2013 i vox- cases - thomas cook- holiday-matcher
DESCRIPTION
TRANSCRIPT
Much more than just facilitating market research,
we spark connections since 2003
Clients
name project Holiday Matcher
clients Thomas Cook
concept Online marketing en Free PR campagne
approach Interactive profile test
sponsors MEDIA: Het Nieuwsblad
CELEBRITIES: Flemish celebrities
role media To announce the campaign, they also regularly announce the preliminary results and stimulate participation, they interview celebrities
role celebrities First they voice their opinions through a poll and through ideas they generate over the multiple domains
type of product iPROFILE
Project Overview
The application allows consumers to detect their ideal promo packages of Thomas Cook based on their profile. They can
also look up answers from famous locals and friends on Facebook.
Interactive Survey
Interactive Survey – Socio- demo’s
Opt-in screen for lead acquisition
Online Digital Marketing + viral marketing campaign
Instant segmentation based promo offer
Direct website traffic generation
Viral marketing via social media integration
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