2012 winter drop

Inside this Issue:ADRP and Rotary Partner to Bring in More Blood Page 4-8

RedRojas Athletes Promote Blood Donation Through Sport Page 10-13

Disneys Approach to Service Excellence Page 14-16

Will There Be Blood? Yes, Especially if Donors are Compensated, New Research Shows Page 18-19

Winter Buzz Page 20-21

WINTER ISSUE www.ADRP.org

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EXECUTIVE BOARD

President David GrahamVice President, Donor & Hospital ServicesCommunity Blood Center, Kansas [email protected] Immediate Past President Kelly HighDirector, CRM Business TransformationAmerican Red Cross, National [email protected] President-Elect Carol Mitchell National Sales Manager,Canadian Blood [email protected] Treasurer Charles MooreDirector, Recruitment Call CentersAmerican Red Cross, Carolinas Blood Services Region [email protected] Vice President Moira CarterNational Donor Services ManagerScottish National Blood Transfusion [email protected] Vice President Darrin GreenleeCEO, Arizona Blood Services RegionAmerican Red [email protected] Secretary Amy HutchDirector, Donor RecruitmentUnited Blood Services, Las [email protected] Executive Director Deb [email protected]: 512.658.9414

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To provide education, development and resources for the donor recruitment

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We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment professional.

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March 14, 2012Coaching During Challenging Times, Part 1Presented by Chris Sopa

March 28, 2012Coaching During Challenging Times, Part 2Presented by Chris Sopa

April 11, 2012Generational Difference IS The WorkplacePresented by James Giacoletti, Carter BloodCare

April 18, 2012Online Donor Health History:Its Here, In Use, and 510(k) ClearedPresented by Rick Stone, Healthcare-ID, Inc. and Doug Prete, Talisman Limited

May 16-18, 2012Annual ADRP ConferenceSt. Louis, MO

June 14 , 2012World Blood Donor Day

June 20, 2012Kids, What Are They Good For?Presented by Joseph Shockley, American Red Cross

July 18, 2012Boost Results by Enrolling Young HeroesPresented by Helene Laprade, Hema-Quebec

August 15, 2012Give a Little, Make a Difference; Make Them Laugh!!!Presented by Ivor Hobbs, South African National Blood Service

ADRP and Rotary Partner to Bring in More Blood

by Amy Francisco

They already have a lot in common. Both are international organizations. Both are made up of professionals dedicated to achieving success in their fields. And both are devoted to encouraging voluntary blood donation. So it seemed only natural for ADRP and the Global Network for Blood Donation (GNBD), a Rotarian Action Group, to enter into a collaborative agreement that supports the organizations common goal. They did just that in November 2011. What does that mean for ADRP members like you? Well tell you, but first ...

A Little Background

All major agreements must start with individuals, and the ADRP-GNBD agreement comes thanks in large part to the work of Joe Ridley, a member of the ADRP Board of Directors, and Charles Kurtzman, a GNBD co-founder. The two men met when Kurtzman worked as a consultant for Carter BloodCare located in Texas, where Ridley is now the Senior Director of Diversified Services. Ridley also serves as the chair of GNBDs liaison committee to the blood banking professional community.

Both men are Rotarians. Theyre among the 1.2 million members of the 34,000-plus Rotary Clubs in more than 200 countries worldwide. These clubs comprise Rotary International, an organization committed to Service

Above Self. Rotarians are professionals who volunteer in their communities and internationally to support a variety of humanitarian efforts, including the improvement of health, literacy and peace.

Rotarys humanitarian efforts are aligned so perfectly with what community blood centers do that its a natural match, Kurtzman says. He and Ridley have been promoting voluntary blood donation among Rotarians in the Dallas-Fort Worth area for many years. In fact, thats where GNBD got its start as a Rotarian Action Group, which is a special Rotary International Group that works through the existing structure of Rotary Clubs and districts to promote and support its particular service project.

Our Governors Challenge started about 15 years ago when my [Rotary] Club challenged the other clubs in Fort Worth. It was a friendly competition centered around blood donation, Kurtzman says. It was working well, so we started taking our message to Rotary conventions. Eventually, what started as a simple club challenge became GNBD.

The mission of GNBD, which has 1,800 members worldwide, is to develop an international network of Rotarians and others who are involved in promoting voluntary blood donation and supporting community blood centers.

