PCNAPreventive CardiovascularNurses Association

impactreportheart disease prevention starts with us

2011

the president the ceoWe have such a unique and special impact report this year. In 2011, we interviewed four outstanding PCNA members who represent the thousands of nurses and advanced practice nurses who make an impact on preventing heart disease worldwide. Their stories are outlined in this report to show how heart disease prevention starts with our members.

All around the world, nurses are catalysts for heart disease prevention. Every patient education piece, community presentation or screening, professional nursing education program, research initiative, and patient we educate about risk factors and lifestyle changes contributes to the prevention of cardiovascular disease. All of this happens in the clinics, hospitals, universities, and communities where our members work.

We encourage you to visit pcna.net/startprevention to learn more about how nurses and advanced practice nurses play a leading role in preventing premature death from heart disease and stroke by identifying and implementing cardiovascular risk reduction strategies for their patients.

Joyce ross MSN, CRNP, CS, CLS, FNLA, FPCNAPresident, 2011 Board of Directors

2011 was an incredibly exciting year for PCNA. We reached some significant milestones and continue to grow in many ways. Our professional reach exploded to over 30,000 nurses, advanced practice nurses and other allied health professionals. We also developed and distributed more patient education tools this year than ever before to assist in making your interactions with patients more effective and efficient. Going forward, we are striving to ensure that all patient education we create adheres to strict health literacy principles, a unique initiative in which we take great pride.

PCNA is also expanding by enhancing our annual symposium, increasing our research funding, growing our ability to address issues in Washington, DC, improving our continuing education programs and focusing on global prevention, new cause campaigns, and strong partnerships.

Our mission continues to be increasingly important as more and more health care professionals focus on CVD prevention. We are proud to be at the forefront, leading efforts that have a significant impact on the global fight against heart disease.

sue Koob MPAChief Executive Officer

letter fromletter from

This report covers developments from the Preventive Cardiovascular Nurses Association’s 2011 fiscal year, which began on January 1, 2011 and ended December 31, 2011.

6 membership & reach: Expanding Knowledge and Networks 10 professional development: Promoting Professional Certification and Development 12 annual symposium: Providing the Premier Preventive Cardiovascular Nursing Conference 14 pcna chapters: Building Local Connections and Leadership Opportunities 16 patient & public outreach: Promoting Patient and Community Education 18 Global cvd prevention: Taking our Mission around the World 19 advocacy: Increasing Political Awareness 20 research: Supporting Evidence-based Practice 21 communication: Building Awareness of the Critical Role Nurses Play in CVD Prevention 22 national leaders: Board of Directors and National Office Staff 23 partners & supporters: Fostering Productive Liaisons

about pcna

The Preventive Cardiovascular Nurses Association (PCNA) is the leading nursing organization dedicated to preventing cardiovascular disease through assessing risk, facilitating lifestyle changes, and guiding individuals to achieve treatment goals. The current state of health care demands that nurses and advanced practice nurses play a leading role in identifying and implementing cardiovascular risk reduction strategies. PCNA is committed to the continued education and support of nurses so they may successfully rise to this challenge. We do this by educating and supporting nurses through the development of professional and patient education, leadership, and advocacy.

This impact report outlines our key successes in 2011 in the areas outlined on the next page, as well as how real PCNA members are making an impact on cardiovascular disease prevention in their hospitals, clinics, universities, and communities.

2011 operatinG budGet

The Preventive Cardiovascular Nurses Association, Inc. is a 501(c)3 non-profit professional membership organization headquartered in Madison, Wisconsin.

report overviewmeet our real pcna members

Throughout this report, you’ll meet four PCNA members whose stories represent the work that thousands of nurses and advanced practice nurses are doing to make an impact on heart disease prevention.

table of contents

kim newlinPAGE 7

alethea hillPAGE 11

susan bushPAGE 15

anGela stewartPAGE 17

8% events

7% membership

83% contributions

2% exhibitors

pcna total revenues

22% membership support

9% administrative expenses

49% professional & public education

20% annual symposium

pcna total expenses

heart disease prevention starts with us

kim newlinmembership MeMber since 2003

Roseville, CalifoRnia

meet our membership committee chair

Kim Newlin, RN, CNS, NP-C is a cardiovascular clinical nurse specialist and adult nurse practitioner at Sutter Roseville Medical Center in Roseville, California. She is the leader for the Central Valley California PCNA chapter, is an advocate for health literacy initiatives, and serves as chair of the PCNA membership committee.

As a daughter of a researcher in cardiovascular disease prevention and member of an active family, she makes healthy living a priority in her life, as well as the lives of her patients.

