2013 planning guide · 2014. 1. 19. · 2013 health facilities management 2 hfm editorial...

Issued September 2012

Rates Effective January 2013

www.HFMmagazine.comMedia 2013PLANNING GUIDE

http://www.hfmmagazine.com

HFM offers specialadvertising and

underwriting opportunitiesInteriors Supplements — Published in Mayand October, Interiors provides a unique lookat the latest innovations in hospital interiordesign trends. These highly visual featuresprovide dozens of images of installations in U.S.hospitals of flooring, lighting, furniture, finishesand other products surrounded by expertcommentary from architects, interior designersand hospital-based facility planners.

Marketplace — These monthly featuresexplore through the insights of vendors thelatest trends and innovations in hospitalequipment, infrastructure, cleaning and otherproduct sectors. Features are centered on areassuch as HVAC, security systems, buildingautomation, power and electrical systems,cleaning and disinfectant products and more.

Surveys — HFM partners with industryleaders to conduct original research throughbenchmarking surveys. Survey sponsorshipprovides exposure in the magazine, online andthrough press and social media outreach. Surveytopics for 2013 include:

• Hospital Constuction (in partnership with the American Society for HealthcareEngineering)

• Hospital Sustainability (in partnership withthe American Society for HealthcareEngineering and the Association for theHealthcare Environment)

Trends in Health Care — This award-winningand eagerly anticipated annual issue providesthe industry’s most penetrating analysis oftrends in hospital construction and renovation,sustainability, infection control and prevention,technology and supply chain.

2013 Health Facilities Management www.HFMmagazine.com 1

Introduction to Health Facilities Management.....................................................................2Strategic Alliances ......................................................................................................2

In-Depth Editorial Research................................................................................................3Readership Studies ............................................................................................................4Editorial Calendar ...............................................................................................................6

Print Edition Rates..............................................................................................................8Print Edition Ad Programs ..................................................................................................9Print Specifications ...........................................................................................................12Classified Advertising .......................................................................................................14

E-Newsletters ...................................................................................................................15Editorial Spotlights — Email .............................................................................................17Digital Edition....................................................................................................................18Web Solutions...................................................................................................................20

Banner Advertising....................................................................................................21Corporate News ........................................................................................................21

Buyers’ Guide ...................................................................................................................22

Sponsorships and Conferences........................................................................................23Rural Health Care Leadership Conference...............................................................23AHA Annual Membership Meeting............................................................................24Health Forum / AHA Leadership Summit ..................................................................25

Speakers Express.............................................................................................................26White Papers ....................................................................................................................26Web Seminars ..................................................................................................................27

Custom Research .............................................................................................................28Most Wired Survey ...........................................................................................................29Executive Feature Roundtable Reports (H&HN and HFM only) .......................................29Custom Media Products ...................................................................................................29

Data and List Rental .........................................................................................................30

The Fine Print ...................................................................................................................31Health Forum Sales Contacts...........................................................................................32

Table of ContentsHFM Editorial Information

Print

Electronic

Education

Sponsorship

Data

The Fine Print & Contacts

6



HFM Editorial InformationEditorial

Editorial

Introduction to Health Facilities ManagementThe resource for designing, building and maintaining safe, efficient and sustainable health careenvironments, Health Facilities Management delivers comprehensive, strategic reporting andanalysis on the trends and issues that impact hospital designers, builders, engineers andenvironmental services professionals. Readers rely on HFM for timely, accurate updates andanalyses on regulatory issues such as codes and standards covering the built environment.

Strategic AlliancesHFM, a publication of the American Hospital Association (AHA), is the leading magazine fordecision-makers who design, build and maintain health care facilities. HFM enjoys exclusivecontent relationships with these industry-leading organizations:

• American Society for Healthcare Engineering (ASHE)• Association for the Healthcare Environment (AHE)• American College of Healthcare Architects (ACHA)• American Academy of Healthcare Interior Designers (AAHID)

“The best, mostunderstandable andcurrent professionalmagazine in thetrade.”Signet Readership Survey

“Extremely useful for contentand advertising information.”Signet Readership Survey




In-Depth Editorial Research“It (HFM) provides an EXCELLENTsource of new regulatory & codes and standardsinformation.”Signet Readership Survey

Each issue of HFM highlights:• Architecture• Codes and Standards• Construction• Engineering• Environmental Services• Equipment Trends• New Facilities• New Products

SurveysHFM partners with other organizations to producelandmark industry surveys. These include:

• Hospital Construction Survey• Energy Survey• Engineer and Environmental Services Salary Survey• Hospital Sustainability Survey

“I like to see what the expertise is throughout the sectorsthat service the health care industry. There’s a lot ofinnovative thinking and application of ideas from acrossthe service spectrum.”

Signet Readership Survey




Readership StudiesTwice a year (April and October issues), Signet Research Inc. conducts a complimentary study for HFM advertisers.Studies reveal the percentage of surveyed readers who rate the ads on one of four attributes: Noticeability, InformativeContent, AdProbe™ Score, and Action Taken. Respondents rate the ads as Excellent, Good, Fair or Poor.

Advertisers use this opportunity to test new ads as well as gain significant reader insights on current campaigns.HFM’s audience doesn’t just read the magazine — they take action:

84% of HFM readers are involved in one or more purchasing decisions

82% took action as a result of reading the publication

Awards forExcellenceLeading journalismorganizations consistentlyrecognize HFM for contentexcellence and design. HFMhas recently won nationaleditorial excellence awards forits reader focus and content:

American Society of Healthcare BusinessPublication Editors:

• Best special section for Trends in Health Careissue (December)

• Front Cover — Computer Generated(December, Trends in Health Care)

• Original Research: Advancing Efficiency:2011 Hospital Energy Management Survey

American Society of Healthcare PublicationEditors:

• Front Cover Design: Trends in Health Care:Gauging Efficiency December 2011

“Great resource, easy tounderstand and keeps me up to date on current issues.”Signet Readership Survey

HFM readers are interested in articles and advertising:

• Sixty percent of HFM readers believe “The advertising in Health FacilitiesManagement educates and is an importantpart of the publication.”

• Nearly half are reading HFM as much for theadvertising as for the articles.

• Seventy-three percent of readers read threeout of four issues.

Source: Signet Readership Study

Readers spend about50 minutes

reading each issue...

n 36% Less than 30 minutesn 47% 30-59 minutesn 15% 60+ minutesn 2% No answer




SOURCE: HFM Circulation Survey, August, 2012. Total survey question respondents excluding “no answer” responses = 26,929. Responses to individual product category cells are indicated.

