2012 zumba brand

ZUMBA®

BRAND gUiDeliNes

PMS 389 PMS 430 BLACK

zumba® fitness logo colors

logo configurationThe primary Zumba® Fitness Logo is composed of two graphic devices: the Dancing Man symbol and the Zumba

Logotype and Fitness Tag.

There are two main configurations of the Zumba Fitness Logo: vertical and horizontal.

zumba® fitness logo

Zumba® Logotypeand Fitness Tag

Dancing Man Symbol

zumba fitness_logo_vert_color

zumba fitness_logo_horzl_color

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logo proportions & placementAll configurations of the Zumba® Fitness Logo were developed as a balanced whole and at no time should the shape, configuration or proportions be altered.

The Zumba Fitness Logo configurations should not be combined with any other graphic elements.

clear spaceTo preserve the integrity of the logo, a minimum clear space area around the logo is required and is relative to the size of the logo.

minimum sizeWhen the logo is reduced there’s the potential to lose the desired presence, therefore the vertical configuration should not be reproduced smaller than .625 inches tall. The horizontal version minimum size is .875 inches wide and the alternate logotype composition should not be less than .5 inches wide.

zumba® fitness logo

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The clear space area is determinedby the height of Zumba®.

clear space

.625”

.875”

minimum size

zumba fitness_logo_vert_bW

zumba fitness_logo_horz_bW

zumba® color palette

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OLO

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PMS

HeX

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M

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B

2613

6c207e

63

108

100

32

0 15

126

PMS

HeX

C

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g

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B

320

00a0af

100

0

0

160

31 7

175

secondary

primary

zumba® brand fonts

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ALL CAPSKERNING: -30LEADING TIGHTCOLOR: PREFERRED USE WHITE OR PMS 430


SENTENCE CASEKERNING: -10LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430

ALL CAPSKERNING: -30LEADING + 1.5 OvER TExT POINTCOLOR: PREFERRED USE WHITE OR PMS 430

LOWER CASEKERNING: -70COLOR: PREFERRED USE PMS 389SECONDARY: WHITE, BLACK OR PMS 430

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aBcDefghijkLmnopqrstuvwxyz

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DIN REGULARabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

DIN MEDIUMabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

DIN BOLDabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

DIN BLACKabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

HEADLINE TREATMENT

SUBHEADS - DIN BLACK

BODY TEXT - DIN REG OR MEDIUM

HEADER - DIN BOLD

URL - DIN BOLD

Zumba® brand fonts & guidelines

become a zumba® instructor

if you’ve dreamed it, you can live it. as a zumba® instructor, you get to move people every day – and get paid to do what you love.

find a zumba® instructor training near you

zumba.com

Live the Dream.Love your career.






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HEADLINE TREATMENT



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URL - DIN BOLD





zumba.com







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HEADLINE TREATMENT



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URL - DIN BOLD





zumba.com







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zumba.com


background graphics

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Kg

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pms rubine red

pms 430

pms 2613

pms 228

photography

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OTO

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samples

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Copyright © 2012 Zumba Fitness, LLC | Zumba®, Zumba Fitness® and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC

facebook.com/zumba twitter.com/zumba

zumba.frTO FIND A CLASS NEAR YOU VISIT:

IT’S TIME TO FEEL THE RHYTHM AND SHED THE POUNDS.

Countries Worldwide

125

ThousandClass

Locations

110

Million Participants

a Week

12

Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba® fitness-parties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today.


facebook.com/zumba twitter.com/zumba

zumba.frTO FIND A CLASS NEAR YOU VISIT:

IT’S TIME TO FEEL THE RHYTHM AND SHED THE POUNDS.

Countries Worldwide

125

ThousandClass

Locations

110

Million Participants

a Week

12

Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba® fitness-parties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today.

samples

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PARTY YOURSELF INTO SHAPETHE LATIN-INSPIRED, EASY-TO-FOLLOW, CALORIE-BURNING, DANCE-FITNESS PARTY. FEEL THE MUSIC AND LET LOOSE.


FOR CLASS DETAILSCONTACT YOUR LICENSED ZUMBA® INSTRUCTOR:

Instructor Name Here

(123) [email protected]

Use this space to tell your students

about your upcoming classes and

events. List your schedule or let

them know your availability.

List your Facebook, twitter,

or other social media addresses,

or simply send a personal

message to your potential fans

and fellow students.

Good luck!

2012 zumba brand

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