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India - Dairy 0102 - 0711 - 2013

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

MarketLine Industry Profile

Dairy in India November 2014

Reference Code: 0102-0711

Publication Date: November 2014

WWW.MARKETLINE.COM

MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

India - Dairy 0102 - 0711 - 2013

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2

EXECUTIVE SUMMARY

Market value The Indian dairy market grew by 8.4% in 2013 to reach a value of $5,234.8 million.

Market value forecast In 2018, the Indian dairy market is forecast to have a value of $7,433.5 million, an increase of 42% since 2013.

Market volume The Indian dairy market grew by 4.6% in 2013 to reach a volume of 519.8 million kg.

Market volume forecast In 2018, the Indian dairy market is forecast to have a volume of 637.1 million kg, an increase of 22.6% since 2013.

Category segmentation Milk is the largest segment of the dairy market in India, accounting for 91.7% of the market's total value.

Geography segmentation India accounts for 6.8% of the Asia-Pacific dairy market value.

Market share Gujarat Cooperative Milk Marketing Federation Ltd. is the leading player in the Indian dairy market, generating a 36.7%

share of the market's value.

Market rivalry Despite their diversified dairy portfolios, many players are similar to one another and this tends to boosts rivalry.

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TABLE OF CONTENTS

Executive Summary ....................................................................................................................................................... 2

Market value ............................................................................................................................................................... 2

Market value forecast ................................................................................................................................................. 2

Market volume ............................................................................................................................................................ 2

Market volume forecast .............................................................................................................................................. 2

Category segmentation .............................................................................................................................................. 2

Geography segmentation ........................................................................................................................................... 2

Market share .............................................................................................................................................................. 2

Market rivalry .............................................................................................................................................................. 2

Market Overview ............................................................................................................................................................ 7

Market definition ......................................................................................................................................................... 7

Market analysis .......................................................................................................................................................... 7

Market Data ................................................................................................................................................................... 8

Market value ............................................................................................................................................................... 8

Market volume ............................................................................................................................................................ 9

Market Segmentation ................................................................................................................................................... 10

Category segmentation ............................................................................................................................................ 10

Geography segmentation ......................................................................................................................................... 11

Market share ............................................................................................................................................................ 12

Market distribution .................................................................................................................................................... 13

Market Outlook ............................................................................................................................................................. 14

Market value forecast ............................................................................................................................................... 14

Market volume forecast ............................................................................................................................................ 15

Five Forces Analysis .................................................................................................................................................... 16

Summary .................................................................................................................................................................. 16

Buyer power ............................................................................................................................................................. 17

Supplier power ......................................................................................................................................................... 18

New entrants ............................................................................................................................................................ 19

Threat of substitutes ................................................................................................................................................. 20

Degree of rivalry ....................................................................................................................................................... 21

Leading Companies ..................................................................................................................................................... 22

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Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF)......................................................... 22

Gujarat Cooperative Milk Marketing Federation Ltd. ................................................................................................ 23

Kerala Co-operative Milk Marketing Federation Ltd (KCMMF) ................................................................................. 24

Tamil Nadu Cooperative Milk Producers' Federation (TNCMPF) ............................................................................. 25

Macroeconomic Indicators ........................................................................................................................................... 26

Country Data ............................................................................................................................................................ 26

Appendix ...................................................................................................................................................................... 28

Methodology ............................................................................................................................................................. 28

Industry associations ................................................................................................................................................ 29

Related MarketLine research ................................................................................................................................... 29

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LIST OF TABLES

Table 1: India dairy market value: $ million, 2009–13 .................................................................................................... 8

Table 2: India dairy market volume: million kg, 2009–13 ............................................................................................... 9

Table 3: India dairy market category segmentation: $ million, 2013............................................................................. 10

Table 4: India dairy market geography segmentation: $ million, 2013 ......................................................................... 11

Table 5: India dairy market share: % share, by value, 2013 ........................................................................................ 12

Table 6: India dairy market distribution: % share, by value, 2013 ................................................................................ 13

Table 7: India dairy market value forecast: $ million, 2013–18 .................................................................................... 14