“ It’s important for nurses to set the standard and be good role models for the patients we see,” says Newlin. “It makes patient education easier when you can speak about it from a personal level. I talk to patients about what I do to be active, so they can relate to me.”

As a nurse practitioner in a primary care setting, Kim Newlin also sees first-hand how important it is for all health care providers, no matter their discipline, to be advocates for prevention.

“ Whether a patient comes in to see me for a check-up, or if they’re coming in for a cold, there’s an opportunity to talk about what they can be doing to improve their lifestyle, such as quitting smoking, losing weight, or exercising more,” says Newlin. “When you think about how many nurses there are and how many patient interactions they have, we have so many opportunities to interject the importance of heart disease prevention.”

leaders in cvd prevention

PCNA’s most important resource is our members.

Our membership continues to grow and represents the ever-increasing number of nurses and advanced practice nurses in primary and secondary prevention of cardiovascular disease, primary care, and other areas. We represent approximately 2,500 health care professional members who work in hospitals, clinics, and universities and see over two million patients per year. According to a recent membership survey, most are spending 45 minutes on initial patient visits and 20 minutes on follow up visits.

Through their important work, PCNA members are leaders in cardiovascular disease prevention worldwide. Not only do they help patients by influencing their behavior and addressing adherence issues, PCNA members “walk the talk” when it comes to healthy living and cardiovascular risk prevention.

LEARN MORE ABOuT MEMBERShIPScan this QR code to learn more about membership and Kim’s story.

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2011 pcna MeMber

professional designation

61% rn25% np

12% other

4% cns

2% cns

2% physician

68% 21+ years

11% 16-20 years

demoGraphicsMeMbership ourreach

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increasinG our network of health care professionals

In addition to the approximately 2,500 members, PCNA represents over 30,000 cardiovascular health care professionals who promote comprehensive cardiovascular disease risk reduction strategies for individuals and diverse populations. PCNA has the ability to reach over 30,000 influential health care professionals.

35,000

rea

ch

year

30,000

25,000

20,000

15,000

10,000

5,000

2000854

20021,330

20031,653

20042,168

20052,638

20063,408

20074,737

20088,206

200911,174

201026,425

201130,181

2011 pcna MeMber

experience in nursing

7% 11-15 years

5% 6-10 years

9% 0-5 years

2011 pcna MeMber practice settings

2011 pcna professional designation

57% hospital – 54% inpatient 46% outpatient

39% rn

7% public health

14% np

2% cardiac rehab clinic

1% public health

17% other

3% exercise physioloGist16% other

15% physician practice

24% dietitian

expandinG beyond cardiovascular nurses

PCNA membership continues to include primarily registered nurses and advanced practice nurses who work in inpatient or outpatient hospital settings, including cardiology, cardiac rehab, preventive cardiology, heart failure, acute care, cath labs, and step down telemetry units. however, as more and more health care professionals see the importance of heart disease prevention, we are seeing an increase in members from other areas, such as family medicine, primary care, internal medicine, public health, women’s health, universities and academic research settings. We forecast that this trend in new members from a variety of practice settings and professional designations will only increase as we expand our reach.

68% of PCNA members are high-level decision-makers with over 21 years of experience. They treat hypertension, heart failure, diabetes, obesity, dyslipidemia, and other CVD risk factors. Through their experience and outcomes, we continue to demonstrate that nurse case managed patients have better success in reaching their CVD prevention goals.

alethea hill

meet a p3 mentee

After years as a registered nurse, Alethea hill, PhD, RN, ANP-BC became an acute care nurse practitioner in 2001 and started teaching the undergraduate/graduate program at the university of South Alabama in Mobile, Alabama in 2003.

“When I joined academia, I felt like I had found home because it allowed me to marry my love for clinical practice with education.” says hill.

Dr. hill joined PCNA as a doctoral student as her research began to explore the effects of stress and allostatic load on insulin resistance as a predictor of cardiovascular disease. Since Dr. Hill finished her PhD in 2011, she has been focusing on research in cardiovascular disease among African American women. She has had many mentors along the way, including her current P3 mentor, which she found through PCNA.

“P3 was a fantastic opportunity for me to enhance my mentorship team because I wasn’t being mentored by an experienced nurse who focused on cardiovascular disease,” says Hill. “For the level of expertise I wanted to find in a mentor, and for the direction in which I wanted to go regarding professional development, PCNA found a perfect match.”

“I have always seen PCNA as an organization that is on the cusp of current guidelines, literature and education,” says hill. “I wanted to be part of an organization that focused on cardiovascular disease in the way that PCNA does.”

