2014 art & commerce living a creative life lecture for pittsburgh society of artists
DESCRIPTION
This lecture was delivered with out slides on Sunday April 27th 2014. This is an abreviated verison of a longer presentation,TRANSCRIPT
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
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twitter: @richardkellyphoinstagram: @richardkellyphoto
[email protected]://accelerantcreative.com/
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Art & Commerce
Living a Creative Life
richard kelly
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[ 1 ]
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...digital must have really changed your business...
guest at a cocktail party
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A delicate balance for a creative life
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not just a career...
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... a lifestyle
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[ 2 ]
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us < art > them
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us < art > them
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soul / feeding / family
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soul / feeding / family
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...it’s not just a job it’s an adventure...
US Army advertisement copy
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a journey
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[ 3 ]
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know ledge
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confidence
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you need a plan(s)
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you need a plan(s)
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vision statement
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artistic vision
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money
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telling the world
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...you [should] be able to articulate exactly what your value proposition is.
Peter Krogh • ASMP Strictly Business Blog • October 2012
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differentiate
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5 words
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describe you
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describe you
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describe (your) work
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sales toolbox
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sales ≠ 4 letter word
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[ 4 ]
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budget
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biz life
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biz LIFE
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c.o.d.b.
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build your team
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taxes, t&c, paperwork
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so what else...
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[ 5 ]
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this will be organic
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market research
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who is your customer?
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what are they buying?
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the (un)met needs?
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where are they?
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how much are they spending?
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what will the market bear?
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competition
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[ 6 ]
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3 ways biz flows in
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1 marketing response
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2 cold calls...
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3 referral(s)
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be • social
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be • social
gpritiranjan
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Be useful. Be specific. Be nice.
Colleen Wainwright
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...how do you compete with free?
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3
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...there’s only one way:sell something better than free.
S e t h G o d i n • S e t h ’ s B l o g • O c t o b e r 1 0 , 2 0 1 3
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[ 7 ]
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“always be closing”Alec Baldwin - Glengarry Glen Ross
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know - client
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know- project
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know - creative
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managing expectations
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sense of project
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treatment / proposal
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[ 8 ]
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contract(s)
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terms & conditions
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estimates
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invoices
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reducing liability
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eliminating fear
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prepare
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[ 9 ]
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“there are no small decisons in moviemaking.”Sidney Lumet, director
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“there are no small decisons in photography art.”Richard Kelly, educator
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...shaking off preconceived notions of how we ourselves define our role.
J u d y H e r r m a n n • A S M P S t r i c t l y B u s i n e s s B l o g • O c t o b e r 1 7 , 2 0 1 3
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business as usual will give you results as usual.
A l l e n M u r a b a y a s h i C o F o u n d e r o f P H O T O S H E L T E R
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“Think like those marketers that market to you.”
Kat Dalager, art buyer, on the A PHOTOEDITOR Professional Photographer WEBINAR #2.5
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[ 9 1/2 ]
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my 3 things
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personal projects
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accountability team
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embrace failure
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delicate / balance
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art / commerce
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creative life
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twitter: @richardkellyphoinstagram: @richardkellyphoto
[email protected]://accelerantcreative.com/
Thursday, May 1, 14
Art & Commerce
Living a Creative Life
richard kelly
Thursday, May 1, 14
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Thursday, May 1, 14