8/14/2019 2010 Pba Beacon Brochure

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A Student Source for Creative Career Building

Making Beauty My Business

Beacon is part of PBA Beauty Week 

Entries Due Midnight ES

March 1, 2010

Beacon students sit side by side with industryproessionals during general sessions andattend specially designed Beacon breakoutsessions to learn valuable skills in resume writing,interviewing and creating a killer portolio.

Beacon provides the nation’s most promisingcosmetology students with the guidance toachieve maximum career success. Beacon is themost exciting opportunity or students to getinvolved in the industry’s most exclusive events.

Beacon is produced by the Proessional Beauty Association (PBA), a non-prot trade association led byindustry volunteers that represents the interests o the proessional beauty industry rom manuacturersand distributors to salons and spas.

New or 2010! Don’t miss Beaconsponsored student education at theInternational Salon and Spa Expo (ISSE),the biggest and best cash-and-carrybeauty expo and educational orum on

the West Coast! Visit probeauty.org/isse or details and to reserve your seat today.

Beacon at PBA Beauty WeekFind yoursel alongside the biggest names in the industry and participatein all the exciting events at PBA Beauty Week.

Complimentary for Beacon Students – A $500 Value!

BEAUTY IS MY BUSINESS Symposium

PBA

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July 17 - 20, 2010probeauty.org/symposium

July 17 - 19, 2010probeauty.org/beacon

July 18, 2010probeauty.org/naha

July 18 - 20, 2010cosmopronorthamerica.com

Students enjoy a guided tour through thebiggest international business-to-business beautytrade show event in the country to meet businessleaders and learn the role global distributors andmanuacturers play in the industry.

The North American Hairstyling Awards (NAHA),is the most prestigious hairstyling competition inNorth America! Beacon students rub elbows withbeauty’s most celebrated artists and enjoy VIPseating during the Awards Ceremony.

Student MembershipsThe National Cosmetology Association (NCA) oers a student membership or only $75per year with a two y ear cap. This deeply discounted annual dues rate is only available tocurrent beauty school students. The best part is that student members o NCA receive allo the same benets that our regular members do! Become connected with the beauty

community early in your career and join tod ay.Call 800.468.2274 or visit ncacares.org

Join Today

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Project Tips and Hints• Keep your resume to one page and a cover letter.

• Keep it simple! Use beautiful cuts, colors and hair for the beforand ater images but don’t be too avant garde.

• Have your model(s) sign a photo release form. A sample formcan be ound at probeauty.org/beacon.

• Create a marketing piece to sell yourself as a future salon/spa

proessional to any customer.

• If submitting a video for your Professional Marketing Piece, keit at 60 seconds or less. Post your video to YouTube and includelink to your video in the appropriate eld when you enter online

All winning students have the opportunity to showca

their entries at the event, so make sure it is small and ea

enough to sh

QUESTIONSCall 800.468.2274 (480.281.0424) x343

or email beacon@probeauty.o

Enter OnlineAll Beacon entries must be submitted online at:

probeauty.org/beacon. The skills you develop in this entry processwill help take you rom student to interviewee to salon proessional. Yourentry will be judged on creativity, presentation and content. Good luck!

STEP 1: Create a Professional Resume You can nd resources to assist you in creating your proessional resume atprobeauty.org/beacon. Other great resources are your instructors, career centersat your local high school or community college and a variety o online resources.

STEP 2: Create a Portfolio of ImagesSubmit three beore and three ater shots (six total), showcasing your talentin the career path you would like to ollow (hair, nails, skin, etc.). You may usemannequins or live models or this portion o the application process. This is anopportunity to show premier salon and spa owners rom across the country whatyou can do!

STEP 3: Create a Professional Marketing PieceHere’s your opportunity to be creative and tell uture employers and clientswho you are, what you can do and what your career goals are. Examples o promotional pieces include a: website, brochure, billboard, 30-second commercialposted on YouTube...it’s up to you!

I you make a commercial or website, simply submit the link. I your creative pieceis a brochure or fyer, save it as a Word document or PDF and upload the le. Forphysical objects, such as canvas billboards, etc., take one to six clear photos o the piece to submit.

STEP 4: Submit Your Entry Online Visit probeauty.org/beacon or a checklist o items needed to submit yourcomplete application online. Entries will only be accepted online or the 2010program. Entries must be submitted by 12:00pm EST on March 1, 2010.

Make sure that your entry is accompanied by the $27.00 entry ee. I paying bycredit card, that ee can be paid online. I paying by check, make sure you submityour payment with the conrmation orm you will print out ater submitting youronline entry. Incomplete entries or entries not accompanied by a payment will bedisqualied.

Entry DeadlineMidnight EST, March 1, 2010

Enter Online Todayprobeauty.org/beacon

Do you have what it takes?EligibilityTo compete, you must be a cosmetology student enrolled in an accreditedprogram in the U.S. or Canada between September 1, 2009 and March 1, 2010.Former Beacon winners are not eligible to re-apply.

JudgingA panel o top salon and spa owners, manuacturers and distributors rom acrossthe country will judge and pick the top 100 Beacon entries. All entrants will benotied via email as to their entry status by April 15, 2010. Winning studentswill receive additional inormation on registering or the program, shipping their

projects and housing accommodations via mail by May 1, 2010.

Finalists will be asked to submit their projects to PBA or display on site in thePBA Symposium Beacon Gallery, July 17-19, 2010, in Las Vegas. All winningentries become property o PBA and may not be returned to you.

Instructors• If paying by check for entry(s) from your school, please download a SchoolPayment Roster orm at probeauty.org/beacon. Mail the completed orm alongwith the check made out to PBA and a printed copy o the check payment ormeach student receives ater completing the online entry process to:

Beacon c/o PBA15825 N. 71st Street, Suite 100Scottsdale, Arizona 85254

• Beacon instructors get special pricing to attend Beacon and PBA Symposium!I you have a winning student rom your school, you will be notied o thisspecial opportunity.

• Resources to help instructors guide their students through the entry processare available at probeauty.org/beacon.

“Beacon is hands down a lie changing experience. I am so thankto have been chosen as a winner or 2009’s Beacon program, aswell as the trophy presenter or the NAHA Awards. While in VegaI had the amazing opportunity to meet and chat with so many o 

our industry’s leading talent. Vivienne Mackinder, Robert Lobetta,Kris Sorbie, Heather Wenman, Sam Brocato, Ruth Roche and GenoStampora is just a short list o the great people I met. Since BeacoI have been a stylist for numerous photo shoots, featured in Kris

Sorbie’s newsletter as well as Salon Today. Lie is nothing short o a dream or mright now and I wish EVERYONE the best success in your careers to come!”

– Drew Noreen, 2009 Beacon alumni and student of the Kohler Academy inScottsdale, Arizona.

2010 sponsors: