E X P R E S SW E S T E R N C A R W A S H A S S O C I A T I O N

S U C C E S SBy Ross Hutchings, CAE, WCA Executive DirectorSuccess – there have been many books, articles, lectures, presentations, films, debates and even classes that have been dedicated to success and how to achieve it. You often hear people say that success means something different to different people. What is success? According to Merriam Webster Dictionary success is: “the fact of getting or achieving wealth, respect or fame; the correct or desired result of an attempt.” If you look at the definition, it does include a broad spectrum – from wealth to respect to fame, all of which are very different goals. The challenge is how does one achieve success? Again, looking at the second part of the definition it states the correct (ambiguous) and desired result of an attempt. If we pursue that, then we can be successful if we achieve the desired result of an attempt. That to me implies a goal, something you work toward, not just an outcome of an at-tempt. I am impressed with how successful many individuals are that I have come in contact with in the car wash industry. I applaud how most of you have taken the risk, done your homework, invested and worked hard to achieve your goals.The other day while reading some material, I ran across a favorite blog – “Consider This” by Robert Stevensen. In this blog he gave some great examples on how to be successful. I like to be reminded of principles I know and believe in to help keep me motivated and always growing. Whether you are like me or have employees/others that you would like to impart some wisdom – perhaps you too will enjoy this list of attitude and tools to help one be successful on page 6. As this year comes to a close, I want to thank you for the work you do for this industry, for your state, your community, business, employees, family/friends. It is small entre-preneurial businesses like car washes that provide opportunities for jobs and growth.

1. EXECUTIVE DIRECTOR’S MESSAGE

2. YOU SCRATCHED MY CAR, I KNOW YOU DID IT. I WILL NEVER COME BACK HERE AGAIN, I WILL TELL EVERYONE I KNOW…

3. 1099S: A LITTLE FORM WITH A PAINFUL BITE

4. ADVOCACY WATCH: ATTENTION CALIFORNIA CAR WASH OWNERS

5. MEET YOUR NEW WCA STAFF MEMBER

6. CUSTOMER COMMUNICATIONS IN A SELF-PAY WORLD

7. HAZARDOUS COMMUNICATION (GHS) TRAINING REQUIREMENT FOR EMPLOYEES BY DECEMBER 1, 2013

8. MEMBER NEWS

9. INDUSTRY NEWSDECEMBER 2013Photo from 2013 Salt Lake City, UT - Roadshow

F R E E I I P P M A N U A L AVA I L A B L E F O R W C A M E M B E R S ( VA L U E : $ 5 0 0 )

OSHA and your state labor department regularly make unannounced visits to car washes. Every employer MUST HAVE Safety Plans and Training to avoid huge fines.

WCA has created a Safety Plans Manual for you and it is part of your WCA member benefit, a $500 value, absolutely FREE. In order to get your copy, contact Brandie Delaney at 800.344.9274

Continued on page 6...

2 WCA

I N S U R A N C E Y O U S C R AT C H E D M Y C A R , I K N O W Y O U D I D I T. I W I L L N E V E R C O M E B A C K H E R E A G A I N , I W I L L T E L L E V E RY O N E I K N O W …By Sam Furno, President, Western Carwash Insurance AgencyOnce again it’s almost winter time:The customer was in the mountains skiing for the past several days and just happened to bring his dirty SUV into your car wash. No big deal, you wash the vehicle, dry it, dress it and hand the keys off to the rightful owner.Wait, there’s now an issue with the scratch that’s on the rear corner panel of the SUV. You try to explain that this scratch was a preexisting condition and you are not responsible for it.How do you know that your staff or equipment did not scratch the customer’s SUV? It’s because you have been in the car wash business for the past several years and know that your equipment and car wash procedure wouldn’t cause the kind of damage that the SUV has. In fact, from being an experienced car wash manager or owner, you can tell that this damage was caused from a ski that rested against the side of the vehicle and then proceeded to fall against the side of the vehicle, causing damage to the clear coat and paint of the vehicle.In this situation, it may be tempting to be standoffish, rude or even obnoxious to the customer. You may want to tell him to “go take a hike.” But there’s a much better way for handling a matter of this kind.