HFM Purchasing SurveyWho Will Buy, Specify and/or Influence Purchases of the Following in the Next 12 Months (August, 2012)

Product & Service CategoriesEngineering Services

Design/Construction Products & ServicesHVAC

Boilers/Chillers Building Controls

Electrical Systems Generators/Power Systems

Fire Safety Equipment Security/Safety/Fire Protection

Roofing Materials Plumbing Fixtures

Flooring/Ceiling Products Lighting Products Wall Coverings

Wayfinding/Signage Furnishings

Cleaning Supplies/Equipment Waste Handling/Products/Services

Hazardous/Regulated Waste Products/ServicesLaundry Equipment/Supplies

Patient Transportation Computer Equipment/Services/Software

Medical Equipment Asset Tracking Systems

Clinical/Biomedical Equipment Telecom/Communications Equipment

Patient Entertainment/Education Services

38.84% (10,458)51.90% (13,975)

42.37% (11,411)31.92% (8,596)33.38% (8,988)33.54% (9,033)32.47% (8,744)34.99% (9,423)35.04% (9,435)

30.75% (8,281)33.48% (9,016)

40.96% (11,030)44.60% (12,009)

37.78% (10,175)35.91% (9,670)

45.99% (12,384)40.79% (10,985)

34.11% (9,186)33.37% (8,986)33.74% (9,087)

30.57% (8,233)31.77% (8,554)

37.00% (9,963)27.85% (7,500)

24.84% (6,689)28.43% (7,656)

22.86% (6,157)

Percentage of Respondents Who Buy, Specify and/or Influence Product Purchases(Number of Respondents in Product Category)

Reader Purchase Behavior ResearchNo other health care facility publication has deeper access to industry information and collects more informationabout your customers. HFM undertakes ongoing surveys of reader purchase responsibilities and intentions by title,organization, bed size, anticipated expenditure level and product category. HFM can identify which of its readers areinvolved in purchasing, specifying and influencing products and services. HFM readers are your customers and onlyHFM can identify them by job title, number of beds and level of anticipated expenditures.




• Healing ArtInstallations

• Evidence-basedInteriors4

• Interiors forWayfinding4

• InteriorsSupplement

• Facility Profile • HFM/ASHEAnnual HospitalConstructionSurvey2

• ASHE Vista AwardWinners2

• HospitalConstructionQuarterly

• Designing HospitalPublic Spaces1

• Facility Profile

• Capital Planningfor Health Care'sFuture

• Facility Profile • Facility Profile


• Freestanding EDDesign1

Architecture,Planning &Construction

Interior Design

JanuaryAd Close 12/3/12Mat’l Due 12/11/12Shipped 1/3/13

FebruaryAd Close 1/2/13Mat’l Due 1/10/13Shipped 1/28/13

MarchAd Close 2/1/13Mat’l Due 2/11/13Shipped 2/25/13

AprilAd Close 3/1/13Mat’l Due 3/11/13Shipped 4/1/13

MayAd Close 4/1/13Mat’l Due 4/9/13Shipped 4/29/13

JuneAd Close 5/1/13Mat’l Due 5/9/13Shipped 6/3/13

EngineeredSystems &Equipment

EnvironmentalServices

• Security Systems • Plumbing Fixtures • HVAC Systems • Cleaning Products • Lighting Systems • FurnishingsMarketplaceFeature

• HVAC

• CleaningEquipment &Supplies

• Power & ElectricalEquipment

• Wayfinding &Signage

• Lighting

• Furniture

• Security

• Waste Disposal & Recycling

• Fire Safety


• Infection Prevention

• Laundry Products& Equipment

Solutions (Product Section)

• HFM/ASHEAnnual HospitalConstructionSurvey2


Sponsorships& Special AdOpportunities

Ad Study IssueAdvertiserOptions

• Emergency PowerReliability

• ASHE Perspective2

• Unified BuildingCodes2

• Data CenterEfficiency


• Electronic HealthRecordsInfrastructure


• Selling theMaintenanceMission


• HospitalCommissioning2


• Real-time LocatingSystems


• AHE Perspective3 • ES DepartmentLeadership3

• AHE Perspective3

• AHE Perspective3 • Quality AssuranceMonitoring3


• BuildingCollaborativeRelationships3


• Maintaining NewFlooring3


* Health Forum /American HospitalAssociation'sAnnual RuralHealth CareLeadershipConference: February 10-13Phoenix, AZ

* Center forHealthcareGovernanceSymposium onGoverning andLeading HealthCare Organizations:February 17-20Phoenix, AZ

ASHE InternationalSummit andExhibition on HealthFacility Planning,Design andConstruction (PDC):February 24-27San Francisco, CA

* HealthcareInformation andManagementSystems Society(HIMSS) AnnualConference: March 3-7 New Orleans, LA

• AHA AnnualMembershipMeeting: April 28-May 1Washington, DC

NeoCon World’sFair: June 6-10 Chicago, IL

* HealthcareFinancialManagementAssociation(HFMA) AnnualNational Institute:June 16-19Orlando, FL

Conference & ExhibitionMagazineDistribution

Bonus Distribution*

• Subject to change




JulyAd Close 6/3/13Mat’l Due 6/11/13Shipped 7/1/13

AugustAd Close 7/1/13Mat’l Due 7/9/13Shipped 7/29/13

SeptemberAd Close 8/1/13Mat’l Due 8/9/13Shipped 9/3/13

OctoberAd Close 9/3/13Mat’l Due 9/11/13Shipped 9/30/13

NovemberAd Close 10/1/13Mat’l Due 10/9/13Shipped 10/28/13

DecemberAd Close 11/1/13Mat’l Due 11/11/13Shipped 12/3/13

• Subject to change

• Designing forCancer Care4

• Maintaining InteriorFinishes4


• 2013HFM/ASHE/AHEHospitalSustainabilitySurvey2,3

• MedicalEquipmentPlanning


• PET/MR ImagingUnit Planning



• Palliative CareDesign1

• Hospital SecuritySystems Report


• Master Planning & Designing forChange1

Architecture,Planning &Construction

Interior Design

EngineeredSystems &Equipment

EnvironmentalServices


• InfectionPrevention

• Nurse CallSystems

• Flooring & FloorCoverings

• Building AutomationMarketplaceFeature

• Furniture

• Plumbing Fixtures

• Flooring

• Wayfinding &Signage

• CleaningEquipment &Supplies

• Access Control & Door Locks

• Lighting

• InfectionPrevention

• HVAC

• Interior Finishes

Solutions (Product Section)

• 2013 HFM/ASHE/AHE HospitalSustainabilitySurvey2,3


Sponsorships& Special AdOpportunities*

Ad Study IssueAd Study


• Network-basedSecurity Systems


• BIM & FacilitiesManagement


• Next Steps inHealth CareSustainability2


• Hospital SecuritySystems Report


• Medical Devices & BIM

• SuccessionPlanning forFacilitiesManagers2




• ES Lean ProcessImprovement3


• ES Department ofthe Year3


• What's New inDisinfectants?3


• Patient Satisfaction& CleanlinessScores3


American Societyfor HealthcareEngineering(ASHE) AnnualConference andExhibition: July 21-24 Atlanta, GA

* Health Forum /American HospitalAssociationLeadershipSummit: July 25-27 San Diego, CA

Association for the HealthcareEnvironment (AHE):September 15-18Indianpolis, IN

CONSTRUCTSeptember 24-27Nashville, TN

HealthcareFacilitiesSymposium & Expo (HFSE): October 1-3Chicago, IL

Healthcare DesignConference: November, 2013

Conference & ExhibitionMagazineDistribution

Bonus Distribution*

Trends in Health Care

Data ReferenceIssue

Annual referenceguide packed withindustry data. Topics include:

• Construction:Data on new con-struction, renova-tion and topperforming firms.

