utilising search console for quick seo wins - brightonseo april 2017
TRANSCRIPT
![Page 1: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/1.jpg)
BRAUMGroup 1
Laura HoganRICEMEDIA
Utilising Search Console for quick SEO wins
Logo here
@lauralouise90https://www.slideshare.net/LauraHogan1
![Page 2: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/2.jpg)
BRAUMGroup 2@lauralouise90 | #brightonseo
![Page 3: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/3.jpg)
BRAUMGroup 3@lauralouise90 | #brightonseo
what are we going to be talking about?
![Page 4: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/4.jpg)
BRAUMGroup 4
i’m not adeveloper
@lauralouise90 | #brightonseo
![Page 5: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/5.jpg)
BRAUMGroup 5
i’m looking for the quick
wins
@lauralouise90 | #brightonseo
![Page 6: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/6.jpg)
BRAUMGroup 6@lauralouise90 | #brightonseo
search analytics
report
data highlightin
g
crawl errors
internallinking
there’s four key areas in
search console
where you can find your
quick wins
![Page 7: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/7.jpg)
BRAUMGroup 7
crawl errors
@lauralouise90 | #brightonseo
![Page 8: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/8.jpg)
BRAUMGroup 8
it’s about more than simply fixing them
@lauralouise90 | #brightonseo
![Page 9: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/9.jpg)
BRAUMGroup 9@lauralouise90 | #brightonseo
errors hide opportunities
find the quality sites and update
the links.. you can even spot low
quality ones to remove
![Page 10: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/10.jpg)
BRAUMGroup 10@lauralouise90 | #brightonseo
look at internal crawl errors toothese are the easiest to take advantage of
![Page 11: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/11.jpg)
BRAUMGroup 11@lauralouise90 | #brightonseo
this is particularly important if you’ve recently
migrated or changed urls
![Page 12: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/12.jpg)
BRAUMGroup 12@lauralouise90 | #brightonseo
why make life hard for google?it’s lazy seo...
![Page 13: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/13.jpg)
BRAUMGroup 13
post migrationall internal links changed rather than redirected
@lauralouise90 | #brightonseo
![Page 14: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/14.jpg)
BRAUMGroup 14@lauralouise90 | #brightonseo
use crawl errors for link opportunities & change internal links to correct version
takeaway
![Page 15: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/15.jpg)
BRAUMGroup 15
internal linking
@lauralouise90 | #brightonseo
![Page 16: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/16.jpg)
BRAUMGroup 16@lauralouise90 | #brightonseo
search traffic > internal links
priority pages should top the list
![Page 17: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/17.jpg)
BRAUMGroup 17@lauralouise90 | #brightonseo
if not, it’s time to interlinkstart with related pages and your
blog
![Page 18: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/18.jpg)
BRAUMGroup 18@lauralouise90 | #brightonseo
internal links help increase ctr too
![Page 19: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/19.jpg)
BRAUMGroup 19@lauralouise90 | #brightonseo
no footer links….
![Page 20: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/20.jpg)
BRAUMGroup 20@lauralouise90 | #brightonseo
messy, spammy, if anything detrimental and let’s be honest, does anyone actually click them?
![Page 21: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/21.jpg)
BRAUMGroup 21@lauralouise90 | #brightonseo
priority pages should have the most internal links
takeaway
![Page 22: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/22.jpg)
BRAUMGroup 22
data highlightin
g
@lauralouise90 | #brightonseo
![Page 23: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/23.jpg)
BRAUMGroup 23@lauralouise90 | #brightonseo
try to use schema markupwhere possible, but if all
elsefails this is a great back up
![Page 24: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/24.jpg)
BRAUMGroup 24@lauralouise90 | #brightonseo
what data can you highlight?
article
s
local business
movies & tv episodes
eventsproducts
books, restaurants &
more
![Page 25: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/25.jpg)
BRAUMGroup 25@lauralouise90 | #brightonseo
simple to do
bigger serp listing
increased ctr
![Page 26: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/26.jpg)
BRAUMGroup 26@lauralouise90 | #brightonseo
and the best thing is……
no coding
![Page 27: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/27.jpg)
BRAUMGroup 27@lauralouise90 | #brightonseo
![Page 28: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/28.jpg)
BRAUMGroup 28@lauralouise90 | #brightonseo
52% increase in visits
![Page 29: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/29.jpg)
BRAUMGroup 29@lauralouise90 | #brightonseo
markup your data why make it difficult for google?
takeaway
![Page 30: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/30.jpg)
BRAUMGroup 30
search analytics
report
@lauralouise90 | #brightonseo
![Page 31: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/31.jpg)
BRAUMGroup 31
this shouldbe your best friend
@lauralouise90 | #brightonseo
everything is
actionable
![Page 32: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/32.jpg)
BRAUMGroup 32@lauralouise90 | #brightonseo
use the pages report to find top performing
pages & potential for improvement
![Page 33: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/33.jpg)
BRAUMGroup 33@lauralouise90 | #brightonseo
you can filter data and layer comparisonsit’s a detailed report of your actual data
![Page 34: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/34.jpg)
BRAUMGroup 34@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?