Table 8: India dairy market volume forecast: million kg, 2013–18 ................................................................................ 15

Table 9: Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF): key facts............................... 22

Table 10: Gujarat Cooperative Milk Marketing Federation Ltd.: key facts .................................................................... 23

Table 11: Kerala Co-operative Milk Marketing Federation Ltd (KCMMF): key facts ..................................................... 24

Table 12: Tamil Nadu Cooperative Milk Producers' Federation (TNCMPF): key facts ................................................. 25

Table 13: India size of population (million), 2009–13 ................................................................................................... 26

Table 14: India gdp (constant 2005 prices, $ billion), 2009–13 .................................................................................... 26

Table 15: India gdp (current prices, $ billion), 2009–13 ............................................................................................... 26

Table 16: India inflation, 2009–13 ................................................................................................................................ 27

Table 17: India consumer price index (absolute), 2009–13 .......................................................................................... 27

Table 18: India exchange rate, 2009–13 ...................................................................................................................... 27

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LIST OF FIGURES

Figure 1: India dairy market value: $ million, 2009–13 ................................................................................................... 8

Figure 2: India dairy market volume: million kg, 2009–13 .............................................................................................. 9

Figure 3: India dairy market category segmentation: % share, by value, 2013 ............................................................ 10

Figure 4: India dairy market geography segmentation: % share, by value, 2013 ......................................................... 11

Figure 5: India dairy market share: % share, by value, 2013 ....................................................................................... 12

Figure 6: India dairy market distribution: % share, by value, 2013 ............................................................................... 13

Figure 7: India dairy market value forecast: $ million, 2013–18 ................................................................................... 14

Figure 8: India dairy market volume forecast: million kg, 2013–18............................................................................... 15

Figure 9: Forces driving competition in the dairy market in India, 2013 ....................................................................... 16

Figure 10: Drivers of buyer power in the dairy market in India, 2013 ........................................................................... 17

Figure 11: Drivers of supplier power in the dairy market in India, 2013........................................................................ 18

Figure 12: Factors influencing the likelihood of new entrants in the dairy market in India, 2013 .................................. 19

Figure 13: Factors influencing the threat of substitutes in the dairy market in India, 2013 ........................................... 20

Figure 14: Drivers of degree of rivalry in the dairy market in India, 2013 ..................................................................... 21

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MARKET OVERVIEW

Market definition The dairy market consists of retail sales of cheese, milk, soy products, spreadable fats, yogurt, cream, chilled dessert

and fromage frais.

The volume in this market consists of cheese, yoghurt and spreadable fats, milk (powdered and concentrated milk), soy

products (soy desserts), chilled dessert and fromage frais.

Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange

rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia,

New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

Market analysis The Indian dairy market has experienced strong growth in recent years. This trend is predicted to continue over the

forecast period, albeit at a somewhat decelerated rate; with annual growth rates largely remaining below 6.4%.

The Indian dairy market had total revenues of $5,234.8m in 2013, representing a compound annual growth rate (CAGR)

of 9.8% between 2009 and 2013. In comparison, the Chinese and Japanese markets grew with CAGRs of 8.1% and

1.7% respectively, over the same period, to reach respective values of $29,057.7m and $19,507.1m in 2013.

Market consumption volume increased with a CAGR of 5.3% between 2009 and 2013, to reach a total of 519.8 million kg

in 2013. The market's volume is expected to rise to 637.1 million kg by the end of 2018, representing a CAGR of 4.2%

for the 2013-2018 period.

The milk segment was the market's most lucrative in 2013, with total revenues of $4,802.0m, equivalent to 91.7% of the

market's overall value. The spreadable fats segment contributed revenues of $176.3m in 2013, equating to 3.4% of the

market's aggregate value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 7.3% for the five-year period 2013

- 2018, which is expected to drive the market to a value of $7,433.5m by the end of 2018. Comparatively, the Chinese

and Japanese markets will grow with CAGRs of 7.6% and 1.9% respectively, over the same period, to reach respective

values of $41,965.8m and $21,416.3m in 2018.

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MARKET DATA

Market value The Indian dairy market grew by 8.4% in 2013 to reach a value of $5,234.8 million.

The compound annual growth rate of the market in the period 2009–13 was 9.8%.

Table 1: India dairy market value: $ million, 2009–13

Year $ million Rs. million € million % Growth

2009 3,599.4 210,514.1 2,707.0

2010 4,038.9 236,218.7 3,037.5 12.2%

2011 4,398.7 257,261.9 3,308.1 8.9%

2012 4,827.5 282,340.7 3,630.6 9.7%

2013 5,234.8 306,162.0 3,936.9 8.4%

CAGR: 2009–13 9.8%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 1: India dairy market value: $ million, 2009–13

SOURCE: MARKETLINE M A R K E T L I N E

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Market volume The Indian dairy market grew by 4.6% in 2013 to reach a volume of 519.8 million kg.

The compound annual growth rate of the market in the period 2009–13 was 5.3%.

Table 2: India dairy market volume: million kg, 2009–13

Year million kg % Growth

2009 422.4

2010 447.2 5.9%

2011 471.4 5.4%

2012 496.9 5.4%

2013 519.8 4.6%

CAGR: 2009–13 5.3%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 2: India dairy market volume: million kg, 2009–13

SOURCE: MARKETLINE M A R K E T L I N E

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MARKET SEGMENTATION

Category segmentation Milk is the largest segment of the dairy market in India, accounting for 91.7% of the market's total value.

The Spreadable fats segment accounts for a further 3.4% of the market.

Table 3: India dairy market category segmentation: $ million, 2013

Category 2013 %

Milk 4,802.0 91.7%

Spreadable fats 176.3 3.4%

Yogurt 109.8 2.1%

Cheese 104.9 2.0%

Soy Products 8.8 0.2%

Other 33.0 0.6%

Total 5,234.8 100%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 3: India dairy market category segmentation: % share, by value, 2013

SOURCE: MARKETLINE M A R K E T L I N E

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Geography segmentation India accounts for 6.8% of the Asia-Pacific dairy market value.

China accounts for a further 37.6% of the Asia-Pacific market.

Table 4: India dairy market geography segmentation: $ million, 2013

Geography 2013 %

China 29,057.7 37.6

Japan 19,507.1 25.2

India 5,234.8 6.8

South Korea 2,991.0 3.9

Rest of Asia-Pacific 20,526.6 26.5

Total 77,317.2 100%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 4: India dairy market geography segmentation: % share, by value, 2013

SOURCE: MARKETLINE M A R K E T L I N E

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Market share Gujarat Cooperative Milk Marketing Federation Ltd. is the leading player in the Indian dairy market, generating a 36.7%

share of the market's value.

Tamil Nadu Cooperative Milk Producers' Federation accounts for a further 10.8% of the market.

Table 5: India dairy market share: % share, by value, 2013

Company % Share

Gujarat Cooperative Milk Marketing Federation Ltd. 36.7%

Tamil Nadu Cooperative Milk Producers' Federation 10.8%

Andhra Pradesh Dairy Development Co-operative 10.1%

Kerala Cooperative Milk Marketing Federation 9.5%

Other 32.8%

Total 100%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 5: India dairy market share: % share, by value, 2013

SOURCE: MARKETLINE M A R K E T L I N E

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Market distribution Independent Retailers form the leading distribution channel in the Indian dairy market, accounting for a 10.1% share of

the total market's value.

Supermarkets / hypermarkets accounts for a further 6.1% of the market.

Table 6: India dairy market distribution: % share, by value, 2013

Channel % Share

Independent Retailers 10.1%

Supermarkets / hypermarkets 6.1%

Specialist Retailers 5.7%

Convenience Stores 5.1%

Other 73.0%

Total 100%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 6: India dairy market distribution: % share, by value, 2013

SOURCE: MARKETLINE M A R K E T L I N E

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MARKET OUTLOOK

Market value forecast In 2018, the Indian dairy market is forecast to have a value of $7,433.5 million, an increase of 42% since 2013.

The compound annual growth rate of the market in the period 2013–18 is predicted to be 7.3%.

