2014 09-02 matter solutions quick seo wins workshop
DESCRIPTION
10 Quick SEO Wins inspired by the Matter Solutions blog post http://www.mattersolutions.com.au/blog/2014/07/quick-seo-wins/TRANSCRIPT
10 Quick SEO Wins
How to do SEO in 2014?
How to rank in Google?
Does it take ages?
Are there shortcuts (safe)?
CONTENT MARKETING!(aka anything you produce to earn awareness, likability & trust)
Tweets Blogs
Infographics
Comics
Video
Products
Services
Physical Space
Print Material
Press
PluginsData
APIs
Tools Platforms
Photos
UI Elements
Comments
Slide Decks
Animations
Food
Events UGC
PDFs
Ads
Rand Fishkin, SEOmoz
Thinking Content Marketing?
Think long-term (18+ months)
Everywhereist.com, screenshot: Moz.com
… what can I do in the meantime?
That’s long…
10 Quick SEO Wins
Tip #1
Prioritize Keywords
By Opportunity
Find Keywords:
1. With good search volume
2. You already are having success with
1. Check Traffic inGoogle Keyword Planner
2. Target KeywordsYou Already Rank #2 - #6
Where do you click?
Traffic improvements on page 1
10th to 5th 60% improvement
5th to 1st 8 times more2nd to 1st 3.5 times more10th to 1st 12-14 times more
Which is better?
A. Improve: ∞ #6
B. Improve #6 #3
Focus On KeywordsYou Already Rank For Well
Tip #2
Use Internal Links Wisely
Add Incoming Links to Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C
Remove Unnecessary Outbound Links
From Target Pages
Pet Food
Grooming
Training
Health
Product A
Product B
Product C
Tip #3
Use Existing Web Assets
Other sites you own
AU Site
NZ Site
Partner Brand
Social Media Accounts
Your Site
Tip #4
Find Unlinked Brand Mentions
Search For Link Opportunities
“company name” “product names”
“brands” “founder names”
Automate This With Alerts
TalkWalker.com
Search For Your Logo
Tip #5
Fix Broken Pages(Reclaim Link Equity)
When Websites Get Redesigned…
When Websites Are Redesigned…
Pages Get Lost
Websites link to non-existing pages
A
Old Page
New Page
Find these links with tools like:
Look into the “Pages” Report
http://moz.com/researchtools/ose
Redirect Old Page to New
A
Old Page
New Page
301 Permanent Redirect
Tip #6
Write Unique Product
Descriptions
Keywords, synonyms, related phrases
Moz.com
Two On-Page SEO Sins
Sin I: No Product Descriptions
Sin II: Cloning product descriptions
from other websites
Tip #7
Improve High Traffic
Pages
In Google Analytics “All Pages” Report
Find High Bounce Rate Pages
Rethink the Page
Tip #8
Improve Your About Us Page
Do visitors really read About Us pages?
Yes, some do…
… potential clients, employees, business partners
Increase ConversionsBy Making Your About Us Page
Shine
Nerdery.com
Stumbling Blocks
Tip #9
Don’t Block Search Engines
Check Your Site’s Robots.txt File
Check Google Webmaster Tools
google.com/webmaster/tools
Tip #10
Check For Penalties
Google Has Been Busy Policing the Web
Check If You’ve Been Affected By a Google Update
PanguinTool.com
Check Google Webmaster Toolsfor Manual Penalties
google.com/webmaster/tools
If you’re affected by Penguin, Panda or manual action…
Fix it first.
Extra Tip(for local businesses)
Tip #11
Boost YourGoogle Places
Listing
1. Claim Your Listing
Google.com/Business
Claim Your Google+ Page
2. Add Categories, Descriptions, Images
3. Get a Review (or Two)
4. Get Your Business Details Listed
The Secret Sauce
Consistency
Business Name
Address
Phone Number
Website
Tip: Keep Track of Your Listings
Directories
Listing Pages
Login Details
Thank You
Questions?
Have a chat with Matter Solutions staff
Download this slide deck
mttr.io/quick-seo-wins