2013 Media Kit

RoadRUNNER Motorcycle Touring & Travel is the most relied-upon print and web resource for motorcycle touring and travel in North America. Each issue includes personalized tours, outstanding photography, extensive tour information including maps, motorcycle tests, and product reviews. This is what our affluent readers have come to expect in each issue of RoadRUNNER.

They can afford to buy your motorcycles, accessories, gear and riding solutions, which is why advertising in RoadRUNNER will give you the highest return on your investment.

Welcome to RoadRUNNER Motorcycle Touring & Travel

Advertising is salesmanship mass- produced. No one would bother to use advertising if he could talk to his prospects face to face. But he can’t.

– Morris Hite

The man who stops advertising to save money is like the man who stops the clock to save time.

– Thomas Jefferson

Why advertise with RoadRUNNER?

Increase your DIrect sales, Web traffIc, anD branD aWareness – RoadRUNNER readers are proven responsive and actively engaged with the products and services our advertisers of-fer. Show them what you have, explain the benefits, and they will respond the way you want them to.

creDIbIlIty – Your message on RoadRUNNER’s pages givesyour brand credibility and a trust not found elsewhere.

Who reads RoadRUNNER?

Affluent motorcyclists who tour multiple days at a time, traveling North America/International highways/byways/trails. Our readers are the motorcyclists wearing full protective gear, sporting luggage on multiple motorcycles, and using the latest gadgets. Why will our readers buy from you?

Over the last 12 years RoadRUNNER has established a reputation for quality editorial content that is both objective and informative. Hav-ing editorial integrity is why we are so well respected within our in-dustry and the most relied upon for accurate and honest information.

How will you reach RoadRUNNER’s audience?

Our knowledgeable sales and marketing team will help you create a custom advertising program that gives your budget the most impact.

Where can you find RoadRUNNER?

RoadRUNNER magazine is available to consumers by subscription and is sold in more than 7,600 bookstores, retail outlets, and airports throughout the United States and Canada. RoadRUNNER can also be found at the shows, rallies and events around the country.

We ARE RoadRUNNERs.

Our top executives regularly ride, write, and interact face to face with other motorcyclists at major rallies, on group rides, and on tours. This allows us to provide content other RoadRUNNERs want to learn about.

Circulation and Demographicstotal readership: 205,106 Paid copies: 75,965 subscription Price: $29.95 cover Price: $7.95frequency: 6x/year Distributed: Nationwide/ International

Your Direct Target MarketReader Profile:

Household income: $109,697College educated: 79.8%Median age: 51.8Male/Female: 92.7% / 7.3%Number of homes owned: 1.7

Spent on motorcycling per year: $6,224Miles ridden past 12 months: 8,944Number of motorcycles owned: 2.4Ride motorcycle year round: 51%

Use RoadRUNNER to research and plan: 78.6%Save every issue for future reference: 74.3%Time spent reading each issue: 3.3 hoursReaders per issue: 2.7

RoadRUNNER magazine is available in more than 7,600 retail locations nationwide.

Editorial Outline

RoadRUNNER Motorcycle Touring & Travel magazine and digital issue: 6x per year

Each issue features stunning photography of destinations, tour facts, RoadRUNNER’s exclusive tankbag maps and GPS files.

• 4-6 U.S. regional tours • 2+ international tours • 2-3 motorcycle road tests• camping story in each issue • product and accessory reviews• safe riding tips• maintenance and service tips

Buyers’ Guide Jan/feb ’13: motorcycle trailersMar/apr ’13: POV camerasMay/Jun ’13: camping products Jul/aug ’13: camping productssep/oct ’13: add on seats

Comprehensive Buyers’ Guides in most issues featuring prod-uct categories to help readers with their purchasing decisions.

Holiday Gift Guide nov/Dec ’12 issue

This specially formatted gift guide is a compilation of useful gift ideas for the upcoming holiday season. It’s a great way to place your products and services in front of and on the wish lists of our readers.

may/june ‘12 5www.roadrunner.traveL 4

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RIDING IMPRESSIONS:

2013 Victory Judge

2012 BMW g 650 gS Sertao

SturgiS road-trip

Park city, ut to rapid city, Sd

rocky MountainS

BMW F 650 GS Project: Assessments and Upgrades

Waterton-glacier Byway

www.roadrunner.travel

Free Access!

