2013 trustee presentation
TRANSCRIPT
Using Data for Advocacy
Susan Mark, Wyoming State Library, Jan. 24, 2013
Niobrara County Library, Wyoming Snapshot Day
numbers
…
Current
Accurate
Relevant
Engaging
• State and national
library data
• Demographic info
• Published studies
• Advocacy
resources
• Data for other
types of libraries
• National
data and
research
• Return on
Investment
• Technology
• Community
analysis
• National
public library
statistics
• Compare
public
libraries
• Research
briefs
• Links to
analysis tools
•
•
••
•
•
?
?
Which messages resonate?
Information Transformation
Institution Infrastructure
Nice to have Necessity
Past Future
Altruism ROI
http://www.oclc.org/reports/funding/
Keep it short
• Pick 1-2 points
• Distill it down
• Be selective, but don’t
cherry-pick
• Tailor to your
audience
• Be prepared with
more
FY11-12 Public Library Challenges
Use is increasing
36% of libraries report increase in technology classes
58% report increased use of electronic resources
60% say computer use has increased
74% see increasing Wi-Fi use
But funding is down
57% of libraries report flat or decreasing budgets
Public Library Funding & Technology Access Study 2011-2012
http://www.ala.org/research/plftas/2011_2012
South Dakota Data Digesthttp://library.sd.gov/SDSL/publications/index.aspx#Reports
From WebJunction -- Energize Your Base: Data Visualization. Linda Hofschire, Colorado State Library,
and Jamie Hollier, Commerce Kitchen.
www.webjunction.org/events/webjunction/energize_your_base.html
2800 Central Ave
Cheyenne WY 82002
http://will.state.wy.us
Susan Mark, Statistics Librarian
307-777-5915