Digital Opportunities!Ads • Video • Podcasts

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Industry Directory

THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING

NEW FOR

2010• Expanded content to

include manufacturing

and retail

• Webinar Series -

sponsorships available

• Regional Celebration

Series

candyindustry.com

2010 Integrated Media PlannerFrom manufacturing to retail, Candy Industry brings you there.

Now featuring Retail Confectioner within Candy Industry!

Candy Industry delivers an expanded view of the entire confectionery industry, from manufacturing to retail.Each issue offers a global look at production and packaging technology and ingredient innovations, and now, with the addition of Retail Confectioner, enhanced coverage of industry trends, new product introductions

and retailers. Candy Industry will continue to offer its trademark manufacturing profiles, chocolate artisan features and coverage of advancements taking place in processing, but it now will be enhanced by buyer profiles, information on merchandising solutions, seasonal strategies and features on key category drivers.

The Global Resource, From Manufacturing to Retail

Who Talks toCandy Industry Magazine?**

• CEOs • Presidents• Production/Operations Managers• Vice Presidents of Sales and Marketing• R&D Directors• Retail Buying Decision-Makers• Distribution Professionals

Who Reads Candy Industry Magazine?**

YOUR key customers and prospects are looking for news and information concerning:

• Production/Manufacturing• Product Development • New Product Introductions• Retail and Merchandising Trends

*Candy Industry – Advertising Readership Study, March 2009 Issue

$54.3

$33.4$24.7

$19.1

$18.3$5.7

2008 Global Confectionery Market(in billions of U.S. dollars)

WesternEurope

NorthAmerica

AsiaPacific

EasternEurope

LatinAmerica

Africa/Middle

East

Australia

Source: Euromonitor International

of Candy Industry readers have purchasing influence power.*

89%*Projection for 12/09 Candy Industry BPAWW statement. June 2009 BPAWW Confection & Snack Retailing statement had a TQ: 15,000. December 2008 ABC Candy Industry statement had a TQ: 6,550. Effective with the July 2009 issue, Confection & Snack Retailing merged with Candy Industry and will assume the name Candy Industry.

We reach subscribers you want to talk to!

Total Circulation 13,501

**Source: Publisher’s Own Data, August 2009

Did you know?

*

$3.1

Visit candyindustry.com for an expanded online media kit and more information about these and other marketing services

No source delivers all of this content in one place.

Candy Industry delivers a comprehensive and powerful editorial package each month.

2008 Global Confectionery Sales, By Product Category % change 2007-2008 Chocolate $87.1 billion 13.3%Non-chocolate $48.9 10.4%Gum $22.5 11.9% Total Confectionery $158.5 12.2% Source: Euromonitor

Retail Confectioner is a monthly supplement inside Candy Industry magazine, delivering more retail editorial coverage than any other source available.

Retail CirculationWe deliver over 8,160* retail decision-makers across all major buying channels each month. Retail Confectioner has subscribers at these major retailers who have real buying power!*

And many more major retailers!

*Source: Publisher’s Own Data, July 2009

• Associated Wholesale• Albertson’s • Wal-Mart• Costco• Giant Eagle• Kroger• Safeway• BI-LO Corp

• Nash Finch Corp.• SuperValue• Walgreen’s• CVS• Publix• Rite-Aid• 7-Eleven

RC6 RETAIL CONFECTIONER July 2009

www.retailconfectioner.com

New Products

Crispy Bananas

Crispy Green, Fairfield, N.J.

www.crispygreen.com

1-973-679-4515

New to the Crispy Green Crispy Fruit line, Crispy Bananas are

100% freeze-dried banana slices containing no added sugar,

preservatives, colors, flavors, fat or cholesterol. They’re also

certified kosher parve by Shatz Kosher Services. Additionally,

Crispy Bananas are peanut/tree nut-, dairy- and gluten-free.

A single serving (.53 oz.) offers 2 g. of dietary fiber and 13 g. of

carbohydrates. Crispy Bananas can be eaten alone or enjoyed

in hot cereal, muffins, banana bread, scones and cookies.

Other varieties in the line are Crispy Apples, Crispy Pears and

Crispy Pineapples.

Ingredients: Bananas (Each bag contains approximately one

large banana).

