2013 strategic plan friends of honduran children

2013 Strategic Plan

Friends of Honduran Children

August 11, 2013 2


MISSIONREASON FOR

BEING

Improve the lives of Honduran children and their families. Support their basic needs and empower them to break their cycle of inequality and desperate poverty

VALUES

MAJOR HOW’S

› rescue children from a life of poverty and neglect› supply food, clothing and shelter› support health care and education› give love and security› nurture the development of moral values› invest in sustainable programs› foster an environment of self-sufficiency and social responsibility› work in partnership with Honduran organizations and communities and international NGOs› be ever mindful that we do no harm

A future for Honduran children and their families that embodies dignity, respect for others, self-reliance and positive engagement in their communities.

VISION

INHERIENT POTENTIAL

August 11, 2013 3

GOALS & OBJECTIVES

STRATEGIES

TACTICS

KEY POINTS OF

FOCUS

MAJOR HOW’S

Strategy 1.2

Enhance other brigades

MAJORWHAT’S

Strategy 1.3

Support the children in the

care of SAN

Strategy 1.4

Support education & training in Honduras

Strategy 1.1

Enhance health brigades

• Input from in country staff• Develop a resource in

Honduras to answer brigade questions

• Explore different forms of involvement

• Expand outreach brigades• Encourage cooperation among

brigades• Integrate public health into

other brigades• Assess brigade capacity at SAN

and our Honduran support team• Encourage brigaders to

volunteer and sponsor children

ResponsibilityJ. Taylor

Measures- Tactics complete per scorecard

• Work with other NGOs to provide direction and support for Flor Azul

• Provide funding and support for Reyes Irene girl’s school

• Support the schools at Nuevo and Flor Azul

• Provide high school scholarships• Leverage the Reyes Irene model to

benefit other programs• Support ESL and other extracurricular

learning programs• Work with brigades on education

initiatives• Support post secondary training

Responsibility L. Dalrymple


• Define specialist program• Develop tool for village

support• Work effectively with other

brigades• Support SAN health needs• Enhance practice and treatment

protocols• Define essential meds for

brigades• Publish article on benefits of

international health placements

ResponsibilityP. Tracey

Measures - Tactics complete per scorecard

• Formalize transition of children from SANs care

• Support post secondary school training

• Work to improve communications with SAN

• Help SAN with planning and management effectiveness

• Work for self sufficiency and sustainability at Nuevo

Responsibility P. White, D.Cain

Measures- Tactics complete per

scorecard


1. Sustain and expand

programs in Honduras

2. Enhance donor and volunteer

relations

3. Strengthen marketing and

internal operations

Strategy 1.5

Coordinate efforts of NGOs supporting SAN

• Provide leadership to the SAN Advisory Council

• Enhance communications and planning among NGOs and SAN

Responsibility P. White

Measures- Tactics complete per

scorecard

August 11, 2013 4

GOALS & OBJECTIVES

STRATEGIES

TACTICS

KEY POINTS OF

FOCUS

MAJOR HOW’S

Strategy 2.2

Enhance our donor and volunteer experience

MAJORWHAT’S

Strategy 2.3

Improve Child Sponsorship & other fundraising programs

Strategy 2.1

Attract and involve more youth

• Better follow up for brigade members, package for brigaders

• Continue prompt thank you communications, feedback from sponsored children

• Keep donors informed of our activities and successes

• Develop committees with strong leaders and committed membership covered in charters and leadership guidelines

• Estimate volunteer hours

ResponsibilityA. Grierson, P. White


• Enhance relationships with Trent and Fleming

• Approach more schools• Strengthen current school

partnerships• Explore new brigades to engage

youth

ResponsibilityP. Tracey, J. Taylor


• Continue to grow our Child Sponsorship program

• Do periodic appeal letters to lapsed donors

• Expand planned giving• Update promotional materials• Use new electronic modes for

fundraising• Explore grants, including CIDA

ResponsibilityL. McCallum, J. McCallum, A.

Grierson



1. Sustain and expand programs

in Honduras

2. Enhance donor and volunteer relations


internal operations

August 11, 2013 5

GOALS & OBJECTIVES

STRATEGIES

TACTICS

KEY POINTS OF

FOCUS

MAJOR HOW’S

Strategy 3.2

Improve internal systems and procedures

MAJORWHAT’S

Strategy 3.3

Improve our marketing ability

Strategy 3.1

Improve board and staff

• Improve donor database flexibility and effectiveness

• Evaluate expanded staff to enable growth in select areas

• Improve communications within the organization

ResponsibilityA. Grierson, D. Cain


• Bring needed skills and new energy to the board

• Plan succession for board members and key staff

• Add a youth board member

ResponsibilityD. Cain, P. Tracy, P. White


• Recruit experienced marketing representative to the board

• Start to build comprehensive marketing plan

• Re-tool messages• Go to market within key

channels

ResponsibilityD

. Cain



1. Sustain and expand programs

in Honduras

2. Enhance donor and volunteer

relations


internal operations

2013 strategic plan friends of honduran children

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