2013 mix media kit

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UNMATCHED ACCESS TO AUDIO’S BEST. STUDIO. LIVE. POST. 2013 MEDIA KIT M I X O N L I N E . C O M

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UNM AT CHED ACCESS T O AUDIO ’S BES T.

STUDIO. LIVE. POST.

2013 MEDIA KIT

M I X O N L I N E . C O M

M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E

Kaiser Chiefs Live Classic Steve Earle Kenny Chesney in the Studio y y

may 2012 \\ mixonline.com \\ $6.99

PLUSAUDIO INTERFACES FOR

THE DESKTOP AND THE RACK

FRONT STAGE AT SOUND STAGE STUDIOS, NASHVILLE. SEATED, L TO R: FRANK LIDDELL, LEE ANN WOMACK, CHUCK AINLAY. STANDING, GORDON KERR, NICK AUTRY, WARREN RHOADES

THE RENAISSANCE IN

NASHVILLEAs the comprehensive, go-to source for high-end audio production for

more than 30 years, Mix gives you access to creative people using

cutting-edge technology. Or

vintage technology. Or blending

the two in unique ways to produce high-

quality sound. In the studio, live or on the dub

stage. For download, streaming, broadcast,

vinyl or deluxe Blu-ray. The Mix audience are the people who produce and deliver

professional audio. Engineers and artists and producers. Studio designers and

code writers and hardcore analog junkies. Educators and students. Manufacturers

and musicians. Professional studio owners, engineers and producers making

significant investments in audio technology.

Mix and mixonline.com

give you access to audio’s best.

2 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

ABOUT MIXACCESS TO AUDIO’S BEST — STUDIO. LIVE. POST.

*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.

