2013 sponsorship package final - baystreethoops.com€¦ · your message will be heard april 4-6,...

In Support of:

SPONSORSHIPPACKAGE 2013

www.baystreethoops.com

April 4-6, 2013

19th Annual

Fundraiser


April 4-6, 2013

YOUR COURTSIDE PASS

Become a sponsor for one of Toronto’s largest charity sports events

Here’s your chance to become involvedwith the 19th annual BayStreet Hoops basketball tournamentin support of Special Olympics Ontario, KidSport Ontario and the Bay Street Hoops Youth BasketballInitiative.

The Bay Street Hoops tournament is one of Toronto’s largest charity sports events. Since 1995, wehave raised close to $2.2million for children’s charities in theToronto area, including over $165,000 in2012.

With your support, we hope to raise another $200,000 for charities benefitting children and youth inyour community.

The 2013 tournament takes place from April 4-6. We welcome over 1,000 players, spectators andvolunteers from leading law and accounting firms, financial services institutions and a variety of othercorporations. The players will meet on the basketball courts at the University of Toronto and RyersonUniversity for some friendly, yet spirited competition.

As you can see, the tournament’s participants represent a marketer’s “dream demographic.” Theycome from the country’s top earning bracket and 95 per cent fall into the 25 to 50 age range.

“Bay Street Hoops has become activelyengaged in the Special Olympics movement.The support shown over the years throughtheir charity basketball tournament directlybenefits Special Olympics athletes and itsprograms. They have organized three funfilled days, full of activities that are sure tocreate a frenzy of competition.“

- Glenn MacDonell, President & CEOSpecial Olympics Ontario


April 4-6, 2013

HOOPS PROVIDING HOPE

Your support provides funding to three great charities

Your sponsorship of this year’s Bay Street Hoops tournament will benefit the following three greatorganizations:

Special Olympics Ontario will receive 50% offunds raised.

Special Olympics Ontario is a non-profit,community-based charitable organization. Ourprimary instrument of program delivery is at thelocal sport club level, which gives individuals with anintellectual disability the opportunity to train andcompete twelvemonths of the year.

The organization is driven by our volunteers, withover 18, 000 athletes and 8,500 volunteersregistered across the province. Athletes range invarious ages and each is given an opportunity totrain in eighteen official sports.

Dignity, acceptance, and a chance to reach onespotential – these are human rights worth promotingfor everyone. The Special Olympic goal is to utilizesport as a vehicle to open the doors of opportunityand inclusion for people with an intellectualdisability.

www.specialolympicsontario.com

will receive 25%of funds raised.

The KidSport™ Mission is simple, to help overcomethe financial barriers that exist in families so that allkids have the opportunity to participate in organizedsport and experience the benefits of active living. Thisis accomplished by providing financial support forregistration fees and/or equipment grants that godirectly to families. It is through KidSport™ thatchildren who are the least likely to have theopportunity to play nowhave hope.

www.kidsportcanada.ca

willreceive 25%of funds raised.

The Bay Street Hoops Youth Basketball Initiative is anew project developed by the organizers of the BayStreet Hoops tournament. We are working withcommunity leaders, the City of Toronto and membersof the Toronto basketball community (the Raptors, theOBA, theCBA, etc.) to support basketball programs inat-risk neighbourhoods. We are sharing bestpractices among these organizations and helpingfund the expansion of the most effective programs.The goal is to develop viable long-term basketballprograms for grade school aged children in theseneighbourhoods. These programs will help thechildren develop basketball skills and create astronger basketball community throughout Toronto;butmore importantly theywill provide the childrenwitha valuable recreation and learning program that islinked tomentorship, tutoring and community support.


KidSport™ Ontario

Bay Street Hoops Youth Basketball Initiative

Be part of a great tournament with many events

A FULL-COURT PRESS


April 4-6, 2013

As a sponsor, you will find that the Bay Street Hoops tournament offers you great exposure in thecommunity.Your sponsorshipwill allow you to play an active role in the following events:

A five-on-five round-robin basketball tournament running for 3 consecutive days. Up to 70 teamsrepresenting all skill levels can be accommodated – they are divided into 8 different men’s divisionsand 2women’s divisions.

A basketball league involving 16 corporate sponsored teams represented by Toronto’s top tierfinancial and professional services firms. Sponsors of the Bay Street Hoops tournament can connectwith this captive audience during the league time frame (November to March). The leagueculminates with a championship game at theAir Canada Centre during the Bay Street Hoops Tip-OffEvent.