S.R.P.: $1.49 for a single-serve pack; $7.99 for a 6-pack

Karma Candy

Healthy Yoga Treats

Classy Candy Co., Houston, Texas

www.classy-yoga-candy.com

1-281-870-0508

Made with Indian gooseberry, a

naturally powerful antioxidant

agent, Karma Candy is all-

natural and free from artificial

ingredients.

Ingredients: Sugar, glucose,

Indian gooseberry, clove,

ginger, pepper, cinnamon.

S.R.P.: $1 for 0.8 oz., $5 for

4 oz., $15 for 14 oz., $50 for

3 lb.

www.retailconfectioner.com

gTexas

om

y, a

nt

al

Goetze Gourmet

Caramel Creams

Goetze’s Candy Co., Inc., Baltimore, Md.

www.goetzecandy.com.

1-888-638-1456

Perhaps best known for its Goetze brand Caramel Creams and

Cow Tales, Goetze Candy Co., Inc. recently introduced two

new products. Goetze Gourmet Double Chocolate Caramel

Creams are rich chocolate caramel wrapped around even

richer chocolate centers; they’re also naturally flavored and a

good source of calcium, delivering 30% of the recommended

daily allotment per serving — as much as an 8-oz. glass of

milk. Goetze Gourmet Licorice Caramel Creams offer a unique

combination of licorice caramel wrapped around rich,

creamy centers; the product is flavored with natural licorice

extract and fortified with calcium and fiber, delivering 30%

and 11% of the recommended daily allotments, respectively.

Both varieties are available in 9-oz. gusseted bags and packed

12 to a master case.

Ingredients (Licorice variety): Wheat flour, corn syrup, sugar,

molasses, maltodextrin (dietary fiber), partially hydrogenated

soybean oil, caramel color, dextrose, high fructose corn

syrup, skim milk, calcium carbonate, modified whey, cream,

licorice root, natural flavor, mono and diglycerides, salt, soy

lecithin, corn starch.

S.R.P.: $2.99 per bag

RC4 RETAIL CONFECTIONER July 2009

www.retailconfectioner.com

SweetT A L K

By Deborah Cassell, Executive Editor

SweetT A L K

“Drivers, start your engines!” With those words

and the deafening roar of stock cars that

followed, my fi rst-ever NASCAR experience

began.

It was Saturday, July 11, at the Chicagoland Speedway, site of the

LifeLock.com 400, a NASCAR Sprint Cup Series event. Since this

was my inaugural trip to the track, I wasn’t sure what to expect. An

exciting night of vehicles vying for victory lane, perhaps. A spin-out

or two (hopefully resulting in no injuries), I thought. And maybe,

just maybe, a basket full of chicken fi ngers and French fries.

It was all that and more.

Sitting among some 100,000 fans (most sporting

earplugs or headphones), I was mesmerized by the sights

and sounds of the race, from start to fi nish. I was further

awed by a trip to the pit area, where I saw pit crews and

equipment up close and personal.

You might be wondering why I was at NASCAR, how

I got into the pits … and why, oh why, I ate those clucks

and fries.

Regarding my fried food frenzy, I plead the Fifth.

(“When in Rome” …) But the ticket and pit pass were

courtesy of the folks over at Mars Snackfood, who invited

me back in 2008. I was unavailable at the time, but cashed

in my rain check this year — partly out of curiosity, partly

to see fi rsthand the rampant product placement and

partly because, well, why not? NASCAR is a huge part of American

pop culture. It boasts millions of fans and untold numbers of cor-

porate supporters, including Kellogg’s, Nabisco, Little Debbie and

Mars — sponsor of Kyle Busch’s No. 18 Toyota Camry. (Naturally,

the car was adorned with advertisements for Mars’ Real Chocolate

Relief Act.) Besides, it looked fun.

And it was.

At times, I recalled scenes from “Talladega Nights: The Ballad

of Ricky Bobby” — the 2006 comedy in which Will Ferrell plays

a NASCAR driver sponsored by Wonder bread who gives thanks

before dinner for Domino’s, KFC and Taco Bell (and is contractu-

ally obligated to mention PowerAde’s “Mystic Mountain Blueberry”

fl avor at every sitting).

But for the most part, the event was very real (like Mars’ choco-

late), very fast (cars went upwards of 200 mph) … and thrilling

beyond belief.