MeMber since 2009MOBILE, ALABAMA

Dual Antiplatelet Therapy in Post Acute Coronary SyndromeTips for Nursing Practice

Copyright ©2010 Preventive Cardiovascular Nurses Association

Platelets

Section 3: To Reduce GI Bleeding

Section 1: The Role of Platelets in Thrombotic EventsDysfunctional or damaged endothelial cells release growth factors, cytokines, monocytes and macrophages, T-lymphocytes, and platelets

Creates an inflammatory and proliferative environmentCollagen and von Willebrand factor in the presence of inflammation cause damaged endothelium to become the site of platelet aggregation and adhesion

Platelet intracellular signaling molecules are released, including thromboxane A2, serotonin, epinephrine, and adenosine diphosphate (ADP)

Enhanced platelet activation and adhesion

Thrombin, fibrin, interaction between ADP and platelet receptors, and release of von Willebrand factor from activated platelet

Thrombus Formation

Section 2: Site of Actions of Antithrombotic Agents

Collagen Leukocytes

Platelets

Thromboxane A2

Activated Platelets

Fibrinogen Cross-Linking

Platelet Aggregation

Fibrinogen Fibrin ThrombusPlasmin

Fibrin Degradation

vWF ADPAspirin

Clopidogrel Prasugrel

Thrombolytics

Test for H. pylori and treat if infected PPI*

PPI

More Than One Risk Factor:Age 60 Years or More Corticosteroid Use Dyspepsia or GERD** Symptoms

Dual Antiplatelet Therapy: ASA and ThienopyridinesPharmacologic treatment for patients post Acute Coronary Syndrome (ACS) has evolved to include potent antiplatelet

therapy. Because of the complex interactions between platelet aggregation factors, combination therapy using ASA

and thienopyridines is currently considered the standard of care. As a result of this progress in treatment, nursing

management of patients post ACS has also evolved.

Adapted From Selwyn AP. Am J Cardiol, 2003

YESYES

NO

Low Molecular Weight Heparin

(LMWH)

*Proton Pump Inhibitor**Gastroesophageal Reflux Disease

Reproduced with permission Circulation. 2008;118:1894-1909. ©2008 American Heart Association, Inc.

History of Ulcer Complication

History of Ulcer Disease (non-bleeding)

GI Bleeding

Dual Antiplatelet Therapy

Concomitant Anticoagulant Therapy

GP IIb/Illa Inhibitors

PCNAPreventive CardiovascularNurses Association

Elevated Triglycerides & Low HDLA Quick Look at Patient Evaluationwww.pcna.net

Triglycerides (TG) and HDL ScreeningIn adults over the age of 20 years, a fasting lipid profile should be obtained every 5 years including: total cholesterol,LDL-cholesterol, HDL-cholesterol, and triglycerides. Only total cholesterol and HDL-cholesterol are accurate in a non-fasting state. Patients need to be advised to fast for 10-12 hours prior to having their fasting panel drawn for an accurate measurement of triglycerides.

Step 1: Identify Common CausesCommon Causes of Elevated TG:• Overweight/Obesity• Physical Inactivity• Cigarette Smoking• Excess Alcohol Intake• Very High Carbohydrate Diet (> 60% of total energy)• Diseases:

Type 2 Diabetes, Chronic Renal Failure, Nephrotic Syndrome• Certain Drugs:

Corticosteroids, Protease Inhibitors for HIV, Beta-Adrenergic Blocking Agents, Estrogens

• Genetic Factors

Common Causes of Low HDL:• Elevated TG• Overweight/Obesity• Physical Inactivity• Cigarette Smoking• Very High Carbohydrate Diet (> 60% of total energy)• Type 2 Diabetes• Certain Drugs:

Beta Blockers, Anabolic Steroids, Progestational Agents• Genetic Factors

Step 2: Perform Clinical Assessment• Height, Weight, BMI, Waist Circumference• Fasting Lipid Panel• CV Exam• Lifestyle: Physical Activity, Diet, Alcohol, Smoking• Acanthosis Nigricans• Past Medical History: Pancreatitis, Renal Disease,

Liver Disease, Vascular Disease, Diabetes,Thyroid Disease, Cushings Syndrome, HIV, PCOS

• Family History of CVD and Lipid Disorders• Medications (Prescription & OTC)For Very High TG (≥ 500 mg/dL):• Abdominal Pain/Tenderness to Palpation• Hepatomegaly, Splenomegaly• Cutaneous Flushing, Dry Skin, Pruritis, Xanthomas