12 Best Tours Across

U.S. & Canada

see page 3

Hot SpringSarkansas Shamrock tour®

Inside may/june ’12volume 12, number 3

Photography: Brian Nelson and Tom Riles

Motorcycle: 2012 Harley-Davidson Road Glide Custom

18 California Digging Up History in

San Diego County 34 Shamrock Tour®:

Four One-Day Loops Hot Springs, Arkansas as Base The Valley of Vapors

50 Michigan Riding ’round the Mitten

64 Park City, Utah to Rapid City, South Dakota

Sturgis or Bust!

106 Reader Ride: Tennessee Dual Sport Waltz

international destinations

80 World Travelers: Mongolia Among Genghis Khan’s Heirs

92 Waterton-Glacier International Peace Park Loop

Riding the Crown of the Continent

Riding Impressions26 2013 Victory Judge Here Come de Judge!

58 2012 BMW G 650 GS Sertão A New Adventure Bike Joins

the Fray!

Events90 RoadRUNNER 2012

Touring Weekend

Chronicles30 MotoMojo Motorcycle Malfunctions: What

to Do When Your Bike Quits or Won’t Start

56 Road Rash: Big Boy Bikes A Humorous Look: When Things

Are Less Than Perfect

74 Project Bike Part II: Mechanical Assessment

and Basic Touring Equipment Upgrades

100 Interview: Helge Pedersen 30 Years of Adventures on Two

Wheels

Editorial3 Letter from the Publisher

8 Scene

44 Buyers’ Guide: GPS for Motorcycles

112 Product Reviews

Extras 6 Reader Response

122 MotoViews

123 Subscription Cards

124 Tankbag Maps

34

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Fraser

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Granby

Grand Lake

Hayden

Hot Sulphur Springs

MinturnNew Castle

Oak Creek

Red Cliff

Silver PlumeSilverthorne

Snowmass Village

Yampa

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Carbondale

Glenwood Springs

Leadville

Denver

Kremmling

Gypsum EagleVail

Carterville

Independence Balltown

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Georgetown

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New Castle

Red Cliff

Silver PlumeSilverthorne

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Winter Park

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GPS files available for download in each digital issue purchased or included in your subscription. Login at www.roadrunner.travel.

GPS files available for download in each digital issue purchased or included in your subscription. Login at www.roadrunner.travel.

Your LogoHere

(2in x 1in)

Sponsored by:

Sponsored by:

Your LogoHere

(2in x 1in)

Tell us about your new products and services: email to pressrelease@roadrunner.travel

www.roadrunner.travel

100

HolidayGift Guide

november/december ‘11 101

The Schuberth C3 (and C3W for women) offers the ulti-

mate in comfort, protection, and optional integrated SRC

communication system. It is the world’s lightest, quietest,

most aerodynamic flip up helmet with a built in sun vi-

sor and superb ventilation. The experts at Bob’s BMW

will properly fit you in person or online. Ask about the

optional SRC-System (ScalaG4) to connect via Bluetooth®

to GPS, cell phone, MP3, up to 2 other riders plus FM

radio. C3/C3W Helmet: $699.00, SRC-System: $399.00

Bob’s BMW - Schuberth C3 Helmet

with Communication System

www.bobsbmw.com/schuberth (301) 497-8949

Think paper maps are a thing of the past? Butler Motorcycle

Maps has taken everything you love about old school pa-

per navigation and combined it with a touch of technology.

These waterproof/tear resis-tant maps highlight every

great segment of road. They also use QR technology to

link riders to everything they need along the way

including restaurants, ho-tels and motorcycle shops.

Maps sell for $14.95, re-gional sets and packages from $75.00 - $95.00.

Butler Mapswww.butlermaps.com (877) 379-6053

Clearwater pioneered dimmable LED motor-cycle lights for the pur-pose of producing large amounts of light with very little power. This light produces nearly 180 watts of halogen

light with only 36 watts of input power (approximately 2700

lumens per Krista). Using Patent Pending technology, these

lights may be adjusted from 15-85% of power on low beam,

and 100% power on high beam. Choice of black or colored

bezels. Kristas have a life span of approximately 50,000 hours.

Clearwater Lights

www.clearwaterlights.com

Join Compass Expeditions on one of our award winning

rides in South America, Australia or our epic Road of Bones

Expedition. Compass Expeditions offers rides from 9 days

to 125 days all on the latest BMWs when joining a Compass

Expeditions ride you know you are getting a great value

for your money. Compass Expeditions is the world’s only

motorcycle tour company to be recognized by National

Geographic as having one of the “Top 50 tours of a lifetime”.