Listen and respond calmly, even if you know 100% it’s not your fault, and then educate the customer by demonstrat-ing how the equipment touches the vehicle and letting him watch the car wash process. There may be some of you who think that no way would you do all this, but I will tell you from my experience that it has worked well for me and really reduces the blame factor. Customers appreciate the visual example and the fact that you are taking the time to show them that there is precaution and care taken when their vehicle is washed.How many times have you had someone try to tell you that your conveyor damaged (chipped, bent, etc.) their front wheel on the passenger side? Rrrright! 99% of conveyors are set up for the driver side of the vehicle.Take the time to show the customer that nothing could have physically damaged their wheel. Teach the consum-ers how a car is actually washed and then watch their jaws drop. Besides protecting your interests, this can be actually fun and satisfying too.Vehicles are expensive to fix: A scratch or dented bumper can cost several hundred dollars. Take precautions such as:Having cameras located on the property in strategic areas, i.e., vacuum area, tunnel entrance, etc. Cameras not only can record preexisting damage but also serve as a great deterrent to possible fraud by the customer.Assigning a car wash attendant to take a once over on the vehicles that you are going to wash and point at the vehicles damage and the camera while looking at the vehicle.Making sure that your equipment is consistently rinsing the material touching the vehicle.Keeping your soapy prep water clear of sand and dirt. Also make sure that the individuals prepping the vehicles cannot reach the bottom of the soapy prep water bucket, barrel, etc. with their washing mitts so as to prevent the pick-up of settled sand and dirt.

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VEHICLES ARE

EXPENSIVE TO FIX:

A SCRATCH OR DENTED

BUMPER CAN COST

SEVERAL HUNDRED

DOLLARS. TAKE

PRECAUTIONS.~Sam Furno

Continued on page 8...

Alaska Polycarbonate Doors

XRS Vinyl Roll Up Doors

Magnaglide & Powerglide Air Openers

Hamilton Manufacturing has been in business since 1921 and in the Car Wash Industry for over 30 years. We are recognized as an industry leader in the development, manufacturing, and support of automated point-of-sale transaction systems; Data Access Networks, and token/change machines. Hamilton products are designed and built to improve customer convenience and loyalty, while offering contemporary technology, and durability.

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For more information about our full line of carwash products, visit us online or call:

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4 WCA

TA X E S 1 0 9 9 S : A L I T T L E F O R M W I T H A PA I N F U L B I T EBy Norm BliedenWhen Congress tried unsuccessfully to expand the Form 1099 filing requirements a couple of years ago, at least one thing was accomplished. It raised awareness of an important IRS business reporting rule. And at $100 per infraction, the penalty for ignoring this regulation can be painful.That’s right; the IRS can fine you $100 for each 1099 form that you fail to file, up to a maximum penalty of $1.5 million. The most common Form 1099 is the 1099-MISC, which is used to report payments of $600 or more to vendors who provide services to your business. Examples include payment for repairs, accounting services, consulting fees, and legal advice. Normally if the vendor is incorporated you do not need to send them a 1099-MISC, but there is one important exception. All payments to attorneys must be reported, whether they are incorporated or not.

TIMELY FILING OF THE FORM 1099-MISC IS ALSO CRITICAL.The form must be filed with the IRS by February 28 (unless you file electronically). But you must provide the vendor a copy of the form by January 31. Electronic filing is optional if you file fewer than 250 forms. If you have 250 or more forms to file, you are required to file electronically. The deadline for electronic filing is March 31.

THERE ARE A FEW MORE TWISTS.If you pay a vendor for parts and services, you must include the total of both of these on your form as long as the parts or materials were incidental. If materials were the predominate nature of the payment, they are left out. Reporting is also required if you provide non-employees taxable fringe benefits or pay fees to your board of directors.

LOOKING FOR AN EASY SOLUTION TO THESE REQUIREMENTS?Pay all your vendors by credit card. You do not have to report payments made by credit or debit card, or by services like PayPal. The bank or third-party payment pro-vider is required to report those transactions.

THERE ARE OTHER TYPES OF FORM 1099S TO WATCH FOR.A Form 1099-INT is used to report interest payments of $10 or more to an individual in the course of a trade or business. Form 1099-R is used by investment companies to report distributions from retirement accounts and annuities. And businesses that make loans are required to disclose canceled debt on Form 1099-C if the amount is $600 or more.If these reporting rules leave you uncertain of your responsibilities, give our office a call. A little attention paid now might help prevent a painful penalty later.This newsletter provides business, financial, and tax information to clients and friends of our firm. This general information should not be acted upon without first determin-ing its application to your specific situation. For further details on any article, please contact Norm Blieden, CPA at (626) 440-9511.

