2010 vision west conference brochure

2010 Continuing EduCation Program

Expand your knowledge with affordable, exclusive conference programs taught by renowned practitioners. Register today at www.visionexpowest.com/ce.

MoRE Than a Fashion EvEnT, iT's a MEdical MEETing

EndoRsEd by: ArizonA optometric AssociAtion & nevAdA optometric AssociAtion

Conference: October 6 – 9, 2010

Exhibition: October 7 – 9, 2010

Las vegas, nv | sands expo & convention center

www.visionexpowest.com/ce

MEdical EyEcaRElEns TEchnology

conTinuing EducaTion

Fashion TREnds businEss soluTions

YO U R F I E L D O F V I S I O N

• more than 335 hours of continuing education offered for every experience level

• Flexible total office packages guarantee savings and add value

• vision expo West attracts more than 13,000 eyecare professionals, and more than 4,000 participate in the conference

• 66 debut courses and 13 new speakers added to the curriculum

• introducing 35 courses focusing on business solutions for the ophthalmic profession

• travel and entertainment discounts make Las vegas an affordable destination for vision expo West attendees

vision Expo West is the largest, most all-inclusive ophthalmic conference in the world, and dollar for dollar, the best national value of all cE.

As we enter this next decade of our professional lives, change continues to be the only dependable force that we can count on. new diagnostic techniques will give us additional information on our patients’ clinical conditions. Already, tear osmolarity appears to be the new marker for ocular surface disease. this emerging technology may well become the standard of care for diagnosing patient symptoms related to dry eye disease. new Amd genetic testing has already been approved by medicare, and clinicians with an interest in retinal disease are incorporating this technology into their clinical armamentarium. Last year saw the introduction of a new ocular allergy medication, a new flouroquinolone and a new nsAid. drug studies and pipeline supplies promise a continual supply of new products to treat our patients in the future.

digital surfacing and several new lens designs mandate that doctors and opticians alike continue to upgrade their knowledge base by attending classes presenting information on these new technologies. Lens coatings, too, are continually being improved on as new generations of transitional lens features emerge.

doctors and opticians alike are coordinating efforts when presenting premium lens products to patients. there is a renewed effort among optometrists to discuss premium lenses with patients in the examination room. this doctor-directed dispensing effort is being discussed by top optometric educators in their lectures on ocular disease. optometrists are coming full circle in their patient case discussions and are educating patients on vision correction as well as their cataracts, glaucoma and other medical conditions. You will see many examples of this while attending courses at vision expo West 2010.

OPTOMETRIC SPECIALTY SOCIETIES present at vision expo West 2010. Highlights that can be appreciated at vision expo West 2010 include the latest information from the optometric specialty societies. the ocular nutrition society, the optometric retina society, the ocular surface society of optometry and the optometric council of refractive technology will all make presentations during the educational program. What better way to keep updated on all phases of optometric special interests?

THIS JUST IN…OPTOMETRIC BOARD CERTIFICATION HAS ARRIVED. After all of the political jousting and wrangling, the process of board certification and continued competency is upon us. most of us will begin the procedure of test taking within the next year. this daunting task has doctors concerned and looking for review and study opportunities. The first national Board Certification Review Courses will take place at Vision Expo West 2010. twelve hours of didactic presentations will be given over three days. Attendees can take any or all of the sections, depending on the subject matter an individual feels most in need of. topics include anterior segment therapy, ocular pharmacology, glaucoma, retina, cataract and clinical problem solving. these courses will fill up early so be sure to sign up during the early registration period. see you at the meeting.

KirK L. smicK, od, FAAo cHAirmAn, conFerence AdvisorY BoArd

TO VISION EXPO WEST 2010WELCOME

CONFERENCE ADVISORY

BOARD

2 e X pA n d Y o U r F i e L d o F v i s i o n i n t e r n At i o n A L v i s i o n e X p o & c o n F e r e n c e

Meet the members of the

conference advisory board

who have been actively

involved in the development

of this year’s continuing

education meeting:

Jenean carlton, ABoc, ncLc

edward deGennaro, med, ABom

mark dunbar, od

david edwards, Ldo, ABo, ncLe

Kelly Kerksick, od

Jack schaeffer, od

peter shaw-mcminn, od

Kirk smick, od, FAAo, chairman

michael Ward, mmsc, FAAo

vincent Young, md

EXPaNd YOur KNOWLEdgEWITh NaTIONaLLY rENOWNEd CONTINuINg EduCaTIONVISION ExPO IS THE LARgEST, MOST ALL-INCLUSIVE OPHTHALMIC CONFERENCE IN THE WORLD, and dollar for dollar, the best national value of all ce. stay at the top of your field by learning the latest clinical, medical and technical patient care techniques. there are more than 335 hours of continuing education offered for every experience level, so you can educate your whole team and use total office packages for discounted pricing. curriculum is carefully evaluated by the most respected leaders in the field who sit on the prestigious conference Advisory Board.

a SaMPLE Of ThE EXCLuSIVE COurSES YOu WILL ONLY fINd aT VISION EXPO:

• Coursesspan220uniquetopicsforeyecareprofessionals

• 66debutcoursesand13newspeakershavebeenaddedtothecurriculum

• Introducing35coursesfocusingonbusinesssolutionsfortheophthalmicprofession

• VisionExpoWestattractsmorethan13,000eyecareprofessionals,andmorethan4,000participateintheconference

• Nearly90%ofVisionWestConferenceattendeesarehighlysatisfiedwiththeknowledgeofthespeakers

• 80%ofattendeesfoundnewideasorinformationattheconferencecoursestheycouldapplyimmediatelytotheirbusinessorpractice

• Over70%ofattendeesagreeVisionWesthasthewidestvarietyofeducationcourses

ExCLUSIVE BOOT CAMPSCourse21-302-S OpticalBootCampLevel1—ImmersionTrainingfor

NewDispensers.................................................................................page34Course31-302-S ContactLensBootCamp.................................................................page39Course31-305-S BOOTCAMPWORKSHOPFrameAdjusting&Repair..................page39Course32-305-S BOOTCAMPWORKSHOPHowtoTakeAccurate SpectacleMeasurements.................................................................page39Course33-305-S BOOTCAMPWORKSHOPBasicLensometry................................page41Course41-302-S OpticalBootCampLevel2—TopGun...........................................page42

ExCLUSIVE SPECIAL SYMPOSIUM Course43-505-V LeadershipManagementforWomen.............................................page26/44

ExCLUSIVE WORKSHOPSCourse21-507-V ProgressiveLensMeasurementsWorkshop..................................page34Course22-507-V FrameSelectionandFittingWorkshop..........................................page36Course24-507-V OCTHands-onWorkshop.................................................................page37Course30-000-V LunchwiththeExpertsRoundtable................................................page21/41

ExCLUSIVE COURSES TAUgHT IN SPANISHCourse31-901-V LaPrescripcionOpticavs.LaMontura.¿AmigosoEnemigos?..page39Course32-901-V ¿CuandoSeDanaUnaVenta?........................................................page40Course33-901-V LaCiencia,LaTecnologiayLasVentasEnElSector DeLasOpticas..................................................................................page41Course41-901-V OpticayLaboratorioOptico—UnaParejaDispareja.................page43Course42-901-V ¿PorqueSeDespidenNuestrosClientesSinComprarnos?.........page44Course43-901-V DetrasDelLenteOftalmicoPerfecto..............................................page44

ExCLUSIVE E-TECHNOLOgY COURSESCourse22-704-V TheComputerizedDispensary........................................................page36Course23-805-V SoftwareSolutionstoIncreaseEfficiencyinYourOffice.............page37Course31-507-V IsItTimetoSellEyewearontheInternet?....................................page39Course34-706V E-Marketing........................................................................................page42

FREE KEYNOTEADDRESSFRIDAY,OCTOBER81:00 pm – 2:00 pm

COURSE 30-503-V LocatedinTheEyemaxTheater—Room503-V

TheRecession’sOver!NowWhat?Jeff thredgold, president, thredgold economic Associates

this presentation will include an up-to-the-minute and entertaining discussion of the economy and financial markets, as well as valuable tips which include gaining market share, attracting talented people and recognizing that We Will Get through this! Not for Credit

FROM PRINT TO PRACTICECourses24-106-S,31-601-V,32-601-V,33-601-VHow many times have you read an article in a professional journal and wished the author was readily available to ask some of your questions to? From print to practice is a newly developed lecture series where authors/lecturers give a presentation based on an article they have written in the recent past. the article becomes the handout and the authors/lecturers are readily available to answer those questions that you need the answers to.

3reGister todAY, cALL 1.800.811.7151 or visit WWW.visioneXpoWest.com/ce

CONTINuINg EduCaTION

pL AtinUm

SPONSOrSinternational vision expo gratefully acknowledges these companies for their support of the continuing education program. these sponsors play a vital role in allowing us to provide the highest level of education possible. However, please note that the sessions and speakers have been selected using strict guidelines and are not a commercial sales opportunity.

GoLd

siLver

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying

The Vision Council’s programs help you enhance your

career, your practice and your community’s vision health.

For more information, visit www.thevisioncouncil.org.

Frame Buyer’s CertificateChoose 8 hours of courses to receive

your Frame Buyer’s Certificate

co-sponsored by Eyecare Business

Thursday, March 26 Friday, March 27

1:00 pm – 3:00 pm>> Eyewear Pricing Strategies Course 1110

10:15 am – 12:15 pm>> Manage Your Frame Board – Don’t Let It Manage You Course 2210

2:00 pm – 3:00 pm>> Frame Technology & Design – What’s New, What’s Now Course 2309

3:15 pm – 5:15 pm>> Want Vs. Need – Creating Eyewear Desire Course 2411

Saturday, March 28

9:45 am – 11:45 am>> Power Panel – Managing Blind Dates And Breakups Course 3208

12:45 pm – 2:45 pm>> Power Panel – Retail Merchandising Course 3308

12:45 pm – 2:45 pm>> Professional Retailing For Eye Care Professionals Course 3307

Sunday, March 29

12:15 pm – 2:15 pm>> Retail Formulas and Financials for the Optical Dispensary Course 4311

diAmond


Made for each other

©2010 Allergan, Inc., Irvine, CA 92612 www.allergan.com ® and ™ marks owned by Allergan, Inc. ZYMAR® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan. APC15ZK10 104605

Committed to a perfect fitallergan is proud to be a part of the optometry community, offering quality products, educational programs, and practice support. As the field of optometry evolves, we’ll be with you every step of the way.

When you thrive, we thrive; that’s how opportunity brings us together.

104605 Optometry Journal Ad_ST.indd 1 1/26/10 1:40:57 PM

INNOVaTIVE lEns TEchnology

PREviEW pioneering advances in ophthalmic technology debuted by the world’s leading manufacturers.

discovER efficient solutions to streamline your workflow, reduce errors and increase productivity.

shoP more than 85 lens and processing exhibitors conveniently located in one specialized area of the show floor.

coMPaRE options side-by-side, maximize your time at the show and capitalize on show-only pricing.

choosE from 22 lens technology courses.

vision Expo welcomes the optical

laboratories association,

co-locating the ola annual

Meeting for the first time at

international vision Expo West.

INTErNaTIONaL Fashion TREnds

PicTuRE yourself in an awe-inspiring marketplace brimming with frames, sunwear and accessories from every major designer.

bRoWsE more than 5,000 brands and designs showcased by 400 fashion-forward exhibitors from 14 different countries.

TakE in the Fall 2010 fashion products, from high couture to high value, that will dazzle your customers and differentiate your optical offerings.

gain knowledge of color, style and retailing trends.

SPECIaLIzEd MEdical EyEcaRE

Find the science, business solutions and continuing education that matter most to you and your medical practice.

ManagE efficient and profitable diagnostic technology.

ExPloRE innovations in contact lens and anterior segment science, low vision, pharma and much more.

EaRn free ce in the medical & scientific theater.

discovER 22 courses focusing on medical eyecare.

ThE ExTRaORDINaRY ScOpE OF EDUcaTION,INTERNaTIONaL VISION ExpO WEST

13,000 eyecare professionals |


as the economy recovers, the rules

of your business continue to evolve.

international vision Expo has

strengthened its commitment to

provide you with all of the necessary

tools to rebuild your business utilizing

technology, efficiency, management

and skill-building.

vision expo is the only continuing education program to offer 32 classes with exclusive, relevant, business-focused education for the optical profession to stay ahead of the current economic cycle.

• visionomics®

• social networking

• Boot camps

• e-technology

• Frame Buyers program/inventory management

• Lunch with the experts

• And so much more!

take that knowledge into the exhibit hall where you will discover the latest in computer systems and software, as well as trendy display and design services. Find show-exclusive discounts from your favorite vendors to buy the products you need to improve efficiency and management. You simply cannot replicate the impact that international vision expo & conference will have on your bottom line.

For complete details, visit

www.visionexpowest.com and click

on the business solutions icon.

cusToM businEss soluTions — NEW fOr VISION EXPO WEST

Join inTERnaTional vision ExPo & conFEREncE ON ThESE SITES TO QuaLIfY fOr SPECIaL OffErS

pRODUcTS, TRENDS aND SOLUTIONS aT WILL ExpaND YOUR FIELD OF VISION335 continuing education hours | 400 exhibitors

facebook.com/visionexpo | twitter.com/visionexpo | youtube.com/intlvisionexpo


during conference breaks, plan ahead to maximize your time inside the exhibit hall.

Whether you are looking for medical eyecare, lens technology, fashion or other services,

we put the winning combination at your fingertips.

• Use Vision Mobile to plan your show, make appointments with exhibitors, explore exhibitor show specials and quickly navigate the show floor via interactive maps on your mobile device.

• An easy-to-navigate floor plan with designated pavilions for medical & scientific, Lenses & processing technology, Low vision, the Galleria, the suites and eyewear & Accessories.

• Interactive product locators allow you to search exhibitors by company name, find all the exhibitors showcasing the product categories most important to you, and map the location of every exhibitor you want to see.

• Color-coded aisle carpet throughout the exhibit hall makes it quick and easy for you to find your way.

to make shopping the exhibit hall even more rewarding, many exhibitors are offering valuable show specials and discounts exclusively at vision expo West. Find them all at www.visionexpowest.com.

NEW ExHIBIT HALL HOURS aNNOuNCEd fOr MaIN haLL!

Thursday, october 7: 9:30 Am–6:00 pm

Friday, october 8: 10:00 Am–6:00 pm

saturday, october 9: 10:00 Am–5:00 pm

VISION EXPO WEST

ExhibiT hall

NET WOrK aT docTobERFEsTThurSdaY, OCTObEr 7 • 5 :00 PM–6:00 PMMedical&ScientificTheater:BoothMS6115

ods will receive a special invitation to this popular networking event located inside the Exhibit hall. Enjoy free beer and wine, live german music and a photo memento.

ExTENDED CONFERENCE BREAKSConferenceattendeeshaveanextendedbreakbetween

sessionstovisittheExhibitHallduringthesehours:

Thursday, october 7: 11:45 Am–2:45 pm

Friday, october 8: 11:45 Am–2:45 pm

saturday, october 9: 11:45 Am–1:45 pm


LASIK Co-Management – The Cornerstone of Our Business

TLC was founded on the philosophy of co-management. Our commitment to optometry is over 15 years strong! Call today to be part of the TLC team 888.CALL.TLC

TLC is a Proud Sponsor of Continuing Education Course Tracks

Course 21-505-VPRK: What, Where

and Why?

Thursday, Oct. 78:30 – 9:30 AM

Course 22-505-VPost-Operative Care

for Laser Vision Correction

Thursday, Oct. 79:45 – 11:45 AM

Course 23-505-VEvidence Based

LASIK

Thursday, Oct. 72:45 – 3:45 PM

Course 24-505-VAdvanced

Corneal Mapping: Wavescans and Topographies

Thursday, Oct. 74:00 – 6:00 PM

FREE EducaTion RIgHT INSIDE THE ExHIBIT HALL

All medical & scientific theater courses are Free. registration is required. check our Web site www.visionexpowest.com for full course descriptions. Located in the exhibit Hall, medical & scientific pavilion theater: Booth ms6115.

tHUrsdAY, octoBer 711:00 Am–12:00 pm ms-200-2

www.marco.com

EMR updates & how to implement EMR with Refraction systemsLorie Lippiatt, od

12:30 pm–1:30 pm ms-200-3

www.smilereminder.com

Power lunch — are you keeping up with the new age of Patient communication?Kevin L. Gee, od, FAAoIn today’s fast-paced, instant gratification era, our patients are becoming more and more demanding. However, at the same time, they want services to be held to the highest without intrusion or interruption. Patients are influenced by non-traditional Internet media and social networking more than ever. Are you keeping up?COPE 27479-PM

3:30 pm–4:30 pm ms-200-5

www.optovue.com

innovations in ophthalmic digital imagingLarry J. Alexander, od, FAAoFourier Domain imaging technology brings a new dimension to both the diagnosis and management of ocular disorders. One instrument can analyze the cornea, do pachymetry, analyze and measure the angle, assess retinal nerve fiber layer thickness, assess the ganglion cell complex surrounding the macula, assess change, digitally image the retina providing for thickness analysis, change analysis and in vivo clinical dissection of retinal tissue. This symposium will highlight all of these innovative and exciting features.Not for Credit

FridAY, octoBer 81:00 pm–2:00 pm ms-300-3

Power lunch: new varilux comfortVarilux Comfort is the most popular progressive lens design, having been dispensed by eyecare professionals all over the world more than 100 million times! Learn how New Varilux Comfort has been improved through 16 years of research on human vision to better meet the needs of the modern progressive lens patient.By Invitation OnlyABO Pending

2:30 pm–3:30 pm ms-300-4

www.izonlens.com

improving your Patient’s vision by Prescribing iZon lenses using Wavefront Technology peter shaw-mcminn, odLearn how to prescribe the new iZon Lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses. Case examples will be reviewed. The audience will have the opportunity to ask questions about this exciting new technology.COPE 21878-GO

savE ThE daTE FoR 2011!MArCH 17–20, 2011SePTeMber 21–24, 2011

TO PreVIew VISION exPO LAS VegAS TrAVeL DISCOuNTS, See PAgeS 48–49 OF THIS brOCHure


Blink® Tears is for the temporary relief of burning, irritation and discomfort due to dryness of the eye or exposure to wind or sun, and may be used as a protectant against further irritation. Patients should stop use if they experience eye pain, changes in vision, continued redness or irritation of the eye, or if the condition worsens or persists for more than 72 hours.

Blink and Blink GelTears are trademarks owned by or licensed to Abbott Laboratories, its subsidiaries or affiliates.©2010 Abbott Medical Optics Inc., Santa Ana, CA 927052010.03.10-CN1823

For more information, go to www.abbottmedicaloptics.com1. Bucci FA. Randomized cross-over evaluation of PEG-400 based artificial tear versus HP-Guar based artificial tear for signs and symptoms of dry eye. Poster, European Society of Cataract and Refractive Surgeons. September 13-17, 2008. Berlin, DE2. Kislan T. Randomized crossover evaluation of PEG-400 based artificial tear (Blink) versus HP-Guar based artificial tear (Systane) for signs and symptoms of dry eye. Poster, American Academy of Optometry. October 22-25, 2008. Anaheim, CA

Longer-Lasting Relief and Less Blur with Every Blink1, 2

Versatile Dry Eye Therapy Brings Relief to Your Dry Eye Patients

BT_ProAd_ReviewofOphthal copy.pdf 3/11/10 2:41:33 PM

Custom Vision Analysis Differentiate your practice by delivering an advanced level of clinical analysis to your patients.

CA-200 Corneal TopographerAn easy to use solution for the evaluation of the corneal surface. The comprehensive software features allow for a complete analysis of the patient’s cornea.

» On-board PC

» Integrated WiFi» Touch screen display

iTrace Visual Function AnalyzerPerform a complete quality of vision assessment with this 5-in-1 system :

» Wavefront aberrometer

» Corneal topographer

» Auto-refractor

» Auto-keratometer

» Pupillometer

No matter what your needs are, Topcon has the right solution to fit your practice.

www.topconmedical.com

Visit us at Vision Expo WestBooth #LP7049!

CA200_iTrace_vew1010.indd 1 5/28/10 12:29 PM

coUrse descriptionsProgram is subject to change

WednesdAY, octoBer 6

12-205-S ROOM 205-S1:30 pm–3:30 pm tWo HoUrs

a Forensic study to assist you in understanding your ProfitabilityJay Binkowitz, optometric consultant; valerie mansoThis course will provide owners and decision makers a detailed methodology in identifying the unique operational costs and profitability of your professional and dispensary businesses. You will learn how to financially monitor and operate both of your businesses individually in addition to determining your true bottom line.


how to implement disney® Management into your Practicemark Wright, od, FcovdThis course will show you how to utilize practice demographic information, create a usable service theme, implement service standards, as well as how to utilize staff, setting and policies to deliver the service theme. Most importantly, this course will show you how to integrate this all together to enhance service and increase revenue.

tHUrsdAY, octoBer 7

21-205-S ROOM 205-S8:30 Am–9:30 Am one HoUr

Review-based staff compensation strategies and benchmarksJay Binkowitz, optometric consultantThis course will present new ways to evaluate and reward performance based on specific and measurable elements that support increased productivity and profitability by strengthening job knowledge and accountability. You will learn a new method of creating compensation packages for your entire staff along with setting up a quarterly review structure to ensure compliance with and implementation of your practice goals. This will all be tied into a shared incentive pool for your staff that is based upon individual merit and results.

22-205-S ROOM 205-S9:45 Am–11:45 Am tWo HoUrs

Tried and True vs. new Marketing Techniquespeter shaw-mcminn, od; vanessa shaw-mcminn, odThis course will cover new marketing techniques from a young doctor’s viewpoint in contrast to marketing techniques used by offices that have proved to be successful in the past. The young doctor will discuss how she uses social media to market her new practice and provide a guide for the attendee to set this up in their practice. The veteran doctor will explain marketing plans and techniques that have been used by practices in the past and will provide a guide for the attendee to incorporate them.

23-205-S ROOM 205-S2:45 pm–3:45 pm one HoUr

a systems approach for Prescribing and dispensingpeter shaw-mcminn, od; mark Wright, od, FcovdThe united States significantly lags behind the rest of the world in providing Ar on prescribed lenses. This course

will provide a systems approach to communicating the need and benefits of Ar on lenses to patients. Description of ways to position Ar to the patient throughout the exam experience will be covered, including scripts for use by every member of the staff. Strategies for overcoming patient obstacles will be discussed.


Pulse Points of a Million dollar PracticeWalter West, odThis presentation will deliver 10 lessons that teach skills in areas where optometrists can improve their individual and professional performances.

FridAY, octoBer 8


Five Ways to increase ProfitsmoderAtor: peter shaw-mcminn, odpAneLists: carole Burns, od; Walter West, od; Gary Gerber, odMany doctors and staff seem to be working harder and enjoying less profit. Three practice management experts share their ideas on how to increase profits in your office. each will give a 30-minute presentation allowing plenty of time for discussion and questions. Come join us and learn 1) how to make your practice more efficient by controlling expenses, 2) how to increase revenue per patient and 3) how to bring in more patients to build your practice.