Compass Expeditionswww.compasexpeditions.com

When traveling on your motorcycle, why leave your

bicycle and/or golf clubs at home? 2x2 Cycles believes

you should take them with you! Engineered and built

in the USA, our racks are designed to take care of your

gear and ride correctly on your motorcycle. Call us

today or visit our Website for more information.

Building Solutions for a 2 Wheeled Lifestylewww.2x2cycles.com (919) 590-0707

Now BMW GS riders don’t have to choose between style

and function: The 2-piece AeroFlow R 1200 GS “Sport Fair-

ing” offers both. Though half the size of the original R 1200

GS Touring Fairings, the Sport version provides drivers

with excellent helmet and upper body pro-tection. The smaller design is perfect for 3-season and off-road riding. Lightweight aluminum sup-port brackets hold the screen securely, preventing windscreen flutter and turbu-lence. Give the gift of great riding protec-tion and comfort.

AeroFlow Screenswww.aeroflowscreens.com (888) 237-6777

Originally known as cord-on-blue, this item was used

to hang extension cords until Barb realized it’s ideal for

hanging helmets, too! The back rim of your helmet fits

perfectly between the Helmet Hitch’s semi-circular lip

and the wall. It’s the only hanger we’ve found that holds a

helmet FLUSH against the wall without flopping around.

Available in Black or Blue at $9.95; they make great stock-

ing stuffers or can be used to tidy up your garage. Order

the blue color now for the closeout price of $4.99!

The Helmet Hitchwww.alaskaleatheronline.com (877) 862-2324

Looking for the perfect holiday gift for your favorite motor-

cycle enthusiast? Want to commemorate that special trip with

something unique and custom? SHOW PRIDE IN YOUR

RIDE with AutumnRiders casual apparel embroidered with your motorcycle or car. Match the paint color and add text if you like. Choose from hats, shirts, jackets, patches and more. Visit www.Autumn-Riders.com to place your order today! Order by December 6, 2011, to ensure holi-day delivery. Prices start at just $29.95.

AutumnRiders - Apparel to match your motorcyclewww.AutumnRiders.com(866) 644-0280

Summary of Advertising Opportunities:

• RoadRUNNER magazine • Holiday Gift Guide• Tankbag Maps

• Website, www.roadrunner.travel• Digital Issue• Monthly eNewsletter• Blogs

• Books and DVDs

• Annual Touring Weekend• Annual Shows and Events • Partnerships

Ask us for a detailed plan of marketing opportunities available for reaching the RoadRUNNER audience.

live trim bleed

cover 2, 3, 4 7.28“ x 9.45“ 8.25“ x 10.81“ 8.49“ x 11.05“

spread 15.55“ x 9.45“ 16.50“ x 10.81“ 16.74“ x 11.05“

full Page 7.28“ x 9.45“ 8.25“ x 10.81“ 8.49“ x 11.05“

2/3 Page H 7.28“ x 6.26“

2/3 Page V 4.76“ x 9.45“

1/2 Page 7.28“ x 4.59“

1/3 Page H 7.28“ x 3.07“

1/3 Page V 2.24“ x 9.45“

1/4 Page 3.50“ x 4.59“

1/6 Page H 4.76“ x 2.16“

1/6 Page V 2.24“ x 4.59“

1/9 Page 2.24“ x 2.97“

2013 Print Dates and Deadlines

Print SpecificationsFile TransferAll ad material/banner ads must be sent to artwork@roadrunner.travel

Web Specifications Skyscraper .......................................160px by 600pxFile size .............................................200 KB max File format .......................................PNG, JPG, GIF, BMP, Flash, URL click throughs

eNewsletter Specifications (27,934 opt-in subscribers; list not available for renting)

Banner .............................................550px wide by 104px high (horizontal)File size .............................................350KB max (100KB is the ideal size) File format .......................................PNG, JPG, GIF, URL click throughs (for best results, optimize image for web)Product of the Month .................125 Words; 1 photo or 1 logo (100KB)

Jan/feb March/april May/June July/aug sep/oct nov/Dec

space reservation 6-Nov-12 11-Jan-13 5-Mar-13 30-Apr-13 2-Jul-13 3-Sep-13

Material Due 13-Nov-12 16-Jan-13 12-Mar-13 7-May-13 9-Jul-13 10-Sep-13

on-sale Date 26-Dec-12 26-Feb-13 23-Apr-13 18-Jun-13 20-Aug-13 22-Oct-13

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After a one-year hiatus, Honda’s flagship Gold Wing® luxury touring model has been updated for 2012 with a number of changes,

including styling, increased luggage capacity, bet-ter wind and weather protection, revised suspen-sion settings, and newer electronics. Such extras as advanced GPS navigation, linked braking with ABS, and the only airbag available on the market make the Gold Wing one of the most refined tour-ing machines in motorcycling history.