It’s a rare moment in life when you get to experience something

new for the very fi rst time. NASCAR did not disappoint. Nevermind

the long drive from Evanston to Joliet, the late-night search for my

vehicle in the parking lot, the heavy traffi c leaving the Speedway or

the crazed drivers on the Edens Expressway thinking they were Jim-

mie Johnson (who led most of the race). I’d do it again in a heartbeat.

That said, I would have loved to see Busch and the M&M’S car

take the checkered fl ag. Busch’s engine expired just seven laps

before the fi nish. And after a mostly clean race (until the end,

when fi ve cautions in the last 67 laps sent spectator adrenaline into

overdrive), it was 50-year-old driver Mark Martin who proved that

younger doesn’t always mean faster. Martin was followed by fan

favorite and fellow teammate Jeff Gordon, age 37, creating a 1-2

win for team owner Hendrick Motorsport.

As we at BNP Media embark on a new era for sister publica-

tions Candy Industry and the newly renamed Retail Confectioner

(previously Confection & Snack Retailing) I cannot help but make

the connection between the Hendrick dream team and our new

partnership here at work. Starting this month, as RC joins the pages

of CI, Editor-in-Chief Bernie Pacyniak and I hope to be the winning

combo that Martin and Gordon proved themselves in Joliet.

To quote Ricky Bobby, it’s time to “shake and bake.”

Drive Time

Kyle Busch, driver

of the No. 18 M&M’S

car, may not have

nished the race,

but he and his

pit crew did help

put on a show

at the NASCAR

Sprint Cup Series’

LifeLock.com 400,

held July 11 at

the Chicagoland

Speedway.

That’s me standing next to the life-size replica

of Kyle Busch’s Toyota Camry on display at the

recent NASCAR race in Joliet, Ill. The car was

made from wood, padded in Styrofoam and

covered in 1,500 lb. of melted Dove chocolate,

100 lb. of cocoa and 100 lb. of cocoa butter.

casselld@bnpmedia.com

RC10 RETAIL CONFECTIONER July 2009

www.retailconfectioner.com

A Sugarless Surge

Sugar-free gum sales are on the rise,

despite the economy, making at least

one candy category “recession-proof.”

By Deborah Cassell

It’s been widely reported that candy is recession-resistant,

and although this notion is up for debate, at least one

category seems to be holding its own, despite a down

economy: sugarless gum.

Whereas regular (sugared) gum brands saw a decrease of

10.6% in sales for the latest 52 weeks ending May 17, 2009,

compared to one year ago, sugarless gum brands accounted

for $1.14 billion in sales during the same period — that’s a

9.6% increase over the same period one year ago, says Chi-

cago market research firm Information Resources, Inc.

The success of the sugar-free gum category

stems from escalating consumer interest in

better-for-you products with functional health

benefi ts, even in candy. An increasing number

of introductions offer teeth-whitening and

-strengthening, and plaque- and cavity-fi ghting

attributes, all in an often minty, sometimes

fruity package.

Take Wm. Wrigley Jr. Co.’s Orbit brand, which

carries the American Dental Association (ADA)

Seal of Approval. Orbit products have been proven to

help fight cavities, strengthen teeth and reduce harmful

plaque acids, ultimately helping chewers to maintain good

oral healthy, the company claims. New varieties include

Positively Pomegranate and Strawberry Mint.

Then there’s the new Orbit Mist line of “hydrating” gum

with micro-bursts, available in Peppermint Spray, Watermel-

on Spring and Mango Surf varieties, which also play on the

popularity of fruit-flavored gums that freshen breath, too.

That taste trend continues in Wrigley’s Extra Fruit Sensations

An increasing number of

introductions offer teeth-

whitening and -strengthening,

and plaque- and cavity- ghting

attributes, all in an often minty,

sometimes fruity package.

Continued on page RC12

IndustryT R E N D S

Topical educational seminars, innovative

merchandising and display solutions, and

creative new exhibitors were among the

highlights of the 2009 ALL CANDY EXPO.

RC20 RETAIL CONFECTIONER July 2009 www.retailconfectioner.com

Sweets, Snacks & Sales Tools

Educational SeminarsRetail Marketing Matters

Now, more than ever, marketing makes a difference at retail. Just

ask speakers from the 2009 ALL CANDY EXPO educational session:

“Retail Merchandising in a Rapidly Changing Environment.”