Managing your Practice Profitability one hour at a TimeWalter West, odThis course will provide the practitioner and staff a new perspective on the value of clinic time on an hourly basis. Learn the basics of how an optometric practice can increase hourly production.

30-503-V LOCATED IN EYEMAx THEATER — ROOM 503-V

1:00 pm–2:00 pm one HoUr

FREEKEYNOTE ADDRESSThe Recession’s over! now What?Jeff thredgold, president, thredgold economic Associates This presentation will include an up-to-the-minute and entertaining discussion of the economy and financial markets, as well as valuable tips to help you survive and thrive now that the great recession is over. Discussion will include gaining market share, attracting talented people and recognizing that we will get Through This! You’ll get solid, up-to-date and useful information delivered in a fast-paced and entertaining presentation. Jeff Thredgold is president of Thredgold economic Associates, an economic consulting firm, as well as an author and adjunct professor of finance. He spent nearly 40 years in banking and has made dozens of appearances on CNbC-TV and CNN.Not for Credit


The great debate — staff Management Tactics

moderAtor: peter shaw-mcminn, odpAneLists: mark Wright, od, Fcovd; Walter West, od; Gary Gerber, od; pam Boydwhen doctors and office managers get together the main topic of discussion is often human resource management. what works in one successful practice often does not in another successful practice. Three practice management experts debate policies on: hiring and firing staff; offering bonuses and “spiffs;” evaluating staff, including performance reviews; cross-training staff or not; and training staff, including weekly staff meetings. Strategies will be debated by each panel member followed by a question and answer period.


communications within your Practice: your Path to successWalter West, odThis course will guide professional practitioners and their staff throughout the process of identifying 30 elements of effective communications and demonstrate how altering their communications style can improve understanding among patients as well as coworkers.

sAtUrdAY, octoBer 9


E-Prescribing and incorporating EMR into your Practicemark Wright, od, FcovdThis course will discuss how to do e-prescribing. Incorporating electronic medical records into your practice is something that we all have to do eventually. This course will identify the minefields to avoid and the features you should consider when selecting electronic medical record software. Keys for successful implementation will be discussed.


use the Medical Model and advanced Technology to improve Patient care and Profitscraig thomas, odTough economic times demand that optometrists find new ways to practice optometry. Learn how to transform your practice from a vision care model to one that includes the delivery of medical eyecare.


Retaining valuable Employeescraig thomas, odOptometrists know how hard it is to keep good employees. Learn how to be an effective manager in a service-oriented business such as optometry. emphasis is placed on staff retention basics, such as hiring the right people, and then providing good leadership and management to your team.


cheap Marketing That Pays off big TimeGary Gerber, odeffective marketing doesn’t have to break your budget. Learn the secrets this well known consultant uses with his clients. Secrets that have little cost, yet reap huge returns.

OPTOMETRIS TS/OPHTHALMOLOgIS TSProgram is subject to change

coUrse descriptions



The latest in corneal dystrophies and degenerationsBlair Lonsberry, odThe ever-expanding scope of therapeutic privileges for optometrists has made the diagnosis and treatment of anterior segment diseases a crucial aspect of clinical practice. This interactive course will examine the various forms of corneal dystrophies and degenerations focusing on patient symptoms, diagnostic criteria, effects on vision, and the most current management and treatment options. Video of the latest corneal surgeries will highlight current surgical treatment for patients.


The ocular surface and infection: What Practicing clinicians need to knowArthur epstein, od, FAAoThis course will explore current concepts regarding ocular surface function and mechanisms of corneal infection. An in-depth review of the literature and relevant science underscore a strong clinical focus. Clinical management strategies will be presented.


Macular Protective Pigment density and aMddavid c. eldridge, odThis course will offer in-depth review of etiology of AMD and associated risk factors, including macular pigment (MP) density. Literature review of peer review articles pertaining to AMD new technologies to detect at-risk patients will be presented.


Therapeutic updaterichard madonna, odAs new generations of therapeutics are introduced, it is important to understand their indications and contraindications. This course will discuss a variety of new treatment modalities and their place in contemporary optometric practice.

11-503-V ROOM 503-V12:15 pm–1:15 pm one HoUr

new horizons in dry Eye diseaseBen Gaddie, od; scot morris, odAdvances in dry eye diagnosis and management will be discussed. This will include eyelid meibomian clinical anatomy review as well as a discussion on its contribution to ocular surface disease. A close look at new artificial tear concepts will be explored as well as pharmaceutical updates. A new diagnostic device for measuring osmolarity will also be reviewed.


blood Flow in glaucomaLeo semes, odblood flow plays a role in glaucoma, but its clinical application is enigmatic. This course will review the anatomical principles regarding blood flow and glaucomatous damage. In addition, current knowledge regarding clinical application will be presented.


Check out this new FREE eyeVIP™ Programthat will impact…. • Your Patient Education and Retention • Your Practice Growth

©2010 Alcon, Inc. 1/10 OFR10044JAD

Sign up today atthe Alcon booth.

OFR10044JAD IVE.indd 1 5/27/10 10:57 AM

OPHTHALMIC PROFESSIONAL S — OPTICIANS/PARAS/S TAFFProgram is subject to change

coUrse descriptionsOPTOMETRIS TS/OPHTHALMOLOgIS TS

Program is subject to change

coUrse descriptions


Tales from the Trenches: Posterior segmentmark dunbar, od, FAAoInteresting cases from over two decades in an ophthalmology academic referral center will be presented in a grand rounds case presentation format. Topics will include diseases associated with retinal vascular disease, central serous retinopathy, vitreomacular traction and posterior uveitis, among others.


new Paradigms in the diagnosis and Management of contact lens-Related Microbial keratitisArthur epstein, od, FAAoThis clinically-focused course will explore recent changes in the spectrum of contact lens related infectious disease. Particular focus will be placed on identification and minimization of risk factors, differential diagnosis, and effective management of potentially sight threatening complications.


anterior segment disease — From the Front office to the backdave Kading, od; mile Brujic, odThis course will cover common anterior segment disease states. Through interactive case presentations, we will discuss the new thoughts on treating each disease state along with coding pearls. You will understand how to effectively diagnose and manage each disease process, and accurately represent the services they provide.


Must-have systemic MedicationsBruce onofrey, rph, odThis lecture will cover the best of the best: the systemic drugs that provide the greatest therapeutic usefulness and success. Discussion will include side effects, adverse effects and dosages of selected therapeutic agents.

12-503-V ROOM 503-V1:30 pm–3:30 pm tWo HoUrs

optic nerve and nerve Fiber EvaluationLeo semes, od; Ben Gaddie, odComplexities of the optic nerve and rNFL in glaucoma will be reviewed. A template for optic disc evaluation will be presented. New rNFL evaluation tools will also be presented.


utilizing spectral domain ocTrichard madonna, odThis course will describe the principles of spectral domain OCT (SD-OCT) and compare it to its predecessor,

time domain OCT. Case presentations utilizing images from commercially available SD-OCTs will illustrate its use in clinical practice.


adventures in Posterior segment grand RoundsLeo semes, odThis course will highlight infectious and inflammatory fundus disorders, as well as two cases of vein obstruction and diabetic macular edema for diagnostic and management guidance. In addition mystery cases will be presented to challenge the audience.


What Would you do? difficult contact lens cases and how to Fix Themdave Kading, od; mile Brujic, odThis course will cover standard contact lens cases that are seen in everyday optometric practice and a specialty contact lens practice. This will include cases relating to silicone hydrogel issues, contact lens solution intolerance, keratoconus, corneal transplants and iris abnormalities plus contact lens billing. emphasis will be placed on each condition and the various treatment options available to fix them. A discussion of how contact lenses can be used to increase revenue and establish a specialty within a practice will also be included.


What’s new in Eyecare?moderAtor: peter shaw-mcminn, odpAneLists: Kirk smick, od; Jack schaeffer, od; mark dunbar, od, FAAo; Kelly Kerksick, odThis unique course will describe an overview of new technologies that are available, or will soon be available, to the eCP to improve patient care. eyecare providers are often so busy that it is difficult to keep up with the latest technology and practices. This course will introduce you to new exam instrumentation and treatment strategies developed in the past few years, as well as the latest changes in Medicare coding and billing. The panel of experts will discuss changes in eyecare in the areas of instrumentation, lenses, therapy procedures, medications, and surgical procedures to improve and maintain vision. web sites for additional information will be distributed. Courses within the expo curriculum that go into more detail will be recommended. You will have an opportunity to ask questions and interact with the speakers.


Therapeutic options in ocular surface diseasescot morris, odThis course will address dry eye and other related ocular surface disease disorders. we will discuss various concepts in assessment and diagnosis of the various forms of ocular surface disease, debate various treatment methodologies, and discuss practice management issues as they relate to ocular surface disease.


ocular Effects of systemic Medications and systemic Effects of ocular MedicationsBruce onofrey, rph, odAn introduction to the various pharmaceutical agents used in ophthalmic and general medical therapy will be provided. The pharmacology of cardiovascular agents, platelet inhibitors, oral hypoglycemic agents and antihyperlipidemic agents are just a few of the drugs that will be covered in this program. The clinical implications to you and your patients will be discussed with emphasis on the ocular and systemic adverse effects that can be associated with these medications. recognition and management of adverse drug effects will be discussed via case examples.


smart Medicine for your Eyes: The Role of nuTRiTion in the Primary care PracticeJeffrey Anshel, odOver the past 20 years, the optometry industry has made great strides to incorporate diagnostic and therapeutic pharmacological agents into its primary care practices. while this has been a significant advancement in our practice strategy, we should not overlook the major trend that is occurring in our society. recent studies show that over 158 million consumers use nutritional supplements. This course will review the role of nutraceuticals in the care and prevention of many of the eye conditions that present to your office on a daily basis. This is a course on the latest research into the nutritional effects of foods and supplements on the human visual condition.

tHUrsdAY, octoBer 7


use Wavefront Technology to improve your Patients’ visionpeter shaw-mcminn, odThis course will cover how to use wavefront technology to prescribe lenses to correct higher order aberrations, providing better vision to your patients. The following topics will be discussed: what is meant by higher order aberrations, how to identify the patients who can best benefit, what is the process of gathering the appropriate data to prescribe, how to communicate the benefits to your patients and how to order the lenses. Case examples will be reviewed. You will have the opportunity to ask questions about this exciting new technology.



coUrse descriptions

tHUrsdAY, octoBer 7

21-201-S ROOM 201-S8:30 Am –9:30 Am one HoUr

so Many images, so little Time — how to organize your Patient data for Maximum Efficiency and ProfitabilityGary Gerber, odMore and more clinical data is being collected and stored electronically. being able to access and profitably use this information is becoming more of a challenge. This course will discuss ways to overcome this challenge.


Provocative clinical grand Roundsrichard madonna, odA series of clinical cases with unexpected outcomes will be presented in an effort to demonstrate the spectrum of clinical entities encountered in general practice. Cases will include neurological, glaucoma, anterior and posterior segment disease.


Put a lid on it; The Role of the lids in ocular surface diseaseBlair Lonsberry, odOcular surface disease is a prevalent condition resulting in a significant health concern. Ocular surface disease is a combination of a variety of ocular surface disorders which result in a multitude of patient symptoms and a variety of clinical signs. This presentation will review ocular surface disease, its clinical entities, and focus on how the lid plays an important role in this disease.


The Economics of Primary low vision carerebecca Kammer, od, FAAo; Lou Lipschultz, odThis lecture will present the financial aspects of incorporating low vision into the primary care practice, including benefits, return on investments, and straightforward coding and billing. Particular attention will be devoted to ideas of economic management, including device pricing structure, incorporation of nutraceuticals and other elements to consider.

21-503-V ROOM 503-V8:30 Am–9:30 Am one HoUr

Megatrends in MedicineBruce onofrey, rph, odThe most recent trend in health care is the application of treatment techniques derived from clinical research to patient management. This results in a more rational approach to patient care and less reliance on empirical decisions. It is most important that treatment not be based solely on empirical or testimonial evidence. This lecture will cover the most recent trends in patient care.


PRk: What, Where and Why?derek van veen, od, msThis lecture will discuss reasons for the re-emergence of corneal refractive surface ablations. You will be introduced to PrK, LASeK and epi-LASIK. Concentration will be placed on the indications for PrK/surface ablations. Advancements in both intra-operative and post-operative care will be discussed in detail. This will include techniques for epithelium removal, usage of mitomycin, cold corneal bath, bandage contact lenses, pain management, topical anti-inflammatory and anti-infective treatments.


new Risk Factors to consider in glaucoma: 24-hour ioP and ocular Perfusion Pressuremichael chaglasian, odThe climate of glaucoma management has changed over the years with new risk factors being identified. Learn how 24-hour IOP control and ocular profusion pressure can change your outlook on treatment and management of today’s glaucoma. Case presentations will highlight this interactive discussion.


computer vision syndrome Jeffrey Anshel, odMore than 175 million Americans are regular computer users. More patients are coming into eyecare offices with complaints related to computer use. Computer vision syndrome is the most common complaint of computer users and eyecare practitioners are often the first stop for these patients. It is critical that you be aware of how to test your patients, as well as the causes and resolutions for this condition.


optical coherence Tomography (ocT) for Macular disease and glaucomamichael chaglasian, od; Leonard messner, odOptical coherence tomography (OCT) is a laser-based form of echography that allows for noninvasive and rapid imaging of intraocular structures. This technology permits the clinician to perform quantitative and qualitative analysis of retinal and optic nerve pathology in a cross sectional format with axial resolution of 5 microns or better. This lecture will provide an anatomically-guided overview of the physical principles of OCT technology and its application to vitreoretinal disease and glaucoma. emphasis will be placed on the OCT characteristics of glaucoma and macular disease using a case-based approach.


aspiring to be a Million dollar PracticeHoward Braverman, od; peter Liane, od; david nelson, odThis course will teach you how to deal with managed care, how to maximize staff efficiency, how to differentiate the private practice from a retail practice, and will explain the metrics of measuring staff training and performance.


ocular Manifestations in autoimmune disordersBlair Lonsberry, odPatients present with a varied array of systemic disorders. The autoimmune disorders are a varied group of conditions that provide a difficult challenge for both patient and doctor. This presentation will focus on the ocular complications associated with autoimmune disorders, including diagnosis, management and treatment.


demystifying low vision: a guide for Examination and Prescribingrebecca Kammer, od, FAAo; Lou Lipschultz, odThis lecture is a guide to the basics of the low vision exam, optical devices and prescribing strategies. A simple approach to treatment and management will be explored through sample video cases. This two-hour lecture will foster confidence and excitement for making the choice to initiate primary low vision care.





coUrse descriptions

22-503-V ROOM 503-V9:45 Am–11:45 Am tWo HoUrs

clinical challenges — Practical solutions; an in-depth look at the anterior Eyedave Kading, od; Arthur epstein, od, FAAoThis wide-ranging course will explore diagnosis and management of a broad spectrum of anterior eye conditions. both commonly encountered and unusual problems will be presented as learning opportunities that focus on practical solutions along with relevant clinical science and evidence-based research.


Post-operative care for laser vision correctionAndrew morgenstern, od; derek van veen, od, msThis course will cover the basic and advanced methods in taking care of a post-laser vision correction patient. LASIK and PrK management will be discussed as well as all of the post-operative complications that may come along with them.


What’s your next step? case studies in ocular surface diseasemilton Hom, od, FAAo; scot morris, odwith the options available today, we can orchestrate treatment. but, when you change one instrument (treatment), it makes a different sound and other areas need attention. we will cover current treatments, what they are good for (evaporative, blepharitis, aqueous deficient, CL-related, etc.), and how to use them in concert with one another through case studies.


advances in anterior segment TherapyGary oliver, odThis course will provide an update on new and/or revised treatment protocols for a variety of anterior segment disease conditions. The lecture will highlight new pharmaceutical agents, updated treatment protocols and advanced therapeutic management skills. grand rounds case presentations will illustrate the clinical management pearls. The discussion will include allergic, bacterial, viral, hypersensitivity, inflammatory, toxic and traumatic conditions. The lecture will provide a good overview for attendees preparing for board certification.

board CErtifiCation rEviEw Program


new Technologies for ioP MeasurementBen Gaddie, odThis course will examine the ever changing dynamic of IOP measurement in clinical practice. A review of new instrumentation and continuous methods will be included. glaucoma, keratoectasia and keratoconus will be discussed.


The importance of nutrition in dry Eye syndrome and Macular degenerationdavid nelson, odChanging demographics and lifestyle choices in the united States will cause more patients to present with eye disease from systemic conditions, as well as eye specific pathology. research and clinical care in the future will shift from treatment of acute disease to the treatment of chronic disease with the focus of preventive measures. This course will discuss why supplements may be beneficial to patients’ long-term health and enables primary eyecare and medical optometry practitioners to have greater confidence in recommendations and guidance of important supplements.

Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive Hands-On Experience Latest Devices Low Vision Insight Patient Management Exclusive COPE Latest Devices Low Vision Insight Patient Management Exclusive COPE Hands-On Experience Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Management Exclusive COPE Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Management COPE Hands-On Experience Low Vision Insight Patient Exclusive Hands-On Experience Latest Devices Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE

Speaker Lou Lipschultz, ODSpeaker Rebecca Kammer, OD

Thursday, October 7

8:30 am to 9:30 am>> The Economics of Primary Low Vision Care Course 21-304-S

2:45 pm to 3:45 pm>> 10 Tools and Tips to Growing Your Low Vision Practice Course 23-304-S

9:45 am to 11:45 am>> Demystifying Low Vision: A Guide for Examination and Prescribing Course 22-304-S

4:00 pm to 6:00 pm>> Case Management: Overcoming Patient Objections Course 24-304-S

Learn About

Low Vision

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.


coUrse descriptions

tHUrsdAY, octoBer 7


innovation in sight: Electronic lens Technologypaul Karpecki, od; penn moody, od; mark shupnick; mike morris, odFour experts in optical or innovative technology advances will present on the latest technologies in optical wear, including composite lens technology advances and electronic optics. Attendees will learn about the history of development, how the technologies work, optimal patient selection, what to present to patients and how to best fit these new technologies. electronic optics has the potential to revolutionize how we practice, and gaining knowledge of these technologies could greatly benefit your practice and your patients.


secrets of a successful Multifocal cl Fittermilton Hom, od, FAAoThere are four things the patient needs to know about CL MF: 1) they exist, 2) they cost more, 3) they work and 4) they work really well. Fitting multifocals can be a balancing act between different lenses, patient

needs, lifestyles and visual demands. we will look at commonalities between the different designs and explore ways to enhance visual performance, screening and follow-up visits.


10 Tools and Tips to growing your low vision Practicerebecca Kammer, od, FAAo; Lou Lipschultz, odStrategies for low vision practice growth will be covered in a creative and exciting presentation. Tips will include personnel and personal development, marketing, networking with patients and professionals, and many other critical practice management pieces. Common mistakes and successful strategies will be reviewed.


Time domain vs. spectral domain ocT: What does it Mean?Jerome sherman, od, FAAoThis course will evaluate the clinical (and research) usefulness of the new Fourier (Spectral) Domain OCT versus Conventional Time Domain OCT in the evaluation of retinal and optic nerve disorders. Several dozen exemplary cases will be presented with comparisons highlighting the strengths, weaknesses and differences of each technology.


Evidence-based lasikAndrew morgenstern, odThis course will cover many of the studies conducted by the united States Navy Medical Centers. The data will evaluate different laser platforms and the reasons why certain technologies are approved for Navy pilots and NASA astronauts.


Technology within a Technology driven officeLorie Lippiatt, odLegislation from the federal government has dramatically changed the digital landscape for optometric practice forever. This course will describe how to achieve maximum efficiencies using integrated technology with the practice management and electronic medical record systems.

Marco Automated Products fully integrate with EMR programs. Marco ConnectSM providesquick and efficient instrumentation and software interfaces to EMR providers.

“The integration between my Marco digital TRS refraction system and ExamWRITER,™my EMR system, is totally seamless—far exceeding what I ever thought possible!

Clearly, the increased profitability in my practice is a direct result of the accuracy,efficiency and the marketing impact of the technology integration, allowingme

to see more patients.” —Lori Lippiatt, OD • Salem, Ohio

Contact us today to schedule yourfree practice consultation.

Manufacturedby Nidek

Connectwith Marcoon Facebook www.marco.com | email : [email protected] | 800.874.5274

Technology Integration

241-MConnect-Lipp-VEWhalf:VEW conf bro ad-half 5/20/10 10:21 PM Page 1




coUrse descriptions


how to Treat contact lens-Related dry Eyemilton Hom, od, FAAowith the options available today, we can orchestrate treatment. but, when you change one instrument (treatment), it makes a different sound and other areas need attention. we will cover current treatments, what they are good for (evaporative, blepharitis, aqueous deficient, CL-related, etc.), and how to use them in concert with one another.


Management of the young child in a Primary care PracticeGraham erickson, odAn overview of management issues in preschool children will be presented with emphasis on effective management of refractive errors. Appropriate age-related optical corrections for ametropias will be presented with consideration of the amount of refractive error, age of the patient, developmental milestones, binocular vision status and visual acuity. Clinical decisions concerning wear time and type of correction will be discussed. An overview of management of strabismic, amblyopic and ocular health conditions will be presented.


systemic antibiotic Management of infection and ocular diseaseBlair Lonsberry, odOptometrists are familiar with the use of topical antibiotics in the treatment of ocular conditions. However, optometrists often hesitate in the use of systemic antibiotics in treatment protocols. This course will review the major groups of antibiotics, their modes of action, and their systemic indications in infection management. Special emphasis will be placed on the current use of systemic antibiotics in the treatment of ocular disease conditions.


The non-glaucomatous optic neuropathies: ischemic optic neuropathy and PapilledemaLeonard messner, odThe non-glaucomatous optic neuropathies represent the most common class of neuro-ophthalmic disorders encountered in clinical practice. This lecture will provide a detailed overview of the most common optic neuropathies, including ischemic optic neuropathy and papilledema. Also included will be a review of the literature pursuant to the diagnostic studies and management protocols for nonarteritic anterior ischemic optic neuropathy (NAION), arteritic anterior ischemic optic neuropathy (AAION) and idiopathic intracranial hypertension (IIH). The most current published and unpublished results of significant clinical trials will be discussed. Special attention will be paid to the optical coherence tomography (OCT) findings with these disorders.

from Print to PraCtiCE: ContaCt lEnsEs


case Management: overcoming Patient objectionsrebecca Kammer, od, FAAo; Lou Lipschultz, odThis lecture will present an exciting case management process for primary low vision care in the full spectrum optometric office. Prescribing options for optical, video and non-optical devices will be considered for specific patient goals. Overcoming patient objections when presenting the treatment options will be emphasized for both the doctor and the staff. There will be both a lecture and workshop style to the presentation through the inclusion of video cases and hands-on application, which make this an invaluable starting point to successful practice implementation.