Table 7: India dairy market value forecast: $ million, 2013–18

Year $ million Rs. million € million % Growth

2013 5,234.8 306,162.0 3,936.9 8.4%

2014 5,671.3 331,691.1 4,265.2 8.3%

2015 6,101.2 356,834.2 4,588.5 7.6%

2016 6,525.2 381,632.2 4,907.3 6.9%

2017 6,963.2 407,249.0 5,236.7 6.7%

2018 7,433.5 434,754.9 5,590.4 6.8%

CAGR: 2013–18 7.3%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 7: India dairy market value forecast: $ million, 2013–18

SOURCE: MARKETLINE M A R K E T L I N E

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Market volume forecast In 2018, the Indian dairy market is forecast to have a volume of 637.1 million kg, an increase of 22.6% since 2013.

The compound annual growth rate of the market in the period 2013–18 is predicted to be 4.2%.

Table 8: India dairy market volume forecast: million kg, 2013–18

Year million kg % Growth

2013 519.8 4.6%

2014 542.9 4.4%

2015 566.3 4.3%

2016 590.1 4.2%

2017 613.7 4.0%

2018 637.1 3.8%

CAGR: 2013–18 4.2%

SOURCE: MARKETLINE M A R K E T L I N E

Figure 8: India dairy market volume forecast: million kg, 2013–18

SOURCE: MARKETLINE M A R K E T L I N E

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FIVE FORCES ANALYSIS

The dairy market will be analyzed taking manufacturers/packagers of dairy products as players. The key buyers will be

taken as food retailers, and dairy farmers as the key suppliers.

Summary

Figure 9: Forces driving competition in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

Despite their diversified dairy portfolios, many players are similar to one another and this tends to boosts rivalry.

Suppliers commonly integrate forward, as dairy co-operatives offer farmers the opportunity to access larger markets and

use capital items, such as packaging and processing plants.

The dairy market is fairly easy to enter as a small enterprise; however, in order to supply to the mass market, consumer

companies must be large and have some level of integration, if successful market entry is to be secured.

Dairy products tend to be a staple in peoples' diets; therefore they are unlikely to be replaced. However, there are many

alternatives for those wishing to cut down or cut dairy from their diets.

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Buyer power

Figure 10: Drivers of buyer power in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

Buyer power is strengthened in this market, where players can sell only to a small number of large buyers.

It is difficult to differentiate staple foods, such as milk and butter. Cheese and yogurt products are more differentiated,

with a number of niche cheese markets in operation. The dairy market is highly price sensitive, as buyers will tend to opt

for the cheaper option, especially in the milk market, subsequently enhancing buyer power. These factors boost buyer

power.

Manufacturers can target end-users with their branding strategies, or develop more individual, premium products, such

as organic yoghurt, to counter balance the power of buyers to make purchasing decisions on price alone.

As the majority of production is on a small scale, there is relatively high likelihood of players reversing the trend by

integrating forward into selling to consumers, which decreases the buying power of food retailers.

However, dairy products are an important part of most consumers' food and beverage purchasing in many countries, and

food retailers are therefore strongly motivated to stock them, weakening their buying power somewhat.

Overall, buyer power is assessed as moderate.

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Supplier power

Figure 11: Drivers of supplier power in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

The key suppliers to this market are dairy farmers. Dairy products are, by definition, made of milk, and there are

therefore no real alternatives to raw materials.

Typically, a large-scale dairy processing and packaging company has many individual or cooperative farms supplying it

with milk. However, even the largest players are not immune to the impact of rising milk prices. Hedging is often used by

the larger players, due to the commodity nature of the market, with prices fluctuating on a daily basis. Key players buy

supplies on the futures market, with an agreed price for future supplies, in order to not be caught out by unexpected price

jumps. Such strategy tends to boost switching costs for players and increase supplier power.

Suppliers are fairly limited in their ability to differentiate their raw materials, although products, such as organic milk, do

attract a premium from dairy market players.

Forward integration by suppliers is possible, but only on a small scale. One model for this is a farmer with a small dairy

herd, who begins to make high-quality cheese for distribution at a local farmers' market or via the Internet (possible

because cheese is less perishable than other dairy products). This allows products such as milk, which are low margin

products of undifferentiated nature, to be converted into a higher margin and more differentiated products, without

prohibitive capital outlay.

