the hidden agency agenda
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![Page 1: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/1.jpg)
Or, the 10 questions you really need to ask of your Agency.
ASK ME NO QUESTIONS.THE HIDDEN AGENCY AGENDA.
Jon Hallowell, Group Creative Director.
![Page 2: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/2.jpg)
Question One.Does your Agency spend more time worried about awards and it’s reputation than yours?
![Page 3: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/3.jpg)
Question Two.Does your Agency talk a lot of strategy and then charge you for the privilege again and again and...?
![Page 4: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/4.jpg)
Question Three.Does your Agency offer real value for money. Is it your bottom line or theirs that is top of the agenda?
![Page 5: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/5.jpg)
Question Four.Does your Agency ram Social Media down your throat because it’s the ‘next big thing’?
![Page 6: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/6.jpg)
Question Five.Does your Agency spend more time pitching than pitching in on your account?
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Question Six.Does your ‘Integrated Agency’ really integrate it’s strategic, creative, digital and PR offer?
![Page 8: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/8.jpg)
Question Seven.Does your Agency think it’s still the 1960’s or ‘70’s or for that matter the ‘80’s?
![Page 9: The hidden Agency agenda](https://reader033.vdocuments.net/reader033/viewer/2022061218/5481e6415906b50f058b45e3/html5/thumbnails/9.jpg)
Question Eight.Does your Agency consider it’s most important account its own or yours?
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Question Nine.Does your Agency try at every opportunity to blind you with science to cover up poor work?
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Question Ten.Does your Agency have a pitch team and have you ever seen or heard from them since?
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For Serious B2B Marketing Fun, get online and get social.
IT’S BEEN EMOTIONAL.
www.marketecturegroup.co.uk