• Green opera-tions: Majortrends in energyand waste man-agement, waterconservation andgreen cleaning.

• Infection preven-tion: Health care-associatedinfection chal-lenges and solu-tions

• Technology: Topinnovations for im-proving the envi-ronment of care.

• Supply chain:Key issues, pricingtrends and qualitychallenges.

• Also in thisissue: Facilitiesoperations and environmentalservices features.

Footnotes:1 In partnership with the American College of Healthcare Architects2 In partnership with the American Society for Healthcare Engineering3 In partnership with the Association for the Healthcare Environment4 In partnership with the American Academy of Healthcare Interior Designers



Print Print

HFM print editions include original articles and commentaries that keep health care executives informed aboutissues impacting their industry. HFM goes out to more than 33,000 senior hospital executives, to reach this targetedaudience there are several print opportunities available.

Closing and Materials Due DatesAd closing date is the 1st of the preceding month. If the date falls on a holiday or weekend, closing is on the 1stworkday thereafter. Materials due date is two working days after ad closing date. The Digital Edition is released upto two weeks prior to print edition.

Color Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of HFM at noadditional charge.

Size 1x 3x 6x 12x 18x

Full Page $8,230 7,985 7,735 7,240 7,080

2/3 5,985 5,805 5,625 5,265 5,145

1/2 Horizontal 4,945 4,795 4,650 4,350 4,255

1/2 Island 5,365 5,205 5,045 4,720 4,615

1/3 3,605 3,500 3,390 3,175 3,100

1/4 2,910 2,820 2,735 2,560 2,500

1/6 2,160 2,095 2,030 1,900 1,855

Black & White Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of HFMat no additional charge.

Size 1x 3x 6x 12x 18x

Full Page $6,680 6,480 6,280 5,880 5,745

2/3 4,950 4,800 4,655 4,355 4,255

1/2 Horizontal 4,170 4,045 3,920 3,670 3,585

1/2 Island 4,590 4,450 4,315 4,040 3,945

1/3 3,090 2,995 2,905 2,720 2,655

1/4 2,520 2,445 2,370 2,220 2,165

1/6 1,900 1,845 1,785 1,670 1,635

Cover and Special Position Rates2012 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positionscannot be canceled. Customers reserving special positions who cancel those positions later in the year will becontractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positionscan only be guaranteed with a paid premium. Rates include the earned page rate plus the following additional charges:

Position Additional ChargeInside Front Cover 15%Inside Back Cover 10%Back Cover 20%Table of Contents 10%Opposite “Inside HFM” 10%

Print Edition Rates

Health Facilities Managementis audited by BPA Worldwide.For the most current auditstatement, please contact your Account Manager.



HFM Editorial InformationPrint Print

Interiors Design SupplementInteriors provides detailed looks at the latest design trends. It deliversbeautiful images and instructive descriptions of unique, new-generationhospital interior design projects. It covers distinctive health care interiordesign strategies, materials and cutting-edge products. Interiors providesclear reporting on the marriage of beauty and performance — the heart ofsuccessful design. Contact your Account Manager for pricing details.

Benefits for Advertising in HFMComplimentary Digital Edition for Print AdvertisersAll HFM print display ads are automatically included in a digital edition of HFM at no charge. The digital magazine mirrors the content of the printedition and is offered as an alternative format to the print subscription.Subscriptions are free and allow readers 24/7 access from any computer tocurrent and archived issues of HFM. A major advantage of digital editionadvertising is the real-time trackability of reader viewership of the ad andtheir click-through involvement. Capturing the email addresses of readerswho are prime prospects is invaluable.

Free Ad Study IssuesAdvertisers can evaluate their ad’s performance and compare it with otheradvertisers in two ad study issues:

• April • October

Ad studies are conducted by Signet Research Inc., an independent researchfirm. The studies are conducted on full circulation display ads only andreveal the percentage of surveyed readers who rated the ads on:

• AdProbe™ Score (a measure of performance)• Action Taken• Information Content• Noticeability

Print Edition Ad Programs


Optional Case Study Binding Flap AdWhen space is available, case study advertisers have theoption of using the 3.5" x 10" binding flap that extendspast the saddle-stitched form. The binding flap can beused to promote the featured case study or anotherproduct. This is an exceptional opportunity that allowsthe purchaser to double the awareness and exposure of thecase study/display ad combination. Advertisers canprepare their own half-page, 4-color ad (placed on bothsides of the binding flap)or provide text and acompany logo that refersreaders to the casestudy/display ad. Thebinding flap ad option isonly available on a first-come, first-served basis.All materials must bereceived two weeks priorto normal ad material duedate. Optional flap adpricing: add $600 (net).


Print PrintCase Study/DisplayAd Hardcard InsertThis unique offering of a cardstock, 4-color, 2-sided insertfeatures a company case studyarticle on one side and acompany image/product displayad on the reverse side. Each casestudy features advertorialdevoted to company product orservice applications used in

hospitals or health systems. The company provides textand photographs/illustrations detailing product/serviceuse and performance, company name, and name andtitle of company contact. This insert, printed on 7-pointbook matte stock, is designed to create a natural breakin the magazine for maximum reader awareness. As abonus, 500 copies of the 2-sided insert are printed foruse as company collateral literature and shipped to asingle address provided by the advertiser. The case studyis also featured for six months in a case study section onwww.HealthForumLeadershipCenter.com. CaseStudy/Display Ad Hardcard pages do not count towardearned frequency display ad rate. Materials must bereceived two weeks prior to normal ad material duedate. The case study/display ad hardcard is priced at$9,900 (net).