Page 4 / the Drop - ADRPs Quarterly Newsletter Winter 2012

The Agreement

The agreement states that ADRP and GNBD will collaborate in a combined effort to help assure a safe and readily available blood supply worldwide through the promotion of non-remunerated, voluntary blood donations; and commit to engage in a joint effort to accomplish this worthwhile objective by encouraging blood donor recruitment professionals and their respective blood banking organizations, Rotary Districts, Rotary Clubs, and individual Rotarians to work together to facilitate voluntary blood donations to meet the needs of transfusion-dependent patients within their local area of service.

While such partnerships may occur worldwide, wherever ADRP members and Rotarians wish to work together, the formal agreement is limited to certain Rotary International zones in the United States in which the leaders (called district governors) have been educated about the agreement and encouraged to partner with blood banking professionals. It includes the states of Colorado, Idaho, Kansas, Montana, Nebraska, New Mexico, Oklahoma, South Dakota, Texas, Utah and Wyoming, and parts of Iowa, Minnesota and Oregon.

If [ADRP members] are within those defined districts, we want them to be aware of the agreement and be prepared to work with Rotarians in facilitation of the collection of blood, Ridley says. But certainly, other members in other states and other [Rotary] districts can use this as a model and communicate directly with Rotary Clubs there and urge them to participate in the same way.

The geographic area designated is an expansion of that already involved in GNBDs Governors Challenge Blood Drives, which are held in Texas, New Mexico and Southern Oklahoma Rotary districts (as well as in India, South Africa, Denmark and France).

Were starting with an area that was the birthplace of our challenge, where our challenge is understood, Kurtzman says. Starting in these states gives us a manageable way to begin the relationship with ADRP.

If we are successful in this area, then well extend it, Ridley adds.

The Potential

If track record is any indication of future performance, Rotarys work in support of voluntary blood donation thus far signals great success for the agreement. Ridley says that Carter BloodCare has collected more than 100,000 units in North Texas due to its affiliation with Rotary during the past 15 years.

Rotary Clubs have participated with us by hosting drives themselves, opening doors to other organizations, and actually developing venues on their own, he says.

There is a restaurant in the Dallas area that participates with us as a result of Rotary activity and every year hosts one or two blood drives. [Rotarians] get other organizations involved.

What we tell Rotary Clubs as well as blood collectors is, dont plan on collecting only from club members, Ridley advises. Some clubs are pretty small. But because there are so many influential people in Rotary, they can open doors to businesses and churches and other organizations where donors are available who may not have been accessible to

the collector before.A Carter BloodCare presentation on the reasons Rotary

Clubs make ideal partners for blood centers notes that Rotarians are often community leaders such as city

officials, Chamber of Commerce members, public school administrators and other prominent

professionals. These are people with affiliations and connections that can yield a lot of blood donors.

Worldwide, its estimated that Rotarians are responsible for more than a million units of donated blood each year. When they partner with blood banking professionals who have expertise in recruiting donors, the potential

Working together, we can really make this a worthwhile project.

Joe Ridley

the Drop - ADRPs Quarterly Newsletter Winter 2012 / Page 5

worldwide is huge, says Ridley. Working together, we can really make this a worthwhile project.

The Execution

Communication is key to the success of any project, and the ADRP-GNBD agreement is no exception. GNBD took the opportunity at its zone meeting in November 2011 to educate the affected Rotary district governors on the agreement, which will be referred to within Rotary more often simply as The Governors Challenge, and encourage them to support it, starting with sharing information with the Rotary Clubs and members within their districts. (Each district typically contains 50 to 70 clubs made up of 3,000 to 4,000 Rotarians.)

Theres no guarantee that all clubs will participate, however. Each club is free to be part of whichever projects are close to their heart, Kurtzman says. Our job is to tell them volunteer blood donation is a great way to meet many of the goals of Rotary International and its consistent with the new strategic plan Rotary has been working on that will come into effect in the next two years.

Disease prevention and treatment is one part of that.To assist clubs that do come onboard, the GNBD

created a comprehensive handbook called the Governors Challenge Blood Drive Handbook that provides Rotarians with a wealth of information on hosting successful blood drives. Kurtzman says the handbook will be distributed to many incoming Rotary Club presidents (who take office July 1 of each year) in PETS meetings (president-elect training symposiums), held in early April.

ADRP will also do its part to spread the word. ADRP will communicate with executives at the blood centers [within the affected districts] to let them know about the Governors Challenge and prepare them to participate with local Rotary Clubs and to keep tally of the number of donations that result from the Rotary Clubs work, Ridley says.

