2013 mcurgent: getting the word out with social media
DESCRIPTION
An overview of the MCUrgent model for emergency communications in Morris County NJ. Inviting towns to be team members, Morris County residents and businesses benefit from having emergency notifications from towns and the county go through one stream.TRANSCRIPT
MCUrgentA Shared Emergency
Information Network
Getting the word out withsocial media
Carol A. Spencer @CarolSpencerNJDigital and Social Media Manager, Morris County NJSeptember 27, 2013
What is MCUrgent?
• An application that utilizes the power of social
media to share official emergency information
during a multi-jurisdictional emergency.
• Led by Morris County’s Office of Emergency
Management, MCUrgent will ultimately include
all 39 towns posting to a single Twitter feed and
Facebook page.
• Used only in multi-jurisdictional emergencies.
Individual town emergency notices go to that
town’s website, Twitter feed or Facebook page.
When putting out information…
Situation updates need to:
– be timely
– originate from the source
– be accessible even without power
– be available 24/7
– be device independent
– cross municipal boundaries
– be freely available (no subscription or membership required)
– be accessed anywhere
Our vision of MCUrgent
Towns create a tweet
#hashtag post
Twitter(MCUrgent)
Facebook(MorrisCountyNJ)
Twitter(MorrisCountyNJ)
Facebook(Town page)
Twitter(Town feed)
Morris Twp
Parsippany
Denville
Riverdale
Dover
Facebook(MCUrgent)
#MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite
Posts go to major social networks
MCurgent on Facebook
MCUrgent on Twitter (MCUrgent.com)
Get MCUrgent via Text Message
text
follow MCUrgent
to 40404
2010 Winter Storms: First test of MCUrgent2010 Winter Storms: First test of MCUrgent
Getting started:
MCUrgent FB Post views
• 10/25/2010 - 11/26/2010 188
December storms:
MCUrgent FB Post views• 11/25/2010 - 12/25/2010 8,941
ONE DAY
December 27, 2010• MCUrgent Post views: 4,386
Hurricane Irene: 1 weekHurricane Irene: 1 weekWebsites Irene Typical•Homepage views 75,155 26,000
Blogger•OEM & MorrisCountyNJ 36,991 2,400Facebook post views•MorrisCountyNJ 49,610 5,500•MCUrgent 99,005 400
Twitter message views*•MorrisCountyNJ 169,292 18,000•MCUrgent 20,448 0
TOTAL VIEWS 450,337 52,300
*Does not include Twitter ‘fast follow’ text messages to cell phones
Public Opinion: We like it!Public Opinion: We like it!
MCUrgent MCUrgent MarketingMarketing
Print posters:Print posters:MorrisCountyNJ.govMorrisCountyNJ.gov
Cross marketing Cross marketing with towns and with towns and websites.websites.
• What: Emergency notifications fromparticipating towns & the county
• Info: MorrisCountyNJ.gov/mcurgent/socialmedia-mcurgent.asp
• Web: MorrisCountyNJ.gov MorrisOEM.org
• Social: Twitter.com/MCUrgentMCUrgent.org / .net / .com / .infoFacebook.com/MCUrgent
• Text: text follow MCUrgent to 40404
MCUrgent at a glanceMCUrgent at a glance
• Slideshare.net/MorrisCountyNJ
– MCUrgent presentations
– “Building a Municipal Social Media Presence”
• Twitter, Facebook, Hootsuite
– “Emergency Communications: Getting Prepared, Making it Happen”
ResourcesResources
MCUrgentA Shared Emergency
Information Network
Getting the word out withsocial media
Carol A. SpencerDigital and Social Media Manager, Morris County NJSeptember 27, 2013