2013 i vox- cases - via - jongerenpact
DESCRIPTION
TRANSCRIPT
Much more than just facilitating market research,
we spark connections since 2003
Project Overview
Clients
name project Jongerenpact (Youth Pact)
clients Vlaamse Overheid, Vlaanderen In Actie
concept Youth campaign, get connected with youngsters, involve in politics and decision making, make them heard, democratize youth participation in decision making, top recommendations in multiple domains
approach Online brainstorming, Interactive Digital campaigns
sponsors MEDIA: MTV, Youth Magazines, Trendy radio stations; Youth newspapers
CELEBRITIES: endorsers/ambassadors campaign: Young football stars, Young news anchor, young famous musician, famous DJ, youngest politician …
role media To announce the campaign, they also regularly announce the preliminary results and stimulate participation, they interview participants, organize debates, …
role celebrities First they voice their opinions through a poll and through ideas they generate over the multiple domains
type of product iDEA, iCOMPARE
additional The clients use the online application in a broader campaign and research set-up which includes offline brainstorming, announcements on You Tube + TV/radio debates, micro sites on social media
http://www.jongerenpact2020.be/
Note: original language
was Dutch: website has
been Google Translated
Flashy youngish appealing website
Note: original language
was Dutch: website has
been Google Translated
Take and test and share ideas
Note: original language
was Dutch: website has
been Google Translated
Topic selection
Note: original language
was Dutch: website has
been Google Translated
Take the test
Selecting the celebrities
Note: original language
was Dutch: website has
been Google Translated
Choice of the celebrity
Find out what celebrities think about it
Top domains based on textmining
http://www.youtube.com/watch?v=W3FmgS38W_M
Application on social media
Quite some coverage on plenty digital channels
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