To begin collaboration, blood center executives should contact the district governor of the Rotary district their centers are located in and encourage them to get the Rotary Clubs in that district involved, Ridley advises. Ive been contacting executives from centers in the districts [that are part of the agreement] letting them know the


incoming district governors contact information so they can make that contact, he says.

Ridley explains that the district governor may appoint one person to be a blood drive chairman for the district who will act as a liaison with the various Rotary Clubs within the district and the blood center. However, blood centers could also find themselves working directly with a representative of a particular club. It depends on the district governor and the clubs in his district.

Also important to note is that the number of blood centers within a Rotary district varies. Depending on location and population density, there may be a single blood collector or several smaller ones. The district governors will let clubs know that they can select whichever collector they want to work with to collect blood, Ridley says.

Making the Most of It

Knowing a little about the Rotary culture will help blood center professionals be more successful when working with Rotarians on blood drives. To help, GNBD has compiled a handbook called Getting Blood From Rotarians. Its a must-read for ADRP members who want to make the most of a partnership with their local Rotary Club. (Download a copy of the link, and see also Rotary Revealed side bar on right. ) You can find a link on ADRPs website in the Resource Library under the Recruiter Resources tab.

Rotary provides an opportunity for people to become leaders in their communities, Kurtzman says. People often join because they see themselves as community leaders and want projects and opportunities to serve their communities and humanity but also to develop their skills. If a blood center is sensitive to that and works with them, theyll definitely be a resource not just for the years theyre involved in the challenge but by becoming the centers supporters for the rest of their lives.

Ridleys advice for ADRP members partnering with Rotarians is to think big. Set lofty goals and challenge [Rotarians] to participate, because this is really in line with what Rotary is all about: Service Above Self.

Rotary Revealed: Insider Tips for Working With Your Local Rotary Club

If you visit your local Rotary Club, you wont find members giving each other secret handshakes or participating in mystic rituals. Rotary clubs have no secrets, says Charles Kurtzman, a 27-year Rotarian, former district governor and a co-founder of the Rotarian Action Group Global Network for Blood Donation. Rotary is the most transparent organization on the face of the earth, he says.

According to Rotary International, its also the worlds largest and oldest service club, dating back more than 100 years. The clubs main objective is service in the community, in the workplace, and throughout the world, as signified by the Rotary motto, Service Above Self. Open to all cultures, races, and creeds, Rotary Clubs are nonpolitical and nonreligious, reports GNBDs handbook for blood banking professionals, Getting Blood From Rotarians.

The handbook is a must-read for blood banking professionals who want to partner with local Rotary Clubs as part of the ADRP-GNBD agreement (see ADRP and Rotary Partner to Bring in More Blood on page 4). It offers tips on how best to work with Rotarians and provides insight into the structure of the organization, its leadership and the motivations of its members. The following is just a taste of the wealth of information in the handbook.

Members

Rotarians must be invited to join by a member of that club, have a good reputation within the community and serve as a community leader or in an executive position. Theyre dedicated to community service, not just professional networking.

Clubs

Rotary clubs range in size from six to 600 members. They usually serve a small geographic area, but sometimes more than one club may serve the same area. Clubs meet once per week and often need guest speakers. This is a great way for blood banking professionals to share the message about the importance of blood donation and get the support of local Rotary Clubs.


If a Rotary Club meets 50 times per year, it needs probably 45 speakers to talk about community-related and other interesting projects, so providing a speaker helps the club and gives the blood center an opportunity to start a relationship, Kurtzman says. The club newsletter is also an ideal opportunity for a blood center to share information about voluntary blood donation and its impact on the community.

Kurtzman also encourages blood centers to suggest blood drive challenges among local clubs. The ADRP member who wants to get the best out of our heritage in Rotary and the Governors Challenge will help local Rotary Clubs with developing friendly challenges among themselves. Its more fun than one club doing it alone.

Structure

Clubs are organized into districts, which make up zones. There are an average of 50 clubs per district, and there are 531 districts. District governors lead the districts. Communication about the ADRP-GNBD agreement is already underway among the governors and blood center executives.

Your job is to get the president, president-elect, blood drive chair and club interested and awakened to the benefits of this project, suggests the GNBD handbook. Note, though, that one challenge of partnering with Rotary Clubs is that leadership changes every year. Blood centers should be aware of the rhythm of that change and be ready to discover and work with new people coming into positions, Kurtzman says.

