20100705 intro to digital economy

8/9/2019 20100705 Intro to Digital Economy

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Introduction to Digital Economy


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Contents


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A igital e conomy is an economy that is based on electronic goods and services produced by an electronic business and

traded through electronic commerce . ,That is a business with electronic production and management processes and that

interacts with its partners and customers and conducts transactions through Internet and Web .technologies

What is Digital Economy?
http://en.wikipedia.org/wiki/Electronic_businesshttp://en.wikipedia.org/wiki/Electronic_commercehttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Electronic_commercehttp://en.wikipedia.org/wiki/Electronic_business


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Components

of theDigitalEcosystem


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Digital products

nformation and enter ta inment

products
http://www.kodak.com/http://www.nst.com.my/index_html


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Processes and services
http://www.lelong.com.my/http://www.ebay.com/


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, ,ymbols tokens icons

Teen's Prepaid Card

Parental peace ofmind

Financial instruments: checks,credit cards, electroniccurrencies

Tickets and reservations:airline, concert, cinemas
https://www.paypal.com/us/cgi-bin/webscr?cmd=_home


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Electronic marketplaces


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http://www.jobsdb.com/


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What Is Information Technology?What Is Information Technology?

What is information? Within IT, information consists of recognizable patterns like

text, drawings, pictures, audio or video that are normallyconveyed to people through a physical medium

What is technology? Technology is the process by which humans modify nature to

meet their needs and wants Tangible products physical artifacts: e.g., computer,

software, aircraft, etc Intangibles products knowledge and process

necessary to create and operates the tangibleproducts, e.g., engineering know-how and design,

manufacturing expertise, technical skills What is information technology? IT is dedicated to capturing, manipulating, storing,

communicating, retrieving and presenting informationrepresented in digital form on behalf of people of whom wecall users.


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What Is Information Systems?

What is a system? A system is a group of interacting, interrelated, or

interdependent elements forming a complexwhole.

Information system is a collection of interrelated components (hardware,

software, procedures, people, databases) thatwork together to collect (or retrieve), process,store and distribute information to supportdecision making and control an organization(Laudon & Laudon 1994)

Information technology is the mechanism that engenders the activity of gathering

& processing data, producing information outputs and

the disseminating information to users


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INFORMATION TECHNOLOGY ..INFORMATION TECHNOLOGY .. Properties of information

Digital information has supply of economies of scale :replication, storage and communication is inexpensive Digital information is non-rival in use Information is an experience good : quantity and quality

is best judged by experience

Physical embodiment of IT has three constituents Processing : modifies digital information under the

direction of the software Storage : conveys digital information from one time to

another

Communication : conveys digital information from oneplace to another


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Copyright 2010 John Wiley & Sons, Inc. 16

Buying or Renting a Movie Online

.creenshot 1U 1 Netflix
http://www.netflix.com/MemberHomeQT?lnkctr=HldRmdMeLnk1&clrhld=1


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Toyota Scions InnovativeAdvertising Strategies (continued)

,o r t h e 2 0 0 8 x B S U V S c i o n c r e a t e d a,p e c i a l W e b s i t e .an t2bsquare com
http://www.want2bsquare.com/pub-share/w2s/index.htmlhttp://www.want2bsquare.com/pub-share/w2s/index.htmlhttp://www.want2bsquare.com/pub-share/w2s/index.htmlhttp://www.want2bsquare.com/pub-share/w2s/index.html


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,usiness pressures organizational performance and, .esponses and IT support


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Green IT

Pushing Green Technology
http://www.youtube.com/watch?v=2rVGqmcbMgUhttp://www-03.ibm.com/systems/greendc/resources/info/green20/index.htmlhttp://www.youtube.com/watch?v=2rVGqmcbMgU


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Social Networks

l ick to PCWorld Business Center .rt i c le for more ocial Networks Go to Work
http://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.htmlhttp://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.htmlhttp://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.htmlhttp://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.htmlhttp://linkedin.com/http://twitter.com/http://friendster.com/http://www.flickr.com/http://facebook.com/http://www.google.com/talk/http://www.pcworld.com/businesscenter/article/153167/social_networks_go_to_work.html


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Social Computing

. What is Web 2 0?
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlhttp://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlhttp://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlhttp://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html


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1880 1900 196019401920 1980 2000

People Era:RELATIONSHIPS

Information Era:DATA

Industrial Era:GOODS

Agricultural Era:FOOD

Understanding theunderlying economiccontext


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In year 2000 the information age ended


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Innovations and Moments of Opportunity

1915Internal CombustionEngine JumpstartsIndustrial Era

1930Electricity InMainstream Use

Computer Automated Design

1965IBM Computer

1990

Internet

1995World WideWeb

1975 MiniComputer

1985

Agricultural Era

Industrial Era

Information Era

Relationship Era

PERSONALWEALTHCREATED

Moment of Opportunity

2003:Communities of Practice

1880 1900196019401920 1980 2000

1995 E-Mail


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Information Systems Usage

I S b e u s e d

a t t h e s e

l e v e l s :


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Chapter 2 26

Information System Classification By Support Function


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What can IT do for theorganisation?


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08/08/10 28

he firm in its environment


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08/08/10 29

The relationships

Banks Internet

Banking

Supplier,ERP SCM

ManufacturerMRP

Consumer

GovernmentAgencies-E government

Associations

LaborUnions

CompetitorB2B

B2C

B2B

B2B

B2G

C2G

Organisation

n fo rm at io n E co lo gy

Ethics

Privacy

Combating Crime

Sharing

Trust

HonestyHealth

COMMUNITY

-E marketplace-E retailing

TypeSize

StructureStrategy

Partner

Relationsh

ipMgt

Customer

Relat ionshipMgt

C2C

B2E


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Relationship

C2C C2G B2C B2E B2B B2G

G2G

Individual to individual Individual to Organisation Organisation to

Organisation


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IT for Competitive Advantage

A competitive advantage is an advantage over competitors


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What Does IT Do for Business?

Structurally andoperationally enable andfacilitate informationsystems & communications

Support business

operationsSupport managerialdecision making

Support strategiccompetitive advantage

StrategicPertinent to long-term attainment of goals and business as a whol

TacticalNeeded to achieve strategic plans and goals to produce changes

Operational

Process and actions that must be performed on a day-to-day basi


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Computer Technology vs BusinessApplication

20100705 intro to digital economy

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