Retail is the new media, according to experts George Wishart

and Steve Frenda. Because traditional print is “under pressure,” the

ads they provide are becoming less effective at driving consumers

to purchase products, noted Wishart, global managing director,

Nielsen In-Store. As a result, manufacturers and retailers must turn

to new technologies to reach consumers.

For example, although “the coupon is back,” Wishart said, an

increasing number of consumers are getting their coupons online.

Retailers such as CVS, Walgreens and Rite-Aid post coupons to

their Web sites for downloading. Meanwhile, Kroger has teamed up

with a company called Cell Fire that enables the store’s 40 million

frequent shopper card carriers to add coupons to their cards to be

swiped at the checkout for discounts.

Coupon usage was up 10% for the fourth quarter of 2008 and

17% for the fi rst quarter of this year, said Frenda, managing direc-

tor, strategy and development, In-Store Marketing Institute. And

89% of shoppers anticipate using coupons in the future as part of

their “path to purchase,” which includes pre-planning for shopping

trips by making lists, he added.

In order to get their products on those shopping lists in the fu-

ture, marketers also must turn their attention to other technologi-

cal advancements such as mobile devices. In today’s world, “we’re

all connected,” Wishart said. For example, consumers ages 13-17

send 2,500 text messages per month, on average, while new moms

use social media to keep up with friends. The industry must fi nd

ways to reach consumers through these mediums.

Back in stores, digital signage is another area of interest for

retailers, but “buyers beware,” Wishart warned. “No one’s fi gured it

out yet.” Once manufacturers work out the kinks, sight, sound and

motion targeted at consumers in “real-time” could be huge. In the

meantime, “good old-fashioned displays will drive your business.”

On DisplayMerchandising MeansRecognizing that in these recessionary times, retailers need new

ways to increase sales and drive the growth of confectionery prod-

ucts, the National Confectioners Association (NCA) provided 2009

ALL CANDY EXPO attendees with useful tools in this area.

Exhibitors in The Retail Merchandising Solutions Center

consisted of manufacturers of displays for confectionery retailers.

Among them was Midway Display, a maker of custom and stock

displays and accessories that are built largely from recycled materi-

als and can easily be broken down for shipping. The company’s

latest innovation is its patented Clipper display, which is fully col-

lapsible, helping clients to save on freight, space and materials.

In-aisle architecture, including signage and shelving, is a focus

for Display Source Alliance, which works and shares booth space

with Alliance, a division of Rock-Tenn. DSA featured colorful in-

REVIEW

• In-depth global corporate and plant features

• Exclusive interviews with leaders in manufacturing and retail

• Enhanced new products

• Retail profiles• Artisan chocolate features• Confectionery R&D close-ups• Up-to-date global confectionery trends

and analysis

JanuaryCloses Dec 11

FebruaryCloses Jan 11

MarchCloses Feb 12

MayCloses Apr 9

JuneCloses May 10

AprilCloses Mar 12

Features

Value-Added Opportunities

Easter

Ingredient Technology

North America • Europe • South America • Asia • Africa Manufacturer Profiles

Processing Technology

Show Coverage

Industry Trends

Show Distribution

• ISM/Pro Sweets• Philadelphia Candy Show• ECRM Winter Confectionery• Upakovka Show

Seasonal Strategies

• Global State of the Industry

• Sweets & Snacks Expo AT SHOW ISSUE

• European Suppliers Roundtable

• PMCA Supplier Profiles

• PMCA Program Preview• Ad Readership Survey

• ISM/Pro Sweets Preview• Upakovka Show Preview• Global Top 100

FruitsCocoa & Chocolate Products

ColorsFats & OilsSweetenersNuts

Mixers & Cookers Twist WrappingForm/Fill/SealPackaging

Pick ‘n Place Robotics Tempering EquipmentDepositors

Sugar-Free Chewing GumEnergy/Snack Bars Gummies & JelliesBreath FreshenersOrganic/All-NaturalProducts

