2012 REALTORS® Conference & ExpoGlobal Business & Alliances

Orlando

The U.S. continues to remain a top destination for foreign buyers as international purchases surged by $24 billion in 2012, one of the

highest increases in recent years!

How many international buyers have you worked

with?

REALTOR.org allows you to chose the information & news that is important to you

Have you customized your content selections on Realtor.org? Don’t

forget to select “Global”!

Sales of U.S. residences to international buyers for the past year ending March 2012 equaled

$82.4 billion, up from $66.4 billion in 2011.

How many of your transactions this year

involved foreign buyers?

Can you guess which U.S. city consumers from outside the United States searched

the most on Realtor.com® last month?

If you guessed the windy city of Chicago, you are correct!

Los Angeles, Las Vegas, Miami, New York, Orlando, Fort Lauderdale, Houston, San Diego & San Francisco were all

in the top 10

Many U.S. colleges & universities have a significant number of international students.

REALTORS® have noticed a trend: Foreign families are purchasing U.S. properties in

college areas so their child has a place to live.

How many colleges and universities are in your

market?

Buyers investing in U.S. properties came from all over the globe. In 2012, Canada

was the top country of origin, with 24% of sales to foreigners, followed by China with 11%, Mexico with 8% and U.K. & India with 6%

Do you know which international buyers are

investing in your market?

The average price paid by an international buyer was $255,000 compared to the overall U.S. average of $165,000. Additionally, 62% of

all international purchases were paid for in cash.

How many of your commissions in the last year were from

international transactions?

While Florida, California, Texas & Arizona have the heaviest concentration of international

buyer activity, EVERY U.S. state had international transactions last year.

Did you know NAR produces International Business Activity

Reports for each state?

The top 3 factors international buyers consider when deciding where to buy in the U.S. are:

1. Proximity to home country2. Convenience of air transportation

3. Location & Climate

Is there an international airport near you?

Generally, the East Coast attracts Europeans, the West Coast attracts Asians, the Southwest

attracts Mexicans, and the South attracts South Americans, Europeans & Canadians.

Do you know who is buying in your market?

Realtor.com® International celebrates its 1 year anniversary this week!

Did you know that there are now listings from 33 countries on the

site?

According to Realtor.com® data from September, the consumers (outside of the U.S.)

most engaged on REALTOR.com ® & REALTOR.com ® International are from:

Canada, U.K., Australia, Germany, India, Mexico, France, China, Italy, & the Philippines

Have you worked with global buyers from these countries?

Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, provides comprehensive training & marketing support for the CENTURY 21 System. The System is comprised of more than 7,250 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

Thank you to the sponsor of Global Day 2012:CENTURY 21 Real Estate LLC

To learn more about global markets and how to attract

international buyers, please visit

www.realtor.org/global