2010 naf recruit, retain and market your internship web

Recruit, Retain and Market Your Internship Program

Kit Becnel – CHS AOITJulie Oster – AHS AOIT

Sunday, September 19, 2010

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IntroductionsKit Becnel, Director

– Carencro High School AOIT - Lafayette, LA• Student body 1400 (Comprehensive High School)• Title I• 51% Non-White / 49% White• 210 in 4-year Academy

– Lafayette, LA (pop. 256,494)• $50,000 (National $60,374)• 61% White / 30% African American / 9% Other

– Summer Internship only 5 Weeks (180 hours)Sunday, September 19, 2010

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IntroductionsJulie Oster, Director

– Apex High School AOIT – Apex, NC• Student body 2300(Comprehensive High School)• 20% Non-White / 80% White• 316 in 4-year Academy

– Apex, NC (pop. 34,937, suburb of Raleigh/Durham/Chapel Hill pop. 1.2 million)

• $80,000 (National $60,374)• 74% White / 8% African American / 18% Other

– Year round internships


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Where are you now?• Brand new (never had internships before)

• Sustainable internships but are adding Academy theme

• Having trouble maintaining internships

• Just looking for new ideas


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Agenda• Who looks for internships?

– Table discussion – common to location and/or theme

• Where to find internships• What employers need to know

– Table discussion – finding internships• How to retain/marketing• Two ideas to follow up


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Who Looks for Internships?• Advisory Board

– Responsibility of all members– Internship Committee

• Mission• Strategic Plan (ON CD-ROM)


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Internship Strategic Plan

J A S O N D J F M A M J Total

Reoccurring 20 Keep in touch w/ contacts

Keep in touch w/ contacts



Keep in touch w/ contacts 3 2 25

1st TimeInternships

Recruiting Time!Recruiting Time!Recruiting Time!Recruiting Time!Recruiting Time! 2 3 5 7 3 20

CurrentlyEmployed

2 1 0 2 5

TOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTALTOTAL 50

Total Internships Needed = 50


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Who Looks for Internships?• Students and Parents

– Actively seeking employment– Current employer– Family networking– Cold calls by students to potential partners


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Who Looks for Internships? (cont.)

• Intermediaries– INET (Intermediary Network)(NAF-Charlie Katz)

• (www.intermediarynetwork.org)

– Staffing agencies• School staff, faculty, central office• Anyone else?

– Neighbors– Everyone you know


Share your struggles/successes with common locations and/or themes?

(5 minutes)


REPORT(5 minutes)


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Where to Find Internships• Organizations

– Corporations– Small businesses– Non-Profits / Foundations– Government – all levels– Post-Secondary institutions– Home based businesses– Education organizations– NAF partners


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Where to Find Internships (cont.)

• Get Involved with– Chambers of Commerce– Workforce Development Agency– Economic Development Agency– Clubs, civic organizations and industry

associations


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What Employers Want / Need to Know• Hour requirement (ie. 180 work hours)• Compensation

– Hourly– Stipend– Scholarships– Equipment– Grant Funds – Room/board


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What Employers Want / Need to Know (cont.)

• Requirements of employer• Benefits to employer (WIIFM)• Industry• Share how students are prepared (CD-ROM)

• Plan for budgeting time of year• Liability Insurance


Where do YOU find internships?What are the obstacles?

(5 minutes)


REPORT(5 minutes)


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How to Retain• Include on end-of-internship evaluations

– Referrals on evaluations– Rehires for next year


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How to Retain (cont.)

• End of internship recognition luncheon• Community leaders• School officials• Business partners• Students


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How to Retain (cont.)

• Build upon success • Constant and ongoing - Providers want to

be part of your successful story• Continue to build relationships with the

business community• Follow up with business contacts

throughout the year


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Marketing your Internship Opportunities• Brochures (ON CD-ROM)

• Displays and programs (ON CD-ROM)

• Events – student work, speaking events, internship ceremony, themed conferences


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Marketing your Internship Opportunities (cont.)

• Video testimonials – Supervisor– Interns– Community leaders

Post on Academy website, YouTube / Vimeo, iPhone for B2B events such as Chamber of Commerce functions


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Marketing your Internship Opportunities (cont.)

• Website– Overview and history of program– Post internship skill sets– FAQ for potential employers– Past success stories– Written testimonials from past employers– List all past and present providers– Post internship videos (if possible)


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Strong Interns+

Happy Employers=

Successful Internship


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Build upon success

Constant and ongoing providers want to be part of YOUR team


Carencro High School 2010 CASIP VIDEOis available for viewing at this link:

http://www.archive.org/details/2010ChsAoitCasipProgramVideo




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Planning Ahead• What are two ideas you want to follow up

on when you get home?

• Take a CD with the documents we have mentioned today


Q & A


Recruit, Retain and Market Your Internship Program

Kit Becnel – CHS AOIT([email protected])

Julie Oster – AHS AOIT([email protected])


2010 naf recruit, retain and market your internship web

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