Marketing & Strategy

FORRESTER LEADERSHIP BOARDS

Forrester Leadership Boards For Marketing & strategy executives

Forrester leadership boards For Market ing & strategy execut ives

CMO grOup

interaCt ive Market ing COunC i l

eBuS ineSS & Channel Strategy COunC i l

CuStOMer exper ienCe COunC i l

CuStOMer intell igenCe COunC i l

Market reSearCh COunC i l

FOrreSter leaderShip BOardS direCtly addreSS thiS iSSue.

FOrreSter leaderShip BOardS FOr Market ing & Strategy

prOFeSS iOnalS

n CMO Groupn Interactive Marketing Counciln eBusiness & Channel Strategy Counciln Customer Experience Counciln Customer Intelligence Counciln Market Research Council

We prOvide an exeCutive

peer COMMunity With the

MiSSiOn OF MaxiMizing

yOur SuCCeSS.

In today’s global business environment, marketing and

strategy professionals face a score of challenges that

directly affect the performance of their organizations.

“Forrester Leadership

Boards help you make

key decisions by providing

insight and best practices

from your peers, Forrester

analysts, and a personal

advisor whose sole focus

is helping you succeed in

your role.”

Victoria BoughVice PresidentForrester Leadership BoardsMarketing & Strategy Client Group

“a significant benefit

of being a member

of the Forrester

Leadership Boards

cMo group is that i

can email questions

to my advisor. she

not only supplies me

with answers, she

is also proactive in

connecting me with

fellow cMo members

whose counsel and

advice are invaluable.”

Monica WooChief Marketing and Merchandising Officer1-800-FLOWERS.COM

dediCated tO yOur SuCCeSS and the SuCCeSS OF yOur OrganizatiOn

Membership in the Forrester Leadership Boards recognizes your responsibility as a thought

leader and supports your achievements with peer best practice insights, exclusive research,

dedicated research resources, and access to Events. If you are in one of the six roles served

by Forrester Leadership Boards, you may qualify to join.

What can you expect as a Leadership Boards Member?

perSOnalized adviSOr

A dedicated research Advisor acts as an extension of your team, proactively connecting

you with relevant research and peers based on your current projects and performance goals.

relevant Cutting-edge COntent

As a member of the Forrester Leadership Boards, you vote on what research is important

to you — you direct the research agenda. You’re exposed to Forrester’s in-depth data and

forward-looking analysis in advance of other Forrester clients. Your Advisor understands your

needs and ensures that the information you receive is relevant to your priorities and goals.

truSted peer COMMunity

Tap into the collective wisdom of your peers to gain insight on best practices and proven

strategies. You’ll have the opportunity to share your own expertise and help fellow members.

You can also connect 24×7 through our member-only online community.

FOrreSter leaderShip

BOardS FOr Marketing &

Strategy prOFeSSiOnalS

the Forrester Leadership Boards help you and your organization succeed

MakE BEttER BuSInESS DECIS IOnS

SavE t IME

GaIn COMpEt It IvE aDvantaGE REDuCE COStS

St IMulatE InnOvat IOn

Your organization’s

success

Your success

exCluSive MeMBerShip BeneFitS

Save time by collaborating with your dedicated Advisor to increase efficiency.

Your time is precious — we work to help you maximize your productivity. Through

a deep understanding of your unique challenges, we recommend specific research,

analysts, and peers to provide the help you need to achieve success. According to one member

“A single conversation with a peer helped me avoid two months of pitfalls.”

Reduce costs by leveraging peer best practices.

As a member, you have access to peer insights and best practices through the

exclusive member online community, virtual and face-to-face meetings, and

your Advisor. Members frequently suggest that the support they receive saves hundreds of

thousands — and even millions — of dollars.

Make better business decisions by collaborating on tough challenges.

Because we restrict membership, you can be sure that the people you collaborate

with are facing challenges similar to your own. Your membership is designed to help

you tap into the wisdom of many peers in the same role in a safe environment. Through

collaboration, even the best ideas can be improved. Leading thinkers love the ability to test

their concepts on the peer community.

Stimulate innovation by changing your thinking.

In these challenging times, companies must continuously innovate. Because

members come from a broad range of industries, your thinking will be stimulated

and challenged. Discover how peers are doing things differently — sometimes the simplest

change can make the biggest difference.

Gain competitive advantage by positioning yourself to evolve.

No market remains constant. As a result, companies and organizations must evolve

or die. By becoming a member of Forrester Leadership Boards, you are positioning

yourself — and your company — for continuous evolution that will form the basis of

sustained competitive advantage.

a Fully tailOred ServiCe

With perSOnal and

OrganizatiOnal BeneFitS

CMO grOup

Members of this group are senior marketing executives within large organizations who typically must:

n Establish a customer-centric culturen Develop business-driven global marketing teamsn leverage the power of emerging technologies

CuStOMer experienCe COunCil

Members of this council are professionals within large organizations who typically must:

n Implement an effective “voice of the customer” programn prioritize customer experience site improvements to deliver greater business resultsn Ensure that customer experience remains a priority during shifts in the business cycle

CuStOMer intelligenCe COunCil

Members of this council are professionals within large organizations who typically must:

n Employ best practices in customer analyticsn leverage the customer database to drive business results across the organizationn Select marketing technology and service providers

eBuSineSS & Channel Strategy COunCil

Members of this council are professionals within large organizations who typically must:

n Increase online traffic and salesn Implement next-generation improvements to their sitesn Develop a long-term eBusiness strategy

interaCtive Marketing COunCil

Members of this council are professionals within large organizations who typically must:

n Justify investments in interactive marketing tacticsn Integrate interactive marketing tactics with traditional marketing programsn Maximize the results of interactive marketing investments

Market reSearCh COunCil

Members of this council are professionals within large organizations who typically must:

n Justify investments in new market research strategiesn Synthesize research into action-oriented recommendationsn Optimize their market research capabilities

To learn more about becoming a member of the Forrester Leadership Boards,

please contact your Forrester representative, email f lb@forrester.com, or visit

http://www.forrester.com/LeadershipBoards.

FOrreSter leaderShip

BOardS FOr Marketing &

Strategy exeCutiveS

Making Leaders Successful Every Day

© 2010, Forrester Research, Inc. all rights reserved. Forrester is a registered trademark of Forrester Research, Inc.

Forrester has research centers and sales offices in more than 25 cities internationally, including Amsterdam; Cambridge, Mass.; Dallas; Dubai; Foster City, Calif.; Frankfurt; London; Madrid; Sydney; Tel Aviv; and Toronto.

For the location of the Forrester office nearest you, please visit www.forrester.com/locations

Global HeadquartersForrester Research, Inc.400 Technology SquareCambridge, MA 02139USA+1 617.613.6000

FORRESTER LEADERSHIP BOARDS

MS.FlB.Q210