Full Page Ad(Side 2)

Full PageCase Study(Side 1)

Case Study/Display Ad Hardcard Insert

Add HFM Double-Gatefold InsertHealth Facilities Management monthly gatefolds arepacked with data and strategic insights on contemporarymanagement issues. Each 8-page gatefold is printed onheavier stock and inserted in HFM. These monthly insertsin HFM provide a unique sponsorship opportunity.

The gatefolds are a reader favorite and a frequentlyrequested reprint item for presentation handouts atmanagement meetings. Each gatefold includes the sponsor’slogo on the front cover, a 2-page spread ad across thegatefold center pages, a full-page ad on the gatefold backcover, 1,000 reprints, and bonus distribution at nationaltrade shows. Reservations are first-come, first-served andmust be accompanied with a 50% deposit. Eachsponsorship earns three pages toward earned frequencydisplay ad rates. Inserts may be placed in additionalHealth Forum publications at additional cost. Contactyour Account Manager for additional information.

H&HN Only ..............................................................$35,000 (gross)ADD: Trustee ..............................................................$25,000 (gross)ADD: HFM ................................................................$20,000 (gross)

1 2

Double Gatefold Insert

No Picture:500 words

Large Picture:300 words

Small Picture:400 words

Optional Hardcard Binding Flap

1/2 Page Flap Ad #1

1/2 Page Flap Ad #2


Full Page CaseStudy(Side 1)

http://www.ahrmm.org



Print Print

H&HN/HFM Combination BuyProgramExtend your advertising message with a combinationbuy in Hospitals & Health Networks and enjoy asignificant discount. H&HN advertisers are eligible topurchase a full-page ad in HFM for $5,000 (net) if theyconcurrently run a full-page ad in Hospitals & HealthNetworks.

Joint Frequency DiscountsMaximize advertising exposure to reach health caremanagement audiences by utilizing the coverageprovided through Health Forum publications.Advertisers earn a joint-frequency discount whenpurchasing space in HFM and any other publication.

Hospitals & Health NetworksAnnual Frequency: 12x, Approximate Circulation: 74,000Audience Profile: “C-title” executives, departmental andprofessional executives in hospitals and integrateddelivery networks and HMOs, PPOs, medical clinicsand group practices.

TrusteeAnnual Frequency: 10x, Approximate Circulation: 23,000Audience Profile: governing board presidents, chairmen,vice chairmen, treasurers, and other board members inhealth care institutions.



Print Print

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Space Unit Inches Wide Inches Deep2/3 Page 4.5" 9.5"1/2 Page horizontal 7" 4.875"1/2 Page island 4.5" 7.5"1/2 Page vertical 3.375" 9.5"1/3 Page square 4.5" 4.875"1/3 Page vertical 2.1875" 9.5"1/4 Page 3.375" 4.875"1/6 Page 2.1875" 4.875"

Size Trim BleedFull-page 8" x 10.75" 8.25" x 11"Spread 16" x 10.75" 16.5" x 11"

Set up full-page and spread ad documents to the trim size, and allow forbleeds to be pulled out .125" on all sides. Keep all live matter .25" from thetrim edges.

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Print Print

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Please note two-week advance material due date. We will email a PDF proofof your case study page(s) for your approval. Approvals must be receivedwithin two (2) working days after receipt. Pages will not be run withoutsigned approval. Email your signed PDF approval or questions to:[email protected].

1 2

Double Gatefold Insert


Full PageCase Study(Side 1)

Case Study/Display Ad Hardcard Insert

Production ContactsDisplay Ad materials, proofs:Martin WeitzelPhone: (312) 893-6831Fax: (312) 278-0566E-mail: [email protected]

Space Insertion Orders:Chris ZarthPhone: (312) 893-6832Fax: (312) 278-0607E-mail: [email protected]

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Classified Advertising• Employment Registries• Educational Opportunities• For Sale (used equipment) • Learning Place – Meetings & Events• Miscellaneous• New Books for Health Care Managers• Positions Open• Positions Wanted (payment must accompany ad)• Publications• Services

Receive online classified advertising as a bonus with the purchase of printclassified advertising. Your online Web ad will be placed on the magazinewebsite when the issue goes live and will remain until the next issue replacesit in the digital edition of HFM.

1x 3x 6x 12xRate Per Inch: $260 $250 $230 $210Based on supplied camera-ready material. Digital ad files are required.Column width: 2.1875"Column depth: 9.5"

CharactersType Per Line Charge9-point 34 $32

Contract Rates (no copy change) Discount12 insertions 5%

Cancellation policy: Written notice must be received nolater than closing date.

Classified Advertising ContactSend insertion orders, ad materials, proofs and correspondence to:Aggie AbbinantiHealth Forum Inc.155 North Wacker Drive, 4th FloorChicago, IL 60606-1725Phone: (800) 621-6902Fax: (312) 278-0602Email: [email protected]

Classified Advertising Page




HFM Editorial InformationElectronic Electronic

HFM Insider SubscriberSnapshot

25,000 SubscribersVPs, Directors, Managers in:n 24% Facilities Management,

Operations, Engineering,Maintenance, Support Services

n 12% Security, Safety, RiskManagement, Infection Control

n 20% Architecture, Interior Design,Construction, ProjectManagement, Planning &Development, BusinessDevelopment

n 20% Executive Management (CEO,President, Administrator, VP)

n 16% Environmental Services,Housekeeping, Laundry

n 9% Purchasing, MaterialsManagement

n 5% Other

HFM News In the middle of each month,HFM editors send out a value-added newsletter packed withoriginal reporting from HFM andlinks to breaking news andimportant changes in regulatorycodes and standards. This mostcurrent and “extra” information hasbeen evaluated and organized and

serves as a quick-read of topline information for facility managers,engineers, building designers, architects, and others who need to keepabreast of industry issues, changes in regulations and new innovations.

This new monthly newsletter is organized in three sections:• Upfront — original news and trends briefs from HFM editors with links

to feature story content on website.• Construction Zone — brief overviews of latest health care construction

activity and relevant stories with Web links to information in HFM.• Regulatory and Compliance Checklist — short summaries of the latest

directives and regulatory updates on codes and standards, infectioncontrol and other news of interest to facilities managers, supply chainexecutives, engineers and environmental services directors. Checklistitems will have Web links to HFM and there will be links to threeconstruction stories not included in the magazine or the HFM website.

Frequency: MonthlyCirculation: 25,000 health facility operations, architecture, construction,

and environmental services professionals

HFM News Rates (net)Unit Size Open 6x* 12x* 24x*250x250 $1,250 $1,187 $1,100 $1,000

HFM InsiderDelivered at the beginning of each month, before readers receive their printedition in the mail, HFM Insider gives readers access to Web-exclusivefeatures on construction, design, planning, maintenance, infrastructure,codes and standards, technology and environmental services. These reportsare authored by top experts in the field and provide insights found only inHFM. In addition, HFM Insider subscribers get access to in-depth featuresbefore the print edition lands. These information-rich articles are highlyvalued by our core audience of architects, interior designers, engineers,plant operations directors, facilities managers, CFOs and other executivetitles, environmental services directors, infection prevention specialists,supply chain directors and more. In all, each edition of HFM Insiderconnects readers with about a dozen articles created exclusively for ouraudience by the most respected authorities in the health care design,construction and maintenance fields.