Overall, supplier power is assessed as moderate.

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New entrants

Figure 12: Factors influencing the likelihood of new entrants in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

In the Indian dairy market, small-scale entry, perhaps as an artisanal producer of premium dairy products, does not

require very large amounts of capital. However, for new entrants aiming to challenge the major players in the mass-

consumer market, entry barriers are much higher.

Companies are more and more interested in expansion through mergers and acquisitions, as this gives them the

necessary leverage over competition in the market. The main factors standing behind the trend for mergers and

acquisitions in this market include economies of scale, increasing profit levels, and reducing overheads. Scale

economies in production are important, especially in countries where a consolidated food retail sector means that players

are forced to compete intensely on price.

Most dairy products are perishable, which means that reliable supply and distribution chains are vital to avoid the costs

of wastage.

Increased concentration of the market results in companies focusing on increasing brand value, product market share,

and international presence. Leading dairy product manufacturers may have strong brands aimed at retaining end-user

loyalty, which means that new players will have a more difficult task trying to distinguish their own brands.

Government and regulatory bodies such as Indian Dairy Industry act as a barrier to entry with strict laws regarding food

safety, which increase compliance costs. India has reaffirmed its ban on Chinese milk and dairy products recently,

extending the sanction through 2015. The ban went into effect after China’s dairy industry suffered a scandal related to

milk tainted with melamine, which killed four children and sickened thousands of others.

Very strong historic growth is likely to attract potential new entrants.

Overall, there is a moderate likelihood of new players in the Indian dairy market.

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Threat of substitutes

Figure 13: Factors influencing the threat of substitutes in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

Dairy products are an important part of most peoples’ diets and the benefits of calcium are highly publicized. Therefore,

dairy products are unlikely to be completely replaced.

However, for those who are vegan, lactose intolerant or simply looking to cut down on their dairy intake for dietary

reasons, there are potential substitutes.

Milk substitutes such as soy milk, almond milk, and rice milk can be used directly and also in baking and cooking. There

are also soy, rice, and hemp substitutes for cheese and ice cream, and soy and rice alternatives to yogurt. Some of

these alternatives may have advantages for retailers, such as cheaper storage, longer life, or higher margins.

With regards to substitution in ingredient applications (as opposed to end products), this is usually driven by price

volatility. This can drive some companies to use a more price-stable substitute, such as soy protein or maltodextrin.

Overall, the threat of substitutes is assessed as moderate.

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Degree of rivalry

Figure 14: Drivers of degree of rivalry in the dairy market in India, 2013

SOURCE: MARKETLINE M A R K E T L I N E

Switching costs for buyers are not particularly high, although some retailers may allocate contracts to single suppliers of

dairy products. The larger multinational players tend to operate in a number of fast moving consumer goods markets,

therefore may not be as reliant on sales of dairy products, which decreases their competitive threat.

The dairy market has become highly volatile over the past few years, with fluctuating prices. One of the factors

influencing such volatility is the lower international trade of milk.

As dairy products are usually perishable, storage costs are high.

Furthermore, industrial production of dairy products requires substantial, specialized assets, and the need to sell these

off when leaving the market translates into high exit costs.

Very strong historic growth helps to alleviate rivalry between players.

Overall, rivalry is assessed as moderate.

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LEADING COMPANIES

Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF)

Table 9: Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF): key facts

Head office: APDDCF LTD, Vijaya Bhavan, Lalapet, Hyderabad, AP – 500017, IND

Telephone: 91 40 27019851

Website: www.apdairy.in

SOURCE: COMPANY WEBSITE M A R K E T L I N E

Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) is an India-based dairy cooperative. The

company’s products include curd, butter milk, butter, ghee, paneer, and doodh peda.

The company’s milk procurement operations cover 11 districts and its products are marketed under the Vijaya brand.

Key Metrics

As a private entity, APDDCF is not obliged to release its financial information.

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Gujarat Cooperative Milk Marketing Federation Ltd.