Fall & Winter Holidays Valentine’s Day

• PMCA • Philadelphia Candy Show

• Western Candy Conference

• Sweets & Snacks Expo Preview

• Sweets & Snacks Expo• ECRM Spring Confectionery

• RCI Annual Convention, June 22-27• IFT/Process Expo,

July 17-21

• Sweets & Snacks Expo, May 25-27• ECRM Spring Confectionery, June 15-18

• PMCA, April 26-28• Western Candy Conference, March 24-28

• NCA State of the Industry Conference, Feb. 18-20

• Philadelphia Candy Show, Jan. 10-12• Fancy Food Show, Jan. 17-19• Upakovka Show, Jan. 26-29• ISM/Pro Sweets, Jan. 31-Feb. 3• ECRM Winter Confectioner, Feb. 15-18

Sustainability, FromManufacturing to Retail

c a n d y i n d u s t r y . c o m

ISM ON-FLOOR

ISSUE

Sweets & Snacks

ON-FLOOR

ISSUE IFT ON-FLOOR

ISSUE

In Every Issue News & Analysis • Candy Wrapper • Opening Shots

Retailer Profiles Mass • Club • Convenience Stores • Theater Concessions • Grocery • Drug Stores

In Every Issue New Products • Bits & Pieces • Sweet Talk

• FREE 1/3-page IFT Profile with 1/2-page or larger ad in June issue

• AD READERSHIP STUDY - FREE with a 1/2-page or larger ad in February issue

• FREE banner ad on candyindustry.com with full-page ad in April issue

• FREE 1/2-page PMCA company profile with full-page ad in March issue • Distributed at PMCA show

• FREE ISM/ProSweets full-page company profile with full-page ad in January issue • Distributed at ISM/ProSweets & Upakovka Shows

• FREE 1/2-page Sweets & Snacks Expo Product Profile with full-page ad in May issue • Enhanced booth listing for Sweets & Snacks Show with full-page ad in May issue

inside

Candy Industry

Supplement

Webinar Series (sponsorships available)

JuneCloses May 10

Easter

North America • Europe • South America • Asia • Africa

• Global State of the Industry

retailconfectioner.com

Fruits

Twist Wrapping

Chewing Gum

• Sweets & Snacks Expo• ECRM Spring Confectionery

• RCI Annual Convention, June 22-27• IFT/Process Expo,

July 17-21

2010 EditorialCalendar

JulyCloses Jun 12

AugustCloses Jul 11

SeptemberCloses Aug 10

OctoberCloses Sep 12

NovemberCloses Oct 12

• Kettle Award Recipient

• Leaders in Innovation

Coatings

Extruders

Toffees & Caramels

• Pack Expo Preview• New Product Launches & Trends• Manufacturer of the Year

Gum Bases

Cooling Tunnels/Systems

Chocolate Bars

Seasonal Sales Summary

• European Kettle Club Winner

Cocoa Butter Replacers

Enrobers

Novelty Candy

• Artisans of the Year• Green Retailer of the Year

Natural Flavors

Belts/ConveyingSystems

Panned Candies

• Pack Expo Intl., Chicago,

Oct. 31- Nov. 4

• ECRM Candy Annual Planning, Sept. 20-23 (subject to change)• AACT, Sept. 20-22• Sweets China,

Shanghai, Oct. 19-21

• Hispanic Confectioner

Starches

Starch Moulding

Premium Chocolate

Summer

• RCI Annual Convention• IFT

• Confitexpo • Philadelphia Candy Show

• ECRM Candy Annual Planning• AACT

• Pack Expo/ Process Expo

•Confitexpo, Aug. 3-6 • Philadelphia Candy Show, Sept. 12-14

ECRM Kid’s Choice AwardNew Product Development

State of the Industry

IFT ON-FLOOR

ISSUE

News & Analysis • Candy Wrapper • Opening Shots

Mass • Club • Convenience Stores • Theater Concessions • Grocery • Drug Stores

New Products • Bits & Pieces • Sweet Talk

2011 Gold Book

Directory

Each full-page advertiser receives an additional full-page company profile.

Your one-stop source for information about confectionery manufacturers and retailers, including listings and profiles.

DecemberCloses Nov 10

• FREE 1/2-page Executive Commentary with full-page ad in August issue

• FREE 1/2-page Pack Expo/Process Expo company profile with full-page ad in October issue

• FREE E-mail promo mailing with full-page ad in November issue

• FREE banner ad on candyindustry.com with full page ad in September issue

• Spanish Language supplement featuring cover story and FREE 1/2-page profile with full-page ad in July issue

CANDY INDUSTRY’s Integrated Marketing Services

Digital EditionSponsor a digital edition or we’ll create a customized digital magazine for you. Digital issues are interactive, with links to your website and e-mail address. Link to streaming audio or video presentations of your products and services. Contact your sales rep today to sponsor a digital edition of Candy Industry.

