2012Dedicated To Promoting Sustainable Homeownership In The Hispanic Community

Partnership Program

5414 Oberlin Drive, Suite 230, San Diego, CA 92121 • (858) 622-9290

www.nahrep.org

For annual sponsor program information and conference-only sponsorship opportunities, contact:

Daliah Acosta at dacosta@nahrep.org

The National Association of Hispanic Real Estate Professionals (NAHREP) is a non-profit 501c6 trade association with 20,000 members in 48 states across the nation. The San Diego-based organization has 50 affiliate chapters nationwide.

Founded in 1999 by veteran real estate professionals Ernie Reyes and Gary Acosta, NAHREP’s mission is to increase Hispanic homeownership rates by empowering the advisors that serve them. Specifically, this is accomplished by providing members a networking and information forum along with educational tools that enable them to work effectively with the cultural distinctions of their clients.

NAHREP members work in virtually all segments of the housing industry and are real estate agents, brokers, loan officers, mortgage brokers, title officers, escrow officers, appraisers, insurance agents and more. NAHREP members are from diverse backgrounds as membership is not limited to professionals of Hispanic descent.

A board of directors and advisory and executive committees govern NAHREP and include highly successful practitioners, entrepreneurs, former government-appointed officials and industry leaders from Fortune 100 companies. For more information about the National Association of Hispanic Real Estate Professionals, go to www.nahrep.org.

1 2012 NAHREP Partnership Program

ABOUT NAHREP MEMBERS

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51.4% Female

48.2% Male

Gender

93.9% English

68.2% Spanish

Language

55.8% Real Estate Sales

29.9% Real Estate Brokers

16.0% Lending

4.4% Title, Legal or Counseling Services

Branch of Business

24.5% 0-5 years

35.7% 6-10 years

19.5% 11-15 years

20.3% 20+ years

Business Tenure

32.6% Entrepreneur/owner

48.7% Commission based

18.6% Employee

Business Status

70.6% Subscriptions

69.6% Equipment

80.4% Offi ce Supplies

74% Software

83.3% Cellular

69.6% Automobile

Purchase Decisions

Dedicated To Promoting Sustainable Homeownership In � e Hispanic Community

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Minorities and immigrants are expected to drive growth in housing demand because of their population size, age and greater propensity to be married with children. Research and statistics show that within the next 15 years, they are expected to drive demand for condominiums, smaller starter homes and fi rst trade-up homes. Th ey are also expected to represent a rapidly growing segment of the middle and middle-upper markets for housing. For Hispanics, in partic-ular, a few other favorable trends should help increase their rate of homeownership over the next several years including:

• Hispanics are now the largest minority group in the country and represent a growing portion of the age group involved in most home sales - 26 to 46 years of age.

• More than other population groups, Hispanics can pick up stakes and move to other parts of the country in search of better jobs and more aff ordable housing.

• Hispanics continue to attain steady gains in population, income, education and entrepreneurship. Th eir work ethic, strong desire to succeed, larger size of families and purchase power are enabling more of them to achieve homeownership.

• More Hispanics can now aff ord to buy a home, especially in the suburbs, inner cities and in small towns. Lower price values in homes, particularly at the lower end of the market, are making homes more aff ordable than at any time in the last 40 years.

• Record low interest rates, government-backed loans and less predatory lending are making sustainable homeownership more aff ordable.

National housing surveys show that Hispanics are more motivated than the general population to buy a home for both emotional and fi nancial reasons. More than the general population and, by a wide margin, Hispanics yearn for a place to call home, a dwelling located in a safe and secure neighborhood in which to raise children and provide them with a good education and a home they can leave behind for the family.

National surveys reveal: • 61 percent of Hispanics said they expect their fi nancial situation to get better over the next year, compared to 41 percent of all Americans;

• 34 percent of Hispanics said they are likely to buy a home in the next three years, compared to only 24 percent of all Americans;

• 74 percent of Hispanics said that owning a home is a good way to build up wealth that can be passed along to their families, compared to 59 percent of all Americans, and;

• 57 percent of Hispanics consider owning a home a symbol of success, compared to only 33 percent of all Americans.