If the district governor is onboard, club presi-dents in his district should receive information

on the ADRP-GNBD agreement and Governors Challenge in April during required training. New presidents begin their terms July 1.

Tips

Suggest a blood drive chair be appointed. In some cases, a club president will appoint a blood drive chair who will remain in office for several years. But even if the appointment is just for one year, blood banking professionals should encourage the club to appoint a chair and even recommend someone from the club roster who is a dedicated blood donor, for example.

Share information on the importance of blood donation with the club, including the Governors Challenge Blood Drive Handbook. You can find a link on ADRPs website in the Resource Library under the Recruiter Resources tab.

Hold blood drives in conjunction with meetings and other Rotary events, but dont stop there. Rotarians are well-connected people. Encourage them to sponsor drives at their businesses, churches and other organizations.

Report back to the Rotary Club on blood donations theyve helped secure. Its extremely important that the blood center help the Rotary Club maintain the numbers, the stats on the Governors Challenge [blood drive], Kurtzman says. One of the greatest frustrations of clubs that participate in blood drives is not getting numbers back from their blood centers.

Recognize Rotarys work. Most clubs display small banners that they get when a member visits a club in another country. So a handkerchief-sized banner can make a nice gift from a blood center as recognition of the clubs participation in the blood drives. Publicity of their efforts is welcome as well.

This is a great way for blood banking professionals to

share the message about the importance of blood donation

and get the support of local Rotary Clubs.


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RedRojas Athletes Promote Blood Donation Through Sport

by Amy FranciscoIts multitasking with a heart. When the members of

RedRojas, an international team of amateur athletes, pull on the teams signature red-and-white jersey, theyre not only preparing to compete in a test of strength or endurance, theyre also sharing an important message with the world: Donate blood.

RedRojas is currently made up of 15 individuals from all walks of life and from all around the world. They share a love of sport, and now a common goal of promoting blood donation, thanks to Colombian-born entrepreneur Jorge Martnez, who founded the team in 2008 in memory of his mother.

The Inspiration

Sadly, people sometimes have to go through some things to get involved, Martnez says. He and his brothers also RedRojas members lost their mother, Adelfa, to leukemia. But her experience inspired Martnez. During her treatment, blood transfusions were common, and each time, they improved the quality of her life, he says. So I became very thankful for the people who donate blood.

That gratefulness inspired an idea, and when Martnez, a regular competitor in amateur sporting events in Vancouver, Canada, where he lives, shared his idea with friends and acquaintances he knew from competitions, a team was born.

Martnez named it RedRojas because of the color reds connection with blood and because the word translates to network in Spanish (a network of athletes). Rojas was Adelfas maiden name, and the word rojo/a also means red in Spanish.

The Jersey

Inspired by the red-and-white polka dot jerseys worn by the king of the mountains in the Tour de France, Martnez made his team a bit more organized and noticeable in 2010 by ordering his first batch of RedRojas jerseys. They are white and feature large red blood drops as well as the words Donate Blood in bold lettering on the front and the teams slogan, Amateur Athletes Promoting Blood Donation Through Sport on the back. While the jerseys are similar in appearance to the king of the mountains jersey, Martnez was

Cecil Bailey crosses the finish line at the Trilogy International Triathlon in Key Biscayne, Florida,

in July 2010, after swimming .5 miles, biking 20 miles and running 5.2 miles.


RedRojas team members Jorge Martnez and Jennifer Moore at the 2010, MS

Ride in Vancouver, Canada.

RedRojas Angela Charbonneau strikes a celebratory pose during the 2011 St. Patricks

Day 5k in Vancouver, Canada, while finishing up the race with teammates Adrian

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also moved by the symbolism: People who need blood donation are kind of climbing a mountain in life, he says.

His goal is to help those people by raising awareness about the need for blood donation, and the RedRojas team does that with a simple charge: Wear the jersey. Were busy were professionals and people with families, explains Martnez. The only commitment [teammates must make] is to participate in at least five races or events each year. Our purpose is just to wear the jersey to promote the cause and bring awareness when we participate in events. We dont raise money or organize other events. Because, to be honest, were busy.

The Events

RedRojas members stay busy training for and competing alone or in small groups in a wide range of amateur athletic events: 10ks, triathlons, half marathons, duathlons, buddy rides and even something called the Rubber Ducky Half & 7 Miler. You name a race or event, and a RedRojas member has probably participated in it, and in places ranging from Biscayne Bay, Florida, to Quito, Ecuador. Martinezs uncle, Digenes, is a marathon regular, having run them in Paris, Boston, New York and Miami, just to name a few.