The greatest anterior segment disease and Medical Management of contact lenses course — Ever!charles Ficco, od; Jack schaeffer, odworld renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. we will present the medical management strategies for these complications so you will feel comfortable when they present in your office.


advanced corneal Mapping: Wavescans and TopographyAndrew morgenstern, odAdvanced Corneal Mapping is an essential tool not only to refractive surgery and medical cornea practices, but to general optometry as well. with these mapping devices, early detection of disease becomes easier and the average practice can bill for more medical diagnoses. Proper understanding of these devices and the conditions they expose can be a huge practice builder!


diagnosing and Managing the glaucoma suspectmichael chaglasian, odThe diagnosis and treatment of glaucoma can be challenging. understanding the risk factors that contribute to this disease can make it easier. This course will discuss many key aspects of glaucoma and ocular hypertension, including: diurnal IOP, postural effects on IOP, ocular perfusion pressure, new results from the OHTS 2 study, and new considerations in medical treatment options for patients.


ocular PharmacologyGary oliver, odThis course will provide an update on the numerous new and current medications that have an essential role in treating ocular disease. The lecture will discuss the appropriate indications, prescription and treatment protocols for commonly used topical and oral medications for ocular therapy. The discussion will include information on important medication contraindications and adverse effects. The lecture will provide a good overview for attendees preparing for board certification.

FridAY, octoBer 8


off label is not off limitsmarc Bloomenstein, odwhen medications make it to market, they are designed for a specific treatment and, yet, we know they are more powerful. This course will unlock some of those hidden gems and provide clinical pearls for attending clinicians. Moreover, you will find new ways to treat with not-so-conventional treatment methods.


First line Treatment — sports injuries and general Traumaderek cunningham, odThis course will review primary diagnosis and treatment of common injuries that walk into eyecare offices. emphasis will be placed on prompt diagnosis and triage of presenting cases. Scenarios covered will include immediate referral for vision/life threatening injuries, common diagnostic test to be ordered and interpreted, as well as long-term management of in-office treatable conditions.


Point/counterpoint in glaucomamurray Fingeret, od; robert Wooldridge, odThis course will review controversial areas with regard to the diagnosis and management of glaucoma. Items to be addressed will include: what is the best adjunctive medication for the treatment of glaucoma, what are contemporary models of care, is there any role for surgery as an initial therapeutic modality, and are the new diagnostic instruments (optic nerve imagers, different perimeters) useful in your diagnostic armamentarium.




coUrse descriptions

FridAY, octoBer 8


vision care for athlete-PatientsGraham erickson, odA task-analysis approach will be used to support testing of specific visual performance skills. Management considerations for refractive compensation, protective eyewear, enhancement filters, contact lenses and refractive surgery for athletes will be highlighted. Visual performance training procedures that can be used to enhance essential visual skills will be presented.


Red Eye Rundown: Tales From TriageW. Lee Ball, odThis course will discuss common causes of red eyes seen in the optometrist’s office. Case studies will be presented to emphasize current treatment and management practices.


The diagnosis of Retinal disease invisible to ophthalmoscopymark dunbar, od, FAAo; Jerome sherman, od, FAAoThis course will discuss occult (hidden) retinal diseases, their traditional methods of diagnosis, and how new technologies (SD-OCT, mferg, FAF and Panoramic AFA) are aiding and even changing the way these diseases can be diagnosed and managed.


Posterior vitreous detachment: a common Process with Potential for ocular Morbiditydiana shechtman, odMany PVD result in a complete detachment from the retina without any further complication. Yet, depending on the site of firm vitreoretinal attachment, the PVD process may lead to the development of vitreoretinal traction, resulting in a vitreous hemorrhage, retinal break or vitreomacular traction syndrome (VMT). Accompanying risk factors, signs and symptoms, in addition to a complete clinical evaluation, can aid in the appropriate management of these patients.

from Print to PraCtiCE: rEtina


developing a diabetes specialty within your optometric Practice: save vision, Extend lives, have Fun and “catch the Wave”A. paul chous, mA, od, FAAoThis course will develop a framework for creating a diabetes specialty within optometric practice, focusing on the needs of patients and their other health care providers. Specific recommendations for care, effective communication and profitability will be considered.


clinical grand Roundssteven Ferrucci, odThis course will present several cases in grand rounds format with various etiologies, ranging from common to the relatively obscure. each case will be used as an example to help you in your differential diagnosis of retinal disease.

Risk-Free 60-Day Trial$8,000 Profit Potential*

An Offer As Unbeatable As The iZon® Lens System

Call for details about adding more profit to your practice with the iZon Lens System: 1.877.FOR.iZON (1.877.367.4966)

*Profits will vary by practice. †Invest $1,000 for the 60 Day Trial. $750 will be applied to your final Z-View purchase. The iZon logo, “WOW,” and “get the WOW” are trademarks of Ophthonix, Inc. iZon and Z-View are registered trademarks of Ophthonix, Inc. © 2010. Patents pending.

Z-View® Aberrometer 60 Day Trial†

iZon High Resolution Spectacle Lenses 8 Pairs of Complimentary LensesSpecial Lens Pricing

09-OPH-681 VEW color adMECH.indd 1 5/26/10 4:54 PM




coUrse descriptions


glaucoma updateJim thimons, odThis course will offer a comprehensive review of glaucoma philosophies, diagnostic tests, medications and surgical procedures. Learn the concepts that are sure to be asked about in board certification exams.


using Retinal cameras as screening and diagnostic Toolsmurray Fingeret, odA new paradigm is emerging in the practice of optometry with the use of nonmydriatic, wide-angle retinal photography as part of the examination routine. This course will discuss the use of retinal photography as both a screening and diagnostic tool. Screening, if done at the onset, allows the images to alert the clinician if a problem is present that warrants further investigation.


optic neuritis: clinical Trials and TribulationsLeonard messner, odOptic neuritis is an inflammatory and demyelinating disease of the optic nerve that is often linked to multiple sclerosis. This lecture will provide an overview of the clinical features, neuroradiologic findings, and pathogenesis of optic neuritis, along with the most recent data from the Optic Neuritis Treatment Trial (ONTT), CHAMPS, beNeFIT and other relevant clinical trials. Special attention will be paid to the optical coherence tomography (OCT) findings with optic neuritis and multiple sclerosis.


structural and Functional diagnostic Tests used in the Management of aMddiana shechtman, odAMD is one of the most prevalent eye diseases in the elderly. Its advance stages are associated with irreversible vision loss. The goal of this course will be to present diagnostic tools used in the diagnosis and monitoring of the AMD patient. Primary topics discussed will include structural (OCT) and functional (PHP) devices. Case examples will be used to illustrate the application of these technologies.



anterior segment and Posterior Pole ocular health screenings using a non-Mydriatic Retinal camera in the detection of vision Threatening diseasesBen szirth, phdThis course will place emphasis on the advanced use of non-mydriatic retinal cameras and associated software in post-capture analysis. Hands-on demonstrations on stereo techniques used in glaucoma patients, AMD imaging techniques, as well as diabetic retinopathy fields and applied software driven filters, will be discussed. Anterior segment imaging techniques will also be discussed to produce reproducible imaging sessions.


antibiotic Essentialsmilton Hom, od, FAAoAre the new antibiotics always better? with the new bugs, we may find the “older” antibiotics more effective and less costly in today’s economy. Topics will include: how to change prescribing practices, Superbugs, antibacterial sprays and legacy drugs.


The Role of high Tech Procedures in the diagnosis and Management of Retinal disordersJerome sherman, od, FAAo; mark dunbar, od, FAAoThis course will look at the impact that imaging has had in the diagnosis and management of patients with retinal disease. From OCT to electrodiagnostics, the advances in technology have allowed eyecare practitioners to diagnosis and manage conditions that were once impossible to recognize with traditional examination techniques.


The Medical Model: contact lens EvaluationJack schaeffer, odThis course will cover the medical aspects of the contact lens evaluation and its relation to ocular surface disease. we will focus on the medical testing necessary to prevent disease and promote healthy, compliant patients.

from Print to PraCtiCE: ContaCt lEnsEs


Marginal issues: Putting a lid on blepharitisAlan Kabat, od, FAAoThis course will provide new insight into common eyelid disorders, particularly blepharitis. Included in the discussion will be a common-sense approach to differential diagnosis, as well as a detailed review of current treatment options.


diabetes from the Eye of the beholderA. paul chous, mA, od, FAAoget an insider’s view of living with diabetes from an eye doctor who specializes in diabetic eyecare and who has the disease himself. Learn the common mistakes made by our patients and how you can help preempt them.

30-000-V $50,includeslunchLOCATED ADJACENT TO CONFEREE LOUNgE IN SANDS LOWER LOBBY 12:00 pm–1:00 pm one HoUr

lunch with the Experts RoundtableHave lunch with members of International Vision expo’s Conference Advisory board to discuss critical topics in an intimate roundtable environment.TheLatestDevelopmentsinOphthalmicInstrumentation, Mark Dunbar, OD; TheLatestDevelopmentsinOpticalLaboratoryEquipment, David edwards, LDO, AbO, NCLe; OcularDiseasesandPharmaceuticals, Vincent Young, MD, & Jack Schaeffer, OD; AdvancedPALDesigns,MaterialsandTroubleshooting, Jenean Carlton, AbOC, NCLC & ed Degennaro, Med, AbOM; ContactLensDesigns,Fitting,Materials,TroubleshootingandSolutions, Michael ward, MMSc, FAAO; PracticeManagement,MarketingandMerchandizingStrategies, Peter Shaw-McMinn, OD; ElectronicHealthRecords(EHR), Kelly Kerksick, ODNot for Credit


Posterior corneal disorderscraig thomas, odThis course will present an introduction to diseases of the posterior cornea. Topics will include primary corneal endotheliopathies, such as Fuch’s dystrophy and corneal guttata, and secondary disorders such as contact lens-induced endotheliopathy. emphasis will be placed on the utilization of specular endothelial microscopy and the interpretation of specular photomicrographs.



coUrse descriptions


offer better vision to your Patients by correcting higher order aberrations with contact lensespeter shaw-mcminn, odThis course will cover how to prescribe the new wavetouch contact lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients, and how to order the lenses. Case examples will be reviewed. You will have the opportunity to ask questions about this exciting new technology.


The Role of nutrition and Exercise for Eyecare PatientsJim owen, odThis course will cover the different vitamins and supplements that have effects on the ocular system. The course will cover clinical studies and treatments for dry eye, macular degeneration, glaucoma and diabetic retinopathy. The course will also cover the role exercise plays in these eye conditions.


When and how to do a basic neurologic Evaluation of your Patientdavid sendrowski, odThe course will cover common ocular neurologic presentations along with the pharmaceutical and physical testing to confirm the condition. Management and urgency of referral will be reviewed as well.


The MRsa Epidemiccharles Ficco, odMrSA prevalence is on the rise and reaching epidemic proportions. It is no longer only found in hospitals and nursing homes. It makes up about 20% of the Staphylococcus isolates in the general population. This course will update practitioners on the prevalence of the bacteria in ocular infections. Proper diagnosis, culturing and treatment algorithms will be discussed.

FridAY, octoBer 8


choosing the Right EhR: system selection Made Earlyscot morris, odYou have made the decision to go electronic. Now what do you want, need and look for in an electronic health records system? Let us simplify your decision making process. Join us as we outline your needs, your wants and how to choose the perfect system for you.


scleritis, Episcleritis and other inflammatory conditionssteven Ferrucci, odThis course will discuss the difference between scleritis and episcleritis, their clinical signs and treatment options, including topical steroids and lab tests when indicated.


Retinal Findings with systemic diseaseJeffry Gerson, odThis course will discuss retinal findings found with systemic diseases. Some very common diseases such as diabetes and hypertension will be discussed, as will some less common conditions. Appropriate treatment plans and referral patterns will also be discussed.


cataract surgery and iols 2010: don’t Wait to updatemarc Bloomenstein, od; derek cunningham, odThis course will cover the latest advancements in cataract surgery and lens products. Discussion will center around how you can get involved in co-managing this technology and keep your patients educated on all available options.


Retinal grand Roundsmark dunbar, od, FAAo; diana shechtman, odThis lecture will cover a number of retinal disease topics seen in practice today. Case presentation format will be used to discuss clinical presentation and treatment options. Pathophysiology and overall management will be emphasized.


is imaging better Than Fields?robert Wooldridge, odwe all know that glaucoma can cause optic nerve damage before visual field loss is detectable. Does that mean perimetry is of no value in detecting early glaucoma? what about determining progression of damage in patients with established glaucoma? This lecture will review the evidence on structure versus function in the analysis of glaucoma as well as new technologies now available.


21st century glaucoma Therapymurray Fingeret, odThis course will describe methods used to treat glaucoma, juxtaposing therapy today with where it may be in the foreseeable future. It will describe the concept of risk as well as new medical and surgical interventions on the horizon.


Walking the Plank into lacrimal and orbit disordersAlan Kabat, od, FAAoThis course will present a review of lacrimal system outflow disorders, infections and inflammations, along with a discussion of their respective therapies. Also, the course will examine various disorders that can affect the orbit, ocular adnexa and eyelids. emphasis will be on therapeutic management of these conditions, although important diagnostic considerations, basic pathophysiology and pertinent clinical studies will also be presented. In addition, a review of acquired anophthalmia and the management of disorders of the anophthalmic socket will be discussed.


Retina and systemic diseaseJim thimons, odreview current retinal and systemic disease critical thinking processes that will be the foundation of board certification testing.

from Print to PraCtiCE: glauComa




coUrse descriptions


antioxidants and human visionstuart richer, odThis course will provide an overview of some the antioxidants important in vision and how they play a part in good eye health. Although special attention will be paid to how these antioxidants are of importance to AMD, other diseases will be discussed. Not only will antioxidant deficiencies be discussed, but so will potential harmful side-effects from overdoses.


ocular Potpourrirandall thomas, od, mpH; ron melton, odThis course will provide current information about issues relating to diagnosing and treating patients with ocular diseases utilizing the spectrum of medical therapies now available. Case presentations will be an important aspect of this course.


Picking Through ophthalmology’s TrashAlan Kabat, od, FAAoA firsthand account from an optometrist in a multi-specialty ophthalmology practice, this course will review some of the common ocular conditions that many ophthalmologists simply do not address. Dry eye, ocular allergy, blepharitis and cosmetic eyelash enhancement represent just some of the items that ophthalmology “throws away” on a daily basis, creating opportunity for astute and eager optometrists.


contemporary care of the Patient with diabetesJeffry Gerson, odThis course will discuss the different aspects of medical care that optometrists may take part in for their patients with diabetes. This course will cover changing demographics, systemic care and ocular care. The latest trends and developments in diabetic retinopathy will be discussed.


co-Management of Premium iolsJim owen, odThis course will review the various premium IOLs and the strengths and weaknesses. The course will cover the clinical indications for the various lenses. These lenses include toric IOLs, diffractive IOLs and accommodative IOLs.

FridAY, octoBer 8


new Paradigms in Managing ocular surface diseaseJack schaeffer, odThis course will cover the latest research and treatment protocols for ocular surface disease. we will cover from diagnosis to treatment. we will also cover new medications to enhance our patient outcomes.


What’s new in the Management of common Retinal disordersdiana shechtman, odAge-related macular degeneration, diabetic retinopathy, and retinal vein occlusion are leading causes of blindness among adults and the elderly. Despite intensive treatment, the prevalence of these diseases is growing. New advances in diagnostic and therapeutic modalities may lead to greater knowledge and effective management of these diseases. This course is designed to educate the OD concerning some of the most recent diagnostic and management options for these conditions.


understanding the new solutionsmilton Hom, od FAAowe are in the Year of the Solutions. The next year will bring a renaissance in lens care with safer, more effective systems. “Comfort” was the last set; “Safety” is the new theme song. we will focus on the compliance/adherence puzzle and recent research advances.


Therapeutic Review: systemic Management of ocular disordersAlan Kabat, od, FAAoThis course will provide an overview and insight into numerous ocular conditions. It will focus on systemic medications and their use in managing ocular disorders, including infectious, allergic, and inflammatory disorders, glaucoma and neurogenic ocular conditions.


Fire a staff Member legally in a Way That They continue to Promote your Practicecarole Burns, odeveryone should “hire slow and fire fast,” but how do you make this happen? How do you fire an employee and keep staff harmony? How do you ensure that the former employee continues to be a source of referrals to your practice? This course will teach you how to fire an employee using proper communication and documentation.

sAtUrdAY, octoBer 9


new developments in Posterior Pole Managementsteven Ferrucci, odNew modalities for the treatment of posterior pole disease are now emerging. This course will discuss these new developments, including treatment for ArMD and diabetic retinopathy. Such topics as PDT, Steroid injections and implants, and VegF treatment will be discussed.


ocular dermatologydavid sendrowski, odPeri-Ocular skin lesions are common in the ocular exam of the eye. The course will cover non-melanotic and melanotic periocular presentations. risk factors, patient profiles and proper examination techniques will be reviewed for patient referral and/or monitoring.


clinical decision Making and Evidence-based MedicineW. Lee Ball, odevidence-based medicine is the conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients. The practice of evidence-based medicine means integrating clinical expertise with the best available external clinical evidence from systematic research. As an optometrist, your charge is to keep abreast of the relevant evidence in your field and to provide the best possible care to your patients. evidence-based research conducted by the National eye Institute gives you sound science-based guidelines for treatment and prevention of diabetic eye disease, macular degeneration and glaucoma. This presentation will review current studies and treatment modalities to improve outcomes for patients with and at risk for ocular disease.





coUrse descriptions


avoiding MalpracticeJerome sherman, od, FAAoThe standard of care is constantly evolving. This course will analyze 12 exemplary cases of malpractice allegations against MDs and ODs (who often provided care for years to decades) and demonstrates how contemporary knowledge and appropriate use of technology could have prevented dire outcomes, including blindness and death.


inflammation in systemic and ocular health: The Role of nutritionstuart richer, odOver the past several years, it has become increasingly apparent that chronic inflammation is the source of many common diseases. The retina of the eye is no exception. recent evidence points to the level of inflammatory markers in tissues corresponding to the level of degeneration of the retina. This presentation will review the process of inflammation and how it affects retinal tissue and what nutritional support can help to alleviate this situation.


Medicare coding & billing Part 1John mcGreal, odreview the latest CMS changes in e/M coding, eye coding, fee schedules, documentation and compliance. Learn how to properly charge for services, evaluate fee schedules, document the medical record and reduce audit risk.


clinical grand Roundsron melton, od; randall thomas, od, mpHThis team-taught course will present numerous clinical cases seen in our practices. The differential diagnosis and medical management options, both common and not-so-common case presentations, will be discussed in a clinical practical manner.


Management of ocular Trauma in childrentim Hug, odThis course will review exam techniques for pediatric patients with ocular trauma. Various considerations in evaluating the infant and toddler will be reviewed. Specific cases of ocular trauma will also be presented, including trauma to lids, globe, retina and the associated concerns in pediatric patients.


ocular Emergencies — Titanic disastersdavid sendrowski, odOptometric physicians will sometimes encounter ocular emergencies which require proper triage and management to enhance the visual outcome. This course will cover ocular emergencies, in-office triage techniques, and management strategies that allow better visual rehabilitation for the patient.

See Wet AMD before your patients do.The Foresee PHP is the only visual field analyzer clinically designed for use in monitoring progression of intermediate Age-related Macular Degeneration (AMD) to Choroidal Neovascularization (CNV or Wet AMD). Regular testing with Foresee PHP can detect CNV or Wet AMD at an early stage, before permanent vision loss occurs.

www.reichert.com

Introducing the Foresee PHP®, now from Reichert Technologies.

Available at:

Vision

Expo

West

Booth: MS 3075

© 2010 Reichert, Inc. 05/10Reichert and Foresee PHP are registered trademarks of Reichert, Inc.

Reichert Technologies and associated slogan are trademarks of Reichert, Inc.

Foresee-PHP_VEW_sponsor_ad_8x5-25.indd 1 5/27/10 2:17:45 PM


coUrse descriptions

sAtUrdAY, octoBer 9


cataract and Refractive surgery ReviewJim owen, odThis course will cover the optometrist’s role in both cataract and refractive surgery patients; how to identify good candidates for refractive surgery; how to manage the post-operative care for refractive surgery patients and cataract patients; and the management of the complications of both cataract and refractive surgery patients.


Pediatric grand Roundstim Hug, odThis course will present pediatric ocular conditions in a case report format. Seven to eight cases will be presented. Conditions will include; amblyopia, 6th nerve palsy, strabismus and refractive error management. Treatment options will be reviewed for each (including lenses, prisms, medications, surgery). A summary of each entity and the treatment chosen for each individual case will be presented.


Medicare coding & billing Part 2John mcGreal, odreview the latest CMS changes in e/M coding, eye coding, fee schedules, documentation and compliance. Learn how to properly charge for services, evaluate fee schedules, document the medical record and reduce audit risk.


glaucoma update and grand Roundsron melton, od; randall thomas, od, mpHThis course reaches the cutting edge of contemporary medical management of glaucoma. An update on diagnostic and treatment pearls, as well as a review of important medications used to treat glaucoma, will be discussed.


FREESPECIAL SYMPOSIUMleadership Management for Womenpam BoydThis class is for women who want more clarity, affirmation and motivation for their role as leaders in the vision care community. Content will include tips for dealing with the specific challenges women face, including: balancing your home life with your work life; feeling guilty about being firm with associates; taking on too much and playing the martyr (because it’s just easier to do it yourself); feeling like you have to act like a


man in order to be authoritative; not speaking assertively about what you want or need (fearing being called the “b-word” if you do).


Retinal grand Rounds: ocular Effects of systemic diseaseW. Lee Ball, odAs a primary eyecare profession, optometry is on the front line of public health. Oftentimes it is the optometrist who first sees the early signs of sight, and possibly life threatening, systemic disease processes like diabetes, hypertension and hyperlipidemia. given the primary care role of optometrists, who are often the gatekeepers to ophthalmologic care, it is important that primary care optometrists be well versed in the latest treatments of systemic disease and prepared to treat, provide appropriate and timely referral, and/or co-management services with other health care professionals.


clinical Problem solving: complex case ManagementJim owen, odThe course will cover various cases on anterior segment treatment, including surgical and therapeutic cases. It will review the differential diagnosis in each case as well as the treatment options.


current Trends in Pediatric Eyecare — literature-based clinical applicationstim Hug, odThis course will review recent publications in pediatric topics such as amblyopia, refractive surgery and myopia control. evidence-based guidelines for the clinician will be presented. Long-term outcomes will also be presented.


Presenting Fees and Prices so That the Patient Recognizes the Worth of the Expensemark Wright, od, FcovdValue, not price, is the driver for most patient decisions. This course will give practical suggestions on how to set and present fees so that the patient recognizes the value of the experience. This course will show how to pre-set patients to accept your fees even before they are presented to the patient. After this course, you will be able to handle questions such as “How much are your eye exams?” and objections to fees with ease.



