2012 kollaboration seattle sponsorship packet

8/2/2019 2012 Kollaboration Seattle Sponsorship Packet

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About us

Kollaboration is an annual talent competition showcase

and movement produced by Asian and Pacic Islander (API)

professionals and students in 14 major cities across North

America to promote a strong API presence and support in

entertainment and media.

Kollaboration was founded in 2000 by Executive

Director Paul PK Kim. Under the guidance of

Executive Producer Roy Choi, Kollaboration ociallyincorporated as a 501(c)(3) non-prot organization

in 2006 and has emerged as the premier Asian and

Pacic Islander talent showcase across North America.

Our mission and mantra is Empowerment through

Entertainment. In addition to encouraging the

diverse talents of Asian Pacic Islander youth,

Kollaboration seeks to empower:

(1) API youth by poviding them with a ceative

outlet and leadeship taining that seves as an

altenative to gang-activity and delinquency fo

those at isk.

(2) APIfamiliesbyoeringaplatformfor

communicationthatbridgesthegapbetweenrst

geneation paents and latte geneation youth.

(3) The API community at lage, by aising awaeness

fo othe citical community issues and NGOs.

It is evident that APIs are often categorized into a

certain image. APIs may nd it increasingly dicult to

get jobs outside the model minority or foreigner

role. Such barriers often result in the lack of APIs in

mainstream entertainment industries. Thus, APIs are

not only unfairly portrayed but also disproportionatelyunderrepresented in the mainstream media.

Therefore, our youth are left with few visible role

models and a narrowed pool of aspirations.

Through generous sponsorships, Kollaboration

endeavors to bring about a paradigm shift of

perceptions and to pave the way for future APIs

to accomplish their goals and dreams that may be

entertainment related. In contrast to our mission

statement of Empowerment Through Entertainment,

the ultimate vision for Kollaboration is Entertainment

Through Empowerment, envisioning a future when

our organization represents a movement of innovative

and creative artistry with all races and ethnicities.

Founder Paul Kim was also recently invited to the

White House as part of the AAPI Initiative Whats

Your Story campaign as one of the nine Champions

of Change community leaders, recognizing his work

with the Kollaboration movement. Kollaboration was

also honored with the 2012 API Policy Summits

Community Impact Award.


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With an initial team of volunteer sta members

brought together by Executive Director Kevin Park

and more volunteers joining the movement, the team

worked together to bring the best of Seattle to the

stage and sold out their inaugural show on October

23, 2010 at the Auburn Performing Arts Center withover 1,100 in attendance.

Among the eight competitors, four special guests

and ve guest judges, many took the initiative

to capitalize on the springboard that was the

Kollaboration stage. Special guests New Heights,

and competitors GOWE and The Melancholics

have all funded successful Kickstarter fundraising

campaigns with the help of their fans. Competitor

Yoshi Wright of Hip Hop Anonymous went on to be

the grand prize winner of Seattle Superstar Search2011. GOWE is fast becoming one of the fastest

rising and well-regarded emcees. Both Samuel Shinand kings have played on the coveted stage of

Seattles Hard Rock Cafe at TD Wangs annual APAHertiage Bash. Grand prize winner Erin Kim is nowbusy writing new songs in the midst of her rst few

years in college.

2011 was a year lled with events for the

Kollaboration Seattle sta as we partnered with

several local community organizations to put on

more events for the API community. From artists

concerts such as Clara Cs Shaking O SilenceTour and New Heights Album Release Party, to

benet concerts such as United for Japan and No

Boundaries with University of Washingtons Korean

Student Association. Kollaboration Seattle spoke

with high school students at Northwest Asian

Weeklys Summer Youth Leadership Program and

held workshops at the annual Community Health

Plans Healthy Holidays event.

Kollaboration also held its agship show for the

rst time at the world famous Nokia Theater L.A.

Live. All Kollaboration city winners were given yet

another chance to compete for the last competitor

position for the agship show through an online

voting contest of their winning performance. Lions

Ambition, the Grand Prize winner from Kollaboration

Seattle, had the honor of performing alongside

seven other competitors for a 2000+ audience.

After two years down at the Auburn Performing

Arts Center, Kollaboration Seattle will be bringing

a bigger and better showcase this year to Seattlesoldest remaining theater in the heart of Seattle

downtown, the Moore Theater. Kollaboration

Seattle became the rst show of its kind in the

Pacic Northwest. Its strong talent showcase and

community involvement made it a historic landmark

event for the API community in Washington. With

such a promising start and continued eorts, this

movement will grow and continue to spread with

each passing year.