Frequency: MonthlyCirculation: 25,000 health facility operations, architecture, construction,

and environmental services professionals

* HFM Insider and HFMNews Joint FrequencyDiscount OptionMaximize your advertisingexposure and budget byreaching the core HFMe-newsletter readership twicea month with both e-newsletters. Combine yourinsertions for the lowest rate.

E-Newsletters

HFM Insider Rates (net)Unit Size 250x250Open $1,2506x* $1,18712x* $1,10024x* $1,000



Electronic ElectronicFrequency: Daily

Circulation: 80,000 plus hospital executives and seniormanagement

H&HN Daily and Inside Trustee e-newsletter Rates (net)Unit Size 250x250 468x60 728x90

Open $1,500 $1,200 $1,2006x $1,425 $1,140 $1,14012x $1,320 $1,056 $1,05624x $1,155 $924 $92436x $960 $768 $76852x $870 $696 $696

H&HN Daily & Inside TrusteeH&HN Daily extends the conversation with readers. Each daily e-newsletter contains at least twotopics with exclusive insights from high-visibility, recognized industry experts like Joe Flower,John Glaser, Dan Beckham, Emily Friedman, Ian Morrison, David Weber, David Ellis, and SitaAnanth, video, podcast and blog coverage from the award-winning H&HN editorial team andlinks to in-depth background material.

Inside TrusteeDelivered at the beginning of each month, before readers receive their print edition, theInside Trustee e-newsletter, gives readers accessto more than 57,000 Web-exclusive featureson critical health care and governance issues.



Electronic Electronic

Editorial Spotlights SpecificationsClient will provide 250x250 ad in GIF or JPG formatwith links, a company logo in EPS format, and 75-wordtext ad. Graphic ad file size should not exceed 40k andmust be 72 ppi (pixels per inch). Image maps,JavaScript and Flash ads are not accepted.

DeadlinesTopic area will be submitted to production at least two weeks in advance of transmission. All creativematerial must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

E-Newsletter SpecificationsFile size should not exceed 40k and must be 72 ppi(pixels per inch). Animated ads can contain up to 3frames and have a 3-loop max. Animated advertisementsare not recommended, as certain browsers do not allowviewing of animation in emails. Creative must be GIFor JPEG. Image maps, JavaScript and Flash ads are notaccepted. A 100-word max text version of the ad mustalso be submitted. URLs must include dot andextension; ad tags are not accepted. Working links mustbe live by test on Monday at 10 a.m.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto the release date.

Editorial Spotlight — EmailAttach your message to a custom-direct e-mail, brandedwith one of the Health Forum magazine titles,delivering content relevant to your line of business.Health Forum can develop a single-sponsor, customdirect e-mail transmission that can be sent to our totaldatabase of senior-level health care executives, or to apre-selected target audience, on a date of your choosing.

The e-mail would include two ad units: 250x250 at thetop right margin and a text/logo ad showcased betweentwo headline articles—based on your selected topic—from a previous issue of a Health Forum publication.There is an exclusive sponsorship mention at the top ofthe page (“HFM Editorial Spotlight: sponsored by…”).

Editorial Spotlight Rates• Health Facilities Management Leadership Database

(16,600): $4,000 Net• Hospital & Healthcare Network Leadership Database

(43,000): $6,500 Net• Patient Safety & Quality Leadership Database

(17,400): $4,500 Net• Physician & Clinical Leadership Database

(14,500): $4,000 Net• Marketing

(9,900): $3,200 Net• Total Health Forum Database

(81,400): $11,500 Net

Various database combination rates are available. Please contact your sales representative.

[email protected]

[email protected]




Digital EditionOptions for PRINT DISPLAY AdvertisersEach digital edition of HFM allows many enhancements to ads that appear in HFM. Advertisers can add audio and“rich media” characteristics to generate more visibility and marketing sizzle. Below is a list of examples. Pricing issubject to change.

• Audio: Overlay sound onto your ad and expand your marketing message beyond theprinted text. $800 per ad/per insertion (net)

• Video: Add a flash video overlay to your ad and capture reader attention and interestin an entirely new dimension. $1,000 per ad/per insertion (net)

• Interactive Ad Query: Overlay a question(s) onto your ad and get immediate, directfeedback from active prospects — an inexpensive way to collect research data onspecific issues. $525 per ad/per insertion (net)

Guidelines: Native video in WMV or AVI formats (3 minutes or less play time). Best quality: 24 frames per secondor higher, 640x480 pixels or higher, (no less than 300). Standard players available. Custom player and backgroundcan be accommodated (design for background provided in PSD and JPEG formats.




There are exclusive “digital-edition-only” options that can enhance your visibility among readers of theelectronic magazine. For additional information onadvertising options and pricing, please contact yourAccount Manager.

• Email Alert: Shortly before each monthly issue ofHFM becomes available, an email message is sent toHFM subscribers and other hospital and healthsystem executives. Each alert message contains a 468x60 pixel ad. These ads are available on a per-issue basis. Guidelines: 468x60 pixels maximum size;JPEG, GIF, or animated GIF file formats only.$1,050 per ad/per insertion (net)

• Log-in Page: All digital edition viewers must firstvisit the log-in page. This page contains a 250x250pixel ad. This ad position guarantees visibility amongall visitors to the most recent monthly edition.Guidelines: 250 x 250 pixels maximum size; JPEG,GIF, or animated GIF file formats only. $600 perad/per insertion (net)

• Cover Tip-On: An electronic ad similar to a print adoverlaid on a magazine cover. The tip-on cannotoverlay the magazine masthead. The ad size andplacement can vary according to your message needs.It would be viewed by all readers of that monthlyissue. Guidelines: height is 5 inches; width is 8 inches,300 dpi PDF format. $600 per ad/per insertion (net)

• Belly Band: The belly band is an electronic ad similarto a paper wrap-around band found on magazinesdistributed at trade shows. The ad size and placementcan vary according to your message needs. It wouldbe viewed by all readers of that monthly issue.Guidelines: Sizing width consistent with magazine;height flexible, PDF format, but cannot overlay themagazine masthead on the opposite cover page. $600 per ad/per insertion (net)

• Navigation Bar Logo: All viewers use the navigation barat the top of each digital edition. Advertisers can placetheir company logo or company name in type next tothe HFM logo at the top of the bar. Guidelines: 31 pixels high x 100-150 pixels wide. Background isgray, if creative is transparent. PSD, high-resolutionJPEG formats. $600 per ad/per insertion (net)

• Opposite Cover Page: Each digital edition presentsitself with the monthly issue cover on the right-handside. The opposite page normally containsinstructions that help readers navigate through theissue. The space is available for a full-page display adthat runs through the life of the issue — the monthlyedition and the archived issue. Guidelines: Same sizeas magazine page file; high-resolution PDF fileformat only. $3,000 per ad/per insertion (net)

• Archived Issue Sponsorships: All archived issuesthat do not have a paid display ad opposite the coverare available for sponsorship. Placing an adretroactively in archived issues without paid adsopposite the cover offers the unique opportunity toacquire brand recognition on topics associated withyour company or products (e.g., IT, quality, patientsafety or construction).