The brighter side of sunlight: The Epidemic of 25-hydroxyvitamin d deficiencystuart richer, odVitamin D deficiency is associated with no less than 25 medical conditions, the common cold and winter mortality. Some scientists consider it to be a new public health epidemic, particularly for the growing population of people of color living and working 24/7 indoors in northern climates in the u.S. and Canada. This is of crucial concern for ODs, due to a dearth of minority health care providers. Much can be achieved with an OTC supplement costing pennies per day. This is one of the most important issues emerging in contemporary medicine, and is not without controversy.


american Pie Meets american idle: nutritional and nutraceutical Management of obesity-Related Eye diseaseA. paul chous, mA, od, FAAoSurveys show patients place high value on discussing weight loss, exercise and supplementation. we present the biologic rationale for specific nutrients and exercise with respect to insulin resistance, inflammation, oxidative stress, and obesity-related cardiovascular and eye disease. effective patient communication will be considered.


systemic Medical Jeopardydavid sendrowski, odLearning while having fun is the philosophy of this course. Systemic/Ocular conditions are presented in a “Jeopardy” style with questions that cover the etiology, diagnosis, treatment and management of the condition. Audience members will be divided into teams for a challenging time.


aMd: a Proactive approachJeffry Gerson, odThis course will discuss some preventative strategies that can be taken with AMD. Strategies for prevention of both dry and wet AMD will be discussed, and how to take a proactive approach.


1:30PM–3:30PM 3:45PM–5:45PM

12-205-S AForensicStudytoAssistYouinUnderstandingYourProfitability(binkowitz/Manso)

C,A

13-205-S HowtoImplementDisney®ManagementintoYourPractice(wright)

C,A

opt

omet

rist

s/o

phth

alm

olog

ists

oph

thal

mic

pro

fess

iona

ls

(opt

icia

ns/p

aras

/sta

ff)

1:30PM–3:30PM 3:45PM–4:45PM 5:00PM–6:00PM

12-104-S ALLIED HEALTH—TheFinesseNeededforHighTechOphthalmicTesting(graves/rovick)

J,P

13-104-S OfficeEfficiencies(Della Pesca)

A,P

14-104-S ThePrescribingandSellingSystemforARLenses(Della Pesca)

A,P

12-302-S UnlockingtheMysteriesofPhotochromics(Carlton)

A,P,NYS-D

13-302-S HowtoSellExpensiveStuff(gibb)

A

14-302-S ALLIED HEALTH—OcularEmergencies&Triage(Young)

J,P

12-507-V HowtoIdentifyYourKeystoBusinessSuccess(elkin)

A

13-507-V ALLIED HEALTH—BecomingaHighLevelTech(rovick)

J,P

14-507-V ALLIED HEALTH—GeneralOphthalmicKnowledgeandTerminology(rovick)

J,P

conFerence UpdAtes• course handouts are available online prior

to the conference. they will not be available onsite for pre-registered conferees. After you register for your courses, you will be able to print your own course handouts and bring them to the conference. course handouts are also available online after the conference.

• You will no longer receive duplicate course tickets. You will now receive one ticket per course.

• After the conference, you will receive a letter verifying your course attendance. please submit this letter to your state board/national accreditation agency for license renewal.

ABoUt AccreditAtionthe accreditation designations serve as a guide to assist you with course selections. the courses listed are “pending ce approval.” please refer to www.visionexpowest.com/ce under the continuing education tab for current ce approvals. You can change a course selection after you register by calling client services at 1.800.811.7151.

international vision expo is not responsible for courses that do not receive accreditation. do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. course approvals will also be available onsite in the conference and registration areas.

MORE COURSES, COVERINg MORE TOPICS, ThaN YOu WILL fINd uNdEr ONE rOOf, aNYWhErE ELSE IN ThE WOrLd

AccreditAtion LeGendA — ABo

N — ncLe

P — AoA paraoptometric

J — JcAHpo

C — cope

T — tQ/cee

NYS-D/CL — new York state optician — dispensing/contact Lens

The accreditation is pending.The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval — if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

WEdNESdaY, OCTObEr 6Program is subject to change

12:15PM–1:15PM 1:30PM–3:30PM 3:45PM–5:45PM

11-503-V NewHorizonsinDryEyeDisease(gaddie/S. Morris)

C

12-503-V OpticNerveandNerveFiberEvaluation(Semes/gaddie)

C

13-503-V OcularEffectsofSystemicMedicationsandSystemicEffectsofOcularMedications(Onofrey)

C

11-106-S TheLatestinCornealDystrophiesandDegenerations(Lonsberry)

C

12-106-S TalesfromtheTrenches:PosteriorSegment(Dunbar)

C,T

13-106-S AdventuresinPosteriorSegmentGrandRounds(Semes)

C,T

11-201-S TheOcularSurfaceandInfection:WhatPracticingCliniciansNeedtoKnow(epstein)

C

12-201-S NewParadigmsintheDiagnosisandManagementofContactLens-RelatedMicrobialKeratitis(epstein)

C,N

13-201-S WhatWouldYouDo?DifficultContactLensCasesandHowtoFixThem(Kading, brujic)

C,N

11-203-S MacularProtectivePigmentDensityandAMD(eldridge)

C

12-203-S AnteriorSegmentDisease—FromtheFrontOfficetotheBack(Kading/brujic)

C,T

13-203-S What’sNewinEyecare?(MODerATOr: P. Shaw-McMinn; PANeLISTS: Smick/Schaeffer/Dunbar/Kerksick)

C

11-303-S TherapeuticUpdate(Madonna)

C

12-303-S Must-HaveSystemicMedications(Onofrey)

C

13-303-S TherapeuticOptionsinOcularSurfaceDisease(S. Morris)

C,T

11-601-V BloodFlowinGlaucoma(Semes)

C

12-601-V UtilizingSpectralDomainOCT(Madonna)

C,T

13-601-V SmartMedicineforYourEyes:TheRoleofNUTRITIONinthePrimaryCarePractice(Anshel)Arranged through the efforts of Ocular Nutrition Society (ONS)

C

ThurSdaY, OCTObEr 7

8:30AM–9:30AM 9:45AM–11:45AM 2:45PM–3:45PM 4:00PM–6:00PM

21-503-V MegatrendsinMedicine(Onofrey)

C

22-503-V ClinicalChallenges—PracticalSolutions;AnIn-DepthLookattheAnteriorEye(Kading/epstein)

C

23-503-V TimeDomainvs.SpectralDomainOCT:WhatDoesItMean?(Sherman)

C

24-503-V TheGreatestAnteriorSegmentDiseaseandMedicalManagementofContactLensesCourse—Ever!(Ficco/Schaeffer)

C

21-106-S UseWavefrontTechnologytoImproveYourPatients’Vision(P. Shaw-McMinn)

C

22-106-S ComputerVisionSyndrome(Anshel)Arranged through the efforts of Ocular Nutrition Society (ONS)

C

23-106-S NewTechnologiesforIOPMeasurement(gaddie)

C

24-106-S FROM PRINT TO PRACTICE: CONTACT LENSES — HowtoTreatContactLens-RelatedDryEye(Hom)

C,N

21-201-S SoManyImages,SoLittleTime—HowtoOrganizeYourPatientDataforMaximumEfficiencyandProfitability(gerber)

C

22-201-S OpticalCoherenceTomography(OCT)forMacularDiseaseandGlaucoma(Chaglasian/Messner)

C

23-201-S TheImportanceofNutritioninDryEyeSyndromeandMacularDegeneration(Nelson)

C

24-201-S ManagementoftheYoungChildinthePrimaryCarePractice(erickson)

C,T

21-203-S ProvocativeClinicalGrandRounds(Madonna)C

22-203-S AspiringtoBeaMillionDollarPractice(braverman/Liane/Nelson)C

23-203-S InnovationinSight:ElectronicLensTechnology(Karpecki/Moody/Shupnick/M. Morris)C

24-203-S SystemicAntibioticManagementofInfectionandOcularDisease(Lonsberry)C,T

21-207-S PutaLidonIt;TheRoleoftheLidsinOcularSurfaceDisease(Lonsberry)

C

22-207-S OcularManifestationsinAutoimmuneDisorders(Lonsberry)

C

23-207-S SecretsofaSuccessfulMultifocalCLFitter(Hom)

C,N

24-207-S TheNon-GlaucomatousOpticNeuropathies:IschemicOpticNeuropathyandPapilledema(Messner)

C

21-304-S TheEconomicsofPrimaryLowVisionCare(Kammer/Lipschultz)

C

22-304-S DemystifyingLowVision:AGuideforExaminationandPrescribing(Kammer/Lipschultz)

C

23-304-S 10ToolsandTipstoGrowingYourLowVisionPractice(Kammer/Lipschultz)

C

24-304-S CaseManagement:OvercomingPatientObjections(Kammer/Lipschultz)

C

21-505-V PRK:What,WhereandWhy?(Van Veen)C

22-505-V Post-OperativeCareforLaserVisionCorrection(Morgenstern/Van Veen)C,T

23-505-V Evidence-BasedLasik(Morgenstern)C

24-505-V AdvancedCornealMapping:WaveScansandTopography(Morgenstern)C

21-601-V NewRiskFactorstoConsiderinGlaucoma:24-HourIOPandOcularPerfusionPressure(Chaglasian)

C

22-601-V What’sYourNextStep?CaseStudiesinOcularSurfaceDisease(Hom/S. Morris)Arranged through the efforts of Ocular Surface Society of Optometry (OSSO)

C,T

23-601-V TechnologywithinaTechnologyDrivenOffice(Lippiatt)

C

24-601-V DiagnosingandManagingtheGlaucomaSuspect(Chaglasian)

C

22-702-V BOARD CERTIFICATION REVIEW PROgRAM—AdvancesinAnteriorSegmentTherapy(Oliver)

C

24-702-V BOARD CERTIFICATION REVIEW PROgRAM—OcularPharmacology(Oliver)

C


21-205-S Review-BasedStaffCompensationStrategiesandBenchmarks(binkowitz)

C,A

22-205-S TriedandTruevs.NewMarketingTechniques(P. Shaw-McMinn/V. Shaw-McMinn)

C,A

23-205-S ASystemsApproachforPrescribingandDispensing(P. Shaw-McMinn/wright)

C,A

24-205-S PulsePointsofaMillionDollarPractice(west)

C,A

opt

omet

rist

s/o

phth

alm

olog

ists


22-104-S FRAME BUYERS PROgRAM—HowtoCreateandImplementaSuccessfulFrameBuyingStrategy(Carlton)

A

23-104-S ManagementofAstigmatismwithSoftContactLenses(ward)

N,J,P,NYS-CL

24-104-S FRAME BUYERS PROgRAM—AContemporaryLookatFrameManufacturingMaterialsandDesigns(Pierce)

A,P,NYS-D

21-302-S BOOT CAMP — OpticalBootCampLevel1—ImmersionTrainingforNewDispensers(elkin/Young)This course is 8:30 AM–11:30 AM and continues 1:30 PM–4:30 PM; $199/$219, Not for Credit

21-507-V ProgressiveLensMeasurementsWorkshop(Carlton)$75, Limited Seating

A,P,NYS-D

22-507-V FRAME BUYERS PROgRAM—FrameSelectionandFittingWorkshop(gibb) $150, Limited Seating

A,NYS-D

24-507-V OCTHands-onWorkshop(Dunbar)$150, Limited Seating

A,P,J

21-704-V Pre-AppointingforSuccess(Carter)

A,P

22-704-V E-TECHNOLOgY— TheComputerizedDispensary(Morgenstern)

A,NYS-D

23-704-V FRAME BUYERS PROgRAM—WorkingwithExoticFrameMaterials(Yoho)

A,P,NYS-D

24-704-V PatientSatisfactionvs.PatientLoyalty(Carter)

A

21-706-V MerchandisingProductsandServices(Hanlin)A

22-706-V InterviewingSkills:FindingShiningStarsforYourStaff(record)A,P,NYS-D

23-706-V ConflictResolutionforChickens(Suter)A

24-706-V Motivation,DelegationandTeamBuilding(record)A

21-805-V HowtoCollectFeeswithoutOffendingPatients(Suter)

A,P

22-805-V MarketingBenefits—NotProducts(Carter)

A

23-805-V E-TECHNOLOgY— SoftwareSolutionstoIncreaseEfficiencyinYourOffice(walker)

A

24-805-V AvoidingRedosandRemakes(Morgenstern)

A,P,NYS-D

21-807-V TroubleshootingFitandComfortComplaints(gibb)

A,P,NYS-D

22-807-V ALLIED HEALTH—Diplopia—Don’tPanic(rovick)This course is 1 hour from 9:45 AM–10:45 AM

J,P

24-807-V ALLIED HEALTH—HistoryTakingorInterrogation—HowtoElicitaValidHistoryfromtheUncooperativePatient(graves)

J,P

25-807-V ALLIED HEALTH—GrandRoundsforTechs—WhatTesttoDoNext(ward/Young)

J,P

23-807-V ALLIED HEALTH—PharmacologyfortheTechnician(Young)This course is 1 hour from 11:00 AM–12:00 PM

J,P

oph

thal

mic

pro

fess

iona

ls

(opt

icia

ns/p

aras

/sta

ff)




21-503-V MegatrendsinMedicine(Onofrey)

C

22-503-V ClinicalChallenges—PracticalSolutions;AnIn-DepthLookattheAnteriorEye(Kading/epstein)

C

23-503-V TimeDomainvs.SpectralDomainOCT:WhatDoesItMean?(Sherman)

C

24-503-V TheGreatestAnteriorSegmentDiseaseandMedicalManagementofContactLensesCourse—Ever!(Ficco/Schaeffer)

C

21-106-S UseWavefrontTechnologytoImproveYourPatients’Vision(P. Shaw-McMinn)

C

22-106-S ComputerVisionSyndrome(Anshel)Arranged through the efforts of Ocular Nutrition Society (ONS)

C

23-106-S NewTechnologiesforIOPMeasurement(gaddie)

C

24-106-S FROM PRINT TO PRACTICE: CONTACT LENSES — HowtoTreatContactLens-RelatedDryEye(Hom)

C,N

21-201-S SoManyImages,SoLittleTime—HowtoOrganizeYourPatientDataforMaximumEfficiencyandProfitability(gerber)

C

22-201-S OpticalCoherenceTomography(OCT)forMacularDiseaseandGlaucoma(Chaglasian/Messner)

C

23-201-S TheImportanceofNutritioninDryEyeSyndromeandMacularDegeneration(Nelson)

C

24-201-S ManagementoftheYoungChildinthePrimaryCarePractice(erickson)

C,T

21-203-S ProvocativeClinicalGrandRounds(Madonna)C

22-203-S AspiringtoBeaMillionDollarPractice(braverman/Liane/Nelson)C

23-203-S InnovationinSight:ElectronicLensTechnology(Karpecki/Moody/Shupnick/M. Morris)C

24-203-S SystemicAntibioticManagementofInfectionandOcularDisease(Lonsberry)C,T

21-207-S PutaLidonIt;TheRoleoftheLidsinOcularSurfaceDisease(Lonsberry)

C

22-207-S OcularManifestationsinAutoimmuneDisorders(Lonsberry)

C

23-207-S SecretsofaSuccessfulMultifocalCLFitter(Hom)

C,N

24-207-S TheNon-GlaucomatousOpticNeuropathies:IschemicOpticNeuropathyandPapilledema(Messner)

C

21-304-S TheEconomicsofPrimaryLowVisionCare(Kammer/Lipschultz)

C

22-304-S DemystifyingLowVision:AGuideforExaminationandPrescribing(Kammer/Lipschultz)

C

23-304-S 10ToolsandTipstoGrowingYourLowVisionPractice(Kammer/Lipschultz)

C

24-304-S CaseManagement:OvercomingPatientObjections(Kammer/Lipschultz)

C

21-505-V PRK:What,WhereandWhy?(Van Veen)C

22-505-V Post-OperativeCareforLaserVisionCorrection(Morgenstern/Van Veen)C,T

23-505-V Evidence-BasedLasik(Morgenstern)C

24-505-V AdvancedCornealMapping:WaveScansandTopography(Morgenstern)C

21-601-V NewRiskFactorstoConsiderinGlaucoma:24-HourIOPandOcularPerfusionPressure(Chaglasian)

C

22-601-V What’sYourNextStep?CaseStudiesinOcularSurfaceDisease(Hom/S. Morris)Arranged through the efforts of Ocular Surface Society of Optometry (OSSO)

C,T

23-601-V TechnologywithinaTechnologyDrivenOffice(Lippiatt)

C

24-601-V DiagnosingandManagingtheGlaucomaSuspect(Chaglasian)

C

22-702-V BOARD CERTIFICATION REVIEW PROgRAM—AdvancesinAnteriorSegmentTherapy(Oliver)

C

24-702-V BOARD CERTIFICATION REVIEW PROgRAM—OcularPharmacology(Oliver)

C


21-205-S Review-BasedStaffCompensationStrategiesandBenchmarks(binkowitz)

C,A

22-205-S TriedandTruevs.NewMarketingTechniques(P. Shaw-McMinn/V. Shaw-McMinn)

C,A

23-205-S ASystemsApproachforPrescribingandDispensing(P. Shaw-McMinn/wright)

C,A

24-205-S PulsePointsofaMillionDollarPractice(west)

C,A


22-104-S FRAME BUYERS PROgRAM—HowtoCreateandImplementaSuccessfulFrameBuyingStrategy(Carlton)

A

23-104-S ManagementofAstigmatismwithSoftContactLenses(ward)

N,J,P,NYS-CL

24-104-S FRAME BUYERS PROgRAM—AContemporaryLookatFrameManufacturingMaterialsandDesigns(Pierce)

A,P,NYS-D

21-302-S BOOT CAMP — OpticalBootCampLevel1—ImmersionTrainingforNewDispensers(elkin/Young)This course is 8:30 AM–11:30 AM and continues 1:30 PM–4:30 PM; $199/$219, Not for Credit

21-507-V ProgressiveLensMeasurementsWorkshop(Carlton)$75, Limited Seating

A,P,NYS-D

22-507-V FRAME BUYERS PROgRAM—FrameSelectionandFittingWorkshop(gibb) $150, Limited Seating

A,NYS-D

24-507-V OCTHands-onWorkshop(Dunbar)$150, Limited Seating

A,P,J

21-704-V Pre-AppointingforSuccess(Carter)

A,P

22-704-V E-TECHNOLOgY— TheComputerizedDispensary(Morgenstern)

A,NYS-D

23-704-V FRAME BUYERS PROgRAM—WorkingwithExoticFrameMaterials(Yoho)

A,P,NYS-D

24-704-V PatientSatisfactionvs.PatientLoyalty(Carter)

A

21-706-V MerchandisingProductsandServices(Hanlin)A

22-706-V InterviewingSkills:FindingShiningStarsforYourStaff(record)A,P,NYS-D

23-706-V ConflictResolutionforChickens(Suter)A

24-706-V Motivation,DelegationandTeamBuilding(record)A

21-805-V HowtoCollectFeeswithoutOffendingPatients(Suter)

A,P

22-805-V MarketingBenefits—NotProducts(Carter)

A

23-805-V E-TECHNOLOgY— SoftwareSolutionstoIncreaseEfficiencyinYourOffice(walker)

A

24-805-V AvoidingRedosandRemakes(Morgenstern)

A,P,NYS-D

21-807-V TroubleshootingFitandComfortComplaints(gibb)

A,P,NYS-D

22-807-V ALLIED HEALTH—Diplopia—Don’tPanic(rovick)This course is 1 hour from 9:45 AM–10:45 AM

J,P

24-807-V ALLIED HEALTH—HistoryTakingorInterrogation—HowtoElicitaValidHistoryfromtheUncooperativePatient(graves)

J,P

25-807-V ALLIED HEALTH—GrandRoundsforTechs—WhatTesttoDoNext(ward/Young)

J,P

23-807-V ALLIED HEALTH—PharmacologyfortheTechnician(Young)This course is 1 hour from 11:00 AM–12:00 PM

J,P


frIdaY, OCTObEr 8

8:30AM–10:30AM 10:45AM–11:45AM 1:00PM–2:00PM 2:45PM–4:45PM 5:00PM–6:00PM

31-205-S FiveWaystoIncreaseProfits(MODerATOr: P. Shaw-McMinn; PANeLISTS: burns/west/gerber)

C,A

32-205-S ManagingYourPracticeProfitabilityOneHourataTime(west)

C,A

30-503-V KEYNOTE ADDRESSTheRecession’sOver!NowWhat?(Thredgold)EyeMax Theater, Room 503-V, FREE, Not for Credit

33-205-S TheGreatDebate:StaffManagementTactics(MODerATOr: P. Shaw-McMinn; PANeLISTS: wright/west/gerber/boyd)

C,A

34-205-S CommunicationswithinYourPractice:YourPathtoSuccess(west)

C,A

opt

omet

rist

s/o

phth

alm

olog

ists


31-104-S ChallengingTopographies,IrregularAstigmatismandKeratoconus(Norman)

N,P,NYS-CL

32-104-S FRAME BUYERS PROgRAM—VendorSelectionandEvaluation(Suter)

A

MID-DAY PROgRAMMINg

VisittheExhibitHall (page 8)

30-000-VLunchwiththeExperts (page 41)

30-503-VKEYNOTE ADDRESS (page 13)

TheRecession’sOver!NowWhat?