PRIMARY TYPE OF PRODUCTION FACILITY/BUSINESS* PrIvATE rECOrDIng STUDIO 30.4%

InDEPEnDEnT AUDIO EngInEEr 17.4%

COMMErCIAl rECOrDIng STUDIO 13.4%

lIvE SOUnD rEInFOrCEMEnT/TOUrIng COMPAny 5.8%

EDUCATIOnAl FACIlITy 5.4%

OThEr 4.0%

rADIO/Tv BrOADCAST PrODUCTIOn COMPAny 3.6%

POST PrODUCTIOn COMPAny 3.5%

FIlM/vIDEO - STUDIO/PrODUCTIOn COMPAny 2.3%

rETAIl/MFg rEP/DISTrIBUTOrS 2.2%

EqUIPMEnT MAnUFACTUrIng 2.1%

ACOUSTICS/DESIgn COnSUlTIng COMPAny 1.7%

vEnUES/AUDITOrIUM FACIlITy 1.7%

rECOrD COMPAny 1.4%

Av SySTEMS COnTrACTIng/InSTAllATIOn COMPAny 1.1%

MASTErIng FACIlITy 0.8%

MUlTIMEDIA/gAME PrODUCTIOn COMPAny 0.8%

COrPOrATE Av/TElECOMMUnICATIOnS FIrM 0.8%

MOBIlE PrODUCTIOn COMPAny 0.6%

rEnTAl FIrM 0.4%

ADvErTISIng/Pr 0.4%

gOvErnMEnT FACIlITy 0.2%

SECONDARY TYPE OF PRODUCTION FACILITY/BUSINESS* InDEPEnDEnT AUDIO EngInEEr 32.3%

PrIvATE rECOrDIng STUDIO 26.9%

lIvE SOUnD rEInFOrCEMEnT/TOUrIng COMPAny 13.7%

COMMErCIAl rECOrDIng STUDIO 12.2%

POST PrODUCTIOn COMPAny 11.9%

MASTErIng FACIlITy 10.4%

FIlM/vIDEO - STUDIO/PrODUCTIOn COMPAny 10.2%

rECOrD COMPAny 7.2%

EDUCATIOnAl FACIlITy 6.7%

rADIO/Tv BrOADCAST PrODUCTIOn COMPAny 5.7%

vEnUES/AUDITOrIUM FACIlITy 4.8%

MOBIlE PrODUCTIOn COMPAny 4.7%

Av SySTEMS COnTrACTIng/InSTAllATIOn COMPAny 4.5%

ACOUSTICS/DESIgn COnSUlTIng COMPAny 4.4%

MUlTIMEDIA/gAME PrODUCTIOn COMPAny 2.5%

COrPOrATE Av/TElECOMMUnICATIOnS FIrM 2.5%

EqUIPMEnT MAnUFACTUrIng 2.2%

rEnTAl FIrM 2.0%

rETAIl/MFg rEP/DISTrIBUTOrS 1.9%

gOvErnMEnT FACIlITy 0.8%

0% 10% 20% 30% 40%

0% 10% 20% 30% 40%

AUDIENCE PROFESSIONAL PROFILE

3 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

PrOS. InDUSTry lEADErS. BUyErS.

PRIMARY PROFESSION/ROLE IN THE INDUSTRY*

STUDIO EngInEEr/PrODUCEr 44.8%

MUSICIAn 20.2%

lIvE SOUnD EngInEEr/TEChnICIAn 14.8%

AUDIO POST-PrODUCTIOn EDITOr/MIxEr (FIlM, Tv, gAMES) 8.0%

MAnUFACTUrEr/DEAlEr/DISTrIBUTOr 4.3%

MArkETIng/BUSInESS 4.1%

SOUnD/vIDEO COnTrACTOr 3.8%

SECONDARY PROFESSION/ROLE IN THE INDUSTRY*

STUDIO EngInEEr/PrODUCEr 36.9%

MUSICIAn 36.4%

lIvE SOUnD EngInEEr/TEChnICIAn 23.6%

AUDIO POST-PrODUCTIOn EDITOr/MIxEr (FIlM, Tv, gAMES) 19.5%

MArkETIng/BUSInESS 10.5%

SOUnD/vIDEO COnTrACTOr 9.7%

MAnUFACTUrEr/DEAlEr/DISTrIBUTOr 4.8%

0% 10% 20% 30% 40% 50% 60%

0% 10% 20% 30% 40% 50% 60%

Mix audience members have an average of 22 years of experience in the industry*.

Mix readers have been subscribers for more than 12 years*.

More than 59% of the Mix audience are full-time professionals in the industry*.

"Mix's reader demographic is perfectly

representative of our core audience.

Our media buy gets us the best of

both worlds, as it connects us with

top professionals in both the studio

recording and live sound markets,

helping to achieve our long-term sales

and marketing goals. And advertising

in Mix is also vital for our dealer base,

bringing them highly qualified buying

customers. Mix is a key marketing

partner for Audio-Technica.”

KAREN EMERSONMedia ManagerAudio-Technica

*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.

4 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

AUDIENCE PROFESSIONAL PROFILEPrOS. InDUSTry lEADErS. BUyErS.

SOURCES USED FOR NEW PRODUCT INFORMATION*

MEDIA/nEwS wEBSITE

(MIxOnlInE.COM, hArMOnyCEnTrAl.COM, gEArSlUTz.COM ETC.) 76.7%

MAgAzInES 74.6%

MAnUFACTUrEr wEBSITE 55.0%

rETAIlEr wEBSITE

(MUSICIAnSFrIEnD.COM, SwEETwATEr.COM, MUSIC123.COM, ETC.) 50.5%

TrADEShOw/EvEnT 27.2%

EnEwSlETTEr 20.2%

FACEBOOk 11.4%

TwITTEr 3.8%

TUMBlr 0.3%

0% 10% 20% 30% 40% 50% 60%

0% 10% 20% 30% 40% 50% 60%

PURCHASES THE MIX AUDIENCE PLANS TO MAKE IN THE NEXT 12 MONTHS*

PlUg-InS/SOFTwArE 51.3%

CABlE/COnnECTOrS/ACCESSOrIES 40.6%

STUDIO MICrOPhOnES 40.0%

ACOUSTICAl MATErIAlS 26.5%

STUDIO MOnITOrS 25.4%

hArDwArE EFFECTS 22.8%

SOUnD/InSTrUMEnT lIBrArIES 21.7%

STUDIO COnSOlE/COnTrOllEr 21.7%

DAw 19.7%

lIvE MICrOPhOnES 18.2%

wIrElESS SySTEMS 15.1%

lIvE COnSOlE/COnTrOllEr 12.4%

POrTABlE rECOrDEr 11.7%

lIvE MOnITOrS 9.5%

79.8% OF THE MIX AUDIENCE MAKE FINAL DECISIONS ON EQUIPMENT PURCHASES*.

