THE 2010 SEASONIn 2010, Merchantsauto.com Stadium played host to over 410,000 fans for all events including 391,472 that tripped the turnstiles for the Fisher Cats regular season and playoff games. The 2010 season capped a record setting year both on and off the diamond as three players established multiple single-season franchise records; the stadium welcomed 14 standing-room-only crowds; nostalgia reigned at a live ‘1964…The Tribute’ concert and the month of August witnessed the highest monthly attendance in the team’s history with 110,825 fans enjoying Fisher Cats games. The club also saw its second largest regular season crowd ever when the Fisher Cats took on their cross-border rivals, the Portland Sea Dogs, on August 28, 2010 before 8,746 fans. With an unconditional commitment to providing our guests with a unique brand of affordable family entertainment, the Fisher Cats have remained New Hampshire’s premier outdoor entertainment destination and New Hampshire’s Best Entertainment Value.

Recognition was bountiful as the Fisher Cats were honored with Minor League Baseball’s prestigious 2010 Larry MacPhail Award, being recognized as the nation’s best in promotional effort and community involvement. The coveted MacPhail Award came on the heels of Baseball America’s 2009 Bob Freitas Award, recognizing the club as the most outstanding franchise at the Double-A level for overall business operation and long-term success. For a third straight year the Fisher Cats were recognized as the ‘Best Sporting Venue to Take Clients To’ in the New Hampshire Business Review’s Best of Business Awards, and the Fisher Cats Turf Crew received distinguished honors for the second straight year in being awarded the Diamond Pro Turf Manager of the Year. The team received the Eastern League’s nomination for the Larry MacPhail Trophy, which is awarded by Minor League Baseball for outstanding promotional effort, community involvement and overall operation, in 2008 and 2009. The annual Granite State Baseball Dinner, which the club hosts, has generated over $500,000 in charitable donations for the Children’s Hospital at Dartmouth (CHaD), the Ted Williams Museum and the Fisher Cats Foundation since 2007.

Since 2006 the Fisher Cats and the Fisher Cats Foundation have helped to generate over $1.6 million for over 2,000 regional non-profit organizations by making donations, in-kind donations and by hosting over 482 fundraisers at the ballpark. Throughout 2009 and 2010 the Fisher Cats “Reading Challenge” program has shown over 34,000 New Hampshire and Northern Massachusetts students the importance of reading and has rewarded their outside-the-classroom reading efforts with tickets to a game.

The Fisher Cats Entertainment Experience combines fun theme days and in-game promotions with some of the highest quality professional baseball in the country. With 29 Atlas Fireworks nights and popular premium giveaway nights, every game is its own all-encompassing event inviting fans and families to experience more than just a baseball game. Every game provides a fun, affordable, family entertainment experience in a first-class stadium along the banks of the Merrimack River in Manchester, New Hampshire.

Companies and organizations have enjoyed successful partnerships with the Fisher Cats over the years because of our ability to offer a unique and diverse marketing plan that helps reach their goals on multiple levels. This is achieved through traditional and non-traditional branding of your message, by creating a unique community element and offering you hospitality to entertain your potential customers, existing clients or deserving employees with a night at the park. Our flexibility and offerings permit us to design a package to meet the needs and budget of any company.

All of the programs and awards mentioned above would not be possible if it weren’t for our fans, sponsors and community partners. We would love to have the opportunity to sit down to discuss a partnership that makes good business sense for your organization.

We look forward to welcoming you to what we call the “Fisher Cats Entertainment Experience”.

The Fisher Cats Videoboard in centerfield features a video screen with the latest state-of-the-art technology, bringing our fans the sharpest picture imaginable. It features a 6’ x 24’ back-lit top panel, clock, digital display of pitch velocity, four Tri-Vision rotating panels (with room for three advertisers per panel) and a 6’ x 24’ back-lit bottom panel.

Your company will receive high exposure as the Tri-Visions draw attention by the movement of the rotational sign every 90 seconds. All signs on the Videoboard are highly visible by day and night. Additionally, they are viewable from Route 293, which passes directly adjacent to the stadium. On average, 60,000 vehicles travel Route 293 on a daily basis.* (*Information provided by the NH Department of Transportation.)

The board also features Player Headshots from both the Fisher Cats and the visiting clubs. The Player Headshots allow your company’s name to stay on the Videoboard during each half-inning.