(Thredgold)

33-104-S EmergingTrendsinContactLenses(Norman)

N,J,P,NYS-CL

34-104-S FRAME BUYERS PROgRAM—Retail101(McCormack)

A

31-207-S BrandingthePowerofYou,YourPatientsandYourPractice(Suter)

A

32-207-S WavefrontAberrationsandContactLensFitting(gzik)

N,J,P,NYS-CL

33-207-S PALSelectionStrategies(Carlton)

A,P,NYS-D

34-207-S UsingWavefrontTechnologytoImproveYourPatients’Vision(Degennaro)

A

31-302-S BOOT CAMP — ContactLensBootCamp(McNelis/ward)This course is 8:30 AM–12:30 PM; $139/$159, Not for Credit

33-302-S CurrentTrendsinFree-FormLenses(Degennaro)A,P,NYS-D

34-302-S UsingReverseGeometryandGPLensDesign(gzik)N,J,P,NYS-CL

31-305-S BOOT CAMP WORKSHOP—FrameAdjusting&Repair(Yoho)$150, Not for Credit, Limited Seating

32-305-S BOOT CAMP WORKSHOP—HowtoTakeAccurateSpectacleMeasurements(Yoho)This workshop is 10:45 AM–12:45 PM; $150, Not for Credit, Limited Seating

33-305-S BOOT CAMP WORKSHOP—BasicLensometry(Yoho)This course is 2:45 PM–5:45 PM; $225, Not for Credit, Limited Seating

31-507-V E-TECHNOLOgY— IsItTimetoSellEyewearontheInternet?(Moderator: Degennaro; Panelists: Cooper/Kodey/wilson/Purcell)

A

32-507-V AnUpdateontheTechnologyofARTreatments(Degennaro)

A,P,NYS-D

33-507-V OpticiansOnline(record)

A

34-507-V InstrumentationforFittingToday’sLenses(Hanlin)

A,P,NYS-D

31-702-V ALLIED HEALTH—HowtoTroubleshootVagueVisualComplaints(graves/rovick)

J,P

32-702-V PositioningEyeglassesforMaximumPerformance(Sheedy)

A,P,NYS-D

33-702-V TheLatest&GreatestinLensMaterialsandCoatings(Harrison)

A,P,NYS-D

34-702-V YourMouthIsMoving—DoesYourBodyAgree?(Carter)

A

31-704-V FiveFundamentalsofOpticalSupervision (record)

A

32-704-V ThePowerofPremiumProducts (gibb)

A

33-704-V ALLIED HEALTH—TheImportanceoftheTechnician’sRoleintheOphthalmicExam(Stewart)

J,P

34-704-V FRAME BUYERS PROgRAM—HowtoJudgeaQualityFrame(Pierce)

A,P,NYS-D

31-706-V AdvancesinDesignandFittingofGPLenses(gzik)N,P,NYS-CL

32-706-V InsuranceFiling(Carter)A,P

33-706-V FRAME BUYERS PROgRAM—FrameBuyingFundamentals(Suter)A

34-706-V E-TECHNOLOgY— E-Marketing(Main)A

31-805-V AssessingandCorrectingPALProblems (Hanlin)

A,P,NYS-D

32-805-V ALLIED HEALTH—UnderstandingDryEyes(Stewart)

J,P

33-805-V FiveTipsforMultiplePairSales(gibb)

A

34-805-V ALLIED HEALTH—InfectionControlintheEyeDoctor’sOffice(Stewart)

J,P

31-901-V CURSO DE ESPAÑOL—LaPrescripcionOpticavs.LaMontura—¿AmigosoEnemigos?(Chajin) 8:30 AM–9:30 AM, Gratis

A

33-901-V CURSO DE ESPAÑOL—LaCiencia,LaTecnologiayLasVentasEnElSectorDeLasOpticas(Oviedo) 11:00 AM–12:00 PM, Gratis

A

32-901-V CURSO DE ESPAÑOL—¿CuandoSeDanaUnaVenta?(estrada) 9:45 AM–10:45 AM, Gratis

A

oph

thal

mic

pro

fess

iona

ls

(opt

icia

ns/p

aras

/sta

ff)


31-503-V RedEyeRundown:TalesfromTriage(ball)

C

32-503-V AntibioticEssentials(Hom)

C

MID-DAY PROgRAMMINg





(Thredgold)

33-503-V CataractSurgeryandIOLs2010:Don’tWaittoUpdate(Cunningham/bloomenstein)

C

34-503-V NewParadigmsinManagingOcularSurfaceDisease(Schaeffer)

C

31-106-S OffLabelIsNotOffLimits(bloomenstein)

C,T

32-106-S UsingRetinalCamerasasScreeningandDiagnosticTools(Fingeret)

C

33-106-S PosteriorCornealDisorders(C. Thomas)

C

34-106-S OfferBetterVisiontoYourPatientsbyCorrectingHigherOrderAberrationswithContactLenses(P. Shaw-McMinn)

C

31-201-S FirstLineTreatment—SportsInjuriesandGeneralTrauma(Cunningham)C,T

32-201-S OpticNeuritis:ClinicalTrialsandTribulations(Messner)C

33-201-S ChoosingtheRightEHR:SystemSelectionMadeEarly(S. Morris)C

34-201-S TheRoleofNutritionandExerciseforEyecarePatients(Owen)C

31-203-S Point/CounterpointinGlaucoma(Fingeret/wooldridge)

C

32-203-S StructuralandFunctionalDiagnosticTestsUsedintheManagementofAMD(Shechtman)

C

33-203-S Scleritis,EpiscleritisandOtherInflammatoryConditions(Ferrucci)

C,T

34-203-S WhenandHowtoDoaBasicNeurologicEvaluationofYourPatient(Sendrowski)

C

31-304-S VisionCareforAthlete-Patients(erickson)

C

32-304-S AnteriorSegmentandPosteriorPoleOcularHealthScreeningsUsingaNon-MydriaticRetinalCameraintheDetectionofVisionThreateningDiseases(Szirth)

C

33-304-S RetinalFindingswithSystemicDisease(gerson)

C

34-304-S TheMRSAEpidemic(Ficco)

C

31-505-V TheDiagnosisofRetinalDisordersInvisibletoOphthalmoscopy(Dunbar/Sherman)Arranged through the efforts of Optometric Retina Society (ORS)

C

32-505-V TheRoleofHighTechProceduresintheDiagnosisandManagementofRetinalDisorders(Sherman/Dunbar)Arranged through the efforts of Optometric Retina Society (ORS)

C

33-505-V RetinalGrandRounds(Dunbar/Shechtman)

Arranged through the efforts of Optometric Retina Society (ORS)

C

34-505-V What’sNewintheManagementofCommonRetinalDisorders(Shechtman)Arranged through the efforts of Optometric Retina Society (ORS)

C

31-601-V FROM PRINT TO PRACTICE: RETINA — PosteriorVitreousDetachment:ACommonProcesswithPotentialforOcularMorbidity(Shechtman)

C

32-601-V FROM PRINT TO PRACTICE: CONTACT LENSES —TheMedicalModel:ContactLensEvaluation(Schaeffer)

C,N

33-601-V FROM PRINT TO PRACTICE: gLAUCOMA —IsImagingBetterThanFields?(wooldridge)

C

34-601-V UnderstandingtheNewSolutions(Hom)

C,N

31-606-V DevelopingaDiabetesSpecialtywithinYourOptometricPractice:SaveVision,ExtendLives,HaveFunand“CatchtheWave”(Chous)

C

32-606-V MarginalIssues:PuttingaLidonBlepharitis(Kabat)

C

33-606-V 21stCenturyGlaucomaTherapy(Fingeret)

C,T

34-606-V TherapeuticReview:SystemicManagementofOcularDisorders(Kabat)

C

31-807-V ClinicalGrandRounds(Ferrucci)

C

32-807-V DiabetesfromtheEyeoftheBeholder(Chous)

C

33-807-V WalkingthePlankintoLacrimalandOrbitDisorders(Kabat)

C

34-807-V FireaStaffMemberLegallyinaWayThatTheyContinuetoPromoteYourPractice(burns)

C

31-903-V BOARD CERTIFICATION REVIEW PROgRAM—GlaucomaUpdate(Thimons)

C

33-903-V BOARD CERTIFICATION REVIEW PROgRAM—RetinaandSystemicDisease(Thimons)

C



31-205-S FiveWaystoIncreaseProfits(MODerATOr: P. Shaw-McMinn; PANeLISTS: burns/west/gerber)

C,A

32-205-S ManagingYourPracticeProfitabilityOneHourataTime(west)

C,A

30-503-V KEYNOTE ADDRESSTheRecession’sOver!NowWhat?(Thredgold)EyeMax Theater, Room 503-V, FREE, Not for Credit

33-205-S TheGreatDebate:StaffManagementTactics(MODerATOr: P. Shaw-McMinn; PANeLISTS: wright/west/gerber/boyd)

C,A

34-205-S CommunicationswithinYourPractice:YourPathtoSuccess(west)

C,A


31-104-S ChallengingTopographies,IrregularAstigmatismandKeratoconus(Norman)

N,P,NYS-CL

32-104-S FRAME BUYERS PROgRAM—VendorSelectionandEvaluation(Suter)

A

MID-DAY PROgRAMMINg





(Thredgold)

33-104-S EmergingTrendsinContactLenses(Norman)

N,J,P,NYS-CL

34-104-S FRAME BUYERS PROgRAM—Retail101(McCormack)

A

31-207-S BrandingthePowerofYou,YourPatientsandYourPractice(Suter)

A

32-207-S WavefrontAberrationsandContactLensFitting(gzik)

N,J,P,NYS-CL

33-207-S PALSelectionStrategies(Carlton)

A,P,NYS-D

34-207-S UsingWavefrontTechnologytoImproveYourPatients’Vision(Degennaro)

A

31-302-S BOOT CAMP — ContactLensBootCamp(McNelis/ward)This course is 8:30 AM–12:30 PM; $139/$159, Not for Credit

33-302-S CurrentTrendsinFree-FormLenses(Degennaro)A,P,NYS-D

34-302-S UsingReverseGeometryandGPLensDesign(gzik)N,J,P,NYS-CL

31-305-S BOOT CAMP WORKSHOP—FrameAdjusting&Repair(Yoho)$150, Not for Credit, Limited Seating

32-305-S BOOT CAMP WORKSHOP—HowtoTakeAccurateSpectacleMeasurements(Yoho)This workshop is 10:45 AM–12:45 PM; $150, Not for Credit, Limited Seating

33-305-S BOOT CAMP WORKSHOP—BasicLensometry(Yoho)This course is 2:45 PM–5:45 PM; $225, Not for Credit, Limited Seating

31-507-V E-TECHNOLOgY— IsItTimetoSellEyewearontheInternet?(Moderator: Degennaro; Panelists: Cooper/Kodey/wilson/Purcell)

A

32-507-V AnUpdateontheTechnologyofARTreatments(Degennaro)

A,P,NYS-D

33-507-V OpticiansOnline(record)

A

34-507-V InstrumentationforFittingToday’sLenses(Hanlin)

A,P,NYS-D

31-702-V ALLIED HEALTH—HowtoTroubleshootVagueVisualComplaints(graves/rovick)

J,P

32-702-V PositioningEyeglassesforMaximumPerformance(Sheedy)

A,P,NYS-D

33-702-V TheLatest&GreatestinLensMaterialsandCoatings(Harrison)

A,P,NYS-D

34-702-V YourMouthIsMoving—DoesYourBodyAgree?(Carter)

A

31-704-V FiveFundamentalsofOpticalSupervision (record)

A

32-704-V ThePowerofPremiumProducts (gibb)

A

33-704-V ALLIED HEALTH—TheImportanceoftheTechnician’sRoleintheOphthalmicExam(Stewart)

J,P

34-704-V FRAME BUYERS PROgRAM—HowtoJudgeaQualityFrame(Pierce)

A,P,NYS-D

31-706-V AdvancesinDesignandFittingofGPLenses(gzik)N,P,NYS-CL

32-706-V InsuranceFiling(Carter)A,P

33-706-V FRAME BUYERS PROgRAM—FrameBuyingFundamentals(Suter)A

34-706-V E-TECHNOLOgY— E-Marketing(Main)A

31-805-V AssessingandCorrectingPALProblems (Hanlin)

A,P,NYS-D

32-805-V ALLIED HEALTH—UnderstandingDryEyes(Stewart)

J,P

33-805-V FiveTipsforMultiplePairSales(gibb)

A

34-805-V ALLIED HEALTH—InfectionControlintheEyeDoctor’sOffice(Stewart)

J,P

31-901-V CURSO DE ESPAÑOL—LaPrescripcionOpticavs.LaMontura—¿AmigosoEnemigos?(Chajin) 8:30 AM–9:30 AM, Gratis

A

33-901-V CURSO DE ESPAÑOL—LaCiencia,LaTecnologiayLasVentasEnElSectorDeLasOpticas(Oviedo) 11:00 AM–12:00 PM, Gratis

A

32-901-V CURSO DE ESPAÑOL—¿CuandoSeDanaUnaVenta?(estrada) 9:45 AM–10:45 AM, Gratis

A


31-503-V RedEyeRundown:TalesfromTriage(ball)

C

32-503-V AntibioticEssentials(Hom)

C

MID-DAY PROgRAMMINg





(Thredgold)

33-503-V CataractSurgeryandIOLs2010:Don’tWaittoUpdate(Cunningham/bloomenstein)

C

34-503-V NewParadigmsinManagingOcularSurfaceDisease(Schaeffer)

C

31-106-S OffLabelIsNotOffLimits(bloomenstein)

C,T

32-106-S UsingRetinalCamerasasScreeningandDiagnosticTools(Fingeret)

C

33-106-S PosteriorCornealDisorders(C. Thomas)

C

34-106-S OfferBetterVisiontoYourPatientsbyCorrectingHigherOrderAberrationswithContactLenses(P. Shaw-McMinn)

C

31-201-S FirstLineTreatment—SportsInjuriesandGeneralTrauma(Cunningham)C,T

32-201-S OpticNeuritis:ClinicalTrialsandTribulations(Messner)C

33-201-S ChoosingtheRightEHR:SystemSelectionMadeEarly(S. Morris)C

34-201-S TheRoleofNutritionandExerciseforEyecarePatients(Owen)C

31-203-S Point/CounterpointinGlaucoma(Fingeret/wooldridge)

C

32-203-S StructuralandFunctionalDiagnosticTestsUsedintheManagementofAMD(Shechtman)

C

33-203-S Scleritis,EpiscleritisandOtherInflammatoryConditions(Ferrucci)

C,T

34-203-S WhenandHowtoDoaBasicNeurologicEvaluationofYourPatient(Sendrowski)

C

31-304-S VisionCareforAthlete-Patients(erickson)

C

32-304-S AnteriorSegmentandPosteriorPoleOcularHealthScreeningsUsingaNon-MydriaticRetinalCameraintheDetectionofVisionThreateningDiseases(Szirth)

C

33-304-S RetinalFindingswithSystemicDisease(gerson)

C

34-304-S TheMRSAEpidemic(Ficco)

C

31-505-V TheDiagnosisofRetinalDisordersInvisibletoOphthalmoscopy(Dunbar/Sherman)Arranged through the efforts of Optometric Retina Society (ORS)

C

32-505-V TheRoleofHighTechProceduresintheDiagnosisandManagementofRetinalDisorders(Sherman/Dunbar)Arranged through the efforts of Optometric Retina Society (ORS)

C

33-505-V RetinalGrandRounds(Dunbar/Shechtman)

Arranged through the efforts of Optometric Retina Society (ORS)

C

34-505-V What’sNewintheManagementofCommonRetinalDisorders(Shechtman)Arranged through the efforts of Optometric Retina Society (ORS)

C

31-601-V FROM PRINT TO PRACTICE: RETINA — PosteriorVitreousDetachment:ACommonProcesswithPotentialforOcularMorbidity(Shechtman)

C

32-601-V FROM PRINT TO PRACTICE: CONTACT LENSES —TheMedicalModel:ContactLensEvaluation(Schaeffer)

C,N

33-601-V FROM PRINT TO PRACTICE: gLAUCOMA —IsImagingBetterThanFields?(wooldridge)

C

34-601-V UnderstandingtheNewSolutions(Hom)

C,N

31-606-V DevelopingaDiabetesSpecialtywithinYourOptometricPractice:SaveVision,ExtendLives,HaveFunand“CatchtheWave”(Chous)

C

32-606-V MarginalIssues:PuttingaLidonBlepharitis(Kabat)

C

33-606-V 21stCenturyGlaucomaTherapy(Fingeret)

C,T

34-606-V TherapeuticReview:SystemicManagementofOcularDisorders(Kabat)

C

31-807-V ClinicalGrandRounds(Ferrucci)

C

32-807-V DiabetesfromtheEyeoftheBeholder(Chous)

C

33-807-V WalkingthePlankintoLacrimalandOrbitDisorders(Kabat)

C

34-807-V FireaStaffMemberLegallyinaWayThatTheyContinuetoPromoteYourPractice(burns)

C

31-903-V BOARD CERTIFICATION REVIEW PROgRAM—GlaucomaUpdate(Thimons)

C

33-903-V BOARD CERTIFICATION REVIEW PROgRAM—RetinaandSystemicDisease(Thimons)

C

SaTurdaY, OCTObEr 9


41-503-V OcularPotpourri(r. Thomas/Melton)

C

42-503-V ClinicalGrandRounds(Melton/r. Thomas)

C

43-503-V GlaucomaUpdateandGrandRounds(Melton/r. Thomas)

C

44-503-V AmericanPieMeetsAmericanIdle:NutritionalandNutraceuticalManagementofObesity-RelatedEyeDisease(Chous)

C

41-106-S NewDevelopmentsinPosteriorPoleManagement(Ferrucci)C

42-106-S AvoidingMalpractice(Sherman)C

43-106-S PediatricGrandRounds(Hug)C

44-106-S CurrentTrendsinPediatricEyecare—Literature-BasedClinicalApplications(Hug)C

41-201-S OcularDermatology(Sendrowski)

C

42-201-S InflammationinSystemicandOcularHealth:TheRoleofNutrition(richer)

C

44-201-S PresentingFeesandPricesSoThatthePatientRecognizestheWorthoftheExpense(wright)

C

41-203-S ClinicalDecisionMakingandEvidence-BasedMedicine(ball)C

42-203-S MedicareCoding&BillingPart1(Mcgreal)C


41-304-S AntioxidantsandHumanVision(richer)

C

44-304-S TheBrighterSideofSunlight:TheEpidemicof25-HydroxyvitaminDDeficiency(richer)

C

41-505-V PickingThroughOphthamology’sTrash(Kabat)

C

42-505-V ManagementofOcularTraumainChildren(Hug)

C,T

43-505-V SPECIAL SYMPOSIUM—LeadershipManagementforWomen(boyd)FREE

A

44-505-V SystemicMedicalJeopardy(Sendrowski)

C

41-601-V ContemporaryCareofthePatientwithDiabetes(gerson)C

42-601-V OcularEmergencies—TitanicDisasters(Sendrowski)C

43-601-V RetinalGrandRounds:OcularEffectsofSystemicDisease(ball)C

44-601-V AMD:AProactiveApproach(gerson)C

41-807-V Co-ManagementofPremiumIOLs(Owen)Arranged through the efforts of Optometric Council on Refractive Technology (OCRT)

C

42-807-V BOARDCERTIFICATIONREVIEWPROGRAM—CataractandRefractiveSurgeryReview(Owen)

C

43-807-V BOARDCERTIFICATIONREVIEWPROGRAM—ClinicalProblemSolving:ComplexCaseManagement(Owen)

C


41-205-S E-PrescribingandIncorporatingEMRintoYourPractice(wright)

C,A

42-205-S UsetheMedicalModelandAdvancedTechnologytoImprovePatientCareandProfits(C. Thomas)

C,A

43-205-S RetainingValuableEmployees(C. Thomas)

C,A

44-205-S CheapMarketingThatPaysOffBigTime(gerber)

C,A

opt

omet

rist

s/o

phth

alm

olog

ists


41-104-S TheGlassesWereMadeRight,SoWhat’sWrong?(gzik)A,P,NYS-D

42-104-S HowtobeaSupervisorwithoutBeingaJerk(boyd)A

44-104-S ThePowerofPackagePricing(Della Pesca)A

41-302-S BOOT CAMP—OpticalBootCampLevel2—TopGun(Degennaro/Carlton)This course is 8:30 AM–12:30 PM; $139/$159

A,P,NYS-D

43-302-S LatestTrendsinPerformanceSunwear(gibb)

A,P,NYS-D

44-302-S FRAME BUYERS PROgRAM—SunwearSalesStrategiesfromTopRetailers(gibb)

A

41-507-V LabandLensProcessingandTechnologyUpdate(Harrison)

A

42-507-V FRAME BUYERS PROgRAM—BenchmarkingYourOpticalDispensary(Main)

A

43-507-V UnderstandingtheOpticsofStrongLenses(Pierce)

A,P,NYS-D

44-507-V SolvingGlareProblemswithLenses(Pierce)

A,P,NYS-D

41-706-V FRAME BUYERS PROgRAM—EyewearPricing(Main)

A

42-706-V ScleralLensFittingandTroubleshooting(Norman)

N,J,P,NYS-CL

43-706-V Top10PearlsforPresbyopicContactLensFitting(gzik)This course is 2 hours from 1:45 PM–3:45 PM

N,J,P,NYS-CL

41-805-V ALLIED HEALTH—WhentheUnexpectedHappens—Non-OcularMedicalEmergenciesintheOffice(Stewart)

J,P

42-805-V UnderstandingandRecommendingCloseEnvironmentLenses(Morgenstern)

A,P,NYS-D

43-805-V HowContrastSensitivityAffectsVisualPerception(Hanlin)

A,P,NYS-D

44-805-V UsingErgonomicsinEyewearSelectionandFitting(Sheedy)

A,P,NYS-D

41-901-V CURSO DE ESPAÑOL—OpticayLaboratorioOptico—UnaParejaDispareja(Chajin) 8:30 AM – 9:30 AM, Gratis

A

42-901-V CURSO DE ESPAÑOL—¿PorqueSeDespidenNuestrosClientesSinComprarnos?(estrada) 9:45 AM–10:45 AM, Gratis

A


A

43-901-V CURSO DE ESPAÑOL—DetrasDelLenteOftalmicoPerfecto(Oviedo) 11:00 AM–12:00 PM, Gratis

A

oph

thal

mic

pro

fess

iona

ls

(opt

icia

ns/p

aras

/sta

ff)

the 2010 international vision Expo west courses have been submitted to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board for Ophthalmic Dispensing, and all State Boards of Opticianry for consideration of Continuing Education Credit approval. Most State Boards of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada.

JCAHPO’s disclaimer for courses awarded JCAHPO CE credit states, “This course is not sponsored by JCAHPO; only reviewed for compliance with

JCAHPO standards and criteria and awarded continuing education credit accordingly; therefore, JCAHPO cannot predict the effectiveness of the program or assure its quality in substance and presentation.”

• Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses.

• All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.