MIX AUDIENCE EXPENDITURES ON SPECIFIC TYPES OF AUDIO TECHNOLOGY:

AVERAGE EQUIPMENT

EXPENDITURES BY THE MIX

AUDIENCE IN THE NEXT

12 MONTHS:

$31,860*per person

ACTIONS TAKEN BASED ON READING ADS IN MIX

86% Visited a vendor’s/dealer’s/retailer’s website.*

56% Purchased a product.*

53% Looked for the product/equipment at a retailer.*

48%Clicked on an ad on Mix’s website or e-newsletter.*

*Source: Mix Audience Survey, October 2012 Total circulation: 29,870; Publisher's Own Data: Mix Subscriber Demographics: October 2012.

AUDIENCE PURCHASING

5 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

OUr AUDIEnCE INVESTS IN YOUR PRODUCTS

MONTH ISSUE THEME EQUIPMENT SPOTLIGHT BONUS COVERAGE NEW! REGIONAL FOCUS AD CLOSE MATERIALS DUE BONUS DISTRIBUTION

January Live Sound Digital Live ConsolesiOS Apps for Live Sound

Los Angeles 12/6/12 12/7/12 Winter NAMM

February Surround Sound Speaker Systems Surround Encoders Washington, D.C. 1/10/13 1/11/13

March Build Your Own StudioDigital Audio Workstations

Acoustic Treatments Austin 2/7/13 2/8/13

April Sound for Picture Music Libraries Portable Recorders Southwest U.S. 3/7/13 3/8/13 NAB

May Mix Nashville Studio Microphones Hardware Effects Nashville 4/4/13 4/5/13

June Facility Design Studio MonitorsStudio Furniture,

AccessoriesChicago 5/9/13 5/10/13 Infocomm

July Live Sound Wireless SystemsLive Sound

MicrophonesSoutheast U.S. 6/6/13 6/7/13

August Studio Tracking Audio Interfaces Direct Boxes Canada 7/8/13 7/9/13

September Sound for Picture Plug-ins: Effects Data Storage/Drives Northwest U.S. 8/8/13 8/9/13

October AES NYC New Products Mic Preamps New York City 9/5/13 9/6/13 AES New York

November Education Desktop Controllers Game AudioDirectory:

Recording Schools10/10/13 10/11/13

December Mastering/Distribution High-Resolution Audio Line Arrays Northeast U.S. 11/7/13 11/8/13

2013 EDITORIAL CALENDAR

6 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

In EvEry ISSUE: SECTIOnS On MUSIC, LIVE, SOUND FOR PICTURE, TECHNOLOGY

Contact your sales rep for custom packages.

SUPERIOR WEB TRAFFIC

MONTHLY PAGE VIEWS: 361,645*MONTHLY UNIQUE VISITORS: 168,115*

*Source: google Analytics October 2012

7 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

MIXONLINE.COMOnlInE ADvErTISIng OPPOrTUnITIES

VIDEO

• Sponsorships with pre/post-roll opportunity

• Exclusive branding (banners and logos)

• Traffic-driving promotion offers guaranteed exposure for measurable rOI

DISPLAY BANNER ADvErTISIng

Run-of-Site 728x90 and 300x250 with CPM pricing. we have plans for any budget and marketing objective.

Targeted Impressions reach specific categories: recording, live, Post, gear, Education, Studio, Mix-guides Add additional $5 CPM. Site Intro Ad Our best click-thru generator. your 640x480 is the very first banner seen by site visitors. $300 CPM (intro: increment of 15k)

1 LEADERBOARD BANNER (728X90):

$50 CPM

2 MEDIUM RECTANGLE BANNER (300X250):

$65 CPM

with daily content, in-depth webcasts, industry-leading blogs, exclusive videos, tour galleries and more, Mixonline.com generates superior traffic and puts your brand in front of audio pros worldwide.