Non-Hispanic, White

Hispanic

Black

Asian

Source: Sept 2010 Harvard Joint Center for Housing Studies

1,922,4722,112,645

1,122,544

846,

981

Projected Household Formation 2010-2015

ABOUT THE HISPANIC REAL ESTATE MARKET

2012 NAHREP Partnership Program

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National Convention

NAHREP hosted its 11th annual Real Estate and Marketing Convention in Los Angeles at the JW Marriott at LA Live. Th e convention drew over 1,600 real estate professionals and featured speakers and presentations from several leading industry fi guresincluding Ron Phipps, president of the National Association of REALTORS, Rick Davidson, CEO of Century 21; Eugenio Aleman, senior economist of Wells Fargo and others.

Th e conference also included a REO asset manager round table where NAHREP members had the opportunity to meet and spend time with over 50 asset managers from many leading companies including Freddie Mac, Fannie Mae, Chase, Wells Fargo and Bank of America.

Every spring, NAHREP hosts an annual housing policy conference in Washington, DC, that has a reputation for being one of the capital’s largest policy conference on minority homeownership issues. Th ree of the past nine events have been hosted in partnership with the Asian Real Estate Association of America and the National Association of Real Estate Brokers. Th e conference attracts 600-800 minority real estate professionals and features national hous-ing leaders, corporate executives and policy makers. Past guests have included: Former HUD secretaries Mel Martinez, Alfonso Jackson, current HUD Secretary Donavan; FDIC Chairman Sheila Bair, former Secretary of Commerce Carlos Gutierrez; Barney Frank, then chairman of the House Financial Services Committee and representatives of the Hispanic Caucus.

Policy Conference

Th e three-day event also includes Hill visits with leading members of congress and representatives from the White House.

Annual sponsors receive prominent branding in event signage, program materials, advertising, general sessions and ticketed events at NAHREP national conferences.

NAHREP NATIONAL CONFERENCES

Dedicated To Promoting Sustainable Homeownership In � e Hispanic Community

SPONSOR EXPOSURE OPPORTUNITIES

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NAHREP CONNECTIONS

� e Largest Communications

Network of Hispanics In Real Estate

NAHREP is a dedicated social network for Hispanic real estate professionals. Members of the community do not need to be NAHREP members to participate. Chapters actively promote the community as a perfect way for non-members to become further acquainted with the culture and the spirit of the association. Th e community has 2,000+ active members and attracts an average of 100-150 users monthly.

NAHREP produces Th e Voice of Hispanic Real Estate, a bi-weekly, online Internet radio show for members. Th e program features NAHREP’s national leaders as show hosts and covers industry news, in-depth discussion of issues and business tips relevant to Latino practitioners and the community. A sample of the show topics include: “Arizona’s Immigration Law: What It Means To You & Th e Hispanic Community You Serve”; and, “Are Minorities To Blame For Th e Housing Crisis?;” “Owner-Occupants Versus Investors: Who’s Winning Th e Bidding Battle?”

Th e show has attracted national housing industry leaders as guests, including the Fair Housing Secretary, the executive di-rector of the National Immigration Forum, published authors, industry publishers and immigration and housing experts. Each show episode is archived on NAHREP Connect for members to access on demand. Th e show has also drawn media atten-tion in the trade and in the blogosphere. Th e new platform also provides sponsors with value-added opportunities for exposure with Latino practitioners through banner advertising.

NAHREP produces Th e Voice of Hispanic Real Estate, a

� e Voice of Hispanic Real Estate

NAHREP Connect

NAHREP maintains a variety of communications forums with its members and associates that work with the Hispanic homebuyer community. Th is program includes:

2012 NAHREP Partnership Program

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NAHREP TV

In the YouTube culture of online communication, NAHREP has also branched out into video broadcasts and interviews from NAHREP events and meetings. Th is includes live streaming video of conference general sessions and one-on-one interviews with guest experts, industry leaders and impassioned members.

In the YouTube culture of online communication,

Twitter, Facebook and YouTube

Th e Association maintains an active presence in the major social media platforms. Event content, sponsor participation and programs are regularly touted there in tandem with other announcements.

NAHREP Update

Th e Association publishes an electronic newsletter on a regular monthly schedule. Sponsors are welcome to contribute news to the publication providing the information is tailored to NAHREP member interests and/or the Hispanic market. All annual sponsors receive logo branding in the newsletter.

