2013 berkeley student food collective food prep poster
DESCRIPTION
A 2012 TGIF Funded ProjectTRANSCRIPT
Berkeley Student Food Collective Food
Prep Expansion Mission
The Berkeley Student Food
Collective is volunteer-run,
cooperatively-managed, non-
profit grocery store which aims
to provide fresh, healthy, local,
environmentally sustainable,
ethically produced REAL food
to the Berkeley community at
an affordable price. We seek to
educate students and
community members about
nutrition and food systems,
empower new leaders and train
youth to work in and manage
sustainable businesses. Project
Our Food Prep team is a perfect example of
our values and mission. Every day our
volunteers use our in-store staples to create
delicious and healthy food items for all to
enjoy! Utilizing our budget from TGIF we
bought over $6,000 in new equipment to
revitalize and expand our food production
abilities and expand our menu.
Results Since this project started Food
Prep has evolved beyond a
sandwich service to provide
breakfast items such as pastries
and parfaits, lunch items
including sandwiches, salads,
pastas, as well as dinner items
for no more than $5. Beyond
conventional grab-and-go food
items Food Prep has excelled in
surveying customer interest by
offering organic, raw beauty
products, juices, smoothies, and
even ice cream. The hard work
and ingenuity of our Food Prep
volunteers has greatly
contributed to our growth over
the past year, with 2013
comprising of our most
successful year to date! TGIF’s
grant allowed us to expand our
mission, our Food Prep and our
customer base, allowing us to
share our love of good REAL
food with many members of the
Berkeley community.
Reeva and Aida,
Food Collective
members, make food
in our back kitchen
Lily, a member and
creator of our new
beauty line, shows
off her newest
products
By the Numbers: $439- average weekly
Food Prep Sales
$922- highest week of
Food Prep Sales
Berkeley Student Food Collective
Greening our Education
Mission The Berkeley Student Food Collective is
volunteer-run, cooperatively-managed, non-
profit grocery store which aims to provide
fresh, healthy, local, environmentally
sustainable, ethically produced REAL food to
the Berkeley community at an affordable price.
We seek to educate students and community
members about nutrition and food systems,
empower new leaders and train youth to work
in and manage sustainable businesses.
Project Since 2011, the Berkeley Student Food Collective has offered
a DeCal called Berkeley in the Global Food System. The
course aims to analyze the social, economic areas related to
food and agricultural systems in order to discover the
processes that get our food from farm to fork. Using this
money, the BSFC aimed to empower our DeCal students to do
projects that delved into the intricacies of the food system, and
reward them through highlighting their projects in the store. We
also increased our educational outreach to the Berkeley
community and will have a speaker series in Fall 2013.
Results Thus far we have laminated over 20 student-created posters that will be rotated
in the store on a regular basis. This follows the advice gained from Kristen
Bourne, the Marketing Director for Bi-Rite in San Francisco. We have held over
30 events since August 2012, that have highlighted sustainability, green lifestyle
choices, and consumer accountability. Currently, our Education committee is
organizing a Speaker series that will go throughout the semester and which will
focus on sustainability in food systems.