1

Intro to SEO

@WilReynolds

@wilreynolds

Why should we listen to you??

Opinion vs Facts

@wilreynolds

This painting is ART

@wilreynolds

Who says it is?

@wilreynolds

I’d pay more for this

@wilreynolds

I’d pay MUCH more for this

@wilreynolds

Am I wrong?Are you wrong?

@wilreynolds

All opinion

@wilreynolds

Digital Marketing is about what you can prove

@wilreynolds

SEO is a scorebaord

@wilreynolds

12

Why do search engines exist?

@wilreynolds

13

Tactics changemission is the same

@wilreynolds

History

Meta Tags & Cloaking

Keyword Density

PageRank Years

Linking / Reciprocal

Linking / Buying

Linkbaiting / Social Media

1998

2012

Tech Savvy

Marketing Savvy

15

Technical side

@wilreynolds

16

How does a search engine

get my pages?

@wilreynolds

17

Submit vs. Discovery

@wilreynolds

18

Meta TagsDescriptions

Links

@wilreynolds

19

Markup / Schema.org

2012

@wilreynolds

20@wilreynolds

21@wilreynolds

22

Problem with On-site factors

TrustUgly pages

More Keywords = Higher Rank

@wilreynolds

23

Old Shady Tactics

@wilreynolds

24

Problem with On-site factors

Doorway pages

@wilreynolds

25@wilreynolds

26@wilreynolds

27

BMW Germany

@wilreynolds

28

Problem with On-site factors

Cloaking / Redirects

@wilreynolds

29@wilreynolds

30@wilreynolds

31

Problem with On-site factors

Time on site?

@wilreynolds

32@wilreynolds

Bots!!!

History

Meta Tags & Cloaking

Keyword Density

PageRank Years

Linking / Reciprocal

Linking / Buying

Linkbaiting / Social Media

1998

2012

Tech Savvy

Marketing Savvy

34

Google Years

@wilreynolds

35

What makes Google, Google?

@wilreynolds

36

Links as “votes”

@wilreynolds

37

NYT vs College Paper

@wilreynolds

38@wilreynolds

More links!!!!

39@wilreynolds

Google - >DON’T BUY LINKS!!!

40@wilreynolds

What is PageRank?

41

Shady again

@wilreynolds

42

On or off topic – who cares!

@wilreynolds

43

Get links = Get rankings

@wilreynolds

44@wilreynolds

Shadow industry (kiss of death)

45@wilreynolds

Shadow industry (kiss of death)

46@wilreynolds

Obsession

47@wilreynolds

Shadow industry (kiss of death)

48@wilreynolds

Shadow industry (kiss of death)

49

NOT 1 quality link here!

RISKY@wilreynolds

50

2010 - Linkable Assets

(#RCS)

@wilreynolds

51@wilreynolds

52@wilreynolds

53@wilreynolds

54@wilreynolds

Valuable content!

55@wilreynolds

Google Panda Update

56

2012 - ?Social

@wilreynolds

57

The social graph impacts the link graph

58@wilreynolds

59@wilreynolds

60

Shady Again

@wilreynolds

61@wilreynolds

62

Shortcuts always get found out and penalized

@wilreynolds

63

Real social

@wilreynolds

64@wilreynolds

65

Creepy?

@wilreynolds

66

Helpful?

@wilreynolds

67

How do you “DO” SEO?

68

Legitimate

69

Keyword Research

@wilreynolds

Get in the mind of the searcher

71@wilreynolds

72@wilreynolds

73@wilreynolds

74@wilreynolds

75@wilreynolds

76@wilreynolds

77

Innovative ways to use keyword research

@wilreynolds

78

Message timing

@wilreynolds

79

Lost My Phone

80

Inadequate KW research

@wilreynolds

81@wilreynolds

82@wilreynolds

83@wilreynolds

84

?????

@wilreynolds

85

?????

@wilreynolds

86

?????

@wilreynolds

87

?????

@wilreynolds

88@wilreynolds

89

The cost of inadequate keyword research?

@wilreynolds

90

“Cost of” keywords

PRE-PURCHASE!

@wilreynolds

91

Outdoor Lighting

@wilreynolds

92@wilreynolds

93@wilreynolds

94@wilreynolds

95@wilreynolds

96

Better?@wilreynolds

97

Getting links

@wilreynolds

98@wilreynolds

99@wilreynolds

100@wilreynolds

How is my site?

104

The future

@wilreynolds

105

112@wilreynolds

No Banks on Page 1

113@wilreynolds

How did BOA get there?

114@wilreynolds

115

Knowledge Graph

@wilreynolds

116@wilreynolds

117

That’s how Social + SEO =

Success

118

Doing one w/o the other is dangerous

119

Lets do it

@wilreynolds