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Yahoo Opening Workshop - The Case for CreativeModerator:Todd Pasternack, Director-Creative Technology, PointRollPanelists: Colette Dill-Lemer, VP Online Marketing, Guthy-RenkerGraham Harris, Rich Media Product Management, YahooGabrielle Weinman, EVP Creative Integration Director, Dailey @BeyondAds

Keynote Q&A: The View From the Top

Moderator: Brian Morrissey, Editor in Chief, Digiday @bmorrisseySpeaker:Tom Bedecarre, CEO, AQKA @tombed

The War on MiddlemenModerator: Jack Marshall, Mobile Editor, Digiday @jackmarshallPanelists:Ben Fox, EVP, Adconion Media Group @benfoxgoJames Heckman, SVP, Yahoo!Edward Montes, CEO, Adnetik  @adnetik

Hypebusters: The Agency R&D ProblemRuss Fradin, Founder, Dynamic Signal  @rfradin

The 2012 Online Brand Advertising OutlookModerator:Jeff Smith, CMO and SVP Client Services, Vizu @vizuSpeakers:Julie Berger, VP, Managing Director, Digital, Horizon MediaAmy Clark, Senior Research Analyst, Specific Media

Lunch Presentation with eXelateRealizing the Potential of Audience Data to Power Marketing Decisions:Speaker: Jeff Huter, VP Sales, eXelate

Fireside Chat: Digital Creativity DisruptedModerator: Brian Morrissey, Editor in Chief, Digiday @bmorrisseySpeaker: Jerome Austria, EVP, Deutsch LA

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The Banner is Dead, Long Live the BannerModerator: Sean X, Founder & Difference Maker, SXC Marketing  @seanxPanelists: Doug Dimon, Creative Director, Definition 6  @nycdimonOliver Duncan, Creative Director, Digitaria @olivermgsTim Leake, Global Partnership Director, Hyper Island  @tim_leakeJaime Robinson, Creative Director, Pereira & O’Dell @pereiraodell

Meet the New AgencyModerator: Jack Marshall, Mobile Editor, Digiday @jackmarshallSpeaker: Anthony Batt, President, Katalyst  @djabatt

Rise of the MachinesModerator: Brian Morrissey, Editor-in-Chief, Digiday @bmorrisseyPanelists:Dave Goodrich, President, Targetwise @davegoodrichSuhaila Suhimi Hobba, EVP, Managing Director, Digital, Initiative @Su5uPeter Horan, Executive Chairman, Halogen Media Group  @PeterCHoran

Pecha Kucha Presentations

Jordan Franklin, Director of Social Strategy, Clickable @clickableAlex Rowland, Chief Revenue Officer, Alphabird @alphabirdLaurence Sotsky, SVP, Central Desktop @centraldesktop

Cocktails & Conversation: IPG Media Lab 2012 Trends

Natalie Bokenham, Media Strategy Manager, IPG Media Lab @natbag_1