20130322.why do products fail isa
Post on 13-Sep-2014
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Presentation for Irish Software Association at Dublin Institute of Technology (DIT) on some of the reasons that products fail. 22 March 2013TRANSCRIPT
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Why Do Products Fail?
DIT Aungier Street, Dublin21 Mar 2013, 18h.30
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Being Wrong
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Your product recently launched……to an underwhelming lack of success.
You’re askedthe question…
…Why Did it Fail?
Understand the Past
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Learning is Good
But by the time your product has failed…
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Imagine that your product recently launched……to an underwhelming lack of success.
You’re askedthe question…
…Why Did it Fail?
Remember the Future
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Scott Sehlhorst
Product management & strategy consultant
8 Years electromechanical design engineering
IBM, Texas Instruments, Eaton
8 Years software development & requirements
> 20 clients in Telecom, Computer HW, Heavy Eq., Consumer Durables
8 Years product management & strategy consulting
>20 clients in B2B, B2C, B2B2C, ecommerce, global, mobile
6
Agile since 2001Started Tyner Blain in 2005
Helping companiesBuild the right thing, right
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Co-Opting Root Cause Analysis
By understanding the reasons a product mighthave failed before it fails, we can work toprevent them
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Focusing on One of Six Main Areas
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Winnowing Scope Even Further
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Tonight We’ll Look Outside-In
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Several Ways to Fail to Help Users
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Diving Into Five Reasons Why
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Does Not Target the Right Users
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Start by Identifying Possible Users
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Understand Your User’s Ecosystem
Your notion of “importance”may change
Your perspective will change– users “do stuff”annoyingly crossing your(arbitrary) product boundaries
Maybe you’re targeting thewrong users
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Form a Rationale for User Importance
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Does Not Focus on Important Goals
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Does Not Focus on Important Goals
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Insufficiently Addresses User Needs
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Insufficiently Addresses User Needs
How long can I use myphone withoutrecharging?
How much do I spend onfuel for my car, for mydriving habits?
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Does Not Account for Experience
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Does Not Account for Experience
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Does Not Account for Experience
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Does Not Incorporate Context
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Does Not Incorporate Context
Does not take intoaccount that user goalsvary as context of usechanges
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Thank You!
Any Questions?
Scott Sehlhorst
Agile since 2001Started Tyner Blain in 2005
Helping CompaniesBuild The Right Thing, Right26
https://twitter.com/sehlhorst
http://go.tynerblain.com/sehlhorst
http://tynerblain.com/blog
http://www.slideshare.net/ssehlhorst
https://plus.google.com/110352820346292209511
About Me
Blog
Slideshare
Google +
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ReferencesThere are a ton of references within each of these articles:
http://tynerblain.com/blog/2012/02/08/why-do-products-fail/http://tynerblain.com/blog/2012/07/17/why-do-products-fail-2/http://tynerblain.com/blog/2012/07/31/why-do-products-fail-picking-the-wrong-users/http://tynerblain.com/blog/2012/08/14/why-do-products-fail-picking-the-wrong-goals/http://tynerblain.com/blog/2012/09/11/why-do-products-fail-incomplete-solutions/http://tynerblain.com/blog/2012/09/25/why-do-products-fail-ignoring-learning-curves/http://tynerblain.com/blog/2012/10/17/why-do-products-fail-ignoring-context/
Great stuff that influences mehttp://precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/http://www.uie.com/articles/experience_map/http://www.ted.com/talks/kathryn_schulz_on_being_wrong.html