Build your brand with candyindustry.comYou’ll receive optimum exposure, accountability and a wide array of promotional options to fit your marketing strategy. Generate sales leads and gain exposure by utilizing these web opportunities on candyindustry.com.

Website Specs File Size: 20K or less (JPG or GIF file); 30K or less (SWF file)Colors: 256 colors or lessResolution: 72 DPI

File Formats: JPG, GIF (static or animated)

SWF (Adobe Flash must include .FLA file)Animation within ad unit: 30 seconds maximum without being re-initiated by the user; 15 seconds max for total animation

For additional website advertising options, as well as webinar, e-newsletter, video, podcast, and digital issue information, please contact your sales rep or visit the online media kit section at candyindustry.com.

Ship Materials, Insert Samples, Insertion Orders, etc. to: BNP Media, 155 N Pfingsten Road, Suite 205, Deerfield, IL 60015 Attn: Roz Gilman, gilmanr@bnpmedia.com, Ph: 847-405-4039

CANDYINDUSTRY.COM WEB RATES & SPECS 3x 6x 12x Banner Ad (468 x 60 pixels) $ 1595 $ 1320 $ 1100Tile Ad (125 x 125 pixels) 825 660 550Skyscraper Ad (120 x 240 pixels) 1300 1000 500Article Sponsorships (300 x 250 pixels) 700 600 475

Top BannerAd Size:

468 x 60 pixels

SkyscraperAd Size:

120 x 240 pixels

Tile AdAd Size:

125 x 125 pixels

Page Peel AdAd Size: 150 x 150 pixels (expands to 600 x 600 pixels)

Floating AdAd Size: 468 x 60 pixels

Expandable Banner Ad468 x 60 pixels (expands to 468 x 400 pixels)

The 2009 Integrated Media Planner includes a range of solutions from brand-building advertising to integrated direct response e-media programs and relationship-building face-to-face events. Our editorial, sales and e-media teams offer you expertise and experience, develop custom programs to reach your marketing goals, enhance new product initiatives and help ensure results.

Visit candyindustry.com for an expanded online integrated media planner with additional information about our print and electronic media services.

Call your sales rep for rates.

*Rates are based per month (net).

CANDY INDUSTRY’s Integrated Marketing Services

Generate sales leads with these integrated marketing opportunities

Webinars Generate Leads with Webinars If you have not yet employed Webinars in your advertising efforts, you are missing out on an opportunity to target qualified audiences. Not sure where to start? Let the experts at Candy Industry help you. We’ll take care of all the promotion, registration and Webinar management. You will build brand awareness, become an educational leader and receive the lead database of all registrants. Contact us today to get started.

Gold Book2011 Gold Book, December. Close: Nov. 10, 2010 List your company for year-long exposure to your audience in print and online. Attract buyers to your company with advertising and enhancements to suit every budget including new online options like video and even Request For Proposal (R.F.P.) sales leads.

Custom Media Division Personalized Media SolutionsBNP Media’s Custom Media Division creates personalized media solutions. Is your organization thinking about starting its own magazine, website, or e-newsletter? How about creating a video, coffee table book or webinar? Let us do all the work for you, from start to finish. We will partner with you to produce a powerful media package that showcases your message in the marketplace. Contact: Jeff Cummings, Phone: 847-224-8944; Email: cummingsj@bnpmedia.com

eNewslettersOur enewsletter reaches 6,800* opt -in only subscribers each week with informative news bytes. Candy Industry’s weekly e-newsletter Sweet & Healthy, provides complete confectionery market coverage on new product launches and industry trends. No other confectionery e-newsletter provides this kind of hard-to-get industry trend data and new product coverage. E-Newsletter ads generate sales leads, promote new products and drive traffic to your websites. Place a banner today on the Sweet & Healthy e-newsletter. Sign up today to receive Sweet & Healthy every week, FREE, at candyindustry.com

Candy Industry Site Search Welcome to the Candy Industry Custom Search. We’ve made the effort to review our back issues and organize them by key industry search terms. Now you can find vast information that we cover in Candy Industry collected into neat, easily accessed groups. You can sponsor our search engine today with banner advertising and free trackable leads. SPONSORSHIP PRICE : $1,000/MONTH

Food Safety SummitApril 12-14, 2010Washington DC Convention Center foodsafetysummit.com

Candy Industry at Sweets & Snacks Expo

Expand your trade show investment with a variety of advertising options at the Sweets & Snacks Expo. Advertising opportunities available. Call us today!