Tri-Visions (12’ x 12’) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000Logo Placement on Left or Right of the Clock . . . . . . . . . . . $25,000Player Headshots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,000Bottom Panel (6’ x 24’) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000

Pre-game :30 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,500In-game :15 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000In-game :30 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000

The Fisher Cats Entertainment Experience keeps the fans laughing and smiling all game long. Each game, there is sure to be something different and unique. Your company can be incorporated into each fan’s experience by presenting an inning that will feature a rotation of fun and distinctive promotions which are sure to draw fans out of their seats. The action will be shown live on the videoboard with your company logo on display throughout the entirety of the promotion, along with a live public address announcement highlighting your company . . . . . . . . . $9,000

VIDEOBOARD & IN-GAME PROMOTIONS

VIDEOBOARD

VIDEOBOARD COMMERCIALS

NIGHTLY IN-GAME, ON-FIELDVIDEOBOARD PROMOTIONS

Your company can run a :30-second or :15-second television commercial on our videoboard. This spot will be prevalent during the between-inning activities or incorporated into our pre-game festivities.

STATIC STADIuMSTAIR SIGNAGE

Your company can place its message of choice on Fisher Cats Static Stadium Stair Signage at the ballpark. This unique and new signage opportunity will place your company’s message directly in front of fans’ eyes as they walk into the ballpark, up to the suite level orsimply roam the concourse. Each stair will have an individual panel on it, creating one giant piece of signage for fans to look at when enjoying their time at the park. Thispresents your company theopportunity to deliver yourmessage to over 5,500 fans per game while they are eager to take in the ballpark experience.

Two (2) StairwellSigns located on the First or Third Base Side . . . . . $20,000

Four (4) StairwellSigns . . . . . . . . . . . . . . $30,000

BALLPARK SIGNAGE

Fisher Cats’ fans love to keep track of statistics and game day information. They stand in front of these boards to catch up on all the current information about the team and the Eastern League. These boards are updated daily and are lo-cated along the concourse at Merchantsauto.com Stadium. Your company will be prominently displayed on the top and bottom panels of one board with...

Two (2) 2’ x 3’ Ad Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000

Your company can own its very own seating section at Merchantsauto.com Stadium! Get your message delivered up close to the fans. Your company will receive three (3) signage opportunities in our “Own-a-Section” packages. Packages include:

Please ask your Fisher Cats aCCount exeCutiveabout these unique PartnershiP oPPortunities!

STADIuM SECTIONNAMING RIGHTS

uPCOMING PROMOTIONS /LEAGuE LEADERS, TEAM LEADERSAND EASTERN LEAGuESTANDINGS BOARDS

CONCOuRSE SIGNS

Merchantsauto.com Stadium is home to a modern, open-air concourse. You can see the action on the field from all points on the concourse. While Fisher Cats’ fans enjoy the wide variety of food and beverage options available to them, have your company on display with a highly-visible...One (1) 4’ x 8’ Concourse Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000

One (1) 2’ x 4’ Concourse Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500

• One (1) 3’ x 15’ Suite Level Sign (visible from the entire stadium and the hotel adjacent to the stadium all year long!)

• One(1)3’x10’SectionSign(two-sided) located on the main concourse

• Four(4)33”x30”MeshStadiumSectionSigns

• PrintAdvertisingintheFisherCatsSouvenirYearbook

• RadioAdvertisementsontheWGIRFisherCats Radio Network

• LuxurySuites

• SeasonTickets

• ExitCouponOpportunityatselectgames

• PublicAddressAnnouncementsand Videoboard recognition

BALLPARK SIGNAGE

FOR MORE INFORMATION ON HOW A FISHER CATS PARTNERSHIP CAN BENEFIT YOUR COMPANY, PLEASE CONTACT US AT (603) 641-2005 • ONE LINE DRIVE • MANCHESTER, NH 03101 • WWW.NHFISHERCATS.COM

BASELINE BILLBOARDS

The 8’x30’ Concourse Tri-Vision Sign is prominently displayed on the side of the Samuel Adams Bar & Grill which is located atop the main concourse in left field and at the main entrance of the stadium. The over 5,500 fans that enter the stadium each game pass by this dominant piece of signage as well as those that enter the Samuel Adams Bar & Grill. The sign is also visible from the highway, where over 60,000 vehicles pass by daily. This great piece of signage is eye-catching and unique, and will constantly display the message that your company chooses to communicate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,000

8’ x 30’ CONCOuRSE TRI-VISION SIGN

OuTFIELD PAD WRAPYour company should be featured on an 8’x16’ Static Outfield Pad Wrap, displayed on the outfield wall in center field. Each fan sitting in the lower seating bowl and luxury suite level will be exposed to this sign and your company’s message and logo. This dominant piece of signage gives you maximum exposure within the ballpark, delivering a strong message throughout the course of the game. The sign will also be picked up in local and regional print and television media outlets covering the Fisher Cats, further delivering your message.

Fans’ eyes are drawn to the action on the field and the entertainment experience between innings, where they will find the Baseline Billboards. These 3’ x 16’ Baseline Billboards extend down the first and third base line of the stadium just past the dugouts. These unique billboards provide a visible presence throughout the entire entertainment experience at the ballpark. In addition to the presence they provide at the stadium, they are often captured in action shots featured in media outlets throughout the region. Your company will be featured on both the first and third baselines, allowing you the opportunity to deliver two separate messages if desired.

