2011 wafic the future of health club memberships
Post on 19-Oct-2014
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20 years ago the prices of memberships were on a chalk board behind the front desk and it was a self serve tour of the gym. Now we have a fully scripted process with a highly trained individual. But what is the future of how to sell health club memberships. In this session we’ll gaze into the crystal ball to see what the future holds for how we will sell memberships. You will learn what the consumer is seeking and what the industry is delivering. This session will challenge your thinking on how you will sell gym memberships in the future.TRANSCRIPT
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The future of health club
memberships
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Today we’ll cover:• How we used to do it• What other industries are doing• Considerations for the future:• Your process• Your product• Your price• Your people
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1989
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1993
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2008
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2015
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AC Nielsen's Online Consumer Press Release in September 2006 gave us this data from their survey:• Aussie spending topped $11B• 5.9 million Australians now shopping online, up 13 percent over the past 12 months• Average shopper spending up 19 percent to $1,900 per annum• Airline tickets still the number one online purchase• Visa International says “Australia is in third place as the world’s biggest online spenders by total sales volume” with an average spend of $142
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What DoYou Think?
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What DoYou Think?
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What DoYou Think?
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April 11, 2010 A NEW report from the measurement company Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television. Brandon Thibodeaux for The New York Times
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What DoYou Think?
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What DoYou Think?
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Justin TamsettB.Ed (Phys & Health Education)
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