A party for all players, sponsors and volunteers which includesdinner, aswell as silent and live auctions.

A pre-tournament event that involves the tip-off of the Bay StreetHoops tournament, the Championship Game of the Bay StreetHoops Basketball League and the introduction of the BSHcharities, sponsors and key individuals. The event is held eachyear at the Air Canada Centre just before the start of thetournament.

Abasketball clinic for the children of players and those associatedwith the charities. The clinic offers children the opportunity tolearn basketball skills through training sessions and games.Special guests have been known to drop by including TorontoRaptor former coach Sam Mitchell, the Toronto Raptors Mascot and Canadian Olympian DonovanBailey.

A three-point shooting contest for one member of each team – the winner gets prizes for the wholeteam (always one of the tournament highlights

The Tournament

Bay Street Hoops Basketball League

Post-Game Party andAuction

The Tip-Off Event

Kids’Clinic

Three-point Shoot Out

IT’S A SLAM DUNK

Reach a dream demographic by sponsoring the 2013 Bay Street Hoops Tournament

- Bill Hollland, Executive Chairman of CI Financial

“As a supporter of this charity basketballtournament over the past 11 years, I finally madeit out to watch the games. I witnessed teamshaving fun, coming together and playing at amuch more professional level than I expected. Itreally is a great even that raises awareness andmoney for a worthwhile cause.”


April 4-6, 2013

The Bay Street Hoops tournament draws a diverse crowd of more than 1,000 influential businessleaders, professionals and decisionmakers.

With your sponsorship, you can reach a highly desirable and targeted audience:• Aged 25 to 50• Well educated• Household income$150,000+• Professionals

oBusiness leadersoKey corporate decisionmakersoPhilanthropists

• High disposable income• Purchasers of luxury items•Early adopters and purchasers of technology and communication products and services• “Heavy users” of financial services and travel products• Enjoy supporting children and youth in their community

Tournament participants represent teams from various organizations within Toronto’s financial andbusiness community. Participating teams from the 2012 Bay Street Hoops tournament included thefollowing:

• Financial services –CI Financial, CIBC,SoctiaCapital, andTD• Professional services –Blakes,Cassels &Graydon, KPMG,McKinsey, andTorys• Private equity and pension funds –Caldwell Financial and OMERS

Please see the back page for a full list of participating teams from the Bay Street Hoops Tournamentover the last 13 years.

YOUR MESSAGE

WILL BE HEARDwww.baystreethoops.com

April 4-6, 2013

As a sponsor, you will also be recognized through our communications initiatives. Ourcommunications are an essential element to establish the event’s themes and create amemorable experience for everyone involved.Wedesign them to break through the clutter.

We coordinate all our communication initiatives to set the right mood for the event.Wemakesure that there is consistency in message and design from one communication piece to thenext throughout the entire campaign. Some of ourcommunication pieces include:

BSH website and BSH League websites –Presenting and Centre Court sponsors to receivestrong visibility on these high traffic websites.Event brochures for all players.E-mail teasers sent to create buzz for thetournament.

Top sponsors to be invited to the Air CanadaCentre for the official Tip-Off Event where mediawill also be invited to attend.Pre- and post-event media releases are sent toour extensive list of business, community andentertainment contacts.BSH Directors make appearances on TV andradio shows to drumup support for the tournamentand our supporters.

We strive to create an unforgettable environment forthis annual event.

On-site signage opportunities, courtside andelsewhere.Special visibility tomaximize your sponsorship.

Communication Initiatives

Media Initiatives

On-site visibility

�

�

�

�

�

�

�

�

PAST MEDIA COVERAGE• Globe and Mail• CFTO• CP24• TSN• Toronto Star• Toronto Sun• Fan 590• Precedent• Investment Executive

SPONSORSHIP

OPPORTUNITIES

You can choose from the following sponsorship opportunities:

PREMIUM SPONSORSHIP

• Presenting Sponsor – $25,000• Centre Court Sponsorship – $12,000 (2)• Courtside Sponsorship – $8,000• Baseline Sponsorship – $5,000

OTHER LEVELS OF SPONSORSHIP

• Product Sponsorship• Team Sponsorship - $2,500• Fans (donors) – $1,000• Auction donors• Gift bag donors• Kids gift bag donors

The following pages outline the opportunities and benefits in greater detail.