At Honda’s press launch we had the opportunity to ride new Gold Wings for about 750 miles in three days. Our route followed the lovely, sinuous and scenic Blue Ridge Parkway, starting in Lorton, VA, and ending in Knoxville, TN. We encountered all kinds of conditions, including near-freezing tem-peratures, heavy rain, fog and warm sunshine. We got to experience firsthand the new features and many creature comforts that the new Gold Wing offers.

Powertrain and PerformanceRevisions for 2012 are mostly to styling and ergo-nomics, and the 1832cc, horizontally opposed, six-cylinder engine is unchanged. It’s still one of the most refined motorcycle engines on the market; smooth and powerful, with plenty of acceleration even when toting a passenger and luggage. The large 6.6-gallon fuel tank houses the PGM-FI fuel pump and provides excellent long-distance cruis-ing range.

A 5-speed manual gearbox continues to be the only choice for gear selection. The clutch and transmis-sion work flawlessly, and reverse makes it easy to back out of a parking space uphill, even with a passenger and luggage. But we were expecting a little more: Six-speed transmissions have become standard throughout the industry, and Honda al-ready offers automatic and semi-automatic trans-missions on the DN-01 and VFR1200 models. It would be nice to see a six-speed manual and some

Touring’s Flagship is UpdatedText: Christa NeuhauserPhotography: Kevin Wing

2012 Honda Gold Wing® GL1800

Large, dual front disc brakes provide strong, sure stopping power.

The lower tail, brake and turn signals have been changed, making it easy to spot a new Wing.

Electronic goodies and switches abound, including cruise control, ABS and more.

Riding impRessions

www.RoadRunneR.tRavel 26

Vintage Touring in the Southern Appalachians

Thunder Roads

TestimonialsADVERTISERS:

“RoadRUNNER Motorcycle Touring & Travel is an important part of our motorcycle in-surance advertising plan. The high qual-ity of content, photos and maps helps us get in front of this very valuable rider segment.” – John anderson, allstate Insurance

“RoadRUNNER delivers us the experi-enced touring, sport-touring and other high-mileage riders. Gerbing’s Heated Clothing is very well-served by its part-nership with RoadRUNNER.” – fernando belair, Director of sales and Marketing, Gerbing’s Heated clothing

“RoadRUNNER has been a major success for the Swain County/Bryson City (NC) in targeting an important niche audience. We’ve seen such good results from our print and online ads that businesses with-in the community have started advertis-ing in RoadRUNNER on their own. ”– lindsay laclair Hensley, Kelso advertising, asheville, nc

“Our business is dedicated to serving the motorcycle-touring market. RoadRUNNER is the perfect publication for reaching this segment.” – Paul Guillien, General Manager, touratech-usa

READERS:

“I pulled RoadRUNNER out of the protec-tive sleeve I thought, “Hmm, seems thick-er.” As I read each article, I thought every one was one of the best I have read, and to have them all together in one issue was amazing. I have come to expect a much higher level of writing and photography from you, but this issue just blew me away. Don’t change a thing! Your maga-zine has struck a balance that no other has. Only one question: What will you do to match this issue?” - rick Webb | augusta, Me

“I have been a subscriber to this wonder-ful magazine for almost 10 years now. I bought the Fall 2002 issue and have looked forward to each new issue’s arrival ever since. RoadRUNNER is quite possibly the greatest motorcycle magazine for the common rider there is.” - chad Davis | Gray, Ga

“Thank you for the great, accurate, and complete clothing article a few months back. It really helped me in purchasing my riding jacket. It’s excellent for nine to 10 months a year. I live in Northern California and have been riding for more than 16 years now and am still learning. I also like your safety articles. We can never know too much about safety.”- Jim schlachter | Vacaville, ca

For advertising inquiries contact: 336-765-7780advertising@roadrunner.travel

RoadRUNNER Motorcycle Touring & Travel1400-C Old Mill Circle | Winston-Salem, NC 27103

Let us assist you with exceeding your business goals.