Pricing Schedule 6 issues: $10,500Each issue +6: $1,225

Digital EditionOptions for DIGITAL-EDITION-ONLY Advertisers



Electronic ElectronicHospitals & Health Networks

www.HHNmag.comThe leading publication for senior- and department-level management in hospitals and health systems.

Trusteewww.Trusteemag.comThe only magazine written specifically for Trustees and board members of the nation’s hospitals and health systems.

Health Facilities Managementwww.HFMmagazine.comThe leading journal for health care facility designersand managers, environmental services, and plantoperations directors.

AHA Newswww.AHAnews.comThe biweekly newspaper for senior executives whose organizations are members of the AmericanHospital Association.

Health Forumwww.HealthForum.comThe official website of Health Forum, a subsidiary ofthe American Hospital Association. This site providescommunications, information, education and researchproducts and services that advance health leadership.

Web SolutionsHealth Forum Media Network Websites The Health Forum Media Network provides marketers with the opportunity to target the nation’s largest hospitaladministration and senior management marketplace. With more than 220,000 subscribers to its suite of publications,the Health Forum Media Network can help you reach this audience easily with our various online advertising offerings.These websites have nearly 1.5 million visitors each year. Campaigns are fully customizable.

http://www.healthforum.com

http://www.ahanews.com


http://www.trusteemag.com

http://www.HHNmag.com




Banner AdvertisingStandard Network Package – $55 cpm (net)A standard network buy includes all of the HealthForum Media Network sites. It requires a minimum of10,000 impressions and must include all of thefollowing ad unit sizes:

• 468x60 • 250x250 • 150x120

H&HN Network Package – $60 cpm (net)An H&HN Network buy includes hhnmag.com andany combination of the sites listed on page 20,depending on advertiser’s specifications. It requires aminimum of 10,000 impressions and must include allof the following ad unit sizes:

• 468x60 • 250x250 • 150x120

Single-Site Rate – $80 cpm (net)Advertisers specify which one site they would like topurchase. Requires a minimum of 10,000 impressionsand the following ad unit sizes:

• 468x60 • 250x250 • 150x120

Health Forum Web AdvertisingSpecificationsFile size should not exceed 40k. All must be 72 ppi(pixels per inch). Animated ads should have a 3-framemax and may loop continuously. We accept creativefrom most major third-party, ad-serving networks(please inquire). Flash ads must be modified (see SWF document).

Rich MediaWe accept Flash, JavaScript, HTML and others (pleaseinquire). Flash ads must be modified (see above) and inversion 6 or greater. Flash frame rate must be less than18 frames per second; frame rate of 12 frames persecond is preferred. All expenses related to servingthird-party, rich-media ads will be the responsibility ofthe advertiser.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

Corporate NewsProvide our readership with your company’s corporatenews by advertising in our Corporate News section,which appears on the home pages of all the HealthForum Media Network publication sites. It includes alogo (max width: 125 pixels per inch) and 15-word textblurb with a link back to your site. $1,450/month (net).

[email protected]

http://www.HHNmag.com




Buyers’ GuideHealthForumBuyersGuide.comA valuable resource for health care professionals whowant to locate products and services.

HealthForumBuyersGuide.com uses powerful searchtechnology that indexes the content of participatingsupplier websites. Site visitors can perform key wordsearches that mirror traditional search engines, orcategory-specific searches.

Each listing features a company logo, a corporatedescription, links to the company’s website andspecified email addresses, and placement in predefinedproduct headings. There is a full range of pricing andplacement options, plus banner ads are available. Visitwww.healthforumbuyersguide.com, call 972-402-7000 oremail [email protected] for additional information.

www.HealthForumBuyersGuide.com

Sample banner ad on HealthForumBuyersGuide.com

http://www.HealthForumBuyersGuide.com








Education Education

Rural Health CareLeadership Conferencewww.HealthForum.com/RuralFebruary 10–13, 2013, Phoenix, AZ

The annual Rural Health Care Leadership Conferenceis a meeting place for top leaders from hospitals andmajor health care systems with a strong presence inrural communities. Since 1987, this conference hasbeen the core educational event for those who want tolearn from top thinkers and practitioners who stimulatethinking and explore the skills and competenciesneeded to advance their organizations. With anaudience of administrators, senior leaders and trustees,this conference is a key event where strategies foraccelerating performance and improving thesustainability of small and rural hospitals are explored.

Exhibit Booth: Not availableAdvertising: January issue

www.healthforum.com/Rural for more information.

Corporate Sponsor Investment Levels:• Platinum package: $20,000• Gold package: $15,000• Silver package: $10,000• Supporting Underwriter $6,000

package:

Sponsorships and ConferencesCompanies targeting the health care market can gain exclusive visibility at national conferences hosted by theAmerican Hospital Association and Health Forum. Not all of the three major AHA conferences offer the sameoptions; however, each provides a unique exposure to hard-to-reach audiences. Sponsors who commit six to eightmonths before the start of the conference enjoy maximum exposure by being included in all attendee promotionalmaterials.

Total Promotional Campaign Audience ImpressionsRural Health Care Leadership Conference: 1,000,000Leadership Summit: 2,818,000

www.healthforum.com/Rural

http://www.HealthForum.com/Rural



Education Education

AHA Annual MembershipMeeting www.AHA.orgApril 28 – May 1, 2013, Washington, D.C.

The AHA annual membership meeting draws CEOs,board members, and senior executives from the nation’shospitals and health systems to the AHA’s onlymembership-wide gathering. The meeting highlightsnational leaders and insiders discussing the advocacy,regulatory and legislative issues that affect hospitals,patients and communities. It is the nation’s largestassembly of hospital top executives and board membersand national, state and metropolitan hospitalassociation leaders.