- Jennifer Radman, VP & Portfolio ManagerCaldwell Investment Management LID


April 4-6, 2013

$25,000 $8,000 $5,000

PREMIUM SPONSORSHIP

BENEFITS

Use of Logo Rights

Logo and/or company name recognition on all promotional

materials, invitations and print materials as a sponsor of Bay Street

Hoops at a proportional level.

Logo exposure on the official Bay Street Hoops tournament t-shirt

to be worn by all participants, proportional sizing based on level.

Recognition on all communication materials including, but not

limited to: event tickets, website event program, tournament

posters and other collateral.

Event signage and logo recognition within the tournament facilities.

Promotional Opportunities

Hospitality

Honoured guest passes to receptions and Post-Game Party,

not including players.

Create YOUR own DISTINCTION with an idea that meets and

accentuates the spirit of the BSH event and the PARTNERSHIP. *

*Subject to BSH approval.

Presenting Centre Court Courtside Baseline

Sponsor Sponsor Sponsors Sponsors

$12,000

Title rights to special events including Post-Game Party and the Bay

Street Hoops Basketball League P

P P P P

P P P P

P P P P

P P P P

8 6 4 2

Dedicated space on Bay Street Hoops and Bay Street Hoops

Basketball League websites PP

Title rights to one of two special events: the Kids’ Clinic or the

Three- Point Shoot-Out

Title rights to a team division at the Tournament P

P

P

Invite to media launch with cheque presentation (Presenting

Sponsor) along with access to both internal advertising and other

planned media endeavors.

Opportunity to enter teams FREE (2 teams - one men’s

and one women’s - $5,000 value – Presenting Sponsor).

P

P

Advertising in event program – full colorPresenting – (back cover and logo on front cover)Centre Ct. – (full page) Courtside – (3/4 page)Baseline – (1/4 page)

Opportunity to showcase/sample products and services on-site. P

P P P P

P


April 4-6, 2013

PRESENTING SPONSOR

PREMIUM SPONSORSHIP


April 4-6, 2013

AsPresenting sponsor, youwill receive:

Opportunity to enter 2 teams in the Tournament – one Men’s and one Women’s - free of charge($5,000 value)Category exclusivityInvitation to attend theTip-Off Event at theAir CanadaCentreLogo and/or company name recognition on all promotional materials, invitations, press releasesand printmaterials as aPresenting sponsor of BayStreetHoopsPrimary logo exposure on the official Bay Street Hoops tournament t-shirt to be worn by allparticipantsTitle rights toPost-GameParty being heldSaturday,April 6Rights to engage the event audience through displays and/or approved handouts thatcanaugment Bay Street Hoops and the business relationship. Example: Sport Drink, Energy Bar,etc.Recognition on all communicationmaterials including, but not limited to:- EventTicket-MediaRelease-Annual Newsletter- Tournament posters and banners

Dedicated space on the following high traffic websites (for sponsor advertisements or websitelinks):- BayStreetHoopsHomePage-BayStreetHoopsBasketball LeagueHomePage

On-site visibility-Media Launchwith cheque presentation and podium rights- Signage/Banners- Full pageAd in the event program–back cover and logo on front cover- Listing inEvent Program

Opportunity to showcase/sample products and services at the tournament siteInvitation for 8 representatives of your company (in addition to team members) to attend Post-GamePartyOpportunity to use event images for promotional purposes

�

�

�

�

�

�

�

�

�

�

�

�

�

The sponsorship fee is $25,000

PREMIUM SPONSORSHIP

CENTRE COURT SPONSORSHIP


April 4-6, 2013

- Tom Zverina, Torys LLP

“Torys has supported the Bay Street HoopsTournament for a number of years and each year itgets better and better. Not only is it a greatcompetition that brings our employees together,but it is a lot of fun and at the same time raisesmoney for a number of worthy charities.”