KollAborAtion seAttle

Kollaboration Seattle was among ve other cities to join the

Kollaboration movement in 2010 for its 10th year and had the

extreme honor of capping the year as the last show hosted by

Kollaboration founder Paul PK Kim, who retired to pursue

other endeavors.


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DeMoGrAPHiCs

Attendence: 928

Primary Age: 16 - 35

Kollaboation Seattle 2011 Insights

58% 42%

Asian Ameicans have the highest

puchasing powe in the US.*

Asian consumer annual buying power in the United

States has reached $427 billion, representing a

59% increase since the beginning of the decade.Furthermore, Asian buying power has the second-

fastest projected rate of growth.

*www.bizasiamag.com/advertising.php

18.3% ae Asian

andPacicIslander*in the Greater SeattleMetropolitan Area.

Chinese

Filipino

Vietnamese AsianIndian

Othe

Asians

Koean

Native Hawaiian/

PacicIslander

Japanese

Chinese: 69,21219.6%

NativeHawaiianandOtherPacicIslander:14,4864.1%

Japanese: 20,6525.8%

Koean: 28,2988.0%

Othe Asian: 38,08910.8%

Vietnamese: 38,72610.9%

Asian Indian: 43,25012.2%

Filipino: 43,84812.4% Asian Population:

353,702

Total Population:1,931,249

* Information retrieved from the

U.S. Census Bureau, 2010


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Dumbfoundead

Rapper/Artist

Quest Cew

Americas Best

Dance Crew

Jamie Chung

Hangover 2, Dragon

Ball, Sucker Punch

BoA

InternationalKorean Artist

Kina Gannis

Singer/Songwriter

Gace Pak

Battlestar Galactica,

Hawaii Five-O

Justin Chon

Twilight

Bobby Lee

MADTV, Laugh Factory

Kelly Hu

X2, Scorpion King,

Cradle 2 the Grave

Niga Higa

Youtube Sensation

David Choi

Singer/Songwriter

Dunken Tige

Korean Hip Hop Artist

Fanny Pak

Americas

Best Dance Crew

Sung Kang

Fast and Furious 3,

Better Luck Tomorrow

Dave Elsewhee

Dancer, You Got Served

Michelle Phan

Youtube Fashion Guru

Lisa Ling

Journalist

Macy Gay

Grammy Award Winner

Taboo

Black Eyed Peas

Kunal Nayya

The Big Bang Theory

Julia Ling

Chuck

Jo Koy

Comedian, Laugh

Factory, Comedy Centra

Joseph Kahn

Music Video Director

(Britney Spears,

Janet Jackson)

Teddy Zee

Producer, The Pursuit

of Happiness, HitchKen Mok

Executive Producer,

Americas Next

Top Model

Tom Andeson

Myspace

Previous sPeCiAl Guests

Jeemy Lin

New York Knicks Point Guard

Hay Shum J.

GLEE, Step Up 3D

Fa East Movement

International Hip Hop Artist

John Cho

Harold and Kumar, Star Trek


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2010

May 3 Claws Out II

Oct 2 Preview Cafe Night

Oct 23 Kollaboation Seattle 1

2011

April 23 Clara C: Loveprint

Tour feat. New Heights

May 7 Claws Out 3

May 20 APA Heritage Bash 2011

June 24-25 United for Japan:

Benet Concert

Sept 25 New Heights

Album Release Party


Dec 3 3rd Annual

Healthy Holidays

2012

Jan 28 HelloIndo Anniversary

Concert


TBA Clara C

Album Release Show

HiGHliGHt of PAst events

Claa C

United for Japan: Benet Concert

Joey Guila & Cathy Nguyen

HelloIndo Anniversary Concert

Kollaboation Seattle 1

APA Heitage Bash 2011


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KollAborAtion seAttle 2

06

Lions Ambition

Kollaboration Seattle 2 Grand Prize Winner

Claibel Novelo

Kollaboration Seattle 2 Audience Choice Award Winner

Lijie

Kollaboration Seattle 2

Performers

Stuat Sakoda


Performers

Iwillbot (Will Ting)