Table 10: Gujarat Cooperative Milk Marketing Federation Ltd.: key facts

Head office: Amul Dairy Road, Anand 388 001, Gujarat, IND

Telephone: 91 2692 258 506

Fax: 91 2692 240 208

Website: www.amul.com

Financial year-end: March

SOURCE: COMPANY WEBSITE M A R K E T L I N E

Gujarat Cooperative Milk Marketing Federation (GCMMF) is a dairy product co-operative. The company provides a range

of dairy products under the brand names Amul, Sagar, Amulya, and Nutramul. GCMMF is also involved in the export of

its dairy products internationally in the US, Singapore, Philippines, Japan, China, Australia and the Gulf Countries. The

company primarily operates in India.

The company's daily milk procurement is around 13.2 million liters per day from 17,025 village milk cooperative societies,

17 member unions covering 31 districts, and 3.23 million milk producer members. It operates through 53 sales offices

and has a dealer network of 10,000 dealers and one million retailers.

The company's product line include bread spreads, cheese, fresh milk, UHT (ultra-high-temperature) milk, milk powders,

milk drink, health drinks, brown beverages, curd products, pure ghee, sweetened condensed milk, mithaee (ethnic

sweets), ice-cream, and chocolate and confectionery.

GCMMF offers bread spreads such as butter, lite and table margarine. The company's cheese product line includes

pasteurized processed cheese, cheese spreads, emmental cheese, pizza mozzarella cheese and gouda cheese.

GCMMF offers fresh milk with various pasteurizations such as gold milk, fresh milk, taaza double toned milk, lite slim and

trim milk, fresh cream, shakti toned milk, and calci+.

The company's UHT milk range offers 4.5% fat milk, 1.8% fat milk, 1.5% fat milk, fresh cream, and lite slim-n-trim milk.

The company's powder milk product portfolio includes infant spray milk food, instant full cream milk powder, skimmed

milk powder, tea coffee whitener and dairy whitener.

GCMMF offers milk drinks with various packaging such as kool, kool cafe, kool koko, energy drink, kool chocolate milk,

kool flavored bottled milk, kool flavored tetra pack, masti spiced buttermilk and kool thandai.

The company also provides health drinks such as stamina instant energy drink; and also brown beverages such as

Nutramul malted milk food. GCMMF offers curd products such as dahi (fresh curd), masti spiced butter milk, lassee and

yoghurt.

GCMMF also offers pure ghee and sweetened condensed milk. The company offers desserts such as ice creams,

shrikhand, mithaee, gulab jamun, basundi, ladoos and chocolates.

In addition, the company offers franchising option in various formats including Amul preferred outlets, ice cream parlors,

railways stalls, kiosks in stalls and theaters, and cafe Amul quick service restaurants.

Key Metrics

The company recorded revenues of $3.0bn in 2014. Further financial information is not available, as GCMMF operates

as a privately owned company.

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Kerala Co-operative Milk Marketing Federation Ltd (KCMMF)

Table 11: Kerala Co-operative Milk Marketing Federation Ltd (KCMMF): key facts

Head office: Pattom Palace P.O, Thiruvananthapuram-695 004, Kerala, IND

Telephone: 91 471 2555980

Fax: 91 471 2555992

Website: www.kcmmf.in

SOURCE: COMPANY WEBSITE M A R K E T L I N E

Kerala Co-operative Milk Marketing Federation Ltd (KCMMF), also known as Milma is an India-based dairy do-operative

society.

The company produces milk, fermented products (paneer, set curd, sambharam, and skimmed milk curd), fat products

(butter and ghee), ice creams and desserts, sweets and chocolates, milk drinks, powdered milk, drinking water, and a

mango-flavored fruit drink.

The company was founded in 1980.

Key Metrics

Kerala had a turnover of INR2,984.9 (approximately USD51m) in FY2013, compared to a turnover of INR2,494.7m

(approximately USD42.7m) the previous year. Further information is not available for this company.