Call your sales rep for rates.*Source: Publisher’s Own Data, Aug 2009

2010 Candy Industry Webinars Include...• Sustainability From Manufacturing To Retail• State of the Industry• New Product Development

Color Rates4-Color or 3-Color Process Special ColorRates are for R.O.P. 4- or 3-color Additional charge for any special process inks only. Printing is by color and black.web-offset. Per Page $1020Per Page $1540 Per Spread $1760Per Spread $2400 Per 1/2 page $680Per 1/2 page $940

Insert RatesContact Publisher for more Information.

Classified RatesBoxed/display ads. One inch minimum. All classified ads are payable with copy and are non-commisionable. Net rates listed. Color charges additional.

1x 3x 6x 12x Per Inch $ 145 $ 135 $ 125 $ 115

Mechanical InformationTrim Size 8” X 10-3/4”

Vital advertising material should be kept at least 1/4” away from final trim, 1/2” from bleed size. Critical material should not run into the gutter.

Printing Body forms and covers heat-set web offset.Binding Saddle-stitched. Jogs to head.

Advertising Space SizesNON-BLEED INCHES(width x depth) MILLIMETERS(width x depth)

Full Page 2/3 Page 1/2 Page (vert.) 1/2 Page (horiz.) 1/2 Page (island) 1/3 Page (vert.) 1/3 Page (square) 1/3 Page (horiz.) 1/4 Page (square) 1/4 Page (horiz.)

BLEED INCHES(width x depth) MILLIMETERS(width x depth)

Full Page 2/3 Page 1/2 Page (vert.) 1/2 Page (horiz.) Spread Bleed

Above sizes allow for 1/8” bleed on all sides.

7” x 10” 4-1/2” x 10” 3-3/8” x 10” 7” x 4-7/8” 4-1/2” x 7-1/2” 2-1/4” x 10” 4-1/2” x 4-7/8” 7” x 3-3/8” 3-3/8” x 4-7/8” 7” x 2-/38”

8-1/4” x 11” 5-3/16” x 11” 4” x 11” 8-1/4” x 5-3/8” 16-1/4” x 11”

178 mm x 254 mm 114 mm x 254 mm 86 mm x 254 mm 178 mm x 125 mm 114 mm x 190 mm 58 mm x 114 mm 114 mm x 125 mm 178 mm x 86 mm 86 mm x 125 mm 178 mm x 62 mm

210 mm x 280 mm 132 mm x 280 mm 102 mm x 254 mm 210 mm x 137 mm 410 mm x 280 mm

2010 Advertising Rates & Specifications

B/W PRINT RATES 1x 3x 6x 12x 18x 1 page $ 4540 $ 4300 $ 4020 $ 3430 $ 30832/3 page 3620 3420 3180 2760 24801/2 pg.(island) 3300 3140 2870 2500 22601/2 page 3140 2950 2710 2360 21201/3 page 2900 2740 2540 2200 19901/4 page 2280 2150 2000 1740 1570Cover 2* 6420 5820Cover 3* 6050 5680Cover 4* 6630 6000*Includes Bleed and Color

Advertising ContactsKristine CollinsPublishercollinsk@bnpmedia.comTel: 847-224-8944

Dee WakefieldEuropean Marketing Managerdee.wakefield@stagnito.fsbusiness.co.ukTel: +44-207-938-1199Fax: +44-207-938-4555

BNP Media helps people succeed in business with superior information.

Diana RotmanClassified Sales Managerrotmand@bnpmedia.comTel: 847-405-4116Fax: 248-502-9083

Ship Materials, Insert Samples, Insertion Orders, etc. to: BNP Media, 155 N Pfingsten Road, Suite 205, Deerfield, IL 60015 Attn: Roz GilmanE: gilmanr@bnpmedia.com; Ph: 847-405-4039

Candy Industry155 Pfingsten Road Ste 205Deerfield IL 60015

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