41-503-V OcularPotpourri(r. Thomas/Melton)

C

42-503-V ClinicalGrandRounds(Melton/r. Thomas)

C

43-503-V GlaucomaUpdateandGrandRounds(Melton/r. Thomas)

C

44-503-V AmericanPieMeetsAmericanIdle:NutritionalandNutraceuticalManagementofObesity-RelatedEyeDisease(Chous)

C

41-106-S NewDevelopmentsinPosteriorPoleManagement(Ferrucci)C

42-106-S AvoidingMalpractice(Sherman)C

43-106-S PediatricGrandRounds(Hug)C

44-106-S CurrentTrendsinPediatricEyecare—Literature-BasedClinicalApplications(Hug)C

41-201-S OcularDermatology(Sendrowski)

C

42-201-S InflammationinSystemicandOcularHealth:TheRoleofNutrition(richer)

C

44-201-S PresentingFeesandPricesSoThatthePatientRecognizestheWorthoftheExpense(wright)

C

41-203-S ClinicalDecisionMakingandEvidence-BasedMedicine(ball)C



41-304-S AntioxidantsandHumanVision(richer)

C

44-304-S TheBrighterSideofSunlight:TheEpidemicof25-HydroxyvitaminDDeficiency(richer)

C

41-505-V PickingThroughOphthamology’sTrash(Kabat)

C

42-505-V ManagementofOcularTraumainChildren(Hug)

C,T


A

44-505-V SystemicMedicalJeopardy(Sendrowski)

C

41-601-V ContemporaryCareofthePatientwithDiabetes(gerson)C

42-601-V OcularEmergencies—TitanicDisasters(Sendrowski)C

43-601-V RetinalGrandRounds:OcularEffectsofSystemicDisease(ball)C

44-601-V AMD:AProactiveApproach(gerson)C

41-807-V Co-ManagementofPremiumIOLs(Owen)Arranged through the efforts of Optometric Council on Refractive Technology (OCRT)

C

42-807-V BOARDCERTIFICATIONREVIEWPROGRAM—CataractandRefractiveSurgeryReview(Owen)

C

43-807-V BOARDCERTIFICATIONREVIEWPROGRAM—ClinicalProblemSolving:ComplexCaseManagement(Owen)

C


41-205-S E-PrescribingandIncorporatingEMRintoYourPractice(wright)

C,A

42-205-S UsetheMedicalModelandAdvancedTechnologytoImprovePatientCareandProfits(C. Thomas)

C,A

43-205-S RetainingValuableEmployees(C. Thomas)

C,A

44-205-S CheapMarketingThatPaysOffBigTime(gerber)

C,A


41-104-S TheGlassesWereMadeRight,SoWhat’sWrong?(gzik)A,P,NYS-D

42-104-S HowtobeaSupervisorwithoutBeingaJerk(boyd)A

44-104-S ThePowerofPackagePricing(Della Pesca)A

41-302-S BOOT CAMP—OpticalBootCampLevel2—TopGun(Degennaro/Carlton)This course is 8:30 AM–12:30 PM; $139/$159

A,P,NYS-D

43-302-S LatestTrendsinPerformanceSunwear(gibb)

A,P,NYS-D

44-302-S FRAME BUYERS PROgRAM—SunwearSalesStrategiesfromTopRetailers(gibb)

A

41-507-V LabandLensProcessingandTechnologyUpdate(Harrison)

A

42-507-V FRAME BUYERS PROgRAM—BenchmarkingYourOpticalDispensary(Main)

A

43-507-V UnderstandingtheOpticsofStrongLenses(Pierce)

A,P,NYS-D

44-507-V SolvingGlareProblemswithLenses(Pierce)

A,P,NYS-D

41-706-V FRAME BUYERS PROgRAM—EyewearPricing(Main)

A

42-706-V ScleralLensFittingandTroubleshooting(Norman)

N,J,P,NYS-CL

43-706-V Top10PearlsforPresbyopicContactLensFitting(gzik)This course is 2 hours from 1:45 PM–3:45 PM

N,J,P,NYS-CL

41-805-V ALLIED HEALTH—WhentheUnexpectedHappens—Non-OcularMedicalEmergenciesintheOffice(Stewart)

J,P

42-805-V UnderstandingandRecommendingCloseEnvironmentLenses(Morgenstern)

A,P,NYS-D

43-805-V HowContrastSensitivityAffectsVisualPerception(Hanlin)

A,P,NYS-D

44-805-V UsingErgonomicsinEyewearSelectionandFitting(Sheedy)

A,P,NYS-D

41-901-V CURSO DE ESPAÑOL—OpticayLaboratorioOptico—UnaParejaDispareja(Chajin) 8:30 AM – 9:30 AM, Gratis

A

42-901-V CURSO DE ESPAÑOL—¿PorqueSeDespidenNuestrosClientesSinComprarnos?(estrada) 9:45 AM–10:45 AM, Gratis

A


A

43-901-V CURSO DE ESPAÑOL—DetrasDelLenteOftalmicoPerfecto(Oviedo) 11:00 AM–12:00 PM, Gratis

A

• If you are requesting/maintaining AOA Para Certification, JCAHPO Certification, or New York State Optician Licensure, be sure to complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.

• To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available onsite in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form onsite, you will NOT receive the exams. After the Conference, you will receive the test questions by mail from the Southern California College of Optometry (SCCO), which administers these exams. SCCO will directly charge you $30 for grading each exam.

Please refer to the Web site for the current CE approvals at www.visionexpowest.com/ce under the Continuing Education tab.

Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.



coUrse descriptions



The Finesse needed for high Tech ophthalmic Testingdianna Graves, comt, Bs ed; Lisa rovick, mHsc, co, comtHigh tech testing involves more than an advanced diagnostic instrument. understanding each instrument is more than knowing which button to push. An excellent technician should know how to adapt the testing process for patients who need accommodation. For example, how do you perform an automated visual field on a hearing-impaired patient with an interpreter?


unlocking the Mysteries of PhotochromicsJenean carlton, BA, ABoc, ncLcThis is an intermediate level technical course about the science behind photochromic lenses. This course will provide you with information regarding present day photochromic lens technology. Topics to be discussed will be the chemical makeup of photochromic dyes; the CIeLAb 3-D color space model and its use in reproducing and measuring exacting color values; organic and inorganic photochromic materials; and photochromic production methods, including imbibed and in-mass. we will also discuss current photochromic lens designs on the market.


how to identify your keys to business successcindy elkinAre you overwhelmed with items competing for your attention? Do you feel like you spend your time as a business owner “putting out fires?” Is your team having difficulty pulling in the same direction? by determining your individual critical success factors, you can focus your energy on the things that will really make a difference in your business, and help your team to know what’s most important. Leading management experts have used this tool for decades to identify the keys that will unlock the door to success. This two-hour session will give you the information you need to identify your personal critical success factors, and get you on the road to profits.


office Efficienciesmichael della pescaPatient satisfaction and practice success is dependent on every department within an ophthalmic office. The impact of product turnaround time and patient satisfaction is as important as your relationship with your patient. This course will identify problem areas as well as how to implement simple strategies that will improve patient satisfaction and practice profitability.

alliEd hEalth


how to sell Expensive stuffJoy Gibb, ABocTake the anxiety and fear out of presenting top of the line products. Learn what motivates luxury buyers and how to use that knowledge to increase your eyewear sales. Learn practical tips on buying, merchandising and selling high-end products, as well as how to train your staff to increase their confidence in presenting these products.


becoming a high level TechLisa rovick, mHsc, co, comtDo you want to become the “go-to person” in your office? Make the connection between the patient’s “chief complaint” and what will happen next in the clinic. being prepared for the next step will streamline the visit for the patient, make the best use of the doctor’s time and turn you into “SuPer-TeCH.”


The Prescribing and selling system for aR lensesmichael della pescaToday’s technology allows you to customize solutions based on your patients’ specific needs. It’s critical that you regularly take the time to stay up-to-date on the products you offer and their unique features and benefits. This session will help you create and implement a process to clearly and concisely communicate the benefits of Anti-reflective technology during every patient interaction throughout their visit to your practice.


ocular Emergencies & Triagevincent Young, mdThe purpose of this course is to familiarize you with the various presentations and management of ocular emergencies and ocular trauma, with an emphasis on recognizing clinically important signs, as well as acute management of the conditions.


general ophthalmic knowledge and TerminologyLisa rovick, mHsc, co, comtThe eye is a very complex structure, even though it is not much more than an inch in diameter! This course will take you on a tour of the structures of the eye from the lids to the optic nerve.

alliEd hEalth

alliEd hEalth

alliEd hEalth

tHUrsdAY, octoBer 7

21-302-S $199/$219 ROOM 302-S8:30 Am–11:30 Am And continUes 1:30 pm–4:30 pm siX HoUrs

optical boot camp level 1 — immersion Training for new dispenserscindy elkin; vincent Young, mdThis program is a “must-attend” for all first-year optical employees and those wanting a comprehensive update on basic skill sets. You’ll learn all the need-to-know information on “The Incredible eye: basic Ocular Anatomy and Physiology;” “Practical Optics: Light, Lenses and Frames;” and “boot Camp Dispensing Tactics: eyewear Function, Fit and Fashion.” This session will be delivered in an engaging and fun format and can be used to cross-train all staff in an optical practice.Not for Credit

21-507-V $75 ROOM 507-V8:30 Am–9:30 Am one HoUr

Progressive lens Measurements WorkshopJenean carlton, BA, ABoc, ncLcThis hands-on course will instruct new optical staff members in the appropriate methods of fitting and dispensing progressive addition lenses. Students will use frames and measuring tools to practice taking accurate measurements on one another. Attendees will learn how to take accurate PDs (with a PD ruler as well as with a Corneal reflex Pupillometer), segment height placement, vertex distance and pantoscopic tilt angle. You will learn how to make final adjustments at the time of dispense and the proper language to use with patients when dispensing progressive lenses. The course will discuss the fitting differences in the many progressive lens designs currently on the market, including long and short corridors, computer or office designs, and Freeform or digitally surfaced lenses.Limited Seating


Pre-appointing for successsharon carterAre you pre-appointing your patients? Is it generating the results you want? would you like to pre-appoint your patients but don’t know how to get started? This course will give you a system that will make pre-appointing patients easy and will work well in any office. It will walk you through pre-appointing from the patient’s initial visit to next year’s visit. If you want your practice to grow at the optimum pace, you not only have to acquire new patients, but you need to keep the ones you already have.

boot CamP


Lauri JorgensenGroup [email protected]

Leo AvilaAssociate [email protected]

Erin Schlussel SteverNational Account [email protected]

Samyu GaneshSales [email protected]

For more information about print, e-media, and live event solutions please contact our sales team:

Proud Endorsers of Vision Expo West!

Expands reach by circulating to the total office and other members of the eyecare profession.

TO SUBSCRIBE VISIT: www.optometrytimes.com/subscribe www.ophthalmologytimes.com/subscribe

D i G i tA L E D i t i o n S

▶ Powerful Reach to Over 95,000 Optometrists, Ophthalmologists, and Students Worldwide

▶ Superior and Comprehensive News Sources for Eyecare Professionals

▶ Esteemed Editorial Advisory Boards Comprised of Industry-Leading Experts

▶ Global Access to International Decision-Makers and Institutions


coUrse descriptions

tHUrsdAY, octoBer 7


Merchandising Products and servicespete Hanlin, ABomAlthough ophthalmic optics is a medical/technical science, delivery of ophthalmic products necessarily involves a retail (merchandising) component. when ophthalmic products and services are presented/merchandised in manners which are attractive to the consumer/patient, patients are more likely to accept recommendations and enjoy the benefits modern ophthalmic products have to offer. This course is intended to offer recommendations on merchandising of ophthalmic products and services to both increase the quality of products purchased and the revenue generated by the practitioner.


how to collect Fees without offending Patientsdonna suterDoes asking for money or deposits from your patients make you uncomfortable? This necessary part of each patient encounter can be fraught with verbal landmines for the unprepared. This course contains practical information designed to guide you through drama-free collections.


Troubleshooting Fit and comfort complaintsJoy Gibb, ABocAt some point and time in your dispensing career you’ll encounter a patient who has a complaint about their eyewear. when these situations happen, it can make you and your patient uncomfortable and even frustrated. This course will explore different case scenarios of eyewear fit and comfort complaints and offer a variety of solutions. Learn key troubleshooting tactics to pinpoint and resolve a wide spectrum of situations and complaints.


how to create and implement a successful Frame buying strategyJenean carlton, BA, ABoc, ncLcThis program will provide you with practical strategies to successfully manage the frame inventory of an optical establishment. This course will be a lecture format that will also feature group activities to assist you in the learning process. Topics covered in this two-hour program will include: managing your inventory for profit, understanding your customer, categories of branded eyewear, establishing inventory levels and percentages, working with vendors, controlling impulse purchasing, establishing a budget, selecting and utilizing a computerized inventory system, understanding the value difference in frames, how frames are fabricated and more.













Saturday, March 28




Sunday, March 29


framE buyErs Program

22-507-V $150 ROOM 507-V9:45 Am–11:45 Am tWo HoUrs

Frame selection and Fitting WorkshopJoy Gibb, ABocwant to know what frames work on what faces and why? reduce the guesswork and fear sometimes involved in frame selection and increase patient satisfaction. whether you’re a rookie or veteran dispenser, you’ll benefit by learning fitting tips in this exciting, hands-on, instructor-led training that will get you doing rather than listening!Limited Seating


The computerized dispensarysam morgensternNow more than ever, computers, the Internet and your optical dispensary are becoming more and more integrated. This course will introduce you to today’s computerized dispensary, from tips on picking and choosing point of service software to inventory control to online ordering, video imaging and even marketing your practice using social media like Facebook and Twitter. The optical world is fast becoming more and more computerized. Don’t be left behind.


interviewing skills: Finding shining stars for your staffAnthony recordIf you are serious about creating and maintaining a highly motivated, high-performance team, bringing the right people on board to begin with is the most important thing you will ever do. with that in mind, this course will concentrate on providing ophthalmologists, optometrists, and all eCPs and business owners with fundamental skills, tips and techniques when it comes to interviewing. After attending this class, it will be much easier for you to identify “star performers” and sniff out “pretenders.” Your interviewing confidence will soar to new heights after attending this information-packed presentation.


Marketing benefits — not Productssharon carterAre your optical sales where you would like them to be? If not, it could be the way you are presenting or “selling” in your optical. This course will teach you how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high-pressure selling. when a patient is educated on the benefits they are buying rather than being sold to, they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. everyone loves to buy but hates high-pressure sales.













Saturday, March 28




Sunday, March 29



E-tEChnology


diplopia — don’t PanicLisa rovick, mHsc, co, comtTriage and clinic evaluation of diplopic complaints in adults can be very challenging. This course will start at the beginning — when a patient calls for an appointment with the complaint of double vision, or when a patient, scheduled for a routine complete examination, turns out to have double vision. Appropriate scheduling, triage questions specific to strabismus/diplopia, history and examination elements will be covered. Management of diplopia will be briefly covered.


Management of astigmatism with soft contact lensesmichael Ward, mmsc, FAAouncorrected astigmatism precludes optimal visual function. Irregular astigmatism, where the principal axes are not 90 degrees apart, cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias, and may be present following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye. This course will present fitting indications, special considerations, topographical analysis, lens material choice and initial lens selection. Case reports will be used to highlight learning points.


Working with Exotic Frame MaterialsAlex Yoho, ABomThis course will discuss exotic frame materials that are currently on the market. Handling techniques for some of these materials can be quite unique and will be covered. Following material discussion, functional characteristics of a frame will assist you to determine whether or not a beautiful frame is a functional frame worthy of your offering.


conflict Resolution for chickensdonna suterAvoiding conflict by pretending it didn’t happen is the number one coping skill used by stressed-out healthcare professionals. when your team knows how to handle conflict in a non-aggressive manner, they’re happier, more excited and you’ll get more done. Conflict resolution is vital to your sanity and your practice’s success.

alliEd hEalth













Saturday, March 28




Sunday, March 29





coUrse descriptions


software solutions to increase Efficiency in your officephernell Walker, ABom, ncLecThe days of paper are long gone. The solution to increasing efficiency, accuracy and optimizing the patient process in your practice is software. This fun and interactive course will explore how software optimizes your practice. Topics will include: patient flow, secrets to increasing speed and accuracy during exams, integration of instruments into digital format, lab order optimization and much more.

23-807-V ROOM 807-V11:00 Am–12:00 pm one HoUr

Pharmacology for the Technicianvincent Young, mdThis course will categorically present diagnostic and therapeutic drug types that are routinely encountered by ophthalmic professionals. Drug effects, side effects and therapeutic rationale will be presented as well as certain drug interactions. This course material is a must-know for understanding the important role that pharmaceuticals play in the ophthalmic office.

E-tEChnology

alliEd hEalth


a contemporary look at Frame Manufacturing Materials and designsLaurie pierce, Ldo, ABom, ncLcThere is a growing awareness that business strategies used by other industries can carry over into the ophthalmic market. Optical businesses that are fashion savvy are gaining momentum. Contemporary methods of manufacturing and new materials and designs present added opportunities for multiple sales and business growth. Concepts, such as the Fashion Pyramid, will be presented to gain insight into what makes consumers choose one particular frame over another.

24-507-V $150 ROOM 507-V4:00 pm–6:00 pm tWo HoUrs

ocT hands-on Workshopmark dunbar, od, FAAoThis hands-on workshop will allow you the opportunity to learn how to use and operate the Stratus OCT for glaucoma and macular disease. A knowledgeable faculty will be present to offer helpful pointers. From the novice to the seasoned pro, if you have an interest in the OCT, this course will offer something for everybody.Limited Seating













Saturday, March 28




Sunday, March 29




Patient satisfaction vs. Patient loyaltysharon carterHas your practice invested money to attract new patients only to have them go somewhere else after one or two visits? was a difference in price the chief attractor that brought them to your practice only to have them find a “better deal” down the street later? Do you advertise “satisfaction guaranteed?” In this course, you will learn that there is a distinct difference between satisfaction and loyalty; “satisfaction can be shopped;” but “loyalty can be created.” Learn what you can do to “wOw” your patients, keep them coming back and set your practice apart from your competition.


Motivation, delegation and Team buildingAnthony recordThis management class will focus on three specific areas of supervision and leadership: motivation, delegation and team-building as fundamental in your success as a practice manager or team leader. Specific techniques for motivating employees to elevate their performance will be discussed. Delegation as a means of time management and staff development will be included. Finally, the importance of team-building, and team-building activities, will be revealed.



Friday, October 8

10:45 am – 11:45 am>> Vendor Selection and Evaluation Course 32-104-S

2:45 pm – 4:45 pm>> Frame Buying Fundamentals Course 33-706-V

5:00 pm – 6:00 pm>> Retail 101 Course 34-104-S

5:00 pm – 6:00 pm>> How to Judge a Quality Frame Course 34-704-V

Thursday, October 7

9:45 am – 11:45 am>> Frame Selection and Fitting Workshop Course 22-507-V

9:45 am – 11:45 am>> How to Create and Implement a Successful Frame Buying Strategy Course 22-104-S

2:45 pm – 3:45 pm>> Working with Exotic Frame Materials Course 23-704-V

4:00 pm – 6:00 pm>> A Contemporary Look at Frame Manufacturing Materials and Designs Course 24-104-S

Saturday, October 9

8:30 am – 9:30 am>> Eyewear Pricing Course 41-706-V

9:45 am – 11:45 am>> Benchmarking Your Optical Dispensary Course 42-507-V

3:00 pm – 4:00 pm>> Sunwear Sales Strategies from Top Retailers Course 44-302-S





coUrse descriptions

were being interrogated and the questions were overly invasive. How can you better improve your history style to get the answers both you and your doctor need to help the patient? we will discuss the difference between gentle questioning and interrogating, what to do with a patient that is being evasive and signs to look for when a patient is uncomfortable with your questions. Asking the question is easy — getting an answer is another story!


grand Rounds for Techs — What Test to do nextmichael Ward, mmsc, FAAo; vincent Young, mdgiven specific patient complaints, what additional information or testing would be helpful to the doctor in making a diagnosis? If presented with a clinical photograph, can you determine what is wrong with this picture? why can’t the patient see with their new glasses? Is punctual occlusion indicated in lipid tear deficiency? Questions, situations and case reports will be used to stimulate discussions of various ophthalmic entities.

alliEd hEalth

tHUrsdAY, octoBer 7


avoiding Redos and Remakessam morgensternwith costs rising, the problem and cost of “re-dos” or “re-makes” affects all aspects of the optical community, from manufacturers to consumers. This course is designed to help the dispenser recognize and avoid situations that would necessitate lenses or frames being redone or remade. Also discussed will be how to deal with these “re-dos,” including evaluation of problems that may arise and how to avoid them before they become a problem. Included will be a discussion of common problems, reasons for re-dos, where they may come from, and scenarios that can be identified by the dispenser.


history Taking or interrogation — how to Elicit a valid history from an uncooperative Patientdianna Graves, comt, Bs edHistory taking is one of the most important skills that assistants/technicians perform. It is also one of the hardest! Asking the “right” question does not always give you the answer you want. You felt your questions were appropriate and gentle — yet the patient felt they

alliEd hEalth

FridAY, octoBer 8


challenging Topographies, irregular astigmatism and keratoconuscraig normanChallenging corneal topographies usually include irregular astigmatism, where the principal axes are not 90 degrees apart, and therefore cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye. This course will evaluate various corneal topographies, contact lens fitting indications, special considerations, lens material choice and initial lens design selection. Case reports will be used to highlight learning points.

Cirrus™ HD-OCT gives you a new level of clinical

certainty. The latest features improve your ability

to identify pathology and track change over time.

• Optic Nerve Head Analysis

• Enhanced HD Raster Scan

• Anterior Segment Imaging

• Guided Progression Analysis (GPA™)

• Fovea Finder™

• Macular Change Analysis

• RNFL and Macular Thickness Normative Data

Cirrus HD-OCT A new level of clinical certainty.

Carl Zeiss Meditec, Inc. 800-342-9821 www.meditec.zeiss.com/us

©20

10 C

arl Z

eiss

Med

itec

, In

c. C

IR.2

969.

061

0

ONH AutoCenter™

Visit Eye on OCT™ at www.oct.zeiss.com

for all the latest OCT news and updates.

Experience the Certainty of Cirrus. Join us at the Carl Zeiss Meditec booth.

3D Visualization


coUrse descriptions


branding the Power of you, your Patients and your Practicedonna suterHow can you use a modern business practice, like branding, to develop long-lasting patient relationships and a strong image for your practice? You’re in the business of eyecare, and just as anyone who runs a business, you must take stock in your greatest assets to help ensure future success. In your “business,” the most valuable assets you have are your practice identity, your patients and your staff. How these factors interplay not only impact optical sales, they form the cornerstone of every successful service-oriented business.

31-302-S $139/$159 ROOM 302-S8:30 Am–12:30 pm FoUr HoUrs

contact lens boot campKatherine mcnelis, coA, ABoc, ncLc; michael Ward, mmsc, FAAoThis four-hour Contact Lens boot Camp (aka Contact Lens 101) is designed for the beginning contact lens technician or optician. Assuming nothing, it will provide a comprehensive overview of the following technical areas: basic (contact lens relevant) anatomy and physiology, basic CL optics, lens parameters, initial assessment, basic soft lens fitting, soft toric lens fitting, and basic rigid lens fitting, and will also include contact lens care and dispense instructions and follow-up. Not for Credit

31-305-S $150 ROOM 305-S8:30 Am–10:30 Am tWo HoUrs

Frame adjusting & Repair — WorkshopAlex Yoho, ABomThis hands-on course is an essential course for beginning dispensers, or those in the business that could use a refresher. You will universally align a frame that has everything possible wrong with it. From this point, we will discuss factors that must be considered each time a frame is selected for optimum fit and optics. Finally, you will use their universally aligned frame and practice adjustments necessary to fit it properly.Not for Credit, Limited Seating


is it Time to sell Eyewear on the internet?moderAtor: edward deGennaro, med, ABompAneLists: david cooper, od, ms; stephen Kodey; Lisa Wilson; Howard purcellwith the Internet becoming an increasingly convenient way to research products and purchase them, it was inevitable that prescription and non-prescription eyewear would find their way onto the Internet for sale. Some eyecare professionals see Internet eyewear retailing as a huge opportunity for serving patient needs and accommodating their lifestyle, while improving the retailer’s sales and profits. Other eCPs see it as an

boot CamP

boot CamP

E-tEChnology

eyewear delivery technology that’s fraught with errors and inconveniences. who’s right and who’s wrong? This “great debate” will be a lively topic of discussion by a panel of experts who will explore both sides of the issue so you can decide for yourself whether it’s time to begin selling eyewear on the Internet. Come with your most critical questions as ample time will be provided for questions from the audience.


how to Troubleshoot vague visual complaintsdianna Graves, comt, Bs ed; Lisa rovick, mHsc, co, comtTroubleshooting a patient’s chief complaint is all about language. The question you ask leads to an answer, but is that answer the “real” answer? relying on a patient’s interpretation of their visual problem may lead you down the wrong path during the exam. we will discuss examples of actual patient complaints and what they really meant.