Step 3: Assess for Metabolic SyndromeDiagnosis = Any 3 of the Following Criteria:• Waist Circumference ≥ 40” in Men

≥ 35” in Women• TG ≥ 150 mg/dL• HDL < 40 mg/dL in Men

< 50 mg/dL in Women• BP ≥ 130/85 mm Hg• Fasting Glucose ≥ 100 mg/dL

LDL goal is first-line treatment. Non-HDL is the secondary target of therapy when TG ≥ 200 mg/dL.Non-HDL Goals Elevated triglycerides of ≥ 200 mg/dL are secondary target of therapy.Non-HDL-C: • Represents: triglyceride-rich lipoproteins — considered atherogenic

• Sum of LDL & VLDL cholesterol is a target of cholesterol lowering therapy• Total cholesterol minus HDL = non-HDL-cholesterol

ATP III GuidelinesTriglycerides (mg/dL)Less than 150 Normal150–199 Borderline High200–499 HighGreater than or equal to 500 Very High

HDL (mg/dL)Less than 40 Low (Men)Less than 50 Low (Women)Greater than or equal to 60 Optimal

� When lab is drawn to test TG, fasting 10–12 hours is required.

Non-HDL-C goal is 30 mg/dL higher than the LDL target

Data adapted from ATP III Final Report. Circulation. 2002ATP III 2004 and 2005 Updates

Or on Drug Rx

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developmentprofessionalpromotinG professional certification and development

At the forefront of PCNA’s mission is to provide high-quality continuing education, leadership opportunities, and clinical tools on CVD prevention for health care providers seeking professional development opportunities.

Meetings

PCNA offers a variety of live, face-to-face meetings including a large, national Annual Symposium, a multi-city fall lecture series, and local chapter meetings. In 2011 alone, we provided continuing education credits to thousands of health care professionals at live meetings throughout the united States and around the world.

online courses

In addition to live meetings, over 22,000 health care professionals utilized 20 live webinars and scientific online courses available on pcna.net. Courses cover topics such as angina, behavior modification, epidemiology, leadership, venus thromboembolism, exercise, nutrition, triglycerides and hDL, heart failure, women’s health and depression.

p3 Mentorship

In 2011, PCNA launched a new program, Partnering Professionals for CVD Prevention (P3), to promote the development and exercise the leadership skills of cardiovascular nurses. In this popular new program, mentees select leaders in cardiovascular prevention as mentors based on their needs in the areas of advocacy, scholarship, career advancement, and behavioral counseling.

clinical tools

PCNA provides professional resources not found anywhere else. Our clinical tools, including a comprehensive pocket guide, online forms, and laminated card series, are designed to increase scientific knowledge of national guidelines, support clinical application of cardiovascular risk reduction strategies, and offer quick-reference guides for easy access to key information on risk factors.

clinical tools

annualsymposium

providinG the premier preventive cardiovascular nursinG conferencePCNA 17th ANNuAl SymPoSium • mArCh 10-12, 2011 • DiSNey’S CoNtemPorAry reSort, orlANDo, Fl

The PCNA 17th Annual Symposium attracted over 500 attendees who serve as cardiovascular specialists across the United States, Canada and around the globe. The program featured state-of-the-art keynote addresses, plenary, and concurrent sessions from nationally and internationally renowned faculty. When surveyed, 97% of attendees believed that the quality of the clinical care they deliver for patients with, or at risk for, cardiovascular disease, has increased as a result of attending the PCNA Annual Symposium. 96% also believe that PCNA is among their top three sources for evidence-based practice recommendations related to treating cardiovascular risk factors.

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“It was a very energetIc symposIum that kept me on my toes. It revItalIzed the way I care for my patIents.” — Antonio, New York, NY, 2011 Symposium Attendee

awardinG excellence in cvd prevention

The Annual Symposium is also a time to recognize exceptional health care professionals through scholarships, abstracts, awards and fellowships.

2011 annual syMposiuM scholarships

Through the generous support of our sponsors, PCNA was able to award nearly $4,000 in scholarships for the 17th Annual Symposium. This allowed 15 PCNA members the opportunity to attend the event with no registration or conference fees.

winning abstracts

For the second year, PCNA awarded high-profile main-arena oral presentations to the top two winning abstracts. 2011 winners included Preventing winter holiday weight gain through weekly weigh-ins and healthy tips at the worksite by heather McCormick, MS, RD, LD, CDE and Susan M. Nemer, RN, MS, Columbus, Oh and Exercise decreases fluctuations in 24-hour weight variability in patients with advanced heart failure by Andrea Boyd, PhD, RN, MS/MSN, Augusta, GA.

