2012 seo fantasy draft

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SEO FANTASY DRAFT 2012 @chriscountey @chriscountey Webimax.com

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Imagine you're just starting out in SEO. Who do you listen to? What information can you trust? Here's a very short guide to find the internet marketers I wish I'd known when I first got into the biz. Check out the last slide for a list of 101 internet marketers with links to their Twitter profiles.

TRANSCRIPT

Page 1: 2012 SEO Fantasy Draft

SEO FANTASY DRAFT 2012

@chriscountey

@chriscountey

Webimax.com

Page 2: 2012 SEO Fantasy Draft

@chriscountey

2012 SEO FANTASY PICKS

Disclaimer: I love my current team at

WebiMax. But if I had to pick SEOs from

other teams for a Pro Bowl of SEO, here’s

my roster.

Page 3: 2012 SEO Fantasy Draft

@chriscountey

TEAM GOOGLE

GOOGLE

X X XX X

Page 4: 2012 SEO Fantasy Draft

@chriscountey

GOOGLE PLAYBOOK

Algorithm Updates

Brand Affinity

Authorship

Freshness

Speed

Page 5: 2012 SEO Fantasy Draft

@chriscountey

SEO FOR GOOGLE MEANS THAT

Google is the ref.

Page 6: 2012 SEO Fantasy Draft

@chriscountey

SEO FOR GOOGLE MEANS THAT

Google is the ref.

Google is the stadium.

Page 7: 2012 SEO Fantasy Draft

@chriscountey

SEO FOR GOOGLE MEANS THAT

Google is the

game and

makes the

rules.

I see you went 10 yards.

Yeah, a first down is

now 11 yards. Sorry!

Page 8: 2012 SEO Fantasy Draft

@chriscountey

TEAM COMPETITOR

COMPETITOR

X X XX X

Page 9: 2012 SEO Fantasy Draft

@chriscountey

SERP COMPETITION

Backlink Profile

Brand Strength

Social Engagement

Content Generation

Page 10: 2012 SEO Fantasy Draft

@chriscountey

HOW FAR DO YOU HAVE TO GO TO WIN?

And makes the rules.

NO

T I

ND

EX

ED

O

RG

AN

IC G

OO

GLE

TR

AF

FIC

Page 11: 2012 SEO Fantasy Draft

@chriscountey

THAT DEPENDS ON WHERE YOU’VE BEEN

And makes the rules.

NO

T I

ND

EX

ED

O

RG

AN

IC G

OO

GLE

TR

AF

FIC

Banned Domain

Unnatural Link Warning

Penguin

Panda

Page 13: 2012 SEO Fantasy Draft

@chriscountey

ON-SITE SEO PLAYBOOK

And makes the rules.

KE

YW

OR

D R

ES

EA

RC

H

OR

GA

NIC

GO

OG

LE

TR

AF

FIC

Unique Page Titles,

URLs, File Names

Maximum

Indexing, Crawling

Code Architecture,

Microdata, Authorship

Trust Signals, Page Speed

Content Created as a Resource

Page 14: 2012 SEO Fantasy Draft

@ALEYDA

Real Name: Aleyda Solís

Team: Orainti

Learn: SEO Project Management, mobile SEO and

international SEO

@chriscountey

http://www.seomoz.org/blog/the-seo-project-management-jedi-challenge-may-the-seopm-force-be-with-you

Page 15: 2012 SEO Fantasy Draft

@chriscountey

OFF-SITE SEO PLAYBOOK

And makes the rules.

KE

YW

OR

D R

ES

EA

RC

H

OR

GA

NIC

GO

OG

LE

TR

AF

FIC

Guest Blogging

Local, Quality Business

Directories

Relationship Building

Awesome Content

Social Media

Engagement

Page 18: 2012 SEO Fantasy Draft

@ROSSHUDGENS

@chriscountey

Real Name: Ross Hudgens

Team: rosshudgens.com

Learn: Scalable link building, competitive analysis

http://www.rosshudgens.com/scalable-link-building/

Page 19: 2012 SEO Fantasy Draft

@chriscountey

CREATE YOUR ROSTER!

Here is a great list of 100 internet

marketers compiled by @McKremie http://www.mckremie.com/blog/2012/06/101-must-

follow-internet-marketers-on-twitter-google/