Five Fundamentals of optical supervisionAnthony recordMost managers and supervisors are promoted to leadership positions because they are technically skilled and highly proficient. They soon come to realize that those technical skills mean little when it comes to being an effective manager. This course is meant to fill in that gap, and provide five fundamental skills that will immediately begin to raise your “management” skills to the same level as your optical abilities.


advances in design and Fitting of gP lensesmichael Gzikgas permeable lenses have been around for 30+ years, but the designs and fitting principles have been with us for a century. This course will present advances in both design and fitting of gP lenses. The various designs include, but are not limited to, SV, bifocals, multifocals, reverse geometry, corneal reshaping, large diameter corneal lenses, semi-sceral and sclera lenses. It will also present advances in fitting theories and methods.


assessing and correcting Pal Problemspete Hanlin, ABomThe quality of progressive lens designs has improved dramatically over the past couple decades. However, there are still occasions when patients experience visual challenges with their PALs. This course will provide you with a systematic approach to troubleshooting PAL non-adapts: from confirming the rx to adjusting lens position to understanding the nuances of design that affect visual performance.

alliEd hEalth

31-901-V gRATIS SALÓN 901-V8:30 Am–9:30 Am UnA HorA

la Prescripcion optica vs. la Montura — ¿amigos o Enemigos?Alvaro chajinDentro del entorno de las ópticas, el paciente se enfoca mas en la monturas que le hagan verse mejor, mas que una montura que le ayude a ver mejor. ¿Como se integran los lentes y el armazón? Tanto los lentes como los armazones tienen tecnología muy avanzada para complementarse. Necesitamos entender las necesidades de la prescripción del paciente y cual montura es la más indicada para la correción visual del paciente sin dejar a un lado la estética de nuestro paciente.


vendor selection and Evaluationdonna suterThe money-making magic of the refraction is enhanced when paired with that must-have frame. what’s on your board? with vendors from all over the world vying for your frame budget and limited board space, how do you pick the “right” frame vendors? The strength of your agreements, understandings and relationships can make the difference between financial success and failure. The basics of vendor selection will be reviewed as well as tips on how to move past “gamesmanship” and “hardball” to a true partnership with a trade ally that can make you a star in the eyes of your patient and your boss.


Wavefront aberrations and contact lens Fittingmichael Gzikwavefront, lower and higher order aberrations, terminology and wavefront instruments can all sound confusing and complicated. This course is designed to increase our comfort level by comparing new technology to ones we all are familiar with. what do these technologies mean to us in the contact lens industry and how do we translate some of this knowledge to improve our practices?

32-305-S $150 ROOM 305-S10:45 Am–12:45 pm tWo HoUrs

how to Take accurate spectacle Measurements — WorkshopAlex Yoho, ABomThis is an essential course for beginning dispensers, or those in the business that could use a refresher. You will learn the hows and whys of both frame and lens measurement. This course will follow the natural progression of measurements taken from frame selection to completed fabrication that will allow the dispenser to go beyond the basics and to create, ultimately, correct and comfortable eyewear.Not for Credit, Limited Seating

Curso dE EsPaÑol













Saturday, March 28




Sunday, March 29



boot CamP



coUrse descriptions


The Power of Premium ProductsJoy Gibb, ABocThe industry now offers more technically advanced products than ever before. You need to know how to position these premium products within your practice and how to offer them to customers so they understand the value in purchasing them. This course will explain some of the features of premium lenses, coatings, and frames and suggest ways to promote them at various stages of the patient’s visit. You’ll witness opportunities to increase revenue and patient satisfaction when these products are dispensed effectively.


insurance Filingsharon carterInsurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, create a clean claim, and make sure payment is made correctly and in a timely manner. each area of the office has a part in the claim process and this course will provide the essential steps for a system that will ensure prompt and accurate insurance filing and payment.

FridAY, octoBer 8


an update on the Technology of aR Treatmentsed deGennaro, med, ABomwhile anti-reflective (Ar) treatments have been around for decades, they have only really become popular in the last 15 years or so. This popularity is due to a number of factors, but the major factor is that their technology has improved a great deal. This session will update you on the latest advances in Ar treatments and provide insights into how to use these lenses to their best advantage.


Positioning Eyeglasses for Maximum PerformanceJim sheedy, od, phdVision is optimized when lenses are precisely fitted before the eyes. The optical and visual consequences of distance and near PD, vertical lens location, pantoscopic tilt, vertex distance, lens power, and viewing distance for single vision and multifocal lenses will be presented. The visual advantages of individualized lenses, as they are related to fitting precision, will also be presented.


understanding dry Eyesmichael stewart, mdThis course will discuss the etiologies, symptoms, presenting signs and treatment of dry eyes. Aqueous tear deficiency, lipid tear deficiency and associated types of blepharitis will be presented with their signs, symptoms and sometimes differing management.


¿cuando se daña una venta?Luis Fernando estrada, odLa venta es como una filigrana, llena de detalles, muchos de ellos de apariencia insignificante, pero que deben articular de manera adecuada. Sin embargo en ocasiones pasamos por alto algunos de esos detalles y la venta no se puede realizar. Analizaremos los detalles relevantes para lograr los mejores resultados en la venta.

alliEd hEalth

Curso dE EsPaÑol


coUrse descriptions

30-000-V $50,includeslunchLOCATED ADJACENT TO CONFEREE LOUNgE IN SANDS LOWER LOBBY 12:00 pm–1:00 pm one HoUr

lunch with the Experts RoundtableSee page 21 for table topics and speakers.Have lunch with members of International Vision expo’s Conference Advisory board to discuss critical topics in an intimate roundtable environment.Not for Credit


Emerging Trends in contact lensescraig normanThis lecture will review a wide range of modern innovations emerging in the contact lens industry. Some of these technological advances include new lens designs for the irregular cornea, new multifocal designs, advances in corneal reshaping with gP lenses, scleral gP lenses, custom silicone hydrogel soft contact lenses and advances in lens care systems. A series of case histories will be presented in which these new modalities proved successful in resolving the patients’ subjective complaints or objective findings.


Pal selection strategiesJenean carlton, BA, ABoc, ncLcThis course will provide an overview of modern progressive lens design and theory. The program will include detailed information about the following progressive designs: fixed designs, optimized progressives, customized PALs, free-form, individualized and wavefront progressive designs. Focus will be placed on the usage of “patient friendly” language to explain the technical characteristics of these lenses to consumers. basic progressive terminology, dispensing, verification and troubleshooting methods will also be included.


current Trends in Free-Form lensesedward deGennaro, med, ABomThe use of free-form technology to design and process ophthalmic lenses is revolutionizing the prescription lens world. with this new technology, manufacturers are striving to produce new and innovative progressive and single vision lenses that promise to bring patients new benefits beyond what they’ve experienced with conventional design and surfacing techniques. This course will present the current trends emerging in the free-form technology arena and will provide useful insights into the lenses that are being produced by it, as well as some insights into trends that may emerge in the next five years.

33-305-S $225 ROOM 305-S2:45 pm–5:45 pm tHree HoUrs

basic lensometry — WorkshopAlex Yoho, ABomLensometry is one of the most valuable skills in the ophthalmic industry. Your skills in this area literally set the standard of accuracy for your office. This course is for the individual that has some basic knowledge of ophthalmic vernacular and perhaps is just beginning to learn lensometry, covering advanced techniques and tips on maintaining and calibrating your instrument. Though these are not hands-on courses, the views will be projected on the big screen for better understanding. whether you are required to check in spectacles or layout lenses for edging, these courses will help you master the lensometer.Not for Credit, Limited Seating


opticians onlineAnthony recordThis course will explore all of the resources available to eyecare professionals on the Internet. After a brief introductory assessment that will measure your knowledge of the Internet in general and optical resources available on the web in particular, we will examine a plethora of sites including, but not limited to: general optical, educational, professional, consumer, practice and featured web sites. Additionally, we’ll talk about other computer applications that may enhance your practice. During the class, you will access the Internet to see specific examples and even spend some time “thinking like a patient” as you surf the ‘net.


The latest & greatest in lens Materials and coatingsKevin HarrisonThis course will explore the variety of new lens materials, treatments and designs, including specialty progressive addition lenses, high index materials, aspherics, photochromic materials, polarizing lenses, high-performance coatings for light filtration, reflection control and scratch resistance. The future of lens materials, designs and coatings will also be discussed.


The importance of the Technician’s Role in the ophthalmic Exammichael stewart, mdThis course will cover the finer points and pitfalls of the history and examination (pupils, confrontation fields, vision testing, motility, etc.) in preparing the patient for the ophthalmologist.

boot CamP

alliEd hEalth


Frame buying Fundamentalsdonna suterusing PowerPoint® and interactive dialogue, frame budgeting will be overviewed. Are you ever tempted to “fix” slow optical sales by changing vendors, returning slow-moving merchandize or other solutions to inventory management? Learn a tried and true process to meeting consumer buying trends in a tentative retail environment with an inventory management principle called Open to buy.


Five Tips for Multiple Pair salesJoy Gibb, ABocMultiple pairs can increase patient satisfaction through better vision and increase revenue. what are some of the obstacles you face in selling multiple pairs? Do you feel too pushy? Do you feel the patient can’t afford it or that they don’t need more than one pair? Do you feel you can’t adequately communicate with the patient the reason they need multiple pairs? we’ll tackle ways to overcome these obstacles and build confidence and sales.

33-901-V gRATIS SALÓN 901-V11:00 Am–12:00 pm UnA HorA

la ciencia, la Tecnologia y las ventas En El sector de las opticasJavier oviedo, oduna revisión de la demografía, el marketing de los lentes oftálmicos y las oportunidades latentes en America Latina.


Retail 101corinne mccormackThis course will go over the five things you need to know to have a successful and profitable dispensary. You’ll gain practical tips for utilizing the following key retail tactics: classifications of business, creating sales plans, inventory turn, merchandising and marketing.













Saturday, March 28




Sunday, March 29



Curso dE EsPaÑol













Saturday, March 28




Sunday, March 29





coUrse descriptions

FridAY, octoBer 8


using Wavefront Technology to improve your Patients’ visionedward deGennaro, med, ABomThe advent of wavefront technology has brought a new frontier of diagnostic tools to the doctor, and prescription lens tools to the optician. using wavefront diagnostic instrumentation, optometrists and ophthalmologists can now measure the higher and lower order aberrations of their patients’ visual systems. wavefront technology has also brought about spectacle lenses that can correct higher order aberrations. This seminar will discuss what wavefront technology is, how it works, how it can be used clinically to detect higher and lower order aberrations, and how iZon spectacles lenses are used in providing a new level of visual correction to patients.


using Reverse geometry and gP lens designmichael GzikThis course will evaluate different types of corneal conditions that include, but are not limited to, irregular astigmatisms seen in post-op PKP, PTK, PrK, Lasik and trauma. Topographic corneal analysis associated with different conditions and potential lens designs will be presented, with emphasis on reverse geometry gP designs.


instrumentation for Fitting Today’s lensespete Hanlin, ABomToday’s eyecare practitioner has access to an increasing number of customized ophthalmic lens designs. Most of these designs incorporate parameters beyond the PD and fitting height measurements familiar to most practitioners. This course will describe the types of measurements used to customize/personalize modern ophthalmic lenses, as well as the automated equipment used to take these measurements. A review of the “standard measurements” and the proper use of a CrP and PD ruler will also be reviewed.


your Mouth is Moving — does your body agree?sharon carterwhat does it mean when someone talking to you cannot maintain eye contact? Did you know that there are several forms of hand shakes and each has a different meaning, hidden from the understanding of the unknowing? Learn how to recognize and read a person’s hidden communications and, more importantly, learn what signals you are subconsciously sending. uncover clues that may enlighten you more about a person’s integrity and work habits than what he/she is saying.


how to Judge a Quality FrameLaurie pierce, Ldo, ABom, ncLcevery day you experience the challenge and opportunity to communicate value differences in frames with your clientele. How do you communicate the differences between a $79 frame and a $479 frame? This course will outline the variables of frame construction and design, including materials used and methods of fabrication. Samples of frames will be demonstrated showing the details in construction and design that can make all of the difference in the value of the frame. Helpful tips in communicating frame features and benefits will round out this session.


E-MarketingBob main, ABom/FnAoMany people think Facebook is a social media “toy.” You might think of social media sites as simply a place to contact and keep up with friends. However, social media sites (i.e., Facebook, MySpace) are fast becoming a very necessary tool for businesses/practices. businesses, large and small, are using social media to attract new customers and keep existing ones up-to-date. However, there are pros and cons to having your practice on a social media site and many do’s and don’ts if you do decide to join the social media business craze. This session will discuss why you should/should not sign up, what sites to join, how to do it and how to maximize the opportunity.


infection control in the Eye doctor’s officemichael stewart, mdThe course will cover pertinent issues of sterility, including hand hygiene, respiratory control, hazardous human products, and equipment cleaning and sterilization in the office and minor procedure rooms.

sAtUrdAY, octoBer 9


The glasses Were Made Right, so What’s Wrong?michael GzikMany times, spectacles are within tolerances regarding rx, pupillary distance, bifocal or progressive height and yet the wearer has trouble with them. using the SOAP (subjective, objective, assessment and plan) method, you will go through a systematic approach to analyze the potential problems and correct them. Case histories will be presented for discussion. Topics for discussion will include, but are not limited to, base curve, material, and style of multifocals, proper alignment, tints and frame selection. Audience participation is encouraged.













Saturday, March 28




Sunday, March 29



E-tEChnology

alliEd hEalth

41-302-S $139/$159 ROOM 302-S8:30 Am–12:30 pm FoUr HoUrs

optical boot camp level 2 — Top gunedward deGennaro, med, ABom; Jenean carlton, BA, ABoc, ncLcbased on your feedback, we have designed the next level to our popular Optical boot Camp new dispenser immersion program. Optical boot Camp Level 2 was created to help you continue your learning and maximize your career potential. If you’re relatively new to the optical profession or have a staff person who is, this is the program you have been waiting for. Simplify the learning process and take the next step toward a successful career as a professional dispensing optician by enlisting now in Optical boot Camp Level 2. This four-hour program will feature all the “need-to-know” information on: Ocular Problems: Symptoms and Diagnoses; Optical Salesmanship; Troubleshooting Patient eyewear Complaints; Alignment and Adjustment Tips and Techniques. Our dynamic team of experts will deliver this session in a fun, interactive and hands-on format. Skills and program content will be reinforced through demonstrations, activities and engaging discussions. Optical boot Camp Level 2 is a “must-attend” for all boot Camp Level 1 alumni and other first- and second-year optical employees. This session is also recommended to cross-train all staff in an optical practice. Post-course follow-up and resources are included with your registration. Seating is limited, so register today for one of the most sought-after training programs for the new optical professional. Note: Completion of Boot Camp Level 1 or a baseline understanding of basic ocular anatomy and physiology; practical optics: light, lenses and frames; and some entry level dispensing skills are suggested before enrolling in this Level 2 program.


lab and lens Processing and Technology updateKevin Harrisonwith so much to see at a trade show, it can become overwhelming when trying to make a decision for your office. This course is designed to address your needs and give you a guideline when choosing the equipment for your lab.


Eyewear PricingBob main, ABom, FnAoDid you ever have a patient get sticker shock when you presented them with the cost of their glasses? Do you have a strategy to manage these price and buying objections? If not, this is the course for you. Learn through open discussion why people buy, how to present fees, reduce price objections and buyers remorse, and increase your patients’ understanding of the value of their purchase. Fine-tuning skills in these areas will earn you credibility,

boot CamP













Saturday, March 28




Sunday, March 29





coUrse descriptions

reduce stress and confrontations, and help to establish a loyal patient base by meeting and exceeding patient expectations. Discover how attention to detail, bundling fees and preparation can earn you higher patient satisfaction ratings, while helping you maintain your sanity and build profits.


When the unexpected happens — non-ocular Medical Emergencies in the officemichael stewart, mdThis course will cover medical emergencies in the office setting with emphasis on preparation (training and equipment) and management (first aid, medical supportive measures, basic life support).


optica y laboratorio optico — una Pareja disparejaAlvaro chajinLos lentes y monturas han evolucionado dramáticamente en las últimas décadas. Tenemos cada vez más opciones de lentes en términos de diseño y materiales. Asi también

alliEd hEalth

Curso dE EsPaÑol

en los armazones tenemos una gran cantidad de materiales y colores. ¿Como se combinan ambos? ¿Como se integran los armazones? Los lentes y las monturas tienen tecnologías que se complementan. Necesitamos entender las necesidades visuales de nuestros pacientes para poder recomendar las mejores opciones de lentes y armazones que se adecúen a nuestros pacientes desde el punto de vista estético y de visión.


how to be a supervisor without being a Jerkpam BoydMany of us have worked for jerks in the past and vowed we would never be like that as a boss, but holding associates accountable AND being nice is harder than it looks. This class will teach practical tools for accountability that yield LeVerAge for behavioral change wITHOuT the indigestion. Managers will learn how to remove negativity, anxiety and confusion from the workplace and come away with more clarity and confidence in their role as “the boss.”


benchmarking your optical dispensaryBob main, ABom, FnAobenchmarking is a very powerful tool that most successful businesses use to identify problem areas. This session will explain what benchmarking is, how to do it and why/how it can have a significant positive impact on the bottom line (profitability) of your business/practice. Attend this session and learn how to identify/analyze the key performance indicators (KPIs) of your business/practice, understand if the numbers are good or bad, and then develop a plan to improve the “areas of opportunity.”


scleral lens Fitting and Troubleshootingcraig normanCurrent scleral lens designs in high Dk materials have allowed the successful return of this important fitting modality. Scleral contact lenses provide unique therapeutic and vision rehabilitative properties that overcome the therapeutic gaps encountered with conventional rigid and soft lenses. This course will outline the development of modern scleral lens technologies, indications for their use, basic handling and fitting techniques, as well as problem solving. Case presentations (slide and video) will be used to illustrate concepts.













Saturday, March 28




Sunday, March 29



Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles

Wednesday, October 6

5:00 pm – 6:00 pm >> The Prescribing and Selling System for AR Lenses Course 14-104-S

Thursday, October 7

2:45 pm – 3:45 pm>> A Systems Approach for Prescribing and Dispensing Course 23-205-S

Learn About

Revenue Diversification



coUrse descriptions

sAtUrdAY, octoBer 9


understanding and Recommending close Environment lensessam morgensternwith more and more people using computers, problems have surfaced due to the unique situations that using a computer can cause. This course will help you understand and recognize those issues specific to the computer user. Different lens options to address these situations will be discussed, as well as how to incorporate computer lenses into your practice


¿Porque se despiden nuestros clientes sin comprarnos?Luis Fernando estrada, odPodríamos haber realizado adecuadamente todo el proceso de la asesoría, sin embargo en ocasiones, cuando pensamos que hemos realizado a cabalidad nuestra labor, los clientes no adquieren los productos, sino que se despiden de manera amistosa. Todo ello se debe a que un buen porcentaje de ventas se frustran al no identificar el asesor los momentos de cierre. Analizaremos cuales son las situaciones en que el asesor debe efectuar las preguntas de cierre.


latest Trends in Performance sunwearJoy Gibb, ABocbeing up-to-date on the latest trends of the industry is a key element to being a respected and sought after eyecare professional. This course will present you with the latest trends in performance sunwear, including lens materials, treatments and frame designs.


FREESPECIAL SYMPOSIUMleadership Management for Womenpam BoydThis class is for women who want more clarity, affirmation and motivation for their role as leaders in the vision care community. Content will include tips for dealing with the specific challenges women face, including: balancing your home life with your work life; feeling guilty about being firm with associates; taking on too much and playing the martyr (because it’s just easier to do it yourself); feeling like you have to act like a man in order to be authoritative; not speaking assertively about what you want or need (fearing being called the “b-word” if you do).

Curso dE EsPaÑol


understanding the optics of strong lensesLaurie pierce, Ldo, ABom, ncLcunderstanding the optics of strong lenses is crucial when working with patients and clients with strong prescriptions. Many additional considerations are necessary with regard to frame selection, material, design and optical considerations with vertex distance shift. This course will outline the optical considerations and provide helpful tips to communicate the additional criteria to our patients and clients.


Top 10 Pearls for Presbyopic contact lens Fittingmichael GzikThis presentation will utilize survey results from over 60 participating contact lens practitioners throughout North America. You will find out what your colleagues feel are important insights and pearls to fit presbyopic contacts. The course will include, but will not be limited to, technical tips as well as various strategies and concepts rated by the practitioners. Case histories will be used as examples.


how contrast sensitivity affects visual Perceptionpete Hanlin, ABomContrast Sensitivity is a vital component of perceived visual quality. Although the traditionally accepted measure of vision is resolution limit (visual acuity- measured with a Snellen Chart), a patient’s contrast sensitivity function (CSF) may reveal additional insights into the quality of vision. Furthermore, disease may impact CSF before noticeable changes in VA occur. An understanding of CSF will help you understand patient complaints of “poor vision” or “decreased night vision” — even though the patient has “20/20 vision.” An understanding of Modulation Transfer Function (MTF) is also important to understand the effects ophthalmic lenses (especially progressive addition lenses) may have on CSF. Finally, advances in wavefront optics have preserved contrast sensitivity for LASIK and PAL wearing patients.

43-901-V gRATIS SALÓN 901-V11:00 Am–12:00 pm UnA HorA

detras del lente oftalmico PerfectoJavier oviedo, odLas necesidades visuales son mayores que nunca. el sistema visual es insuficiente para la demandas del mundo moderno. Los lentes oftálmicos son una opción eficiente para mejorar el desempeño visual. este es uno de los impulsores de la evolución constante de la industria. esta conferencia resalta estos aspectos y revisa los avances en la tecnologia de los lentes para satisfacer las necesidades visuales de los pacientes.