AsaCentreCourt sponsor, youwill receive:

Exclusive naming rights to either the Three-Point Shoot-Out or the Kids’Clinic – both events happenon theSaturday of theBayStreetHoops tournamentLogo and/or company name recognition on all promotional materials, invitations and print materialsas a sponsor of BayStreetHoopsPrime logo exposure on the official BayStreetHoops tournament t-shirt to beworn by all participantsRights to engage the event audience through displays and/or approved handouts that can augmentBayStreetHoops and the business relationship. Example: Sport Drink, EnergyBar,etc.Recognition on communicationmaterials including, but not limited to:-Annual Newsletter- Tournament Posters

Dedicated space on the following high traffic websites (for sponsor advertisements orwebsite links):- BayStreetHoops homepage-BayStreetHoopsBasketball League homepage

On-site visibility-Media Launchwith cheque presentation and podium rights- Signage/Banners- Full pageAd in the event program–back cover and logo o n front cover- Listing inEvent Program

Opportunity to showcase/sample products or services at the tournament siteInvitation for 6 representatives of your company to attend thePost-GameParty

�

�

�

�

�

�

�

�

�

The sponsorship fee is $12,000 (2 opportunities available)

COURTSIDE SPONSORSHIP

.

BASELINE AND PRODUCT SPONSORSHIP

PREMIUM SPONSORSHIP


April 4-6, 2013

“CIBC and its related companies has, sponsored the Bay StreetHoops Basketball Tournament for many years. It is a fun teambuilding event that provides our employees with a wonderfulopportunity to strengthen co-worker relationships, while raisingfunds for worthwhile causes.”

- Victor Dodig, Senior Executive Vice-PresidentCIBC, and Group Head , Wealth Management

AsaCourtside sponsor, youwill receive:

Logo and/or company name recognition on all promotional materials, invitations and printmaterials as a sponsor of BayStreetHoopsTitle rights to a teamdivision at the tournament for the first 8Courtside sponsors (e.g. “ThePorscheDivision”)Logo exposure on the official BayStreetHoops tournament t-shirt to beworn by all participantsRecognition on communicationmaterials including, but not limited to:-Website-Annual Newsletter- Tournament Posters

On-site visibility:- Signage/banners-¾PageAd inEvent Program

Invitation for 4 representatives of your company to attend thePost-GameParty

�

�

�

�

�

�


AsBaseline sponsor, youwill receive:

Recognition on communicationmaterials including, but not limited to:-Website-Annual Report &Newsletter

Logo exposure on the official BayStreetHoops tournament t-shirt to beworn by all participantsOn-site visibility:- Signage/banners-¼PageAd inEvent Program

Invitation for 2 representatives of your company to attend the thePost-GameParty

�

�

�

�


TEAM SPONSORSHIP

OUR FANS ROCK

Your Donations Go a Long Way

Caring & Sharing -WORKING TOGETHER WORKS!

SPONSORSHIP

OPPORTUNITIESwww.baystreethoops.com

April 4-6, 2013

The Bay Street Hoops committee would like to offer your business the opportunity to support one ofour tournament teams.With a donation of $2,500 your companywill receive:

Recognition on communicationmaterials including, but not limited to:-Website-Annual Report &Newsletter

On-site visibility:- Listing as aPatron of the event in theEvent Program


�

�

�


As a supporter of Bay Street Hoops (making a contribution equal to or greater than $1,000), you willreceive:

Recognition on communicationmaterials including, but not limited to:-Annual Newsletter

On-site visibility:- Listing as aPatron of the event in theEvent Program


�

�

�

The recommended donation is $1,000

* Individuals who make a donation will receive a tax receipt. Businesses who sponsor the tournamentwill receive a business receipt.

AUCTION DONORS

It's in the little bag

The gift that keeps on giving

GIFT BAG DONORSIt's in the bag

KIDS’ GIFT BAG DONORS

OTHER SPONSORSHIP

LEVELSwww.baystreethoops.com

April 4-6, 2013

On the final day of the tournament, all players, volunteers and guests are invited to our annual Post-Game Party and Auction. Would you consider donating an item for our Live or Silent Auction? Alldonations will be on display at the Post-Game Party. To promote the companies that give generously,we will produce a Live and Silent Auction Brochure outlining the goods up for bid. The brochure isdistributed to the tournament players and to all those in attendance at theParty.

Each registered player in the tournament receives a gift bag filled with goodies they will needthroughout the tournament (a towel, a t-shirt, snacks, drinks, etc.). Would you consider donating1,000 items for our player’s gift bags? Given the demographic of our tournament attendees, webelieve that we can provide your brand with great exposure to the right people, while at the same timeraising important funds to support three great organizations.