terry thoMas clinical practice award

The Terry Thomas Clinical Practice Award recognizes and encourages excellence in clinical practice of cardiovascular prevention by nurses. Susanne L. Burns, RN, MSN, CCN(C) was awarded the 2011 Terry Thomas Clinical Practice Award at this year’s Annual Symposium.

pcna fellows

PCNA was honored to induct the 2011 class of Fellows during the Friday, March 11 morning session. These exceptional professionals from around the country truly represent the best in PCNA membership and have shown excellence in leadership within PCNA and volunteer service to PCNA. 2011 inducted fellows (pictured above, left) include Irma Ancheta, PhD, RN, Jacksonville, FL; Emma Groethe, CNS, CNP, Hudson, OH; Adina Gutstein, MSN, CRNP, Philadelphia, PA; Lori Neri, BSN, MSN, CRNP, CLS, Lansdale, PA; Shay Schroetter, BSN, MSN, Minneapolis, MN (not pictured); Marsha Wineland, BSN, MSN, CNP, Barberton, Oh; and Nanette K. Wenger, MD, MACC, MACP, FAhA, FPCNA (honorary fellow, not pictured).

2011 symposium proGrams• 2011 Guide to the Guidelines• Role of the Cardiovascular Clinician

in the Obesity Epidemic• A. Toni Yancey’s Instant Recess: Building

a Fit Nation 10 Minutes at a Time• Women and Stable Ischemic heart Disease• Pharmacologic Management of CVD

Disease: 2011 update• Pulling Out All the Stops:

Smoking Cessation Strategies• Complex Comorbidities: Chronic Kidney Disease• What the Older Patient Needs in Addition

to Aerobic Activity

35% current members

16% renewinG members

5% sinGle day

reGistrants5% speakers

5% Guests

4% non-members

3% board members

3% scholarship recipients

24% new

members2011 pcna

annual syMposiuM attendance

susan bushpcnachapters

meet our rocky mountain chapter leader

Susan Bush, RN is a registered nurse in cardiac rehabilitation at North Colorado Medical Center in Greely, Colorado and president of the Rocky Mountain PCNA chapter.

“ I became interested in nursing when I was a teenager. My mother was ill, so spent a lot of time in the hospital,” says Bush. “I was able to observe nursing and I saw what an impact nurses had on my family. I wanted to do it well in order to give someone else a positive experience.”

After seven years as a PCNA member, Susan Bush started the Rocky Mountain chapter in October 2010 with four other members in Colorado and Wyoming.

“ I knew that our area would benefit from having a chapter, but starting one was a challenge because it’s such a large area that’s sparsely populated,” says Bush. “I also knew I would need a team, so I met other people from my area.”

Today, the chapter provides a way for nurses in Colorado and Wyoming to learn, network, and share ideas. In October 2011, the Rocky Mountain chapter hosted a PCNA Fall Lecture Series program.

“ Our journey has been interesting, challenging, and rewarding,” says Bush. “I would encourage other PCNA members to step up and get involved. If we can overcome the challenges of our region to start a chapter, anyone can do it.”

buildinG local connections and leadership opportunities

In 2011, PCNA reached 20 chapters throughout the united States and Canada, with the addition of a new chapter in Long Island, New York. Our strong network of chapters makes it possible for health care professionals to participate in local events, network and gain professional support. PCNA chapter programs bridge the gap between science and clinical practice.

PCNA’s largest network of live, continuing education programs includes the PCNA Fall Lecture Series and Stable Ischemic heart Disease Lecture Series. Nearly 1,500 nurses, advanced practice nurses and other health care professionals gathered at 17 chapter locations across the country for these interactive continuing education programs.

chapter locations

Pacific Northwest Seattle, WACalifornia Central Valley Sacramento, CANorthern California San Francisco Bay Area, CARocky Mountain Denver, COMinnesota/Wisconsin Duluth/Twin Cities, MNChicagoland, Chicago, ILGreater Metro Detroit Detroit, MIGreater Cincinnati Area Cincinnati, OhNortheast Ohio, Akron, OhMontreal/Quebec Montreal, CanadaGreater Delaware Valley Lansdale, PA

Northeast New York Rochester, NYMetro New York New York, NYLong Island Long Island, NYNorthern New Jersey Morristown, NJCentral Virginia Charlottesville, VANorth Carolina Asheville, NCAtlanta, Atlanta, GACentral Florida, Tampa, FLFirst Coast, Jacksonville, FLPetitioning: Titusville, FLPetitioning: Dallas/Fort Worth, TX

MeMber since 2003GREELEy, COLORADO

FIND A PCNA ChAPTERScan this QR code to find, or start, a chapter in your area.