Curso dE EsPaÑol


The Power of Package Pricingmichael della pescaThe power package concept is an effective sales tool that gives you the ability to present an array of options to patients, in a simple and positive manner, based on their lifestyle and visual needs. It combines a fundamental understanding of product knowledge with proven sales methods and pricing strategies. This technique, when utilized correctly and consistently, will not only increase the quality of care each patient receives, but will also improve your overall efficiency and increase your bottom line.


sunwear sales strategies from Top RetailersJoy Gibb, ABocSelling can be a real talent, and like any talent, it requires learning certain skills from others who are proficient at what you want to do. This course will explore the strategies and strengths of some of the sales industry’s strongest and most consistent performers. Learn how the big corporations effectively sell and how you can implement their strategies in your own practice.


solving glare Problems with lensesLaurie pierce, Ldo, ABom, ncLcAs dispensers of ophthalmic products, it is crucial that we are up-to-date with advances in glare-prevention technologies. Our goal is to provide quality optical solutions to visual problems, and dispensing polarized and Ar coated lenses must be part of our mission. This course will begin with an overview of the science behind light and glare. we will explore various optical problems related to light and match lens and coating technologies with each problem. Helpful tips in marketing and displaying educational materials will be included to help “tell our story” about glare protection and its importance to quality vision and eye health.


using Ergonomics in Eyewear selection and FittingJim sheedy, od, phdMost jobs require performance of critical visual tasks. It is true that the eyes lead the body, hence it is critical that lenses are properly prescribed and designed to enable the person with presbyopia to perform with comfortable vision and good posture. This course will teach the various ergonomic and visual considerations that influence the optimal prescription and lens design for the patient. Specific lens design considerations will be presented.













Saturday, March 28




Sunday, March 29




A Transitions® lens for every lifestyle.

Transitions and the swirl are registered trademarks, and XTRActive and SOLFX are trademarks of Transitions Optical, Inc.

©2010 Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure and lens material.

From everyday to performance lenses, innovation runs in the Transitions family.

See the benefits of Transitions.com/pro Consider our professional website your own personal toolbox. Find resources to build your business,

continue your education for free, stay current on industry trends and more.

• Slight tint indoors

• Our darkest everyday photochromic lenses become very dark outdoors, even in the warmest weather

• Different types of adaptive performance sunwear specifically designed for outdoor activities

• Automatically adapt to outdoor light conditions, enhancing visual performance and optimizing color and darkness

• Remain clear indoors and at night

• Automatically adapt to changing light conditions, darkening outdoors to provide comfort, convenience and protection

TM

matches the pH of healthy tears

utilizes a lubricant found in the eyes

keeps certain beneficial tear proteins active

LaS VEgaSEXPErIENCE

fOr LESS!vision Expo provides travel support including discounts and

local recommendations to make attending easy and economical.

additional discounts are being added, so visit the Travel section

of www.visionexpowest.com for full details.

DISCOUNTED TRAVEL

SAVE ON AIRFARE

American Airlines offers a 5% discount; book at

www.aa.com or by phone at 800.433.1790 using

this code: 83H0AY.

JetBlue offers a 5% discount; book at www.jetblue.com

using this code: visWest2010.

SAVE ON CAR RENTAL

Receive a discount when you book a car with avis.

• Book your car on the international vision expo travel

Web site or call 800.388.8106

• Book directly on www.avis.com using code: d087914.

• call Avis at 800.331.1600 using code: d087914.

FREE SHUTTLES

hoTEls: complimentary shuttle service is available

to and from vision expo West and official host hotels.

When you book your hotel online through ttG, look for

hotels marked as “official event Hotels” to know which

of them offer complimentary shuttle service. visit the

Web site to view the hotel shuttle schedule to plan

your time accordingly.

aiRPoRTs: complimentary shuttle buses servicing

the sands expo & convention center to mccarran

international Airport will be available on saturday,

october 9, 3:00 pm–6:00 pm. Airport shuttles will

depart on the hour from the same location as the

hotel shuttles. reservations are not necessary. shuttle

seats are available on a first-come, first-served basis.

EAT, PLAY AND SHOP FOR LESSAll guides and suggestions can be found in the travel section at www.visionexpowest.com. AFFORDABLE RESTAURANTSLooking to dine on a budget while in Las vegas? Look no further than the suggestions on our dine on a dime guide to enjoy delicious food while staying in your budget.

TRENDY RESTAURANTSWine and dine your guests and colleagues in one of the many trendy restaurants in Las vegas. enjoy the suggested restaurants found throughout the city — be sure to make reservations, these are some of the most exclusive dining hot spots in town.TRENDY CLUBSLas vegas is full of the fantastic delirium...the glamour, the chance, the freedom and the swankiness make these clubs the hottest nightlife destinations. complete your trendy night on the town with our upscale transportation recommendations. SHOPPINgLas vegas is to shopping like frames are to lenses — you can’t have one without the other! While we understand that much of your time may be spent purchasing, selling and educating yourself at vision expo, you may also want to explore the chic shops of vegas. check out our hip guide to shopping the finest boutiques and hotels the city has to offer.


Securing an exclusive rate agreement with the official event hotelsContinually monitoring prices offered on other travel websitesNegotiating further discounted rates at event hotels when necessaryAutomatically reconfirming existing bookings with the lower rates

If you find a lower rate, please contact us.

Within the competitive climate of the travel industry, our priority is to serve you best and provide the lowest hotel rates available for your stay by:

5

11

12

13

4

2

9

10

8

7

6

3

1

Travel DiscountsMap used to indicate approximate locations only.

Book discounted travel through onPeak or directly with the travel companies below.onPeak / www.visionexpowest.com / (800) 388 8106

5% Discount / www.aa.com / (800) 433 1790 / Discount Code 83H0AY

5% Discount / www.jetblue.com / Promo Code VISWEST2010

Discount Varies / www.avis.com / (800) 230 4898 / Discount Code D087914

Official Hotels & Rates

4 Ways to Book

MapNewly Reduced Rates Rate Specials

HeaDquarter Hotel1 Venetian Hotel & resorts 3555 Las Vegas Blvd S Single/Double (luxury King) 10/3 $129, 10/4-5 $169, 10/6-7 & 10/10-11 $159, 10/8-9 $239 Bella (two queen Beds)10/3 $159, 10/4-5 $199, 10/6-7 & 10/10-11 $189, 10/8-9 $269 Single/Double (luxury King): $309, Bella (two queen Beds): $329

2 aria resort & Casino 3730 Las Vegas Blvd S Deluxe room - Single/Double (Sun-thur) $179, (Fri/Sat) $219

3 Bally's las Vegas 3645 Las Vegas Blvd S early Bird rates until June 30: Single/Double (Sun-thur) $55, (Fri/Sat) $119 rates after June 30: Single/Double (Sun-thur) $69, (Fri/Sat) $119 Single/Double (Sun-Wed): $179, (thurs-Sat): $219

4 Bellagio las Vegas 3600 Las Vegas Blvd S Single/Double: $179 Single/Double (Sun-thurs): $69, (Fri/Sat): $119

5 Caesar's Palace 3570 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $119, (Fri/Sat) $169 rates after June 30 Single/Double (Sun-thur) $129, (Fri/Sat) $189 Single/Double (Sun-thur): $129, (Fri/Sat): $189

6 embassy Suites Convention Center 3600 Paradise Rd Single/Double (King Bed): $109

7 Flamingo las Vegas 3555 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99 rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99

8 Harrah's las Vegas 3475 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99 rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99

9 Hilton Grand Vacation Club at Flamingo 3575 Las Vegas Blvd S Single/Double Studio King: $115, one Bedroom King Suite: $145

10 Imperial Palace 3535 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $39, (Fri/Sat) $79 rates after June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $79 Single/Double (Sun-thur): $49, (Fri/Sat): $79

11 Mirage 3400 Las Vegas Blvd S Single/Double (Sun-thur): $90, (Fri/Sat): $150

12 treasure Island 3300 Las Vegas Blvd S early Bird rate until august 2, 2010 (10/2): $159, (10/3-5 & 10/10-11): $89, (10/6-7): $139, (10/8-9): $179 rates after august 2, 2010 Single/Double (Sun-thur): $169, (Fri/Sat): $209

13 Westin Causarina Hotel & Spa 160 E Flamingo Rd Single/Double: $99

Rates do not include current tax of 12% or applicable surcharges; subject to change.Rates include a shuttle subsidy.

Vision Expo West 2010october 7–9, 2010 Sands expo & Convention Centerlas Vegas, NV

www.visionexpowest.com

(800) 388 8106 uS toll-free (312) 527 7300 local

[email protected]

(312) 329 9513 Fax

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: SEpTEMBER 2, 2010

CONTACT USthe international vision expo West 2010 travel desk is open from 7:00 Am–6:00 pm cst monday through Friday to serve you.Call: 1.800.388.8106 within the U.s., international callers please dial +1.312.527.7300E-mail: [email protected]: +1.312.329.9513Mail: vision expo West travel desk

c/o travel tech 110 West Hubbard street chicago, iL 60610 UsA

HOTELS & CONVENTION CENTER OFFICIAL EVENT HOTELS & RATES

HOTEL DISCOUNTS

the official international vision expo West travel desk

has secured special hotel and travel discounts for

your trip to Las vegas. stay at our official expo hotels

to save money while booking with ease through the

simple-to-use reservation Web site or with onpeak’s

helpful and friendly booking agents.

to take advantage of this service, please go to the

travel section at www.visionexpowest.com.

Securing an exclusive rate agreement with the official event hotelsContinually monitoring prices offered on other travel websitesNegotiating further discounted rates at event hotels when necessaryAutomatically reconfirming existing bookings with the lower rates

If you find a lower rate, please contact us.

Within the competitive climate of the travel industry, our priority is to serve you best and provide the lowest hotel rates available for your stay by:

5

11

12

13

4

2

9

10

8

7

6

3

1

Travel DiscountsMap used to indicate approximate locations only.

Book discounted travel through onPeak or directly with the travel companies below.onPeak / www.visionexpowest.com / (800) 388 8106

5% Discount / www.aa.com / (800) 433 1790 / Discount Code 83H0AY

5% Discount / www.jetblue.com / Promo Code VISWEST2010

Discount Varies / www.avis.com / (800) 230 4898 / Discount Code D087914

Official Hotels & Rates

4 Ways to Book

MapNewly Reduced Rates Rate Specials

HeaDquarter Hotel1 Venetian Hotel & resorts 3555 Las Vegas Blvd S Single/Double (luxury King) 10/3 $129, 10/4-5 $169, 10/6-7 & 10/10-11 $159, 10/8-9 $239 Bella (two queen Beds)10/3 $159, 10/4-5 $199, 10/6-7 & 10/10-11 $189, 10/8-9 $269 Single/Double (luxury King): $309, Bella (two queen Beds): $329

2 aria resort & Casino 3730 Las Vegas Blvd S Deluxe room - Single/Double (Sun-thur) $179, (Fri/Sat) $219

3 Bally's las Vegas 3645 Las Vegas Blvd S early Bird rates until June 30: Single/Double (Sun-thur) $55, (Fri/Sat) $119 rates after June 30: Single/Double (Sun-thur) $69, (Fri/Sat) $119 Single/Double (Sun-Wed): $179, (thurs-Sat): $219

4 Bellagio las Vegas 3600 Las Vegas Blvd S Single/Double: $179 Single/Double (Sun-thurs): $69, (Fri/Sat): $119

5 Caesar's Palace 3570 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $119, (Fri/Sat) $169 rates after June 30 Single/Double (Sun-thur) $129, (Fri/Sat) $189 Single/Double (Sun-thur): $129, (Fri/Sat): $189

6 embassy Suites Convention Center 3600 Paradise Rd Single/Double (King Bed): $109

7 Flamingo las Vegas 3555 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99 rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99

8 Harrah's las Vegas 3475 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99 rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99

9 Hilton Grand Vacation Club at Flamingo 3575 Las Vegas Blvd S Single/Double Studio King: $115, one Bedroom King Suite: $145

10 Imperial Palace 3535 Las Vegas Blvd S early Bird rates until June 30 Single/Double (Sun-thur) $39, (Fri/Sat) $79 rates after June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $79 Single/Double (Sun-thur): $49, (Fri/Sat): $79

11 Mirage 3400 Las Vegas Blvd S Single/Double (Sun-thur): $90, (Fri/Sat): $150

12 treasure Island 3300 Las Vegas Blvd S early Bird rate until august 2, 2010 (10/2): $159, (10/3-5 & 10/10-11): $89, (10/6-7): $139, (10/8-9): $179 rates after august 2, 2010 Single/Double (Sun-thur): $169, (Fri/Sat): $209

13 Westin Causarina Hotel & Spa 160 E Flamingo Rd Single/Double: $99

Rates do not include current tax of 12% or applicable surcharges; subject to change.Rates include a shuttle subsidy.

Vision Expo West 2010october 7–9, 2010 Sands expo & Convention Centerlas Vegas, NV

www.visionexpowest.com

(800) 388 8106 uS toll-free (312) 527 7300 local

[email protected]

(312) 329 9513 Fax

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: SEpTEMBER 2, 2010


continUinG edUcAtion pricinGone of our money-saving continuing education packages is sure to

fit your needs. to register, simply list the courses you are taking on

the registration Form on the back cover. or go online to register at

www.visionexpowest.com/ce — it’s that easy!

ALL CONTINUINg EDUCATION REgISTRATIONS INCLUDE THE FOLLOWINg:

Admission to eXHiBits ($75 vALUe)

Admission to conFerence Attendee LoUnGe

ce reGistrAtion processinG Fee ($40 vALUe)

NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

*$40 CE Registration Processing Fee applies if ONLY registering for Workshops.Advance Registration is required for free courses. Seating is limited.

continUinG edUcAtion cAnceLLAtion poLicY• All cancellation requests must be made by completing the Cancellation

Request Form.• $40 CE registration processing fee is non-refundable.• Optical Boot Camp Level 1, Optical Boot Camp Level 2 and Contact Lens

Boot Camp are non-refundable.• Exhibit Hall Registration Fees are non-refundable and non-transferable.• Standard Package and/or A la Carte registrations cannot be changed to

Total Office Package registrations. All registration fees are non-refundable and non-transferable.

• Credit rollovers will not be granted for unused hours.• All cancellation requests will be processed after International Vision Expo

West beginning in November in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo West 2011 or East 2011 continuing education only.

• Credit rollovers cannot be transferred to another person.• Continuing Education credit is not awarded if a credit rollover is issued.• Credit rollover will expire if not used by Vision Expo West 2011.• No refunds will be given if the credit rollover is not used in full.Cancellation Request forms are available at

www.visionexpowest.com/cancel

SEND CANCELLATION REQuEST FORMS TO:Cancellation — International Vision Expo Westc/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851Attn: Lisa Colson(Or, fax to 203.840.9442)

stAndArd pAcKAGesOn or Before

9/17/10After

9/17/10

Package a 6 hours of education $230 $250

Package b 9 hours of education $290 $315

Package C 13 hours of education $390 $410

Package d 18 hours of education $520 $540

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. a la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below.Additional hours can be added to any package above for $35 per hour.

totAL oFFice pAcKAGes Total Office Pricing

Package E 25 hours of education $700 – up to 4 people

Package f 35 hours of education $900 – up to 7 people

Package g 45 hours of education $1,105 – up to 10 people

Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. when you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. a la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

A LA cArte On or Before

9/17/10After

9/17/10

1 hour of education $90 $95

2 hours of education $150 $160




optical boot Camp level 1 (non-refundable): 21-302-S

$199 $219

optical boot Camp level 2 (non-refundable): 41-302-S

$139 $159

Contact lens boot Camp (non-refundable): 31-302-S

$139 $159

frEE CoursEsCursos de Español: 31-901-V,

32-901-V, 33-901-V, 41-901-V, 42-901-V, 43-901-V

Visionomics Keynote: 30-503-VLeadership Management for Women: 43-505-V

Medical & Scientific Theater Courses

F R E E

Lunch with the Experts Roundtable: 30-000-V $50 includes lunch

workshoPs*Progressive Lens Measurements: 21-507-VFrame Selection & Fitting: 22-507-VOCT Hands-On: 24-507-VBoot Camp Frame Adjusting & Repair: 31-305-SBoot Camp Spectacle Measurements: 32-305-SBoot Camp Basic Lensometry: 33-305-S

$75$150$150$150$150$225


Kodak and the Kodak trade dress aretrademarks of Kodak, used under licenseby Signet Armorlite, Inc. Signetek and

CleAR are trademarks of Signet Armorlite, Inc. Signetekis a division of Signet Armorlite, Inc.

KODAK Unique Digital Backside Progressives

Produced at Signet Armorlite’s Technology-Driven Lab, SIGNETEK™

Want more information? Call Signet Armorlite, 800.950.5367. To watch Signetek process KODAK Unique Lenses, visit:www.signetarmorlite.com/professional

Lenses As Unique As Your PatientsOffer your patients KODAK Unique Lenses, with visual qualityoften compared to a single vision.

• Technology capable of pinpoint surfacing accuracy to 1/100thdiopter tolerance

• 50 lens material choices, ranging from poly to photochromics

• Lenses that fit nearly every frame size and shape

• 6 corridor lengths; fitting heights starting at 13mm

• Available with KODAK Clean ‘N’ CleAR™

or KODAK CleAR Lens Coatings

Visit Signet Armorlite, Booth 11057

CE Credits When You Want Them, How You Want ThemLooking for convenient access to continuing education? The Vision Council offers interactive, ABO-approved online continuing education credits on topics including:

u How to Control Your Quality, Destiny, and Profits - The Dollars and Sense of In-Office Processing

u Troubleshooting Eyewear Complaintsu A Systems Approach to Prescribing and Selling AR Lenses u Increasing Your Rx Capture Rate u Lenses and LifestylesTM

Visit www.thevisioncouncil.org/ecp/CE to access The Vision Council’s online continuing education portal. For more continuing education from The Vision Council, visit www.visionexpo.com.thevisioncouncil.org

intErnational vision EXPo wEst EXhibits only and/or Continuing EduCation rEgistrationCONFERENCE: October 6 – 9, 2010 ExHIBITION: October 7 – 9, 2010

1.CONTACT INFORMATION If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

E-mAIL Mandatory to receive CE Attendance Letter

FL OD LICENSE # FL OPTICIAN LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only)

PROCESSING FEE: $ GRAND TOTAL (9–11): $

I would like to donate $5 to the official Vision Expo West Charities.

9.REGISTRATION TYPE EXHIBITS ONLY: Before 9.17.10: $50 After 9.17.10: $75 CONTINUING EDUCATION: Includes Exhibit Hall

10.REGISTRATION PACKAGES AND A LA CARTE SELECTIONS

11.LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (including free courses)

WEDNESDAYCourse Fee THURSDAY

Course Fee FRIDAYCourse Fee SATURDAY

Course Fee

12a.METHODOFPAYMENT 12b.CARDHOLDER’SNAME(Please Print)

ACCOUNT #:

EXPIRATION DATE:

CARDHOLDER’S SIGNATURE:

I agree to pay the above total amount according to my card issuer agreement.

ONLINE www.visionexpowest.com/ce

BY FAx Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. method of payment by credit card only.

BY PHONE Call 800.811.7151 for conference registration only and have your credit card.

BY MAIL Send this completed form to: International Vision Expo West, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

AMOUNT $

CHECK ENCLOSED Payable to Reed Exhibitions

CHARGE TO: AmEX masterCard VISA

INFORMATIONStandard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together.

Other discounts do not apply. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours.

Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable.

Ticket and badge name must correspond for admittance to each course.

IMPORTANTThe Pre-registration cut-off date is 9.17.10. To receive your badge and course tickets in the mail, registrations must be post marked by 9.17.10. Registrations received after 9.17.10 will be processed; however, badges and course tickets will need to be picked up onsite.

We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810.

CANCELLATIONPOLICY:www.visionexpowest.com/cancel

FOUR WAYS TO REGISTER

ANY QUESTIONS?CALL 1.800.811.7151 OR 1.203.840.5610

Presort StdU.S. Postage

PAIDReed Exhibitions

International Vision Expo West383 main Ave., norwalk, ct 06851

priority code:

customer id:

ENTER YOUR ID FOR FAST WEB REgISTRATION

(Please check one. This selection determines your badge category.) A Buyer — Optical B Buyer — Retail C Corporate management D Laboratory manager E Laboratory Technician F manufacturer’s Representative G Optician, Licensed or Certified H Optician, Non-Certified J Opticianry Assistant K Ophthalmologist m Ophthalmic medical Personnel — COA N Ophthalmic medical Personnel — COT P Ophthalmic medical Personnel — COmT Q Ophthalmological Assistant — (non-certified) R Ophthalmological Resident S Optometrist T Optometric Technician U Optometric Resident V Optometric Student W Practice manager X Guest Y Other (please specify)

(Please check one.) A Chain/Department/Superstore B Independent Ophthalmological Practice C Independent Optometric Practice D Independent Optometric Practice Affiliated

w/Corp. Chain E Laboratory (Surfacing) F Laboratory Other (please specify) G manufacturer H multidisciplinary Practice J Retail — Drug/Pharmacy/Grocery K Retail Optical Store, 1–10 locations m Retail Optical Chain, 10+ locations N Sporting Goods P Wholesaler/Distributer Q Student

A Owner B manager C Employee

D Buyer E Student F Guest

2.YOURTITLE/POSITION 3.TYPEOFBUSINESS/PRACTICE

4.YOUAREA/AN(Please check one.)

6.For Demographic Census Purposes, please indicate if you are: A male B Female

StandardPackages OnorBefore9.17.10 After9.17.10Package A–6 Hours $230 $250 Package B–9 Hours $290 $315 Package C–13 Hours $390 $410 Package D–18 Hours $520 $540

TotalOfficePackages TotalOfficePricingPackage E–25 Hours $700 up to 4 peoplePackage F–35 Hours $900 up to 7 peoplePackage G–45 Hours $1105 up to 10 people

**FreeCourses ***Workshops

Cursos de Español: 31-901-V, 32-901-V, 33-901-V, 41-901-V, 42-901-V, 43-901-V

Progressive Lens Measurements: 21-507-V — $75 Boot Camp Frame Adjusting & Repair: 31-305-S — $150

Visionomics Keynote: 30-503-V Frame Selection & Fitting: 22-507-V — $150 Boot Camp Spectacle Measurements: 32-305-S — $150

Leadership Management for Women: 43-505-V OCT Hands-On: 24-507-V —$150 Boot Camp Basic Lensometry: 33-305-S — $225

Medical & Scientific Theater Courses

**Registration required for free courses ***$40 CE registration processing fee applies if OnLy registering for workshops

ALaCarte OnorBefore9.17.10 After9.17.101 Hour $90 $95 2 Hours $150 $160 3 Hours $175 $185 4 Hours $190 $210 5 Hours $220 $240 *Optical Boot Camp® Level 1: 21-302-S $199 $219 *Optical Boot Camp® Level 2: 41-302-S $139 $159 *Contact Lens Boot Camp®: 31-302-S $139 $159 Lunch with the Experts Roundtable: 30-000-V $50 includes lunch *Non-refundable

2010 vision west conference brochure

Documents

new flouroquinolone

new marker

new speakers

new technologies

new nsaid

new lens designs

value vision expo west

new diagnostic techniques