Two (2) 3’ x 16’ Baseline Billboards . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000

One (1) 8’ x 24’ Static Right Field Sign . . . . . . . . . . . . . $15,000

New to the ballpark in 2011 are the 8’ x 24’ Static, Right Field Banners. These brand new pieces of signage sit adjacent to the Fisher Cats state-of-the-art 16’ x 24’ Daktronics videoboard and span across the outfield fence to the right field foul pole. Each of the 18 signs are eye-catching and unique, and are fully customizable to ensure that your desired message of choice is delivered to fans at all 71 home games and extra events held at the stadium. In addition to the in-stadium presence these signs provide, they will also often be caught in photographs used by local television, print and other various media outlets covering the game.

STATIC RIGHT FIELD SIGNS

The image to the right is a sample of the Static Right Field Signage and serves as a tentative rendering of the actual structure/artwork.

One(1)8’x16’StaticOutfieldPadWrap...........$25,000

Back Cover . . . . . . . . . . $10,000Inside Cover . . . . . . . . . . $8,000Full-Page Ad . . . . . . . . . . $5,000Half-Page Ad . . . . . . . . . $3,000Quarter-Page Ad . . . . . . $2,500Eighth-PageAd . . . . . . . $2,000

Large Scorecard Ad . . . . $3,500Small Scorecard Ad . . . . $2,000Statistical Page Ad . . . . . $4,000

PRINT ADVERTISING

Fisher Cats’ Pocket Schedules will be distributed throughout New Hampshire and Northern Massachusetts. Our “Street Team” covers all areas by distributing schedules to retail stores, banks, convenience stores, restaurants and our partners in the business community. In addition, Pocket Schedules are passed out at all community events, sent out in all stadium mailings and handed out to fans at the stadium exits during each Fisher Cats home game. As a Pocket Schedule advertiser, you will receive exclusivity within your industry.

Back Panel Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8,000Full Panel Inside Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000Logo Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500

2011 FISHER CATSGAME DAY PROGRAM

2011 POCKET SCHEDuLE

COuPON BOOKLET

BALLPARK SIGNAGE

5’ x 10’ Rotating Outfield Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,5005’ x 20’ Rotating Outfield Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,0005’ x 30’ Rotating Outfield Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8,0005’ x 60’ Rotating Outfield Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,0005’ x 100’ Rotating Outfield Sign . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$24,000

Your company can own a rotating, back-lit Outfield Sign at Merchantsauto.com Stadium. These unique signs are a one-of-a-kind feature in Minor League Baseball. A twist on traditional outfield signs, our back-lit Rotating Billboards capture the fans’ attention with each rotation during breaks in the on-field action. The signs rotate as each new batter comes to the plate. On average, your company receives 25-30 images per game.

ROTATING OuTFIELD SIGN

New in 2011, the premier publication of Fisher Cats Baseball consists of a new design and will now be free to all fans, ensuring your message is delivered to over 5,500 fans at each Fisher Cats home game. The Fisher Cats Game Day Program will feature a new issue each month, rotating promotional and player contest to keep the most up-to-date information on the franchise and team.

The 2011 Fisher Cats Game Day Program will feature articles and pictures from the record-setting 2010 season, including articles on Toronto Blue Jays’ prospects. There will also be articles on the Blue Jays, Eastern League prospects coming to Merchantsauto.com Stadium and the promotional schedule for the 2011 season. Additionally, the Game Day Program will contain several articles highlighting the Fisher Cats’ commitment to the community and the Fisher Cats Foundation.

Filled with color pictures and printed on a high-quality coated stock, the 2011 Game Day Program will be made available to fans at all events held at the stadium.

Throughout the 2011 season Fisher Cats staff members will pass out the Fisher Cats Coupon Booklet to fans in attendance at all Fisher Cats events. Your company can be featured within the Fisher Cats Coupon Book with one Double-Sided Coupon to provide a special offer to Fisher Cats fans. The Fisher Cats coupon book will be distributed to 70,000 fans and presents your company a great opportunity to drive even more traffic to your store location(s).

One(1)Single-SidedCoupon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000One(1)Double-SidedCoupon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000

Your company can reach over 5,500 fans per game at the ballpark by directly putting your products or information into their hands. Your company will have the opportunity to provide fans pre-game tastings or post-game samples of your product while setting up a display in front of the main gates at the ballpark. You can also place your representatives on the concourse to interact with and provide general information to fans with a concourse table, either for a full season, weekend games or specified dates.