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anGela stewartpublicoutreach

meet a community educator

Angela Stewart, ACNP-BC, CRNP is a nurse practitioner specializing in cardiovascular medicine at the Einstein healthcare Network in Philadelphia, Pennsylvania and has been a member of PCNA since 2008. In addition to her important work in the hospital, Stewart has incredibly strong community ties in the Philadelphia area that have allowed her to develop important community education and screening programs for cardiovascular disease.

“ I’ve been working on many community initiatives within the city of Philadelphia,” says Stewart. “One in particular was a large men’s health event at my church, where we screened 925 men for risk factors for heart disease. We tested for hypertension, diabetes, cholesterol, as well as gave sessions on hIV/AIDS and prostate cancer. Now, we’re already planning the 2012 event, hoping to screen at least 2,000 men.”

Stewart also recently received a grant to provide diabetes education and management in the Philadelphia area. As part of this initiative, she partnered with a local supermarket to provide tours for community members with diabetes, teaching them how to shop for healthy foods.

“ I would love to be able to continue my work. I believe no one has to die from a heart attack and patients should know their numbers. I also believe that if you take information to the community, in a setting where people are most comfortable, they will start going out and getting more preventive services,” says Stewart.

promotinG patient and community education

For many years, PCNA has been a primary resource for patient education materials that health care providers can distribute to their patients and community. Across the united States, PCNA’s patient resources are being used at heart and vascular centers, primary care offices and clinics, cardiac rehab centers, community events, churches, and community health centers.

We developed and distributed more patient education tools this year than ever before to assist in making interactions with patients more effective and efficient. We introduced new materials on atrial fibrillation, cholesterol, blood pressure, familial hypercholesterolemia and guidelines for women.

Approximately 80 million Americans have limited health literacy. So, we’ve made it our mission to provide “reader-centered” materials, giving patients and the public what they need and want to know in language they can understand. In 2011, we also published “Requirements for Patient Education Material: Assuring Engagement and Readability” which serves as our guideline for using strict health literacy principles as we produce or endorse public education in the future.

Also, this year PCNA brought live community programs to nine cities across the united States as part of our 2011 Fall Lecture Series. hundreds of Americans attended the free programs to learn about high blood pressure, AFib and other risk factors for heart disease. (Pictured above left and center)

MeMber since 2008PhILADELPhIA, PENNSYLVANIA

ORDER FREE TOOLSScan this QR code to view and order public education materials to use in your community.

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advocacy

increasinG political awareness

PCNA is increasingly involved in issues surrounding the public awareness of CVD prevention and the integral role that nurses play in cardiovascular risk reduction and health promotion. PCNA’s Advocacy Committee strives to increase public and political awareness of this critical role that nurses play by responding to important legislative issues.

In 2011, PCNA launched a new online action center, Advocacy Central, which provides nurses and other health care professionals with a way to speak out about the issues that affect nursing and CVD prevention. here, health care professionals can learn about the important issues and bills in congress, get voter information, and write legislators directly from the PCNA website.

READ ThE PAPERScan the QR code to download Global Cardiovascular Disease Prevention: A Call to Action for Nursing.

SPEAK OuTScan this QR code to visit the Advocacy Central action center.

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global prevention

advocacy partnersAmerican heart AssociationAmerican Nurses AssociationTobacco Free KidsAmerican Diabetes AssociationAmerican Association of Cardiovascular and Pulmonary Rehabilitation

American College of CardiologyAmerican Association of Colleges of NursingCenter for Science in the Public InterestPartnership for PreventionNational Forum for heart Disease and Stroke Prevention

takinG our mission around the world

Heart disease continues to be the major cause of death worldwide. Globally, nurses and nursing organizations play a key role in research, practice, policy, and advocacy initiatives designed to promote CVD prevention. PCNA is a proud member of the World heart Federation where we continue to take our mission around the world in an effort to support and expand the role of nursing in cardiovascular disease prevention.

international presentations

PCNA continues to be invited to speak and share expertise on the role that nurses play in CVD prevention and management at several international meetings each year. In 2011, PCNA attended the European Society of Cardiology Conference in Paris, France.

global cardiovascular disease prevention: a call to action for nursing

In 2011, PCNA, in partnership with the American heart Association Council on Cardiovascular Nursing, the World heart Federation, and the Council on Cardiovascular Nursing and Allied Professionals, released Global Cardiovascular Disease Prevention: A Call to Action for Nursing, a scientific paper that addresses the global burden of cardiovascular disease and the important role of nurses in primary and secondary prevention. The content of this paper reflects a major shift in recognition of the need to address chronic diseases around the world with new approaches to CVD risk reduction.