But while each of the athletes works toward achieving their personal goals, they contribute to a greater good. Ninety percent of the events we participate in are associated with charitable causes such as childrens hospital foundations, and the fights against cancer, multiple sclerosis and Alzheimers, Martnez says. We feel we support these noble causes by enthusiastically participating in the events wearing our team jerseys. The icing on the cake is that they also draw attention to the need for blood donors.

When we reach the finish line, many times the announcer mentions our name, says Martnez. Its obvious the jerseys say donate blood. Its very visible on the jersey, so they read the number and name, and mention it. Because we participate in these events repeatedly, they know us so they look for us.

Martnezs most memorable event to date was the 2010 Sun Run in Vancouver. Around 50,000 people participate in that race. Its huge, he says. I got mentioned when crossing the finish line wearing my jersey. Being mentioned among all those people was pretty special.

And its not just event announcers who take notice. Ive gotten responses [from other runners] like I was following you throughout the race and you were an inspiration for me to finish, Martnez says.


RedRojas team members Adrian Simkins, Angela Charbonneau, Jennifer Moore and Jorge

Martnez take a Sunday ride in Vancouver, Canada, before attending a blood drive.

Jorges brother, Julin Martnez, competes in the second segment of the Mack Cycle Key Biscayne

Duathlon in Florida in August 2010, biking 10 miles between two stretches of running.

The Challenges

Martnez and his teammates also get requests from fellow athletes who wish to join the team. My uncle, who lives in Ecuador, has received interest. Hes asked for 15 jerseys, he says. This is great news for RedRojas and its cause, but it also makes maintaining its simplicity a challenge for Martnez. He considers the team a hobby, and while its one with a purpose, its limited by time and money.

We have a website I put together, and I need to add to it but Im busy, he says. And the custom jerseys arent cheap. In fact, when he made his initial order, he needed only eight jerseys, but the company required a minimum order of 60. So other friends of ours bought them for us. It was a nice gesture, Martnez says. Now two organizations I work with Columbus Gold Corp. and Applied Media Dynamics have offered us sponsorships. [With that money] Im going to buy additional jerseys, and that will make it easier when someone wants to join.

The Future

Other than growing the team as jerseys become available, Martnez is satisfied with keeping the RedRojas charge to a simple, Compete as you normally would and wear the jersey. However, he has contacted Canadian Blood Services and offered to have team members appear at blood donation events, such as any held in conjunction with the Vancouver Sun Run, to help gain publicity for the cause. And, of course, the team members who are eligible to donate blood themselves do so.

As for Martnezs ultimate goal: My dream will be fulfilled if the [RedRojas blood drop jersey] is worn in place of the polka dot jersey during the Tour de France.

To learn more about RedRojas, including how to join, visit the teams website at redrojas.com.


The RedRojas TeamVancouver, Canada

Jorge Martnez Rojas (Founder and Team Leader)Nationality: ColombianProfession: Entrepreneur

Angela CharbonneauNationality: CanadianProfession: Executive Assistant

Robert GiustraNationality: CanadianProfession: Mining Executive

Marianne JurcevicNationality: CanadianProfession: Human Resources Professional

Chrissy MonterrosaNationality: CanadianProfession: Legal Assistant

Juan MonterrosaNationality: CanadianProfession: Civil Engineer

Jennifer MooreNationality: CanadianProfession: Executive Assistant

Ramn RamirezNationality: ParaguayanProfession: Bank Executive

Amy RowesNationality: CanadianProfession: Family and Organizational Counselor

Adrian SimkinsNationality: EnglishProfession: Organic Produce Facility Manager

Toronto, Canada

Andrea MartnezNationality: MexicanProfession: Pediatrician

Miami, Florida

Cecil BaileyNationality: CanadianProfession: Real Estate Executive

Julin MartnezNationality: ColombianProfession: Communications Executive

Quito, Ecuador

Elsa ArturoNationality: ColombianProfession: Publishing Executive

Digenes ViteriNationality: ColombianProfession: Strategist U.S. Embassy, Ecuador

RedRojas team members Chrissy and Juan Monterrosa, Jennifer Moore, Angela Charbonneau, Jorge Martnez,

Marianne Jurcevic and Adrian Simkins gear up to run the St. Patricks Day 5k in Vancouver, Canada, in March 2011.

