our ancestors had felt. And that’s that!!

So we decided we wouldn’t sit in front of the mess now as the tradition had been, secretly admitting that 150 students were a wee-bit too many to sit and glare at without getting a crick in your neck and a backache. We had reached our class now and as I started to do my technical perspective I realized that now that we were where we had always seen our seniors nothing had really changed and it felt like only yesterday that I had walked into this college, MY COLLEGE!!

by S

oham

Bho

wm

ick

36

4 5

1 The first concept was kept simple and straightforward. It was made very geometric and was easily adaptable, but lacked the emotional aspect the logo was required to have.2 Taking inspiration from the 1st concept, this one tries to evoke a level of magnanimity, but at the cost of modesty, which was a key characteristic of the logo.

3 Using the Mobius strip, and the concept of two forms (Sadhan and Sadhana) to form a boundless whole, Sadhya. The logo has a LOT of scope in 2-D as well as 3-D, but it doesn’t have the initials of the institute, by which people will identify our institute.

4 An abstraction of the letters IID, this concept is simple yet interesting.Sadly, in a single colour, it would look too abstract and would lose it’s meaning.

MIT ID, the logo by Sarang Sheth(..cotd...)

5 Simple approach keeping in mind theimportance of the three elements ofthe core concept. Direct. Simple. Geometric.

6 Playing with the letter forms, a very intriguing combination was achieved.It unfortunately didn’t reflect the keywords which it was supposed to.

7 Abstracting the concept of Sadhan andSadhana into part of a whole,incompleteness without each other.Deriving a form that show the sameand relates to the letters IID in adistinct but connected manner.

8 Simple, yet straighforward.Dignified, yet modest.Easy to remember, but difficult to distinguish.

9 A simple abstraction of the letters IID, executed in a very playful way.However, it gave too much emphasis to the letter D, causing an imbalance.

10 The Core concept, Sadhan andSadhana giving rise to a boundlesswhole.A basic and simple form showing theidea at the same time forming theletter forms IID.Simple.Unique.Bold.Unconventional.

11 A simple abstraction of the letters IID, executed in a very playful way.However, it gave too much emphasis to the letter D, causing an imbalance.

12 A variation of the above concept, aiming at abstraction and making things a bit interesting. The diagonal cut on the D increases its appeal.

13 Further abstraction.Fewer elements make the form simpler but one would take a little while to deconstruct the letters from the form, but inter-esting enough to keep one interested.

14 Now we’re VERY close to what became our final logo.This concept is a softer version of the previous one. It was simple and minimal.This concept was initially the approved concept for our logo, until just before the institute commenced.

15 The final concept. A minor modification was made in the previous concept to give us this logo. Initially, the previous logo was the approved design, until the word Indian was dropped from the name of the institute, thus accounting for the small change in the logo.The name of the institute was changed too, to MAEER’s MIT Institute of Design, and the following was our identity.

It wasn’t an easy task, making this logo… The painstaking amount of creative outflow is obvious, having seen the amount of in-depth ideation done in order to reach something that looks so simple, the presence of design can hardly even be seen. I guess that’s the magic of it all. Making it look so natural, that it looks too obvious to be designed, making it look inevitable. Making it look “right”.