THE FORM MUST BE

FILED WITH THE IRS

BY FEBRUARY 28

(UNLESS YOU FILE

ELECTRONICALLY). BUT

YOU MUST PROVIDE THE

VENDOR A COPY OF THE

FORM BY JANUARY 31.

ELECTRONIC FILING IS

OPTIONAL IF YOU FILE

FEWER THAN 250 FORMS.

IF YOU HAVE 250 OR

MORE FORMS TO FILE,

YOU ARE REQUIRED TO

FILE ELECTRONICALLY.

THE DEADLINE FOR

ELECTRONIC FILING IS

MARCH 31.~Norm Blieden

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6 WCA

L E G I S L AT I V E A D V O C A C Y WAT C H : AT T E N T I O N C A L I F O R N I A C A R WA S H O W N E R SSander Romick, Chair WCA Legislative/Legal Committee Each year at the end of the session, the California Legislature passes hundreds of bills that affect businesses. This year AB 1387 passed: signed by Governor Brown. This bill does two things: a) deletes the sunset date of the 1688 (car wash licensing), by extending it indefinitely b) amended section  2055 and replaces section 2067 of the Labor Code increasing the  bond requirement amount from $15,000 to $150,000 effective with registration renewal. To date bond-ing companies are in the process of filing rates which when approved WCIA will be able to quote rates.WCA will be mounting a campaign to amend the bond portion downward to a more realistic level. Future legislative efforts will investigate the possibility of  amending a couple of sections of the car wash licensing legislation (AB 1688); adjust some of the fees and fines, make it easier to renew and most importantly rewrite the successor-ship clause to make it more equitable for a buyer.MINIMUM WAGE INCREASE: JULY 1, 2014 NOT LESS THAN $9.00 PER HOUR: JANU-ARY 1, 2016 NOT LESS THAN $10.00 PER HOUR. AB 10. If you employ personnel that may be considered EXEMPT (manager, supervisor) it is important that the applicable requirements be carefully reviewed. If you have a question as to the definition of exempt please call Gary Bethel at 888-851-1160. Please see article by Gary Bethel in the upcoming January/February 2014 Express issue for further details regarding the definition of an exempt employee.All three of these laws (AB 1387, AB 1688 and AB 10) are listed on the WCA website. I heartily suggest you review each law in depth. URGENT! California car wash members – WCA needs your help! Only by working together can we have an impact on future legislation that will make less onerous for our industry. Be proactive starting today! Write, e-mail, fax, or call your Assembly person and Senator to express your objection to the recent onerous legislation that was brought forward, sneakily, without notification to WCA or any of our small business contacts. If you hear anything regarding future legislation that will affect our industry please inform WCA Executive Director Ross Hutchings at 800-344-9274 or rossh@wcwa.org immediately.Wishing all a healthy, happy and prosperous 2014!Sander Romick

IF YOU EMPLOY

PERSONNEL THAT MAY

BE CONSIDERED EXEMPT

(MANAGER, SUPERVISOR)

IT IS IMPORTANT THAT

THE APPLICABLE

REQUIREMENTS BE

CAREFULLY REVIEWED.~Sander Romick It is what the founders of America had in mind when they formed this country.

I applaud you for your efforts and continued success!

Continued from page 1...EXECUTIVE DIRECTOR’S MESSAGE

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8 WCA

Continued from page 2...

Don’t get taken for a ride on vehicle damage that you did not do. In a well-maintained car wash it’s very hard to damage a vehicle in the tunnel unless a piece of equipment actually falls on the vehicle or a vehicle jumps the track (or your drive on/off person thinks that he is the next Jimmie Johnson.)Be willing to educate the customer on the how, whys, dos and don’ts when his vehicle is cleaned at your car wash. It’s for his best interest, and ultimately, for yours too. It’s a great opportunity to build customer loyalty.