Our web reach is bolstered by

our robust and passionate social

media networks, driving traffic

back to our sites and connecting

you with new markets.

1

2

8 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

E-NEWSLETTERS&CUSTOM E-MAIL

*Source: google Analytics October 2012

CUSTOM E-MAIl PrOMOTIOn

go direct to the people who most want

to hear the details about your newest

product release. Showcase your

technology to the highly qualified Mix

opt-in lists with your custom promotional

e-mail message. we will also provide

you with complete metrics and analysis

on your campaign.

Custom Email List Bundle: $3,000 • 25,000 recipients*

Custom Email Blasts: $195 CPM

* Publisher's Own Data.

1 LEADERBOARD 728x90(SOlD PEr MOnTh) $2,000

2 MEDIUM RECTANGLE 300x250(SOlD PEr MOnTh) $1,500

3 MEDIUM RECTANGLE 300x250(SOlD PEr MOnTh) $1,500

4 MEDIUM RECTANGLE 300x250(SOlD PEr MOnTh) $1,500

Capture the sound reinforcement market with this live sound e-newsletter. Providing subscribers with inside news, notes and original features from the

road. Includes Product news, road notes and Secret weapon Troubleshooting from the pros! Delivers every wednesday. 23,378 subscribers*.

1

3

4

2

The premier newsletter serving the recording industry. Providing subscribers with breaking pro

audio news, product announcements, original features, information about industry events and much more. Delivers every Tuesday. 31,627 subscribers*.

9 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

WEBCASTSIn STUDIO. ON STAGE.PrOvEn lEAD gEnErATIOn

WEBCAST FORMATS

Our webcast program provides you with qualified, cost effective leads. A hybrid live multimedia presentation, webcasts educate potential customers on the advantages of your technology and brand you as an industry

leader. your promotional message is presented at the beginning of the webcast by our industry-expert moderators, and attendees will answer your survey questions, providing you with key demographic sales data. you also have the opportunity to respond to direct questions from attendees. Available On Demand for six months.

Topic: Certain audio topics demand further discussion. In live sound, we talk about wireless systems, in post, it might be about the coming revolution in unlimited surround channels, and in the studio it might be the demand for high-resolution audio or the blend of hybrid analog/digital technologies. Go in depth on your areas of expertise and own the audio discussion.

Application: There are many paths to quality audio, or tracking/mixing a hit song. And up-and-coming engineers are hungry for the latest techniques and insights into how technology and creativity combine to create significant efficiencies and new possibilities in sound. Demonstrate how your singular technology allows today’s pros to reach new heights in production.

Product: There is more to introducing a new technology these days than putting out a press release and exhibiting at a trade show. Now you can showcase the features and capabilities of your new product/technology to a captive audience. Separate yourself from your competitors and go direct with your latest release to your current customers and new prospects.

DISPLAY ADVERTISING

PRINT ADVERTISING SIZES Full Page Spread Trim: 18"w x 10.875"h

Full Page Spread Live Area: 17.125"w x 9"h

Full Page Spread Bleed: 18.25"w x 11.125"h

Full Page Trim: 9"w x 10.875"h

Full Page Live Area: 8.125"w x 9"h

Full Page Bleed: 9.25"w x 11.125"h

2/3 Page Vertical: 5"w x 9.75"h

1/2 Page Vertical: 5"w x 7.25"h

1/2 Page Horizontal: 7.75"w x 4.75"h

1/3 Page Vertical: 2.375"w x 9.75"h

1/3 Page Square: 5"w x 4.75"h

RATES&SIZES

10 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

1x 3x 6x 12x

Full Page $6,685 $6,583 $6,328 $5,908

2/3 Page $5,619 $5,551 $5,342 $5,015

1/2 Page $4,900 $4,828 $4,675 $4,403

1/3 Page Vertical $3,574 $3,523 $3,417 $3,222

1/3 Page Square $2,971 $2,924 $2,822 $2,644

Full Page Spread $12,495 $12,317 $11,832 $11,025

1/2 Page Spread $8,568 $8,453 $8,152 $7,637

Cover 2 $8,024

Cover 3 $7,671

Cover 4 $8,602

FULL SPREAD

1/2 PAGE

FULL PAGE

1/3 PAGE

1/2 SPREAD

2/3 PAGE

For specialty advertising ad close and material due dates, please refer to the 2013 Mix editorial calendar.