national caMpaign collaborationsThe heart Truth CampaignExercise is MedicineNational Salt Reduction CampaignChronic Conditions Working Group

research communication

supportinG evidence-based practice

Research is the cornerstone of progress in cardiovascular risk reduction and disease prevention. PCNA continues to increase award and research funding in order to help support new and established nurses and advanced practice nurses whose ideas and discoveries could make a significant impact on CVD prevention strategies.

nursing research grant

PCNA and the American Nurses Foundation have partnered to award a $5,000 grant to encourage the research career development of nurses. This year’s winner was Eileen M. Stuart-Shor, PhD, ANP, of the university of Massachusetts for her submission Global Cardiovascular Risk Assessment: Kenya Heart and Sole Program.

cardiovascular disease prevention graduation award

The cardiovascular disease prevention graduation award was given to four graduate students who have demonstrated a strong commitment to the prevention of cardiovascular disease through excellence in nursing practice or research.

excellence in clinical practice award

Sponsored by PCNA and the American heart Association’s Council on Cardiovascular Nursing, this award recognizes and encourages excellence in cardiovascular nursing clinical practice. Patricia O’Brien, RN, MSN, CPNP-AC, of Children’s hospital, Boston, was presented with this award at AHA’s Scientific Sessions 2011 in November in Orlando, Florida (Pictured Above).

healthy living leadership award

This award aims to provide nurses with incentive, recognition and resources to create, implement and evaluate healthy lifestyle programs for patients, workplaces, communities or schools. The 2011 winner was Cathy Jenkins, MS of uC health university hospital in Cincinnati, Ohio.

buildinG awareness of the critical role nurses play in cvd prevention

2011 brought many new opportunities for PCNA to raise awareness of the important role of nursing in CVD risk identification and reduction. New communication technologies, in particular, played an important role in not only continuing to brand nurses as leaders in CVD prevention, but also expanding PCNA’s dissemination of information to health care professionals in an efficient and cost-effective way.

online Media

Over the past year, like many organizations, PCNA ventured further into social media in an effort to create a greater sense of community among members and expand our reach to health care professionals.

PCNA boasts an active Facebook page, Twitter account and LinkedIn community. Online communication efforts resulted in a 23% increase of website visits from 2010 to 2011, as well as an overwhelming 690% increase in interactions with Facebook fans.

Media placeMents

To maintain PCNA’s position as a key resource for journalists and editors in search of information about CVD prevention and nursing, PCNA distributed 11 press releases on topics ranging from health literacy, to endorsement of scientific guidelines, to the nurses’ role in using information from new studies released at the American heart Association’s Scientific Sessions.

Reporters who mentioned PCNA over the past year hailed from a variety of media outlets including Nurse.com, Forbes.com, The Mended hearts, Inc., Heartbeat Magazine, as well as health blogs and local media outlets.

MeMber resources

PCNA has fostered a large community of health care professionals through a strategic communication strategy that keeps members and other health care professionals informed about the latest in cardiovascular news, educational opportunities, and clinical tools. PCNA communicates to health care professionals via a robust website, monthly electronic newsletter, Journal of Cardiovascular Nursing, the PCNA Smartbrief newsletter, and targeted email marketing campaigns. Together, these communication tools result in hundreds of thousands of touch points with health care professionals each year.

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LEARN WhAT’S NEW FROM PCNAScan this QR code to visit the PCNA online newsroom.

executive board of directorsJoyce ross MSN, CRNP, CS, CLS, FNLA, FPCNAPresidentDiplomate, ACCL, Exton, PA

lola coKe PhD, APRN-BC, CNS, FAhA, FPCNAPresident ElectRush university College of NursingChicago, IL

Jerilyn allen RN, SCD, FPCNA, FAANImmediate Past PresidentJohns hopkins university School of Nursing, Baltimore, MD

Kathy berra MSN, ANP, FAhA, FPCNA, FAANTreasurerStanford Prevention Research CenterStanford, CA

barbara fletcher RN, MN, FAhA, FPCNA, FAANProject Development Chairuniversity of North FloridaJacksonville, FL

board of directorslynne braun PhD, CNP, CLS, FAhA, FPCNA, FAAN Rush university Medical CenterChicago, IL