Kollaboration Seattle 2 Most Creative Award

The Boom-Katzz

Kollaboration Seattle 2 Performers


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sPonsorsHiPs

Title

$10,000

Complimentary

VIP Tickets 20 12 8 4 2

Full Back

PageFull Page 3/4 Page 1/2 Page -

Advertisement in

Program Booklets

Gand Pize

$5,000

Platinum

$2,500

Gold

$1,000

Silve

$500

Printed Media

Recognition

Social Media

Recognition

Logo Placement in

Promotional Videos

Sponsor Table

Title

Sponsor

$1000

Grand Prize

Winner

$500

Peoples

Choice

Award

Stage Presentation of

Prize from Company

Representative

$100

Freestyle

Battle

Champion

Focus Points University of Washington

(Seattle, Bothell, Tacoma)

Seattle University

Seattle Pacic University

Western Washington University

Bellevue College

North Seattle Community College

Seattle Central Community College

Shoreline Community College

Edmonds Community College

Green River Community College

Past Sponsos YesStyle

Verizon

KAC WA

Evergreen

Lock & Key

NAAAP Seattle

TD Wang

H-Mart

Popchips

Georgios Subs

Dynamic

Chiropractic Clinic

Yelp

PRC


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title $10,000+

Mass Media Show titled, Kollaboration Seattle 3 Brought to

you by [Company Name]

Full listing and recognition on all digital and

printed press releases, news updates, and

announcements

Logo on ocial Kollaboration Step & Repeat

Backdrop

Exclusive section on Kollaboration Seattlewebsite

5 second video and link at the beginning of all

Kollaboration Seattle videos

Recognition on posters (1000+) as Title Sponsor

Weekly social media updates about Title Sponsor

on social media outlets

Show Expeience 2 minutes of video commercial time to be aired

during the show

Banner placement at foot of stage as well as

possible product placement

Full color, full page advertisement on the back of

the program (1000+ printed)

Acknowledgement from MC as Title Sponsor

throughout the duration of the show

Sponsoship Expeience Best seats in the house

5 minute speaking opportunity during the show

Sponsorship table

Exclusive access to contestants and performers

before the show

20 VIP Tickets

Brought to you by [Company Name]

Jayesslee

Kollaboration 2 Guest Performer

Ein Kim + GOWE


Joey Guila

Kollaboration 2 Guest Host

Massive Monkees



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GrAnD Prize $5,000+

Mass Media Full listing and recognition on all digital and

printed press releases,

news updates, and announcements

Logo appearance and links to Grand Prize

Sponsor on Facebook, Youtube, Website and

all print media (posters, programs, etc.)

Logo and link at the end of all Kollaboration

Seattle videos

A special message shout out on all

social media outlets

Show Expeience 1 minute of video commercial time to be aired

during the show

Banner placement at foot of stage as well as

possible product placement

Full color, full page advertisement in the program

(1000+ printed)

Acknowledgement from MC as Grand Prize

Sponsor throughout the duration of the show

Sponsoship Expeience Front House Seats

Representative from sponsoring company will

present the $1000 Grand Prize award

Sponsorship table

12 VIP Tickets

Nicki Sun interviewing

Kollaboration Seattle 2 Competitors


Red Carpet


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PlAtinuM $2500

Mass Media Full listing and recognition on all digital and


announcements

Logo appearance and links to Platinum Sponsor

on Facebook, Youtube, Website and all print

media (posters, programs, etc.)

Logo at the end of all Kollaboration Seattle videos

Show Expeience 30 seconds of video commercial time to be aired

during the show

Full color, 3/4 page advertisement in the program(1000+ printed)

Acknowledgement from MC as Platinum Sponsor

throughout the duration of the show

Sponsoship Expeience Front House Seats

Representative from sponsoring company will

present the $500 Audience Choice award

Sponsorship table

8 VIP Tickets

Audience Freestyle

Vocal Competition

Audience Freestyle

Dance Competition


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GolD $1000

silver $500

ProGrAMADvertiseMents:

in-KinDsPonsorsHiP:

Full listing and recognition on all digital and


announcements

Logo appearance and links to Gold Sponsor on

Website, Facebook, Youtube, and all print media

(posters, programs, etc)

Full color, 1/2 page advertisement in the program

(1000+ printed)

Sponsor thanked and recognized during show

4 VIP Tickets

Full listing and recognition on all digital media

Logo appearance and links to Silver Sponsor onWebsite, Facebook, and Youtube

Logo placement in the program (1000+ printed)

Sponsor thanked and recognized during show

2 VIP tickets

$100 Quarter-page ad

$200 Half-page ad

$350 Full-page ad

As a 100% volunteer and non-prot organization,

we greatly appreciate your help in meeting our widevariety of needs for materials, goods and services.

