2010 the best way to reach customers next year
DESCRIPTION
“2010: the best way to reach customers next year” is the second broadcast in the 2010 series reviewing how to start the new year right. In this presentation, five heavyweight experts give business sales advice on how to grow. To see this videocast: http://bit.ly/5oLIZj Last videocast: http://bit.ly/7Ot44P Experts quoted include: - Andrew Ballenthin: Marketing expert, speaker, writer, social media researcher - Thomas Power: Co-founder of Ecademy, professional speaker, and socia media expert. - Alan Stevens: Director, Mediacoach.co.uk - Mark Mason: CEO, Mubaloo - Debbie Weil: Author, The Corporate Blogging BookTRANSCRIPT
2010: The best ways to reach your customers next year
James Kirk, DirectorMark Sinclair, Founder, Chief EditorPresentation eBooklet: Andrew Ballenthin, on behalf of yBC
Introduction
“2010: the best way to reach customers next year” is the second broadcast in the 2010 series reviewing how to start the new year right.
In this presentation, five heavyweight experts give business sales advice on how to grow.
To see this videocast: http://bit.ly/5oLIZjLast videocast: http://bit.ly/7Ot44P
Brought to you by:
Expert guests:
Entrepreneur, founder of Ecademy, professional speaker and social media expert.
Thomas Power
“Social media and social networks are converging fast.
2010 will be the year social media networks rise. Businesses which truly tap into social media networks will reach incredible numbers of people.
They’ll attract the right people, start the right conversations and achieve incredible profile.”
“Online is the key channel whether you’re trying to reach 20-somethings or 60-somethings.
It means a Web 2.0 site, a blog, and major social networking platforms including Twitter, Facebook and YouTube. Especially YouTube.
Video is the new king of content. Everybody loves it. Potential customers will woo other customers with it.”
Author, The Corporate Blogging Book
“Companies should focus on the communication methods their customers use.
These will include video, iPhone Apps and social media messaging.
You can use these to develop productsor deliver them.”
Alan StevensMedia expert, professional speaker, author of ‘Ping’
“Be realistic about using social media. 75% of businessess do not get a Return On Investment.
Causes: not integrated with marketing, lacking traffic, and no relationship conversion process. Choose a network your customers want to go to, have goals, a communications plan, and understand how to notify your audience of your content.
Be careful, dialog can be overrated. Only 1% or less of visitors will say what they think online. Most of your audience just wants to watch.
Expect measurable returns that your company values or stop. Time is too valuable to not get acceptable returns.”
Expert marketer, speaker,author: Stop ChasingChickens
Andrew Ballenthin
“We would encourage businesses to explore smartphone apps as a business tool.
Mobile media usage will grow by a third in the next year so businesses need to have a presence.
The B2C market is already heavily investing in apps... the B2B market is beginning to play catch-up.
Apps are becoming a powerful branding tool. Soon every brand will have an app in the same way that every brand has a website.”
CEO Mubaloo, business applications expert
Mark Mason
Alan StevensMedia expert, professional speaker, author of 'Ping'Email - [email protected] - uk.linkedin.com/in/mediacoachTwitter - twitter.com/mediacoach
Andrew BallenthinPresident Sol Solutions, expert marketer, speaker, author of Stop Chasing ChickensEmail - [email protected] - linkedin.com/in/andrewballenthinTwitter - twitter.com/solsolutions
Mark MasonCEO Mubaloo, business applications expertEmail - [email protected] LinkedIn - uk.linkedin.com/in/markemasonTwitter - twitter.com/markemason
Mark Sinclair yourBusinessChannel.com Founder and Chief EditorEmail - [email protected] - bit.ly/3b8ExXTwitter - twitter.com/ybcmark
Thomas PowerEntrepreneur, founder of Ecademy, professional speaker and social media expertEmail - [email protected] - ecademy.com/users/thomaspowerTwitter - twitter.com/thomaspower
Debbie WeilAuthor of The Corporate Blogging BookEmail - [email protected] - uk.linkedin.com/in/debbieweilTwitter - twitter.com/debbieweil
Experts Panel