2012 top hands presentation
DESCRIPTION
Internal Communications elective from the BSA's 2012 Top Hands conference in Phoenix, Ariz. "Effective Communications: Tips, Tricks, & Strategies for Creating Communications that Work"TRANSCRIPT
Tips, Tricks, & Strategies for Creating Communications that Work
Marianne Elden and John ChurchillInternal Communications Team – National Council
August 22, 2012
Why Is This Important?
It will help your employees, volunteers, and supporters understand your council’s:
o Mission
o Goals
o Values
o Procedures
It encourages a sense of identification
It can reduce uncertainty and conflict
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What Makes EffectiveInternal Communications?
Communications Plan
o Tied to the council’s strategic plan and the BSA brand
Concise
o Who, what, where, when, why, how
Credible
Consistent
Measurable
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Internal Communications “Big Rocks” Grid
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Audiences and Channels Spreadsheet
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New CSE Selection Communications Plan Sample
Internal Communications Tools
Newsletters (print and electronic)
Video
Social media: Facebook, Twitter, YouTube, Vimeo, Flickr, Instagram, Blogs …
Email: Blackbaud, Constant Contact
Surveys: Survey Monkey, QuestionPro
Presentations: Prezi, Brainshark
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Know Your Audience
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Scout: Awesome!Dad: That’s my boy!
Mom: He’s gonna get burned!
Slide courtesy of Tom Martin, Converse Digital
Scout Wire e-newsletter
TipUse $$ wisely: Free software, cheap template
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Best Practice: GE Reports
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TrickWant more viewers?
Use images!
The Buzz News Videos
TipUse what the amateurs use without looking like one …
o Shoot landscape
o Buy an external mic
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WBtv Video Blog
TipCreate a blog for your marketing/communications committee to share info, links, etc.
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Best Practice: Southwest Airlines
Social Media
It’s been called the “fifth network”: o 800+ million unique users each month o 4+ billion hours of video watched monthlyo 72 hours of video uploaded every minute
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955 million monthly active users (June 2012) 552 million daily active users (June 2012)
90% of Internet users know what it is 15% of online adults use Twitter (February 2012)
Council YouTube Channel
TipsEmbed a link to your video into council website, e-newsletter, etc.Use built-in analytics tool to see how your videos are doing
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Best Practice: Starbucks
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Council Facebook Page
TipsUpdate frequentlyLots of photos –700x700 pixels is a great size for timeline photosLink your Facebook and Twitter accounts for ease, consistency
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Council Twitter Page
TipsUse links! Send readers to your council website or Facebook page for more informationUse images!
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Surveys
Free! Web-based, nothing
to install Good analytics
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www.surveymonkey.com
www.questionpro.com
www.wordpress.com
Measurement
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Don’t reinvent the wheel – use the FREE tools that are available:
YouTube Analytics
Wordpress
Google Analytics (google.com/analytics)
YouTube AnalyticsYouTube Analytics
5 Things to Remember
1. MUST be tied to your council’s strategic plan.
2. Just do it … Be concise, be consistent, be on your way.
3. Find out what your audience wants and give it to them – both content AND tools
4. Take advantage of the many free and low-cost tools.
5. Look to your peers (or even the corporate world) for inspiration.
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Links and Contacts
Scout Wire: www.scout-wire.org IC YouTube: www.youtube.com/user/BSAIntComm WBtv: waynebrock.wordpress.com
Send your questions, story ideas, or feedback to:
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