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Tamil Nadu Cooperative Milk Producers' Federation (TNCMPF)

Table 12: Tamil Nadu Cooperative Milk Producers' Federation (TNCMPF): key facts

Head office: Aavin Illam, Madhavaram Milk Colony, Chennai, Tamilnadu - 600 051, IND

Telephone: 91 44 23464500

Fax: 91 44 23464505

Website: www.aavinmilk.com

SOURCE: COMPANY WEBSITE M A R K E T L I N E

Tamil Nadu Cooperative Milk Producers' Federation (TCMPF) is an India-based dairy co-operative society. It is one of

the leading states in India in milk production, producing about 14.5 million liters per day.

The company produces and markets milk and other milk-derived dairy products. The company runs 17 co-operative

unions, 15 dairy plants and 36 chilling centers Tamilnadu, India.

TCMPF produces and markets a wide range of dairy products, such as skim milk powder, sweets, butter, cheese,

yoghurt, table butter, flavored milk, ice-cream, UHT standardized milk, and butter milk. The company markets its

products under the flagship brand Aavin.

Key Metrics

The company is government owned and its financial information is not available.

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MACROECONOMIC INDICATORS

Country Data

Table 13: India size of population (million), 2009–13

Year Population (million) % Growth

2009 1,171.5 1.6%

2010 1,190.7 1.6%

2011 1,210.2 1.6%

2012 1,226.4 1.3%

2013 1,241.7 1.2%

SOURCE: MARKETLINE M A R K E T L I N E

Table 14: India gdp (constant 2005 prices, $ billion), 2009–13

Year Constant 2005 Prices, $ billion % Growth

2009 1,127.7 8.5%

2010 1,243.4 10.3%

2011 1,325.9 6.6%

2012 1,388.7 4.7%

2013 1,449.0 4.3%

SOURCE: MARKETLINE M A R K E T L I N E

Table 15: India gdp (current prices, $ billion), 2009–13

Year Current Prices, $ billion % Growth

2009 1,339.4 10.0%

2010 1,672.3 24.9%

2011 1,829.6 9.4%

2012 1,825.4 (0.2%)

2013 1,836.9 0.6%

SOURCE: MARKETLINE M A R K E T L I N E

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Table 16: India inflation, 2009–13

Year Inflation Rate (%)

2009 10.9%

2010 12.0%

2011 9.1%

2012 10.2%

2013 9.5%

SOURCE: MARKETLINE M A R K E T L I N E

Table 17: India consumer price index (absolute), 2009–13

Year Consumer Price Index (2005 = 100)

2009 135.7

2010 152.0

2011 165.8

2012 182.8

2013 200.1

SOURCE: MARKETLINE M A R K E T L I N E

Table 18: India exchange rate, 2009–13

Year Exchange rate ($/Rs.) Exchange rate (€/Rs.)

2009 48.8500 67.9264

2010 45.9361 60.9708

2011 46.8466 65.1733

2012 53.6119 68.6802

2013 58.4859 77.7676

SOURCE: MARKETLINE M A R K E T L I N E

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APPENDIX

Methodology MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-

checked and presented in a consistent and accessible style.

Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by

analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases

provide the foundation for all related industry profiles

Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company

profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market

overview

Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each

definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the

market and our clients

Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and

trends

MarketLine aggregates and analyzes a number of secondary information sources, including:

- National/Governmental statistics

- International data (official international sources)

- National and International trade associations

- Broker and analyst reports

- Company Annual Reports

- Business information libraries and databases

Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data to

be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can

then be refined according to specific competitive, regulatory and demand-related factors

Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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Industry associations

International Dairy Foods Association (IDFA)

1250 H Street, NW, Suite 900, Washington, DC 20005, USA

Tel.: 1 202 737 4332

Fax: 1 202 331 7820

www.idfa.org

International Dairy Federation Diamant Building, Boulevard Auguste Reyers 80, 1030 Brussels, BEL

Tel.: 32 2 733 9888

Fax: 32 2 733 0413

www.fil-idf.org

Indian Dairy Association IDA House, Sector-IV, R.K. Puram, New Delhi-110 022, IND

Tel.: 91 11 2617 0781

Fax: 91 11 2617 4719

www.indairyasso.org

Related MarketLine research

Industry Profile

Dairy in Europe

Dairy in Asia-Pacific

Global Dairy

Dairy in China

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