NAHREP Blog

Association leaders use the NAHREP Blog to explore issues that aff ect Latino homebuyers and the professionals that serve them. Posts on fair housing, housing policy, predatory behavior, immigration, fi nancial literacy, the role of Hispanic real estate professionals in the housing recovery are among the topics that have been covered in this forum. Guest posts have attracted attention in the Hispanic media, trade and local press and engaged members in debate on key issues. Th e blog off ers the association a platform to convey thought leadership and engage with members on important issues.

Th e Association maintains an active presence in

Dedicated To Promoting Sustainable Homeownership In � e Hispanic Community

SPONSOR EXPOSURE OPPORTUNITIES

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Our Commitment To Our Corporate SponsorsNAHREP thrives as an organization thanks to the generous support of its partners.

With annual purchase power of $700 billion, Hispanics are reshaping the way goods and services are delivered across the marketplace. As trusted advisors, NAHREP professionals infl uence brand and purchase choices on a variety of

products and services. Our sponsorship program offers companies an array of opportunities to position products and services to a key audience that is a vital conduit to Hispanic homebuyers.

2012 NAHREP Partnership Program

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Recognition as a NAHREP Partner with brandingin program and general sessions

Recognition as NAHREP Partner with brandingin program and general sessions

Up to 30 full conference registrations withgala and luncheon tickets

Up to 20 full conference registrations withgala and luncheon tickets

Up to 10 full conference registrations withgala and luncheon ticketsUp to 5 full conference registrations withgala and luncheon tickets

$25,000 credit toward sponsorship of NAHREPlocal chapter(s)

$10,000 credit toward sponsorship of NAHREPlocal chapter(s)

Representation on NAHREP’s Corporate Board of Governors (CBOG)

Logo placement on NAHREP News Update electronic newsletter

Additional customized benefi ts can be negotiated

Recognition as a NAHREP Partner in NAHREP.org

Banner ads on NAHREP Connect, NAHREP’s social network

Paid Corporate membership with associated benefi ts

Core Benefi ts

One general session executive keynote speech

One general session speaking opportunity

One speaking opportunity

Logo in registration area

One general session speaking opportunity

Up to two exhibit booths at convention exhibit hall

One exhibit booth at convention exhibit hall

Logo in registration area and exhibit hall

Up to 50 full convention registrations withgala and luncheon tickets

Up to 30 full convention registrations withgala and luncheon tickets

Up to 20 full convention registrations withgala and luncheon tickets

Up to 10 full convention registrations withgala and luncheon tickets

Up to 5 full convention registrations withgala and luncheon tickets

One speaking opportunity

2012 NAHREP Membership and Hispanic Real Estate ConventionJW Marriott at LA Live, October 6-10, 2012

“Nuestra Voz” 2012 The Latino Real Estate and Advocacy Conference

Diamond$200,000

Sapphire$125,000

Gold$75,000

Silver$40,000

Bronze$25,000

The Four Seasons Hotel, Washington DC, March 20-23, 2012

Core Benefits

SPONSOR BENEFITS

Dedicated To Promoting Sustainable Homeownership In � e Hispanic Community

SPONSORSHIP OPPORTUNITIES

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Gala Sponsorship | $50,000• Sponsorship recognition on the conference registration web site and at the podium• One 10-minute executive speaking opportunity at the Gala Dinner• Full-page ad in the conference program• Logo displayed on video screen during the Gala• (10) full conference registrations• One reserved table (10 tickets) with VIP placement at the Gala Dinner• One reserved table (10 tickets) with VIP placement at the Keynote Luncheon• Flyer or insert in conference tote bags delivered to all attendees (sponsor to print/ship to hotel)

Welcome Reception | $50,000• (5) full conference registrations• (1) table at the gala and luncheon with prominent table placement• 5-10 minute speaking opportunity • Banner/signage placement at reception• Flyer or inserts in all conference tote bags delivered to all attendees

Luncheon | $35,000• (5) full conference registrations• (1) table at the luncheon with prominent table placement• Recognition in Conference Program• 5-10 minute speaking opportunity• Logo on big screens at gala ONLY WHILE Speaking (The sponsors of the luncheon will only get recognition during the 5-10 minute address.)• Flyer or inserts in all conference tote bags delivered to all attendees