Disneys Approach to Service ExcellenceBy: Heather RomanBlood Drive CoordinatorUniversity of Iowa DeGowin Blood Center

Great customer service is the hallmark to any good business, but it can also be the toughest aspect of business to achieve. When the University of Iowa Hospitals and Clinics (UIHC) surveyed patients and their families on how they could improve their experiences, the number one area mentioned was customer service. UIHC turned to Disney to help them fix this problem. So how can Disney help your blood center provide donors with a positive donation experience? After several hospital-wide training initiatives, we at the UI DeGowin Blood Center wanted to take this initiative even further and asked ourselves that exact question. Clearly we are very different than other areas of UIHC, in that the majority of the people we encounter are donors, not patients. They dont need to donate blood; they choose to donate blood. So we set a goal for service excellence; we want donors to come back and share their positive experience with others. Seems simple enough, right?

During our Disney training we were told an all too familiar story about the parking lots at Disney. You and your family arrive in your rental car at Disney excited for a fun-filled day at the park, the kids are yelling and screaming that they want to see Mickey, and you forget to look and see you parked your car in Goofy 3. You have now spent the last 10 hours at the park, the kids are yelling and screaming, they are tired and want to go home and as you exit the park you have absolutely no idea where you parked your rental car. Heck, you cant even remember what it looked like. Your great day with the family has turned into a complete disaster because your car is now lost with the thousands of other cars in the lot. Guess what, you are going to go home and tell all of your family and friends: Disney LOST your car! So how does Disney turn your bad experience into a positive one? They have developed a system which can tell you the section you parked your car in based on the time you arrived at the park. You know you arrived at 9 a.m. so the parking attendant should be able to tell you that you parked your car in Goofy 3. You will now remember Disney didnt lose your car. In fact, they FOUND your car! You will go home and share that you had the most amazing time at Disney and cant wait to go back.


How does a story like this translate to service excellence and recovery from a collections standpoint? Unfortunately no matter how hard you try, not every donation experience is going to be 100 percent positive for every donor every time. Even though 100 percent satisfaction is a great goal, a more realistic approach should be how you handle a negative experience when it does occur. Donors have different expectations of what defines a positive experience. One donor who has an adverse reaction (i.e. fainting) might not even think that was a negative experience and be eager to donate again; however, the same reaction to another donor might scare them off from donating ever again. So how do you get the donor who is now petrified about donating to come back? The difference between the donor never coming back and becoming a regular donor is in how you handle the situation. Comfort the donor; reassure them they will be okay and that there is nothing to be embarrassed about. Educate them about what can be done before their next donation to try and prevent this from happening again. Call the donor later in the day or the next day to check in on them to see how they are feeling. Make the donor feel safe, secure and that they matter to you as a person, not just a unit of blood.

Bad donation reactions arent the only way donors have negative experiences. Staff attitudes can also make for an unpleasant donation experience. Clearly outline to staff appropriate behavior in front of donors by creating an on-stage and off-stage code of conduct. On-stage being in front of donors, and off-stage being not in front of donors. There are times in everyones work day where they are frustrated or overwhelmed by a co-worker or task and need an outlet; in front of donors is not the place to do so. Doing so will create an unpleasant environment for a donor, thus creating a negative experience. Clearly defining that it is inappropriate to share frustrations with co-workers or situations in


front of donors will ultimately help create a positive experience. Donors dont need to know your dirty laundry; they are here to donate, not to be a spectator to workplace drama. These outlined behaviors should apply to all staff, from receptionists, volunteers and technicians to nurses and recruitment staff at your blood centers fixed site or on blood drives. We are all responsible for creating a positive experience for our donors. One person can ruin an entire experience. The expectation should be for staff to treat each other the same way donors are treated. You want to create a positive experience for your donors, but you should also want to create a positive experience for your co-worker.

At both the UI DeGowin Blood Center and at UIHC, service recovery gifts (flowers, parking vouchers and

food coupons to the hospital cafeteria) are offered to help go the extra step to recover service. Whether the hospitals valet service locked a donors keys in their

car or a donor fainted after a whole blood donation, free parking or flowers might be the extra step that brings that donor back again.

Go above and beyond to create experiences

for your donors. Dont let them create the experience for themselves because the experience they create may not be a positive one. Dont wait for something to go wrong before you try and create a positive experience; find a way to make magic happen - make the normal experience even better.