We are open to working with in-kind donations,

which include, but are not limited to, food, drinks,

gift items, and t-shirts. In kind donations with

dollar values equivalent to sponsorship levels will

receive the same benets as the corresponding

sponsorship package. Please contact us for more

details. We look forward to working with you.

Audience Free-Style

Vocal Competition

Sta and Volunteers

Behind the Scene


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MArKetinG PlAn

Media Statistics

Kollaboation SeattleWebsite:30,000 Impessions

Facebook*:(04/01/2011-04/01/2012)2070 Likes, 1.1 Million Impessions

Post feedback 2700, Friends of fans: 826,674

Twitte:553 Followes

Youtube:132,500 Impessions, 400 Subscibes

Pomo Videos: 50,000 views (aveage)

Kollaboation GlobalWebsite:

60,000 Impessions

Facebook:17,215 Likes

Twitte:6645 Followes

Youtube:7.3 Million Impessions, 11,714 Subscibes

13-17 years old35-44 years old45+

8%5%

3%

18-24years old

56%25-34years old

28%

Facebook Demogaphics

Your partnership with Kollaboration Seattle will

not only help market your brand alongside a well-

respected and nationally recognized 501(c)(3) non-

prot organization, but also help increase your brand

awareness as a leader in corporate diversity and

commitment to the local community.

A vast network of celebrities, artists, inuential

key personnels, and other local community

organizations of all 14 Kollaboration cities thatspan across North America.

Targeted promotional opportunities for your

business or organization and its products/

services to a diverse, educated, professional,

and auent audience that includes a signicant

percentage of the Asian and Pacic Islander

population

High return on investment through building

awareness, branding and promotions/campaigns

created to drive trac to your establishment.

Integrated marketing campaigns designed to

reach a broad audience through public relations,community outreach, key partnerships, street

team promotions, and online social media

outlets (Facebook, Twitter, Youtube, Instagram,

and our website).

Street team promotions target high trac areas

and school campuses around the Seattle, Everett,

Tacoma, and Bellevue Metropolitan areas

Live recognition during the event

Company logo on printed materials, website

and/or Facebook

Tax benets: Kollaboration Seattle is a 501(c)(3)

public charity and all donations are tax-deductible

to the extent permitted by law.

Depending on the your level of sponsorship, your

logo, advertising message, products, and/or services

will gain exposure during the events promotional

period, as well as towards the audience members and

various local media outlets at the show. Kollaboration

Seattle is a family friendly oriented show and its

main demographics lies within the 18-35 age range

as well as young people actively participating in the

performing arts. This broad and diverse audience

will see and appreciate your message of support at a

dynamic and engaging event.


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ContACt

ConneCt

KEVIN PArKExecutive [email protected]

VICTOrIA JUAssociate [email protected]

DANIEL OHSponsorship Associates

[email protected]

TrUC HANGSponsorship [email protected]

www.KollaboationSeattle.og

[email protected]

facebook.com/KollabSeattle

twitter.com/KollabSeattle

youtube.com/KollabSeattle


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eMPoWerMent tHrouGH entertAinMent


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sPonsorsHiP forM

YES, I am inteested in sponsoing Kollaboation Seattle 2012 at the following level

Title Level Sponso $ _____________________________________________________

Gand Pize Level Sponso $ _____________________________________________________

Platinum Level Sponso $ _____________________________________________________

Gold Level Sponso* $ _____________________________________________________

Silve Level Sponso $ _____________________________________________________

Othe - Please Descibe: $ _____________________________________________________

YOUr INFOrMATION:

Name: ______________________________________________________________

Title: ________________________________________________________________

Oganization: ________________________________________________________

Addess: ____________________________________________________________

City: _________________________________State: _______Zip: ______________

Phone: ______________________________________________________________

Fax: ________________________________________________________________

Email: _______________________________________________________________

PAYMENT INFOrMATION:

Enclosed is my check made out to Kollaboation Seattle

Check to be mailed within the next two weeks.

PLEASE MAIL, Or EMAIL THIS FOrM TO:

KEVIN PArK

Executive Director

15919 33d Ave SE

Mill Ceek, WA 98012

Phone: (425) 686-8616

Email: [email protected]

2012 kollaboration seattle sponsorship packet

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