11 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

SPECIALTY ADVERTISING

MARKETPLACE RATES & SIZES

CLASSIFIEDS RATES & SIZES

w w w . M e r c u r y R e c o r d i n g E q u i p m e n t . c o m

MERCURY RECORDING EQUIPMENT CO.

“the M76m could very well be the ultimate ‘vintage style’ mic preamp available today” - Pete Weiss

PROUDLY BUILT IN USAOUDLUDLUDLUDLUDLUUDLUDLUDLLUDLUDLUDLDLDUDLUDLUDLUDUDUDLUUDLD Y BY BY BY BY BY BY BY BY BY BY BY BY BY BY BBY BY BY BYY UUUILUILUILUILUUILUUUILUU LUUUUUILUUU T IIT IIT IIIIT ITTT ITT INNNN UNNNNNNN

9S IIIII N NNNNNN N N N NN CCCCC ECCCCCC EC EEC EC ECCC ECC EC ECCC 1 91 91 91 9991 91 91 991 9 9 9 9

[ 5 1 0 ] 5 8 1 – 3 8 1 7

NEW! - MERCURY M76m MkIII

Studio Microphone Ampliers

1-877-4-MIC-PRETHE "X81 CLASS A"

The Vintech X73i!“I used five X73i’s and one X81 to record all of

Carlos Santana’s guitar tracks for both the ‘Shaman’ and ‘All that I am’ albums.” Jim Gaines

Engineer for Carlos Santana, Stevie Ray Vaughn

The Vintech X73“I use the X73 for recording Patti Scialfa and Bruce Springsteen in their home studio.” Toby

Scott, Engineer for Bruce Springsteen

The Model 473www.vintech-audio.comV

inte

ch

classifieds_marketplace_MIX_1211.indd 74 11/15/2011 4:47:15 PM

Professional Portable PerformanceStandard and custom sizes up to 16’ X 16’

www.vocalbooth.com I 866-330-6045

classifieds_marketplace_MIX_1211.indd 75 11/15/2011 4:47:25 PM

MIX Classified Ads are the easiest and most economical means to reach a buyer for your product or service. The classified

pages of MIX supply our readers with a valuable shopping marketplace. We suggest you buy wisely; mail-order consumers

have rights, and sellers must comply with the Federal Trade Commission, as well as various state laws. MIX shall not be liable

for the contents of advertisements. For complete information on prices and deadlines, call Doug Ausejo (650) 238-0298.

1st Audio USAInternational/Domestic Distributor

Whirlwind Audio Productswww.1staudiousa.comtoll free 800.816.4262

call 10:00 - 5:00 EST A human will answer !

ORDER: 800-583-7174

QUALITY • PRICED RIGHT • INTEGRITY

58 Nonotuck St., Northampton, MA 01062Info: (413) 584-7944 Fax: (413) 584-2377

Silentcore Fabric Panels • Sound Barrier • Isolation Hangers

Tube Traps • Primacoustic • WhisperWedge • ProFoam • Clearsonic

• Hushfoam • R.P.G. Diffusors • Sonex • Sound Quilt • More

[email protected]

Acoustics First®

Materials to Control Soundand Eliminate Noise™

Toll Free 8 8 8 - 7 6 5 - 2 9 0 0

www.acousticsfirst.com

Advertise in

MIX Classifi eds &

Marketplace

Call Doug Ausejo -

(650) 238-0298

RECORDING SERVICES

BSc (Hons) Audio and Music Technology at

Anglia Ruskin University

BSc (Hons) Audio and Music Technology at

Anglia Ruskin University

BSc (Hons) Audio and Music Technology at Anglia Ruskin University

study studio and recording techniques and live sound engineering in the UK

develop professional portfolioexcellent facilities state of the art

equipment and softwareexcellent graduate employment

opportunities91% satisfaction rating in the 2010-11

National Student Surveyone of the UK’s best Music Technology

courseswww.anglia.ac.uk/mix

SCHOOLS

mixonline.comSubscribe today!