Live by the service excellence goal of, Excellence every time for every donor.

Live by the service excellence goal of,Excellence every time for every donor.


Will There Be Blood? Yes, Especially if Donors are Compensated, New Research ShowsBy: Patrick Ercolano Johns Hopkins Carey Business School Published on PRWEB

While U.S. hospitals struggle to maintain adequate blood supplies, a new study co-authored by a Johns Hopkins University business professor shows that economic incentives can significantly increase donations from the public.

In addition, the findings suggest that similar methods could be used to build up life-saving supplies of human bone marrow, organs, and body parts for transplantation.

Incentives could be strategically employed to attract blood donations at times when blood supplies are particularly low, such as holidays and summer months, according to the working research paper by Mario Macis of the Johns Hopkins Carey Business School and two co-authors, Nicola Lacetera of the University of Toronto and Robert Slonim of the University of Sydney.

Because of the big gap between supply and demand, as an economist I wanted to know whether economic incentives could be introduced into this market that would stimulate people to donate blood. We learned that this was indeed the case, Macis said in an interview.

The study found that an advertised offer of a $5 gift card increased the likelihood of giving among people with a history of donating by 26 percent; a $10 gift card produced a 52 percent rise; and a $15 card caused an uptick of 72 percent. The offer of gift cards even caused people to motivate others to donate, including people who previously had never given blood.

The study examined individual data from nearly 100,000 donors at 72 American Red Cross blood drives in northern Ohio from September 2009 through August 2010. Gift cards were offered at half of the blood-drive sites; no incentives were provided at the other sites, which served as controls for the study.

Macis said the research has implications beyond blood reserves. It suggests that some form of compensation, though on a greater scale, could bring a much-needed boost to the supplies of organs, body parts, and bone marrow for transplants.


Selling blood, organs, and body parts for cash is illegal in the United States. However, donors of blood plasma can be paid. Also, a federal appellate court ruled Dec. 1 that most donors of bone marrow can receive compensation, overturning a law that had made such arrangements punishable by up to five years in prison.

Theres this feeling among many people that organs, for example, must be donated freely and without any compensation. But as the need becomes more severe, it may be time to reconsider this view and look at how shortages in a number of categories can be reduced by offering some form of compensation for donations, Macis said. We believe that our study contributes the kind of hard data with sound, thorough, empirical analysis that can shift this debate away from the emotional reactions that tend to dominate it. Of course, the type and amount of compensation, and product quality, would have to be very highly regulated, but the result could be a huge payoff for society.

Doctors and other medical professionals are financially rewarded for saving lives; why not do the same for ordinary citizens who save lives by

donating their blood or organs or marrow? The research further reveals that many of the

donors with advance notice of a gift-card offer switched the locations and dates of their usual blood donations to sites where the rewards would be available. As the authors note, this process of displacement signals a potential way to increase donations in areas and at times of the year that see the worst shortages.

Another noteworthy finding is the decreased rate of subsequent donations by people who had no advance notice of the rewards and who were surprised with gift cards just after they gave blood. The researchers theorize that these donors might have seen the unexpected gifts as an affront to their intrinsic motivation to commit a social-minded act, and so many chose not to donate again. All of them, however, accepted and subsequently spent their gift cards.

The paper, which received funding from the National Science Foundation, is titled Rewarding Altruism? A Natural Field Experiment. It was circulated as a National Bureau of Economic Research working paper, and as a Milton Friedman Institute working paper.


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.Tiny Magnets Could Clear Diseases from the Blood

- Adam Marcus, MIT Technology Review; November 28, 2011

Researchers in Zurich, Switzerland, are developing nanomagnets that could someday strip potentially harmful substances from the blood. The technology might be used to treat people suffering from drug intoxication, bloodstream infections, and certain cancers. The project involves magnetized nanoparticles that are coated with carbon and

Economy Class Syndrome a Myth

- CHEST Journal; February 7, 2012

New evidence-based guidelines from the American College of Chest Physicians (ACCP) address the many risk factors for developing a deep vein thrombosis

studded with antibodies specific to the molecules the researchers want to purge from the blood: inflammatory proteins such as interleukins, or harmful metals like lead, for example. According

to one member, it may even be possible to design nanomagnets that pair up with circulating leukemia cells and usher them out of the body, thus reducing the risk of metastasis.