Concourse Tabling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000PerGamePre-orpost-GameProductSampling . . . . . . . . . . . . . . . . . $5,000PerGame

PROMOTIONS

Premium giveaways and special promotions draw Fisher Cats’ fans to Merchantsauto.com Stadium. Promotional nights are by far the most popular nights at the ballpark, and your sponsorship of a promotional night puts your logo and the Fisher Cats’ logo on a great giveaway item. Additionally, your company can sponsor an appearance by a former Major League Baseball star, an in-stadium entertainer or an Atlas Fireworks Show.

Each Special Promotion is advertised through the print and broadcast media, as well as promoted on our Pocket Schedules, Yearbook, Press Releases, Website, Videoboard, Radio Network Broadcasts, Weekly E-mail Newsletters, In-Stadium PA Announcements and Game Days leading up to your game.

OnyourGameDay,yourcompanywillreceivethefollowingelements:

• BannerplacementatMerchantsauto.comStadium• LuxurySuitefor18peopleandtwoVIPparkingspaces• PublicAddressAnnouncements• Pre-GameRecognitionwithFirstPitchOpportunity• 25ticketstotheeventforyourcustomersandemployees• Tabling/Samplingopportunityonthemainconcourse

PROMOTIONAL DAYS& GIVEAWAYS

PRODuCT SAMPLINGS,CONCOuRSE TABLES AND COuPON OPPORTuNITIES

SponsorshipDaywithGiveaway . . . . . . . . . . . . . . . $8,000 - $12,000

ADDITIONAL PARTNERSHIPOPPORTuNITIES

FOR MORE INFORMATION ON HOW A FISHER CATS PARTNERSHIP CAN BENEFIT YOUR COMPANY, PLEASE CONTACT US AT (603) 641-2005 • ONE LINE DRIVE • MANCHESTER, NH 03101 • WWW.NHFISHERCATS.COM

CORPORATE ENTERTAINING

TitleSponsorship . . . . . . . . . . . . . . . $25,000Pre-GameShow . . . . . . . . . . . . . . . . . $6,000Post-GameShow . . . . . . . . . . . . . . . . $6,000CategoryOwnership . . . . . . . . . . . . . $4,500:30-second commercial . . . . . . . . . . . $4,000:15-second live reader . . . . . . . . . . . . $3,000

WGIR FISHER CATS RADIO NETWORK All 142 Fisher Cats games can be heard on WGIR 610 AM in Southern New Hampshire (Manchester, NH), on WGIN 930 AM in New Hampshire’s Seacoast Region (Rochester, NH), on WKKN 101.9 FM in Western New Hampshire, Northern Massachusetts and Southeastern Vermont (Keene) and in Northern New Hampshire on WTSL 1400 AM/94.3 FM (Hanover). In essence, the games receive statewide coverage in New Hampshire and have acquired a strong signal into Northern Massachusetts. In addition to the radio network, the games will be streamed live on the Fisher Cats website, www.wgir.com and www.milb.com as permitted by Major League Baseball and Minor League Baseball.

Bob Lipman enters his seventh season as the Voice of the Fisher Cats, providing play-by-play of every game.

Your company can enjoy Title Sponsorship of the entire radio broadcast, present the pre- or post-game show, deliver your message through :30-second radio commercials or :15-second Live Radio Readers or own specific categories including Starting Lineups or Out-of-Town Scores.

Your company can now reach millions of fans worldwide be becoming a sponsor on the all-new NHFISHERCATS.com. Your company could be featured on the home page, have its own location in one of the team’s carousels, or even sit atop one of the many informational pages on the site. The Fisher Cats website is the go-to information source for fans, partners and league officials and is chock-filled with information about the team, upcoming games, promotions and community events. More so, your selected advertisement will serve as a direct link to your webpage, driving the millions of visitors at NHFISHERCATS.com to your site.

600pixelsx100pixelsPageBanner . . . . . . . . . . . . . . . . . . . . . . . . . $8,000300pixelsx250pixelsRotatingAd . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000124pixelsx70pixelsCarouselAd . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000300pixelsx100pixelsFront-PageBannerAd . . . . . . . . . . . . . . . . . $8,000

FISHER CATS WEBSITE

Please ContaCt a Fisher Cats aCCount exeCutive For PriCinG & availability at (603) 641-2005 ext. 181!

There is no better way to complete your Fisher Cats Partnership than with a Corporate Outing at Merchantsauto.com Stadium. You can hold your company picnic, reward your top executives or even have a pre-game sales meeting coupled with dinner and a game.

You can even use the facility when the team is on the road, allowing you full use of the stadium, including the field itself! Choose from the Poultry Products Dinner in the Den, the Watson Insurance Deck (1B Party Deck), the U.S. Cellular Hot Corner (3B Party Deck), the Upper Deck Saloon, one of our 32 Luxury Suites or the entire Samuel Adams Bar & Grill.

We can accommodate both small and large firms, tailoring the outing to your specifications. Your Fisher Cats Account Executive can work with you to set the best pricing, dates and areas that fit your needs.