YOU SCRATCHED MY CAR, I KNOW YOU DID IT. I WILL NEVER COME BACK HERE AGAIN, I WILL TELL EVERYONE I KNOW…

Education Industry Networking

EXHIBIT SPACE IS STILL AVAILABLE, BUT DON’T DELAY IN RESERVING A BOOTH…75% OF THE EXHIBIT HALL IS ALREADY SOLD!

TO RESERVE YOUR BOOTH CONTACT: MICHEYL BARNETT, CONVENTION/MEETINGS MANAGER AT (800) 344-9274 OR MICHEYLB@WCWA.ORG

M E E T Y O U R N E W W C A S TA F F M E M B E RMichele Holcomb comes to WCA with a number of years of mar-keting, communications and membership experience. Her back-ground includes coordinating all marketing and communication efforts in promoting large educational conventions, tradeshows and recruitment/retention for non-profit associations/agencies. Previous to WCA, Michele worked for the California Association for the Education of Young Children, coordinating all their mar-keting outreach, membership recruitment as well as providing support and resources to the 31 local chapters across the state. In addition, she handled the wide reach of their social media program. Michele has worked in the non-profit sector for more than 15 years providing support to families and children in Sacramento County. She holds a B.A. degree in Child Development from CSU Sacramento. As a member of the WCA staff team, Michele is looking for-ward to working on behalf of the car wash industry.

10 WCA

S E L F - PAY W O R L D C U S TO M E R C O M M U N I C AT I O N S I N A S E L F - PAY W O R L DBy Ken Brott, Vice President Sales and Marketing DRB SystemsThe self-pay station concept has been embraced by car wash operators throughout our industry – and with good reason! A self-pay station makes it easier to manage labor and control cash; all while offering the car wash customer a quick, convenient and consistent buying experience. Like most good things though, the growth of self-pay stations also creates some challenges along with its benefits. A major attraction of self-pay stations for many customers is the “SELF” part. Customers like the fact that they are by themselves at the self-pay station; able to control their own transactions. Providing this level of control is great for the customers; and by extension great for the car wash too, since it results in the kind of shopping experience that keeps people coming back. However, it can leave a car wash operator asking “how can I communi-cate with customers and upsell them when they’re on their own at the self-pay station?”A good self-pay station will make it easy to display attractive selling messages on your terminal screen. “Intelligent Receipt” features on self-pay stations also provide opportunities for communicating with and upselling self-pay customers. Still, even these useful tools have their limitations. Since speed is so important to self-pay customers, they may not always take the time to read display screens or receipts. Plus, the impressive growth of monthly pass plans that allow customers to zip through self-pay stations without even lowering their windows (thanks to wireless acceptance systems), has created new communications challenges.

A NEW KIND OF TALKGiven the growth of the self-pay concept in car washing and other retail industries, many savvy marketers are developing new ways of talking to customers. These communications strategies allow retailers to keep customers informed about their latest offerings without diminishing the speed and control benefits that have made self-pay so popular in the first place. The reason? Rather than occurring at the point of sale, these strategies call for communicating with the customer off-site. Ideally, an effective off-site communications strategy will have four key components:

1. A user-friendly website, preferably with a function that allows customers to purchase the special deals or download coupons that your car wash is offering. This allows customers to learn more about your services and options from home when they have more time to consider your offerings.

2. A loyalty program that creates an emotional connection to customers and offers them incentives that are tailored to their purchase history.

3. A robust email marketing program that keeps your loyalty club members and other customers informed about your latest offerings and money saving specials.

4. A text marketing program that is used to send messages to your customers’ cell phones to notify them about limited time sales, such as a half off car wash when the weather is iffy.

OFF-SITE COMMUNICATIONIronically, customers who place a premium on privacy and independence when they’re actually making a purchase are often eager to communicate with their favorite retailers when they’re away from the point of sale. (This is true not only in car wash-ing, but across the retail industry.) These busy customers may not want to listen to your sales message when they’re buying but they do want to have a dialogue with you when they’re away from your business… as long as it’s at a time and place of their choosing. The consumer’s demand for more off-site communications has led to a surprising recent boom in loyalty promotions and promotional emails – two marketing tools that many pundits thought would be diminished by the growth of social media. According to the Colloquy Survey, US households belonged to an average of 21.9 loyalty clubs in 2013, compared to 18.4 in 2011. There are, says Colloquy, 26.7% more

