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HIGH

PERFORMANCE

COMPENSATION

PUBLIC AND PRIVATE

COMPANIES

514 Precita Ave, Suite 100 | San Francisco, CA 94110Toll Free 877.803.9255 x700 | P. +1 415.625.3406 | F. +1 877.803.9255

email: info@performensation.com | web: www.performensation.com

Successful compensation requires four key elements. Each component must be carefully crafted to your unique goals and culture.

Vision: We understand where you are headed and

have the skills to get you there. We are respected

throughout the industry for our forward-thinking

perspective and our ability to execute on it.

Foundation: Long-term solutions are based on

evidence, not founded on gimmicks or fads. They are

built to allow for adjustments to organizational and

market conditions. Your program’s foundation must

reflect your company and the goals it is designed to

support.

Design: A great program combines creativity with

practicality. We utilize our broad and deep

understanding of rules, regulations, processes and

providers to ensure your program delivers high-

performance results. Our designs are easy to

understand, compliant and effective.

Communication: Participants only value what they

understand. Communication must be built in to every

step of the process. We ensure that all program

elements are relevant and make sense to your

targeted audience.

Our

App

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Dan Walter, President and CEO

Performensation was founded in 2006 in response to the demand for more strategic and effective compensation programs.

“Our unique high performance compensation approach allows us to customize compensation solutions for companies of any size.”

Your expertise is your business. Our expertise is helping

your business succeed.

Our proprietary process ensures you are an active

collaborator in your future. Far more than simply

providing you with numbers, Performensation’s

approach develops an understanding of your

business, your goals and the paths to achievement.

We deliver solutions that support your corporate

culture and drive your goals. Our compensation and

equity plans are uniquely designed to improve your

organizational performance.

Our end-to-end approach guides you from diagnosis

and design, through implementation and

communication. Your solution will fit your budget, be

understood by your participants and allow efficient

ongoing administration. The strength of our work is in

applying our knowledge and expertise to your

specific needs.

Once implemented we will support your evolution

and performance into the future.

Long-Ter

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Long-term solutions require long-term commitment. We help you look beyond the horizon to create solutions that evolve with your company’s success.

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We are the recognized leaders in the field of equity and synthetic equity compensation design. A well-designed plan is an investment in your company’s future. Your plan can be the difference between great employees and good employees. It can also make a liquidity event far more successful for everyone involved.

We provide plan design consultation for companies of every size and type. We have worked with early-stage, and mature private companies, IPOs and companies that have been public for years. We have experience working with LLCs, C-Corps, S-Corps and Joint Ventures. Our expertise includes executive and broad-based programs for early-stage and mature private companies and publicly traded companies.

Our process has been refined over many years of experience.

Discovery and due diligence. The core of every project is our thorough understanding of your company and its stakeholders.

Potential solutions and design elements. You will understand the positives and negatives of every aspect of your plan and participate in every key decision.

Best practices. Our unparalleled understanding of the processes, reporting and administration ensures on-going success.

Commitment. Our services include long-term support and assistance. Your success is our success. Whenever possible our services are provided for a fixed fee.

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A program must be simple enough to communicate, sophisticated enough to attract and retain staff, and flexible enough to allow for growth and evolution.

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Executive Compensation is more complex and scrutinized than ever before. Getting your program right means satisfied shareholders and executives.

We believe that every company should have access to highly qualified advice regarding design, disclosure and planning. Say-on-Pay should be an opportunity, not a hurdle.

Compensation-on-Demand™ (COD) is Performensation’s ground-breaking compensation consulting service. You get the expertise you need with price predictability you want. We offer affordable COD packages for a flat monthly fee. STandard packages cover projects typically handled on an expensive piecemeal basis. Your tasks are planned far in advance with additional support built in for a wide range of unplanned and occasional projects.

We offer several packages for executive compensation needs. Outsource much of your executive compensation work with our Inclusive Package that covers most of the projects typically required annually. Or, sign up for our On-Call Navigation that provides phone or email access to the expertise needed to support work performed by your in-house staff. Interim solutions are also available.

Our expertise includes compensation philosophy, strategy, peer group analysis and plan design for short-term and long-term incentives, including equity compensation.

The COD approach allows us to reduce pricing by as much as 60% while allowing you the freedom to plan ahead and deliver better results.

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Everything about compensation is a form of communication. Goals, features, messages and delivery tools must work in harmony.

We believe that effective communication is the most important component of high performance compensation. Our basic communication services include powerpoint presentations and Q&A documentation for almost any type of compensation program. We fully integrated these basic communications into every project. We help you start early, execute often, test for effectiveness and change as needs evolve.

Communication Services include support for new plan roll-outs, major plan corrections, corporate actions and full project management for communications related to IPOs, international issues, change management and more.

Our effective techniques and simple solutions have helped our clients increase ESPP participation, smoothly process option exchange programs, train managers to effectively discuss plans and have ensured that executives are fully informed of critical plan issues.

We also collaborate with some of the best and most creative wording and design specialists in the industry. Our holistic communication solutions brand your programs, motivate employees, align stakeholders and ensure that your programs can deliver on their full potential.

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Real and synthetic equity programs are the most effective way to link the growth in company value to the compensation delivered to your staff, board and contractors.

We are the industry leader in equity compensation design, including the growing category of performance equity awards. We create equity programs such as stock options, restricted stock and synthetic equity programs such as SARs and Phantom Stock. We believe cookie-cutter plans are for cookie-cutter companies. Our solutions are crafted to your specific goals.

We work with companies of all sizes including early-stage startups, companies with unknown future liquidity events and Fortune-listed companies. Our clients are companies looking to increase corporate performance, employee engagement and investor satisfaction.

Performensation believes strongly in aligning participants with individual and corporate success. We evaluate internal and external metrics, like revenue, profit margin and Relative-Total Shareholder Return (R-TSR) and determine what is best for you. The breadth and depth of our experience is unparalleled and we apply every bit of our expertise to your program. Our analysis of key performance metrics and compensation instruments ensures your plan works specifically for your goals and participants.

Our specialties: Performance Awards, Stock Options, Restricted Stock Shares and Units, Phantom Stock, SARs and Employee Stock Purchase Plans (ESPP) and other programs based on sharing enterprise value.

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Services Include! Plan Design and Customization! Executive Compensation Consulting ! Legacy Plan Analysis and Enhancement! Benchmarking / Job Matching! Analyze and Create Performance metrics! Performance Reviews! Participant Communication

Copyright ©2012 Performensation

Base CompensationVariable CompensationMarket IntelligenceEquity Compensation / Long-Term Incentives

Appreciation Plans! Stock options, SARs, UARsFull Value Plans! Restricted Stock, Phantom Stock, RSUsPerformance-based Plans! Performance Awards, Performance Units! Relative-TSR, Internal Financial and Operational Metrics ! Evaluation of Goals, Thresholds and Modifiers

514 Precita Ave, Suite 100 | San Francisco, CA 94110Toll Free 877.803.9255 x700 | P. +1 415.625.3406 | F. +1 877.803.9255

email: info@performensation.com | web: www.performensation.com