Exhibit Booth: Not availableAdvertising: April issue

Corporate Sponsorships:General underwriter package: $12,000Underwriting opportunities offer broad exposure andinteraction with senior hospital executives.Underwriters are encouraged to participate in allconference sessions and events, enjoy high visibilitythroughout the conference, and have severalopportunities to network with top hospital executives.

Benefits of sponsorship (based upon commitment level)• Conference and meeting registrations• Company name/logo on marketing communication

pieces (up to 1,500,000 impressions)• Company name/logo appears on e-blasts and ads• Pre- and post attendee list

Additional opportunities(e.g., hotel key cards, tote bags, Internet stations) are available and range in price from: $12,500 to$30,000

AHA/Health Forum ConferencesContacts

Corporate Sponsorships: Mark Colucci (East)[email protected]

Lisa Schulte (West)[email protected]

Display Advertising: Leslie Vloedman [email protected]




http://www.AHA.org



Education Education

The annual Leadership Summit draws attendees to anidea-sharing conference for the nation’s hospital andhealth system senior leaders. Senior health careexecutives and industry experts come to the largest andmost important health care strategy meeting in thecountry to address the most compelling issues facinghospitals and health systems. They also come to sharethoughts and renew dialogues with peers. Exhibitors andcorporate underwriters attend the event as fullparticipants. This congenial meeting providesunparalleled access to senior-level hospital executivesand has proven to be an exceptional learning forum forunderstanding the management and operating realitieswithin the health care field. The Summit is the AHA’spremier business development and leadership-focusedevent, and is the only AHA C-Suite event allowingexhibit booths.

Exhibit Booth: 8' x 10' booth each $3,800Advertising: July issue.Discounted offers available for exhibitors and corporateunderwriters.

Corporate Sponsorship Investment Levels:• Track (exclusive): $40,000• Track (shared): $25,000• Keynote: $25,000• General: $12,000• Additional opportunities (e.g., hotel $8,500 to

key cards, tote bags, Internet stations) $30,000are available and range in price from:

Sponsorships Leadership Summit Conference GuideDisplay Advertising SpecificationsFollow normal H&HN display ad specifications andensure materials are marked for conference guideplacement. One-sixth page display ads for corporateunderwriters and exhibitors may be black-and-white or4-color process. PMS inks or matched colors are notpermitted. One-sixth page ads must be accompaniedwith payment check.

Ad Close: May 1, 2013Materials Due: May 9, 2013Mail ad materials and payments to:Health Forum, Attn: Aggie Abbinanti 155 North Wacker Drive, 4th FloorChicago, IL 60606-1725(312) 893-6844

Health Forum/AHA Leadership Summitwww.HealthForum.com/LeadershipSummitJuly 25–27, 2013, San Diego, CA

http://www.HealthForum.com/LeadershipSummit



Education Education

White PapersHealth Forum can help present your success stories to atargeted audience of hospital senior executives activelyseeking the latest information on proven products andservices in the health care market. With our whitepaper program, we can put case studies, research andeducational resources in front of an incredibly valuableaudience and track exactly who is looking at thoseposted documents. Here’s how it works:

• We post your white paper online.

• Site visitors who are interested in downloading fillout a registration form and the white paper is thenmade available in PDF format. Leads are provided tothe sponsor.

• Additionally, a bi-monthly email promoting thewhite papers (“White Papers Update”, brought toyou by Health Forum”) will be transmitted to ouropt-in database of 100,000—again, registration isrequired for downloading the white paper.

• Up to four additional questions from the sponsor canbe included to further qualify the recipient’s purchaseauthority, etc.

• Your white paper will be promoted through In-houseads (online and in the magazines) and e-newsletters.Monthly advertisements for white papers will appearin HHN Daily and a white paper link will be onHealth Forum websites.

In addition to promoting market leadership, this willprovide direct access to our exclusive audience of senior-level hospital executives while generating valuablequalified leads. See white papers currently hosted onlineat: www.HealthForumLeadershipCenter.com.

Pricing:$7,500 net for 3 months$13,500 net for 6 months$24,000 net per year

White Paper SpecificationsPaper must be submitted as a PDF file and not exceed 3 MB. Client will also provide their company logo inEPS format and a 150-word abstract in Microsoft Word.

DeadlinesAll material must be submitted to Chris Zarth [email protected] at least 5 business days priorto start date.

Speakers ExpressAdvertisers that have a need for keynote or content expertspeakers on health care issues at their corporate events orretreats are offered a discounted rate on Speakers Expressservices. Speakers Express staff can create a first-classeducational event with their placement and programdesign service. Speakers are leading thinkers who arehighly skilled at delivering inspirational and thought-provoking presentations at corporate staff workshopsand management retreats. For more information, visitwww.healthforum.com/speakersexpress.

Speakers Express: David [email protected]


www.healthforum.com/speakersexpress

[email protected]

http://www.HealthForumLeadershipCenter.com



Education Education

Basic (On-Demand) PackageThe basic package is an entirely prerecorded Webseminar with no live component (i.e., no Q&A,polling). The event has a scheduled launch date and ispromoted with dedicated email transmissions, Web siteadvertising across the Health Forum Media Networksuite of websites, e-newsletters and print advertising.$11,250 net per event.

Underwriting receives:• Complete list of all registrants for the event, with

demographics.• Complete list of all attendees.• Event archived online for 6 months. • Leads turned over to the sponsor.• CD-ROM recording of the event available for

additional fee.

Simu-Live PackageThis package includes a simulated live event thataffords interaction with the audience via a Q&A sessiondirected by the moderator after the presentation.Additionally, customized reporting is included thatranks the leads based on predefined criteria. $14,750net per event (frequency discounts apply).

Simu-Live Package Sponsors receive:• Complete list of all registrants for the event,

with demographics.• Complete list of all attendees.• Results of any polling questions, with participants’

responses.• List of questions from the Q&A portion of the

Web seminar.• Event archived online for 12 months. • Leads turned over to the sponsor.• Customized reporting.• CD-ROM recording of event.

Web SeminarsThe prerecorded presentation consists of an audiostream accompanied by a PowerPoint presentationaccessible from the Health Forum website. The sessionsare available on the website from at least three monthsto a full year and are supported by print ads andelectronic media (banner ads, email blasts, etc.). HealthForum provides a turnkey package with the necessarypromotional support, all required coordination andproduction, backed by our experience in producingmultiplatform programming for the hospitalmanagement field.



Sponsorship Sponsorship

Custom ResearchHealth Forum editors can work directly with corporate partners on research of interest to seniorexecutives. The level of involvement ranges from fast-and-simple, topic-specific probes to majorresearch initiatives that require considerable involvement and result in national media coverageand high-visibility findings.