IRONICALLY, CUSTOMERS

WHO PLACE A PREMIUM

ON PRIVACY AND

INDEPENDENCE WHEN

THEY’RE ACTUALLY

MAKING A PURCHASE

ARE OFTEN EAGER

TO COMMUNICATE

WITH THEIR FAVORITE

RETAILERS WHEN

THEY’RE AWAY FROM THE

POINT OF SALE.~Ken Brott

loyalty memberships today than there were in 2011. Illustrative of this trend is Starbucks, which is registering 80,000 new members a week in a loyalty program that now accounts for about a quarter of the chain’s sales.Email marketing has been following a similar growth trajectory. A 2013 Exact-Target study revealed that 66% of consumers were influenced by promo-tional emails this year compared to 65% by direct mail. As recently as 2009, the same survey found email marketing messages trailing direct mail 58% to 76%. To make your loyalty program and email marketing more effective you should tailor your message to the buying patterns of specific customers. By doing this, you’ll be able to offer customers an unprecedented level of control over the marketing messages they receive, just as your self-pay station offers them greater control over their buying experience. With this in mind, you might want to consider creating different loyalty clubs and email marketing opt-in audiences for different customer groups. For example, you can have one club for monthly pass customers and another for other custom-

ers. This will enable you to send more targeted messages to your customers. Businesses that target different segments of their customer base in emails enjoy a 38% better open rate, says the Aberdeen Group.Targeting will ensure that you’re not emailing or texting a coupon for $2 off a basic exterior wash to monthly pass customers. Since monthly pass custom-ers are already receiving unlimited washes, this $2 offer is only going to lose their interest. Instead, pass customers will be more interested in a promotional email or text message that offers them a discount on upgrading their package, a special on off-line services or a deal on gift cards during the holiday season. As a carwash operator you have plenty of opportunities to invite people to sign up for email and texting plans. Customers who enroll in monthly pass plans, for example, have already agreed to have their credit cards charged every month, so they should be willing to opt-in to receive marketing messages.

Regardless of whether or not they belong to your monthly plan, customers should be more receptive to signing up for your promotional email messages today than they were just a few years ago, especially since concerns about spam have been largely allayed. For many customers, signing up for emails has become routine. According to the Direct Marketing Association, 73% of Internet connected adults have signed up to receive promotional emails, while 24% get emails from over 10 different businesses. Having customers add your carwash to their email list can be critical to building a great rapport with them, even if you don’t get a chance to talk to them that often when they’re at your site.

12 WCA

O S H A FA S T F I X H A Z A R D O U S C O M M U N I C AT I O N ( G H S ) T R A I N I N G R E Q U I R E M E N T F O R A L L E M P L O Y E E S B Y D E C E M B E R 1 , 2 0 1 3 .New changes to the Occupational Safety and Health Administration’s (OSHA) Haz-ard Communication Standard is bringing the United States Occupational Safety and Hazard Administration its updated HAZCOM Standard (29 CFR 1910.1200) to align with the Globally Harmonized System (GHS) of Classification and Labeling of Chemi-cals further improving safety and health protections for your employees. Here are the implementation dates for these new regulations.

Effective Completion Date

Requirement(s) Who

December 1, 2013 Train employees on the new label elements and SDS format.

Employers

June 1, 2015* Comply with all modified provisions of this final rule, except:

Chemical manufacturers, importers, distributors and employers

December 1, 2015 Distributors may ship products labeled by manufacturers under the old system until December 1, 2015.

June 1, 2016 Update alternative workplace labeling and hazard communication program as necessary, and provide additional employee training for newly identified physical or health hazards.

Employers

Transition Period Comply with either 29 CFR 1910.1200 (this final standard), or the current standard, or both.

All chemical manufacturers, importers, distributors and employers

OSHA FAST FIX is the publisher of the English and Spanish Safety Plan Manuals disk which is available free to WCA members.OSHA FAST FIX will email you NOW your Hazardous Communication (GHS) Safety Plan for FREE! You MUST have this plan to be in OSHA compliance.Included in this Safety Plan are all the training materials you will need for your employees.Send your contact information to www.info@oshafastfix.com for your FREE Hazardous Communication (GHS) English and Spanish Safety Plans.Our associates are available during business hours, excluding holidays (PST). If you have any questions, please contact us. It is a pleasure working with you and the WESTERN CARWASH ASSOCIATION.For questions, contact:Meredith Taylor, President OSHA Fast Fix, Inc.Direct: (805) 564-4332 Tel: (888) 277-3377Email: mtaylor@oshafastfix.com

OSHA FAST FIX IS

THE PUBLISHER OF

THE ENGLISH AND

SPANISH SAFETY

PLAN MANUALS DISK

WHICH IS AVAILABLE

FOR FREE TO WCA

MEMBERS.~Meredith TAylor

14 WCA

Thrive with

WCA

2013–2014 OFFICERS AND DIRECTORS PRESIDENTBrad Hooper Rossmoor Car Wash, Los Alamitos, CA

VICE PRESIDENTJason Johnson Quick Quack Carwash, Carmichael, CA

SECRETARY/TREASURER Jerry Nix Speedi Car Wash Inc., Tacoma, WA

IMMEDIATE PAST PRESIDENTChris Buscaglia Zoom Car Wash, Stockton, CA

BOARD OF DIRECTORS Darrin Baum Zep, Inc., El Dorado Hills, CADoug Christ Hi Performance Car Wash, Centennial, COMark Goddard Supersonic Car Wash, Ogden, UTScott HornerTerrible Herbst, Las Vegas, NVHerschel Kilgore H2Go Express Carwash, Mission Viejo, CAFrank Phalen Zipp, Inc., Santa Barbara, CASander Romick HWB Car Wash, Inc., Burbank, CA

M E M B E R N E W S

W C A W E L C O M E S N E W M E M B E R SSEPTEMBER - OCTOBER 2013

ARIZONADerek Talifer Sr., Talifer EnterprisE, LLC

Michael Monroe, Washout Car Wash

CALIFORNIAAlbert Naber, Water Wheel Car Wash, Inc.

Chelsea Braun, Royal M Auto Care

Matthew Jadali, Harbor Mobil, Inc.

Janet Vail, Carriage Carwash

IDAHODoug Atwood, Epic Shine

WASHINGTONJohn Dunham, Jet ProAuto Wash, LLC

Thank you and congratulations to the following WCA members for referring NEW members to the Association! Each referring member received a $50 check for their referral.

Will Klumb - Advance Carwash Solutions

Jerry Nix - Speedi Car Wash

Jason Overstreet - Scrubby’s Inc.

John Pinkerton - K-Vac Environmental Services

It’s that easy, for every NEW member that you refer to WCA, WCA will send you a $50 check!

HOW? Refer a new member to join WCA and we’ll show our appreciation by awarding you a $50 check!

IT’S EASY TO PARTICIPATESimply have the new member put your name in the “Referred By” section on their online applica-tion.

QUESTIONS? Contact Brandie Delaney at (800) 344-9274 or email info@wcwa.org.

Terms & Conditions:1. This opportunity is open to all active WCA members - conveyor, self-serve, and associate (vendor).2. A new member will be officially credited to the recruiter when new membership has become active by paying for membership in full. 3. To receive credit for each new membership, your name or WCA ID number must appear in the “Referred By” section of the online or paper

application at the time a car wash or vendor applies for membership. 4. If a new member calls the WCA to become new member, they must mention the member that recruited them at that time. 5. For every new member, the recruiter will receive a check in the amount of $50 issued quarterly. 6. There is no limit to the number of members you can recruit.

M E M B E R R E F E R R A L R E WA R D S P R O G R A M

Everyone wants a MacNeil. www.macneilwash.com A Ryko Solutions Company

WHY BRENT GARRETT CHOSE MACNEIL

“MacNeil equipment is built to last, simple to operate, and has given me zero problems. I wish I had put this system in three years ago.”

Good choices cost less (and make more)

Find out how you can get more – and make more – with macneil. Visit www.macneilwash.com/brentgarrett

Brent Garrettowner, Xtreme Clean Auto Spa, Georgia converted his IBA to a MacNeil In-bay Express System

MacNeil gets results for Brent: • 4 x the volume• Per car cost “way down”• Chemical use “way down”• Repeat customers “way up”

16 WCA

W E W O U L D L I K E TO H E A R F R O M Y O U !

Have an interesting article or industry related news to share? If so, we would love to hear from you. Please send in

articles (500-1000 words) along with a brief author bio and picture to Michele Holcomb at micheleh@wcwa.org.

DARRIN BAUM PROMOTED TO LEAD NEW ZEP VEHICLE CAREINDUSTRY AND COMPANY VETERAN TO CONTINUE FOCUS ON GROWTH, INNOVATIONEAGAN, Minn.—December 3, 2013—Zep Vehicle Care, a lead-ing provider of chemical solutions to the car wash industry, announced that it has promoted Darrin Baum to vice presi-dent, general manager where he will lead the newly created vehicle care division of Zep Inc.Baum joined Zep Inc. with the acquisition of Ecolab’s Vehicle Care division, and has been a leader with the company for 16 years. His most recent assignment was senior vice president of sales and service. In his tenure with Vehicle Care, Baum has grown through the company as territory manager, district man-ager, western area vice president, vice president of corporate accounts and the vice president of sales and service. Additionally, Baum has long-standing industry experi-ence, having worked in and managed car washes previously, as well as serving on the board of the Western Car Wash Association since 2002.“Darrin’s extensive knowledge of our industry and his passion for our team, together with his business acumen and dynamic leadership skills, uniquely qualify him to lead Zep Vehicle Care into the future,” said Steve Nichols, group president of Zep Inc.Zep Vehicle Care, the largest solutions provider to the vehicle care industry, was cre-ated in December of 2012 with Zep Inc.’s purchase of Ecolab’s Vehicle Care division and subsequent consolidation of Zep’s car wash division and Niagara truck wash busi-ness. The new Vehicle Care group has 150 employees, 90 distributors, and represents Armor All Professional®, Blue Coral®, Rain-X®, Black Magic® and Zep® brands. “I am thrilled about the opportunity to lead Zep Vehicle Care during this very exciting time in our business development,” says Baum. “Zep Inc. has demonstrated a commit-ment to the car wash industry and to our business. As we complete our integration of the separate businesses over the next several months, we have a unique opportunity and aggressive plan for growth and continued industry leadership.”About Zep Vehicle Care Inc.Zep Vehicle Care is a division of Zep Inc. (NYSE: ZEP), a leading consumable chemical packaged goods company selling a wide variety of high-performance chemicals that help professionals and consumers clean, maintain and protect their assets. Zep Vehicle Care is headquartered in Eagan, Minn. Visit our website at www.zepvehiclecare.com.

I N D U S T RY N E W S

“I AM THRILLED ABOUT

THE OPPORTUNITY

TO LEAD ZEP VEHICLE

CARE DURING THIS

VERY EXCITING TIME

IN OUR BUSINESS

DEVELOPMENT.” ~Darrin Baum

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PDQ MANUFACTURING, INC. NAMES TONY SMITH, VICE PRESIDENT OF SALES – AUTO DEALER SECTORPDQ Manufacturing, Inc., an indus-try-leading manufacturer of in-bay automatic vehicle wash systems, is proud to announce Tony Smith has joined the company as Vice President of Sales – Auto Dealer Sector. In this role, Smith will be responsible for growing sales efforts in the automotive dealer market. With almost 20 years of experience in account development, sales management, marketing, and customer relationships focused specifically in the automotive dealer market, Smith brings a solid background to PDQ. Prior to joining PDQ, Smith was responsible for development of Sales and Marketing strategy for all OEM dealership equipment throughout the United States for Snap-on Equipment in Conway, AR.Smith’s previous work experience includes SPX Corporation and Snap-on Equipment, among others. Smith holds a Bachelor’s Degree from Baker College in Auburn Hills, MI, where he majored in Business Administration.

CSI – CLEANING SYSTEMS, INC. ANOTHER SUCCESSFUL YEAR OF PARTICIPATION IN THE GRACE FOR VETS PROGRAMCleaning Systems, Inc. and its Lustra™ Professional Car Care division participated in the Grace for Vets Program on this year’s Veteran’s Day at its Richmond Street Car Wash location. Grace for Vets is a volun-tary program for car wash operators to provide free car washes to veterans and military personnel on Veteran’s Day.

Although the day was brisk, the rain let up in time for the event with over 86 free car washes given to our nation’s veterans. “It’s a rewarding experience to volunteer at the car wash during this event. It is a simple way we can show our apprecia-tion,” said Kelly Anderson, Volunteer.

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