2011 03-i m-breakthrough-sneakpeekmediaarmor
DESCRIPTION
Sneak Peek: Media ArmorTRANSCRIPT
Media Armor Product Overview2011
Mobile Display AdvertisingWhat Media Executives Are Saying
We know we need to
harness the power of mobile…
…but we don’t know
how!
We’re Going to Tell You How Media Armor
Can Help
Mobile MeasurementWhy It’s Holding The Space Back
So what’s holding mobile back from unleashing its power?
True Measurement
When Data Is Trusted
Businesses can measure
as well as they do other
channels
Mobile Display can
be purchased with
confidence
Data inform how to add
Mobile to your marketing mix
ROI
Mobile Display AdvertisingWhy Mobile?
• Sole Advertising Vehicle Reaching Consumers 24/7
• Potential for Incredible Personalization
• 293M US Mobile Subscribers; 93% US Penetration
Media ArmorWhat We Help You Do
Measure ROI
Analyze & Optimize
Unify Reporting
Media Armor helps Advertisers & Agencies, in their mobile display advertising initiatives, to:
Media ArmorMeasure ROI
PAIN POINT: There is a lack of measurement in mobile. And you can’t manage what you can’t measure.
SOLUTION: You can have every display advertising metric found online, in mobile. Accurate and sophisticated measurement is
achievable!
Post-impression site visitation
View-through(VTR)
Uniques
Messaged
Media ArmorAnalyze & Optimize
PAIN POINT: Without ID-level analysis, how can you know if your display advertising is working?
SOLUTION: We provide the ability to analyze your current campaigns for future innovation.
Test/Control A/B Creative Testing
Publisher Partner
Valuation
Profit Maximization
PAIN POINT: Media buyers spend their time cobbling together spreadsheets and reconciling numbers.
SOLUTION: Enjoy our unified view of activity across all inventory sources, freeing up your team to focus on strategy.
Media ArmorUnify Reporting
VS.
Media ArmorOne Stop for Unified Reporting, Testing, & Analytics
You can have a one-stop shop for unified reporting, analytics, and measurement in mobile display advertising.
Country
Device
Publisher Valuation
Uniques Messaged
View-through
Site Visitation
ROI
Profit
Maximization
Carrier
Test/Control
Integration & FlowHow It Works
1x1 image pixels are integrated within the mobile site and trafficked along with creative files.
Media Armor seamlessly ties activity together on the back end.
Site ServerPublisher / Network Ad
Server
Media Armor 3rd Party Tracking Server
1. Page Request2. Ad Request
3. Ad Response & Tracking Code
4. Ad Response & Tracking Code
5. Tracking Request
6. Tracking Confirmation
Next Steps Getting Started
Getting started is simple…
Identify Campaigns
Pixels Generated
Implementation Complete
Results!
Media ArmorLet’s Talk
Questions? Comments?
Elizabeth Zalman, Co-Founder
twitter.com/mediaarmor
617-335-6481