Examples of research studies include:• ASHE/HFM Hospital Building Report Survey• ASHE/AHE/HFM Salary Survey• ASHE/HFM Security Survey• ASHE/AHE/HFM Sustainability Survey



Sponsorship Sponsorship

Most Wired SurveyAn Exclusive Health Care IT Benchmarking andRecognition ProgramSince 1999, Hospitals & Health Networks in cooperationwith corporate sponsors has surveyed hospitals andhealth systems to determine how they use informationtechnology. The Most Wired Survey not only recognizesthose organizations that demonstrate excellence in ITimplementation and innovation, but also serves as aninvaluable tool to aid all participating organizations inplanning and developing future IT projects.

Major Sponsor 2 years: $135,000/yr3 years: $120,000/yr

Award Sponsors2 years: $67,500/yr3 years: $60,000/yr

Supporting Sponsor1 years: $35,000/yr2 years: $30,000/yr3 years: $25,000/yr

Executive Feature RoundtableReports (H&HN and HFM only)Executive Dialogue RoundtableReportsRoundtable reports cover topics of strategic interest toHFM readers. Custom, 8- to 12- page reports featureclosed-door dialogues with senior facility operationsexecutives, as well as a representative from the sponsoringcompany.

The Sponsor of each roundtable panel will receive:• A seat at the table and networking lunch with four to

seven hospital executives• Visibility in the roundtable special report in HFM as a

panelist, including name and photo• Opportunity to be quoted in the roundtable report• Company logo on front cover of the roundtable report• Company name listed on back cover of the roundtable

report• 250 reprints of the roundtable report

Contact your Account Manager for pricing

Custom Media ProductsOur custom media products help you reach your target audience using a mix of both traditional and new media. We will deliver custom publishing content based on your topic of choice taking advantage of advertorialor sponsored editorial opportunities within our family ofmagazines and websites. Media options include specialinserts, microsites, customized email programs, orcompilations of content chosen especially for your audience.



Mailing List & Data RentalData

AHA Data and List RentalsContact information and data collected from AHA’s annual survey of U.S. hospitals and healthsystems are available for rent. For information, please contact:

Chabre McElweeInside Sales Manager155 N. Wacker Drive Suite 400Chicago IL [email protected]

Mailing List RentalsHealth Forum magazine circulation lists, with the exception of Trustee, are available for listrental. (Email circulation lists are not available for any publication.) Please contact Statlistics formore information:

Statlistics, Marge Fernbachm.fernbach@Statlistics.com203-778-8700www.Statlistics.com

http://www.Statlistics.com




The Fine Print Fine Print

Earned Rates: Frequency discounts are earned on thebasis of total advertising placed within a 12-monthcontract period. The earned rate is determined by thenumber of pages, each page of an ad unit, each side of afull run insert, or each fractional page counted as onepage unit.

Agency Commission: 15% of gross billing allowed.Agency commission does not apply to accounts paidlater than 30 days of invoice date.

Payment of Invoices: Payment terms for e-commercecompanies are payment in advance. Payment terms forother companies are net 30. It is understood that theadvertiser and the agency are jointly and severally liablefor the payment of invoices for advertising publishedhereunder. Advertising will not be placed if invoices aremore than 60 days past due.

Publisher Approval: All advertising is subject topublisher approval. The publisher reserves the right toreject or cancel any advertisement, insertion order, orcontract at any time. The American HospitalAssociation and its publications will not endorseadvertising in any manner. Use of HFM-excerptededitorial in advertising copy is subject to approval bythe publisher.

e Fine PrintAdvertising Acceptance: Advertisements areaccepted for publication entirely on the representationthat the agency and/or advertiser are authorized topublish the contents thereof. Advertisers agree toindemnify, defend, and hold harmless the publisher anyclaims or actions based on or arising out of any matterof any kind contained in such advertising, or theunauthorized use of any person’s name or photograph,or any sketch, map, words, labels, trademarks,copyrighted matter or libelous statement in connectionwith advertising purchased according to the terms ofthis rate card.

Copy Regulations: Use of Health Facilities Managementeditorial material in advertising copy must be approvedby the publisher and the contributing author. TheAmerican Hospital Association will not endorseadvertising. Publisher may reject advertising that is notsuitable for publication. Advertising that simulateseditorial content must carry the word “Advertisement”in 12-point type.

Publisher Liability: Publisher shall not be subject toany liability whatsoever for any failure to publish orcirculate all or any part of any issue or issues because ofstrikes, work stoppages, accidents, fires, acts of God, orany other circumstances not within the control of thepublisher. Publisher shall not be liable for errors madein key numbers, or Advertisers’ Index, or for costs anddamages if for any reason publisher fails to publish anadvertisement.

Rate Definition: Rates are based on the number ofinsertions of one page or less used in a 12-monthcontract period.

Short-Rate: Advertisers will be short-rated if they donot use the amount of space on which their advertisinghas been billed during their 12-month contract period.

Ad Format and Placement Policy: Advertising isfully interspersed throughout the magazine. Advertisingis rotated throughout.

Cancellation Policy: Contracts and orders forinsertions are due by the closing date of the issue, andcannot be canceled after that date.

Other Conditions: No conditions, printed orotherwise, appearing on contracts, order, or copyinstructions that conflict with the provisions of this ratecard will be binding on the publisher.



Contacts Contacts

Health Forum Helps You...Understand Your Market, Reach Your Market, InfluenceYour Market, CAPTURE Your Market.


Executive ManagementMedia ProductsPublications: H&HN, Trustee andAHA News

Web sites: H&HN, Trustee, AHANews, HospitalConnectSearch andHealth Forum

E-newsletters: H&HN Daily andInside Trustee

Central WestCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: [email protected]

Central East Jim SiebertHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6815Fax: [email protected]

EastM.J. Mrvica Associates Inc.2 West Taunton AvenueBerlin, NJ 08009-1442856-768-9360Fax: [email protected]

WestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: [email protected]

DepartmentalManagement MediaProductsPublications: Health FacilitiesManagement

Websites: Health FacilitiesManagement,HospitalConnectSearch andAHRMM

E-newsletters: HFM Insider andHFM News

Central EastCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: [email protected]

EastM.J. Mrvica Associates Inc.2 West Taunton Ave.Berlin, NJ 08009-1442856-768-9360Fax: [email protected]

Central WestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: [email protected]

WestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: [email protected]

Health Forum Sales Contacts

CorporateUnderwriting/SponsorshipProductsNational Account Executive(East)Mark Colucci Health Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6886Fax: [email protected]

National Account Executive(West)Lisa Schulte1062 Dutch Mill DriveManchester, MO 63011-3681636-227-2841Fax: [email protected]

National LeadershipNational Advertising Sales ManagerJim Siebert312-893-6815Fax: [email protected]











