Social Media: Friend or Foe

For Your & Your Business

Thanks to the variety of sources of information on-line for this presentation.

Special thanks to:• Sue Anstiss at Promote PR in the UK - www.promotepr.com• Rasmus E. Ingerslev at Wexer Health Club – www.wexer.com

1752 First newspaper published

1970 Computers

2010 & beyond?

1930’s TV

1916 Radio

The old communication model to customers was a monologue that we shouted to them.

The average person is exposed to over 3000 advertising messages per day.

The new communication model that customers want is a dialogue (& no shouting!).

So what about you• Where do you stand on social media• What presence do you have now• What questions do you have

BECAUSE 2/3 OF THE GLOBAL INTERNET

POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009

Because visiting social media sites is now the 4th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009

And in Australia we know this . . .• 75% of people haven’t used Yellow Pages in the last 12 months

• 80% of consumers do their research on-line

• Only 58% of SME’s have a website

• <5% have used search engine marketing

• <40% use websites to sell

• 85% of Australian Households are internet-enabled

• 95% of SME's have internet access

• 91% of Australians own a mobile phone – 25% have access to the

internet

And in Australia we know this . . .1. Google.com.au - 10.7 million Google visitors in June

2. Facebook

3. Google

4. Youtube

5. Yahoo

6. Windows Live

7. ebay.com.au

8. Wikipedia

9. Ninemsn

10. Blogger.com

11. News.com.au

12. Twitter

And in Australia we know this . . .• 1. 7% of ALL Australians visited a social network in June

• 6.6 million Facebook Users over the age of 18

• 5.5 check their Facebook status every day

• 800,000 Twitter Users in June

• 750,000 LinkedIn Users

Where do you start?

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Measuring Your AudienceStranger Doesn’t know your brand at all

Aware Knows of the brand, not a follower and not engaging

Passive Follower, does not engage

Active Follow, low-level engagement

Inquisitor Follower, high-level engagement, conversational

Evangelist Follower, high-level engagement, conversational, syndicator

In Summary . . .1. Research the complete social media forum

2. Listen to what is being said

3. Where will you participate and where are your competitors

participating

4. Goal – what is your objective/strategies for being in this space?

5. How will you measure your success

6. Join the conversation by giving back, sharing and leading

7. Measure your success

Justin TamsettB.Ed (Phys & Health Education)

"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles