2013 digiday award submission_ignitionone
DESCRIPTION
TRANSCRIPT
P r o p r i e t a r y & C o n fi d e n t i a l
2013 DIGIDAY AWARD SUBMISSION: BEST DIRECT RESPONSE
CAMPAIGN
Lafayette 148 Online Media Screen Shots &
Award Submission Slides
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ONLINE MEDIA SCREENSHOTS
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REMARKETING ADS - SCREENSHOTS
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REMARKETING ADS - SCREENSHOTS
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REMARKETING ADS - SCREENSHOTS
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LAFAYETTE 148 AWARD SUBMISSION
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COMPANY
• Lafayette 148 is a women’s clothing manufacturer and e-retailer
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CHALLENGE
• Lafayette 148 sought to• Generate new leads • Maximize advertising spend• Implement new and innovative ways to
generate revenue
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SOLUTION
• Site Optimization• Lead
generation via mail sign-up pop-ins served to unique visitors
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SOLUTION
• Display Advertising• IgnitionOne used its proprietary
Engagement Optimization capability to establish a Remarketing campaign
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SOLUTION
ENGAGEMENT SCORE: 200SHIRTS: 60%SWEATERS: 23%BAGS: 14%
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• Engagement Optimization analyzes the buying propensity and real product interest of all visitors on a website in real time, assigning a score to each user, in order to proactively generate as many high quality conversions as possible.
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SOLUTION
• Cross-Channel Attribution• Weighted performance across display,
search and email marketing to influence ad spend decisions
*Sample of Cross-Channel Attribution; not real data
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• Generated 287% more leads using the email pop-in than regular email registration alone
• ROAS for remarketing was 140% greater than the rest of display advertising efforts
• 7.7% decrease in CPA
RESULTS