VIP Sponsorship | $25,000• VIP meet and greet with media banner

Opening General Session Sponsorship | $35,000• Prominant placement in opening session video• Logo on big screen during opening general session• 5 minute welcome speech during opening general session• (5) full conference registrations• Recognition in Conference Program• Flyer or inserts in all conference tote bags delivered to all attendees

Tote Bags | $10,000

• Logo on conference tote bags• Flyer or inserts in all conference tote bags delivered to all attendees • Recognition in the conference program• (2) full conference registrations

Lanyards | $10,000

• Logo on conference tote bags• Flyer or inserts in all conference tote bags delivered to all attendees • Recognition in the conference program• (2) full conference registrations

2012 NAHREP Membership and Hispanic Real Estate Convention

JW Marriott at LA Live, October 6-10, 2012

All sponsorships over $25,000 will also include large banner in lobby outside general session area.

2012 NAHREP Partnership Program

10Dedicated To Promoting Sustainable Homeownership In � e Hispanic Community

Gala Sponsorship | $50,000• Sponsorship recognition on the conference registration web site and at the podium• One 10-minute executive speaking opportunity at the Gala Dinner• Full-page ad in the conference program• Logo displayed on video screen during the Gala• (10) full conference registrations• One reserved table (10 tickets) with VIP placement at the Gala Dinner• One reserved table (10 tickets) with VIP placement at the Keynote Luncheon• Flyer or insert in conference tote bags delivered to all attendees (sponsor to print/ship to hotel)

Keynote Luncheon Sponsorship | $25,000• Sponsorship recognition on the conference registration web site and at the podium• One 7-minute executive speaking opportunity at the Keynote Luncheon• Full-page ad in the conference program• Logo displayed on video screen during the luncheon• (10) full conference registrations• One reserved table (10 tickets) with VIP placement at the Keynote Luncheon• One reserved table (10 tickets) with VIP placement at the Gala Dinner• Flyer or insert in conference tote bags delivered to all attendees (sponsor to print/ship to hotel)

Welcome Reception Sponsorship | $25,000(sponsored by NAR)• Sponsorship recognition on the conference registration web site and at the podium• One 7-minute executive speaking opportunity at the Keynote Luncheon• Full-page ad in the conference program• Logo displayed on video screen during the luncheon• (10) full conference registrations• One reserved table (10 tickets) with VIP placement at the Keynote Luncheon• One reserved table (10 tickets) with VIP placement at the Gala Dinner• Flyer or insert in conference tote bags delivered to all attendees (sponsor to print/ship to hotel)

Opening General Session Sponsorship | $10,000• Sponsorship recognition on the conference registration web site and at the podium• One 5-minute executive speaking opportunity at the Opening General Session• Half-page ad in the conference program• Logo displayed on video screen during the Opening General Session• (5) full conference registrations• Flyer or insert in conference tote bags delivered to all attendees (sponsor to print/ship to hotel)

Conference Tote Bags | $7,500• Sponsorship recognition on the conference registration web site and conference program• Logo displayed on conference tote bags delivered to all attendees at registration• (3) conference registrations, (3) Keynote Luncheon tickets and (3) Gala Dinner tickets

Conference Lanyards | $7,500• Sponsorship recognition on the conference registration web site and conference program• Logo displayed on conference badge lanyards worn by all attendees• (2) conference registrations, (2) Keynote Luncheon tickets and (2) Gala Dinner tickets

Continental Breakfast Sponsorship | $6,000• Sponsorship recognition on the conference registration web site and conference program• Logo displayed in continental breakfast area• (2) conference registrations, (2) Keynote Luncheon tickets and (2) Gala Dinner tickets

“Nuestra Voz” 2012 The Latino Real Estate and Advocacy Conference

The Four Seasons Hotel, Washington DC, March 20-23, 2012

SPONSORSHIP OPPORTUNITIES

2012Dedicated To Promoting Sustainable Homeownership In The Hispanic Community

Partnership Program

5414 Oberlin Drive, Suite 230, San Diego, CA 92121 • (858) 622-9290

www.nahrep.org

For annual sponsor program information and conference-only sponsorship opportunities, contact:

Daliah Acosta at dacosta@nahrep.org