Mary ann chaMpagne MSN, CNS, FAhA, FPCNAStanford university Medical CenterStanford, CA

laura l. hayMan PhD, RN, FPCNA, FAANuniversity of Massachusetts, Boston, MA

nancy houston Miller RN, BSN, FAhA, FPCNAStanford university School of MedicineStanford, CA

cindy laMendola MSN, ANP-BC, FAhA, FPCNAStanford university School of MedicineStanford, CA

Janet long MSN, ACNP, CLS, FAhA, FPCNARhode Island Cardiology CenterProvidence, RI

JANe NelSoN-Worel MSN, APRN-BC, APNP, FAhA, FPCNA Meriter Medical ClinicMadison, WI

Joanna d. siKKeMa MSN, ANP-BC, FAhA, FPCNAuniversity of Miami School of NursingMiami, FL

partners & supportersnationalleaders

MEET OuR BOARD OF DIRECTORSScan this QR code to read their biographies.

scientific advisory boarddiane M. canova, JDAmerican Legacy FoundationWashington, DC

catherine christie PhD, RD, LD/Nuniversity of North FloridaJacksonville, FL

williaM l. hasKell, PhDStanford universityPalo Alto, CA

Martha n. hill, RN, PhDJohns hopkins School of Nursing Baltimore, MD

ronald M. Krauss, MDLawrence Berkeley National Laboratory, Berkeley, CA

PeNNy KriS-ethertoN PhD, RDPennsylvania State universityuniversity Park, PA

sidney c. sMith, Jr., MDu of North Carolina School of Medicine, Chapel hill, NC

nanette K. wenger, MDEmory university School of Medicine, Atlanta, GA

partner orGanizationsAmerican Academy of Nurse PractitionersAmerican Association of Cardiovascular & Pulmonary RehabilitationAmerican Association of Critical Care NursesThe American Association of heart Failure NursesAmerican College of CardiologyAmerican Nurses AssociationAmerican Nurses Credentialing CenterAmerican Nurses FoundationAmerican Heart Association Scientific Council on Cardiovascular NursingAmerican Heart Association Scientific Council on Clinical CardiologyAmerican Heart Association Scientific Council on Epidemiology & PreventionAmerican Heart Association Scientific Council on Nutrition, Physical Activity & MetabolismAssociation of Black CardiologistsBaylor College of MedicineCouncil on Cardiovascular Nursing & Allied ProfessionsEuropean Society of CardiologyHartford Institute for Geriatric NursingInstitute for Clinical Excellence Education & ResearchMended heartsNational Lipid AssociationNursing Knowledge International: Sigma Theta Tau International honor SocietyNursing Organization’s AllianceOffice on Women’s Health– Department of health & human ServicesP.A.D. CoalitionPartnership for PreventionSCAISociety for Vascular NursingStop AFibSudden Cardiac Arrest AssociationThe heart Truth—National heart, Lung, & Blood InstituteWorld heart FederationWomenheart: The National Coalition for Women with heart Disease

supportersplatinuM levelAstraZeneca PharmaceuticalsGilead Sciences, Inc.Merck & Co., Inc.gold levelDaiichi-Sankyo, Inc. and Lilly uSAsilver levelAlereBoehringer Ingelheim Pharmaceuticals, Inc.Bristol-Myers SquibbForest Pharmaceuticals, Inc.Novartis Pharmaceuticals CorporationThe Coca-Cola Companybronze levelCardioDxCleveland heartLabdiaDexus, Inc.Dreamfields FoodsGeneral Mills, Inc., CheeriosGenzymeRippe Lifestyle InstituteTethys Bioscience, Inc.

2011 annual symposium supportersAmerican heart Association Scientific Councils• Council on Cardiovascular Nursing• Council on Clinical Cardiology• Council on Epidemiology and

Prevention• Council on Nutrition, Physical

Activity and MetabolismAbbott LaboratoriesAstraZeneca PharmaceuticalsBoehringer Ingelheim Pharmaceuticals, Inc.Daiichi Sankyo, Inc. and Lilly uSAGenzymeGilead Sciences, Inc.General Mills, Inc., CheeriosJournal of Cardiovascular NursingKowa Pharmaceuticals America, Inc. and Lilly uSAMerk & Co., Inc.Pfizer, Inc.Rippe Lifestyle InstituteSt. Jude Medical, Inc.22 23

national office staffsue Koob MPAChief Executive Officer

tracey bocKhop CMPMeeting Planner

abby gutowsKiPublic Relations & Marketing

suzanne hughes RN, MSN, FAhA, FPCNAClinical Education Project Director

Kristie KasbohMMembership Coordinator

tia riceGrants Coordinator

bonny wolterAdministrative Assistant

PCNAPreventive CardiovascularNurses Association

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