mymixmag.com

classifieds_marketplace_MIX_1211.indd 77 11/15/2011 4:47:31 PM

Marketplace DimensionsFull Page: ...........................................................................8”w x 9.75”h

1/2 Page horizontal: ..........................7.75”w x 4.75”h

1/2 Page vertical: ..................................3.75”w x 9.75”h

1/4 Page vertical:....................................3.75"w x 4.75"h

1/4 Page horizontal: ..........................7.75"w x 2.25"h

1/8 Page horizontal: ........................3.75"w x 2.25"h

Classifieds Dimensions1 column width: ....................................................................................................1.875"

2 column width: .................................................................................................................4"

3 column width: .................................................................................................................6"

4 column width: .................................................................................................................8"

(Minimum height 1")

4-Color 1x 3x 6x 12x

Full Page $3,250 $3,087 $2,925 $2,762

Half Page $1,875 $1,781 $1,687 $1,594

1/4 Page $1,162 $1,104 $1,046 $988

1/8 Page $697 $662 $627 $592

Frequency Rates Per Column Inch

1x $141

3x $138

6x $130

12x $123

CONTACTS

M u s i c P r o d u ct i o n • l i v e s o u n d • s o u n d f o r P i ct u r e

Live Bon iver

rocks the stage

cheap trick Does Dream police

Paramount recording

Miranda LaMbert

Country Rebel’s Chart-Topping

‘Four the Record’

$ 6 . 9 9

500 SerieS Mic PreaMPS | ‘The MuPPeTS’ | hoLiday caroLe | cLaSSic GeorGe harriSon

l.A.’s Multi-studio eMPire

Pictured producer J.R. Rotem and artist Sean Kingston

SPECIFICATIONS&CONTACTSDISPLAY ADVERTISING SPECIFICATIONS

12 u n m a t c h e d a c c e s s t o a u d i o ’ s b e s t

SENIOR ACCOUNT EXECUTIVE,WESTERN REGION

Janis [email protected]

EASTERN/EUROPE SALES DIRECTOR

Paul [email protected]

SPECIALTY SALES ASSOCIATE

Doug [email protected]

EDITOR

Tom [email protected]

general SpecificationsPrinting method: Web Offset; Binding: PerfectPaper: Cover printed on 80 lb coated offset, text printed on 32 lb coated groundwood offset. Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch; Trim Size: 9”w x 10.875”h

Digital Ad SpecificationsPDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please have print advertising materials posted directly to www.newbayadportal.com.

(Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)

Preferred Applications: Ad layouts should be created using either QuarkXpress™; Adobe Pagemaker® or Adobe InDesign®. If submitting application files, provide all supporting graphics and fonts.

Proofs: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOPcertified proof.

Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.

Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.

Media: Mac or IBM CD.

Please contact the publication Production Coordinator when files are submitted.

Production ContactHeather Tatrow • [email protected] (917) 281-4762 28 E. 28th Street • 12th Floor • New York, NY 10016

Please have print advertising materials posted directly to www.newbayadportal.com.

ADDITIONAL CHARGESInserts: Information available upon request.

Guaranteed Position: 10% additional. Publisher will attempt to honor nonpaid position requests but assumes no responsibility for failure to do so.

Premium Positions: Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on nonpremium insertions. No further discounting is available for cover positions.

COMBINED FREQUENCY DISCOUNTSAdvertisers in Mix are eligible for combined frequency discounts when advertising in Pro Sound News, Pro Audio Review and other NewBay Media publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your Mix advertising representative for details.

ADVERTISING DEADLINESPlease refer to the Mix 2013 Editorial Calendar on page 6.

Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear.

Please Send Materials to:Heather Tatrow

MIX, PRODUCTION [email protected]

tel (917) 281-4762

Mix, Production Dept.,

28 E. 28th Street, 12th Floor

New York, NY 10016

Please have print advertising materials posted directly

to www.newbayadportal.com.

Please make sure the advertiser’s name is included in the

file name. When uploading ads to the site, please notify

your sales representative and provide a color proof.

SUBMISSION INSTRUCTIONS