![Page 35: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/35.jpg)
BRAUMGroup 35@lauralouise90 | #brightonseo
we rank position one and have instant answers… a look in ga shows it’s profitable too
![Page 36: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/36.jpg)
BRAUMGroup 36@lauralouise90 | #brightonseo
quick wins...can we improve the cta?let’s ensure content is up to datepush blog via socialinclude blog in next newsletter
![Page 37: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/37.jpg)
BRAUMGroup 37@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?
![Page 38: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/38.jpg)
BRAUMGroup 38@lauralouise90 | #brightonseo
mobile results are larger and include
imagery…desktop does not
quick winensure blog imagery
is eye catching
![Page 39: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/39.jpg)
BRAUMGroup 39@lauralouise90 | #brightonseo
from one simple report, i have a list of quick win opportunities
![Page 40: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/40.jpg)
BRAUMGroup 40
top five uses for the search analytics reports
@lauralouise90 | #brightonseo
![Page 41: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/41.jpg)
BRAUMGroup 41@lauralouise90 | #brightonseo
check your click through rate, if positioning is high & ctr is lower than expected review and tweak your meta optimisation
![Page 42: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/42.jpg)
BRAUMGroup 42@lauralouise90 | #brightonseo
check your rankings for your top 25/50 search queries on desktop and mobile - anything towards the top of
page two has a quick win potential
![Page 43: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/43.jpg)
BRAUMGroup 43@lauralouise90 | #brightonseo
apply data findings across other marketing channels, particularly adwords and social
![Page 44: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/44.jpg)
BRAUMGroup 44@lauralouise90 | #brightonseo
filter the queries report by questions (who, what, why, where, when). this
will give you an idea of instant answers to target that you know will
drive traffic
![Page 45: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/45.jpg)
BRAUMGroup 45@lauralouise90 | #brightonseo
check trends through impressions and queries. this will help you understand seasonality and potential trafficvalentines flowers
searches peak early jan
and the day before...
![Page 46: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/46.jpg)
BRAUMGroup 46@lauralouise90 | #brightonseo
the potential is endless
![Page 47: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/47.jpg)
BRAUMGroup 47@lauralouise90 | #brightonseo
live, eat & breathe this report, it has data for days!
takeaway
![Page 48: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/48.jpg)
BRAUMGroup 48
disavow
@lauralouise90 | #brightonseo
![Page 49: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/49.jpg)
BRAUMGroup 49
not quickbut definitely a win
@lauralouise90 | #brightonseo
![Page 50: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/50.jpg)
BRAUMGroup 50@lauralouise90 | #brightonseo
september’s penguin update has made them
more important than ever
![Page 51: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/51.jpg)
BRAUMGroup 51
submitted september, continual benefithappy penguin, happy client
@lauralouise90 | #brightonseo
disavow
ranking increases core ranking
hit page one
![Page 52: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/52.jpg)
BRAUMGroup 52@lauralouise90 | #brightonseo
disavows are picked up a lot quicker now
results are seen in less than two weeks
![Page 53: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/53.jpg)
BRAUMGroup 53
new client in jan, disavow, two weeks later
big visibility increases
@lauralouise90 | #brightonseo
![Page 54: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/54.jpg)
BRAUMGroup 54@lauralouise90 | #brightonseo
consider a disavow at keyword level too
our tests have shown it works
![Page 55: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/55.jpg)
BRAUMGroup 55@lauralouise90 | #brightonseo
page one
disavowed all anchor text links for a term
with over 200K searches
ranking increased from page 2 to page
1 in ten days
![Page 56: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/56.jpg)
BRAUMGroup 56@lauralouise90 | #brightonseo
keep your disavow up to date
also focus on keyword level
takeaway
![Page 57: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/57.jpg)
BRAUMGroup 57@lauralouise90 | #brightonseo
- use the crawl errors report for link opportunities
- increase internal links to priority pages
- the search analytics report is your best friend for usable data
- markup your data- disavows work and are picked up
quickly
takeaways
![Page 58: Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017](https://reader031.vdocuments.net/reader031/viewer/2022030309/58f297e31a28abd3518b458b/html5/thumbnails/58.jpg)
BRAUMGroup 58
thank you
@lauralouise90 | #brightonseo