Each child registered at the Kids’ Clinic receives a loot bag just for participating – colouring books,stuffed toys, snacks, body wash, balls, hats, stickers, toothbrush, etc. Would you consider donating100 items for the kids’gift bags?

PAST SPONSORS & TEAMS

Past and Current Sponsors of Bay Street Hoops

12 Years Contributing a Team





7 Years Making a Contribution



3 Years or Less Contributing a Team

Blake, Cassels GraydonBoston Consulting GroupTorys LLP

CI InvestmentsDavies Ward Phillips & VinebergGoodmansMcKinsey & CompanyMcMillan LLPOsler Hoskin & HarcourtScotiabank

CIBC MellonFidelity Investments Canada

Assante Wealth ManagementBorden Ladner GervaisCadillac FairviewCassels Brock and BlackwellCIBC (Total)Ernst & YoungRoyal Bank of Canada

AVW-TELAVBlaney McCurtryBMODeloitteFraser Milner CasgrainKPMGTD Bank/TD Canada Trust

Fasken MartineauGrant Thornton LLP

Guardian Group of Funds

Investors Group Financial Services Inc.Mackenzie Financial CorporationOnex CorpROB TVTD SecuritiesWoolgar VanWiechen KetchesonDucoffe LLP

Manulife Financial

Aird & BerlisallstreamCanaccord Wealth Management

HSBCPrice Waterhouse CoopersState StreetTalvest Fund ManagementXerox

AboutfaceAllegis GroupAltamira

Aviva

Davine BurtonDavis & HendersonDCC Communications

Fan 590

Freedom InternationalFoot LockerFulcrum Capital Partners

Laketon

Oxford Properties

Rainmaker GroupRaptorsRavenhill PartnersRedbourne

Thomson ReutersToronto LordsToronto PoliceTowers PerrinTSX GroupVariety VillageVentureLink

Wood Canada

6 Years Making a ContributionAIM TrimarkButterfield & RobinsonCIBC Mortgage

IA Clarington

Dundee Wealth

Baker & PopeBell WorldBennett Jones LLPBig Brothers/SistersBKA Consulting GroupBlackmont CapitalBower'sBusiness Development BankCaledonian Global FinancialServices

Castlerock InvestmentsCIBC Retail MarketsCiscoCITCOCNW DurhamCPP Investment Board

Deutsche BankDynamic Mutual Funds

Fed-ExFirst Canadian FundsFirst National

General ElectricGolder AssociatesGowlingsHolland Bloorview

Linquist AveyMandrake

MaritzMBMMcDonald HaydenMDG ComputersMorningstarNational BankNew BalanceOptus e-Business

Quebecor Merrill

Sherman & StearlingSherman Kuzz LLPSmith LyonsSolar Syndicate CapitalStikeman ElliottTempletonThe KegThe Torkin Manes/Fuller LandauAlliance

Wolseley Canada

Yahoo! Hotjobs

McCarthy Tétrault


April 4-6, 2013

Presenting

Centre Court

AllstreamFoot LockerJackson TriggsKPMGRBC Direct InvestingShoppers Drug MartYahoo! HotJobs

CiscoMackenzie FinancialCorporationMazdaSUBWAYTTI CanadaTSNWolseley Canada

CourtsideAce BakeryAltamira Financial ServicesBell CanadaThomson ReutersCasino NiagaraCIBC MellonCIBC Wood GundyCTV/WoodbridgeEpcorIKON Office SolutionsInvestors Group FinancialServices Inc.Keg Steakhouse & BarLabbattMcCain FoodsMerrill LynchMolson Breweries

Courtside (cont’d)

Baseline

Quebecor MerrillRainmaker GroupROB TVScotia CapitalSport MartSportsnetTD CapitalTrek TravelUBS CanadaZSA

BMO Financial GroupBest BuyCBN FinancialCFF StainlessCadillac Fairview

Baseline (cont’d)ChubbCitcoColumbia RehabilitationCentreDye & DurhamGolden Gate MargarineHerzigJYSKRBC FinancialScotiabank Dealer FinanceTD SecuritiesTorys LLPVenturelink Funds


april 4-6, 2013

MAKE A DIFFERENCE

Contact UsGeneral Inquiries

[email protected]

[email protected]

www.baystreethoops.comWebsite

TODAY!

Find us on

2013 sponsorship package final - baystreethoops.com€¦ · your message will be heard april 4-6,...

Documents