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(DVT), or blood clot, as the result of long-distance travel. These risk factors include the use of oral contraceptives, sitting in a window seat, advanced age, and pregnancy. The study published in the February issue of the journal CHEST, also suggest there is no definitive evidence to support that traveling in economy class can lead to the development of a DVT, therefore, dispelling the myth of the so-called economy class syndrome.

Blood cleaner: A microscope image shows one of the carbon-encapsulated nanomagnets used in the study.Inge Herrmann


Chinese Media Criticize Mandatory Student Blood Donation

- Michael Evans, asiancorrespondent.com; February 16, 2012

Blood donation will soon be factored into student and teacher evaluations in Beijing universities, according to a new policy announced by the citys health bureau. The policy aims to alleviate the growing blood shortage in Chinas capital, but has quickly generated fierce opposition from around the country. Many critics faulted the policy for singling out students to bear the burden of donating blood. One newspaper accused the Health Bureau of shirking its responsibility to promote blood donation among society at large. However, the head of Beijings municipal blood bank responded in a radio interview, explaining to listeners that blood donation would be neither a strict requirement for all students, nor the deciding factor in any evaluations.

China Says HIV/AIDS Cases Are Soaring

- Reuters; November 30, 2011

The number of new HIV/AIDS cases in China is soaring, state media said on Wednesday, citing health officials, with rates of infections among college students and older men rising. The Chinese Center for Disease Control and Prevention issued figures showing 48,000 new cases in China in 2011, the official Xinhua news agency said. The number of officially registered HIV carriers and AIDS patients in China is expected to jump from 346,000 to 780,000 by the end of 2011 after the

data is updated. Nearly 82 percent of new cases were transmitted through sexual intercourse, Xinhua said, up

A doctor conducts treatments to patients at a AIDS treatment center in Caisi village of Funan city, Anhui province November 18, 2011. Credit: Reuters/Stringer

A doctor writes excellent on a students evaluation sheet in this Jan. 31 cartoon from the Shenyang Evening News.

from 11.6 percent between 1985 and 2005.


May 16 -18

Location: Hilton at the Ballpark

St. Louis, Missouri USA

ADRP Conference2012

Register Today @ www.adrp.org

Meet Us in St. Louis!


f c i b l o o d . c o [email protected] [email protected] [email protected]

Opening Keynote: No Bad DaysBRUCE HAMILTON

If you allow yourself to have a bad day, you lose! In the ADRP conference opening session Wednesday May 16, Bruce Hamilton will share his No Bad Days philosophy with attendees. For the past 15 years, Bruce has shown audiences how to effectively take control of their lives. Attendees will leave with very simple strategies and tactics to help avoid bad days! A professional speaker, sales trainer, business owner, general manager of a television station, host of an internationally syndicated childrens show, husband, and father of two, Bruce is not a motivational speaker, he is a MOTIVATED speaker. He is motivated to inspire others to take control of their lives

FeaturedSessions

Closing Keynote: Meeting ChallengesDr. Jennifer Arnold

Neonatologist Dr. Jennifer Arnold, one of the stars of The Little Couple, who has spoken both nationally and internationally, will serve as the conferences closing speaker. Helping find an adequate blood supply for her patients is a key concern of Dr. Arnold. She has received numerous awards including the Ray E. Helfer Award for innovation in medical education from the Academic Pediatric Association, Compassionate Doctor Recognition in 2010 and Patients Choice Award for 2008, 2009 and 2010 from Vitals.com.

During a feature on ABC Good Morning America, Weekend Edition, Dr. Arnold spoke about the challenges she had to overcome and how she decided to pursue a career in medicine. Subsequently, she and her husband, Bill Klein, were asked to appear on TLCs docu-drama, The Little Couple. The Little Couple series, which debuted on TLC in 2009, follows the challenges that Dr. Arnold, who is 32, and her husband, who is 4 feet tall, successfully confront.

She has also appeared on television programs including Oprah, The Today Show, Dr. Oz, and The Doctors, among others. Dr. Arnold is currently the medical director of the Simulation Center at Texas Childrens Hospital and is an Assistant Professor of Pediatrics, Division of Neonatology at Baylor College of Medicine and Texas Childrens Hospital in Houston, Texas.

Bruce HamiltonMOTIVATED Speaker

Dr. Jennifer ArnoldNeonatologist,

Star of The Little Couple

2012 winter drop

Documents

blood page

canadian blood

world blood donor dayjune

donor dialogue

field of donor recruitment

voluntary blood donation

online donor health

sport page