2014 de media rate card

(218) 829-4705 506 James St. • Brainerd, MN 56401

2014 Rates

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brainerd Dispatch Deadlines

Display Deadlines Monday..........................................................Thursday, 5 p.m.Tuesday...............................................................Friday, 5 p.m.Wednesday......................................................Monday, 5 p.m.Thursday..........................................................Tuesday, 5 p.m.Friday.........................................................Wednesday, 5 p.m.Sunday............................................................Thursday, Noon

Brainerd Dispatch - Classifi ed DeadlinesMonday...............................................................Friday, 3 p.m.Tuesday...........................................................Monday, 3 p.m.Wednesday.....................................................Tuesday, 3 p.m.Thursday...................................................Wednesday, 3 p.m.Friday............................................................Thursday, 3 p.m.Sunday.................................................................Friday, NoonEmployment Extra................................................Friday, Noon

Special Sections Pub Date DeadlinesNeighbors...................Wednesday ..................Monday, 5 p.m.Automotive...................Thursday.................... Tuesday, 2 p.m.Entertainment...............Thursday ...................Tuesday, 2 p.m.Real Estate......................Friday ..................Wednesday, NoonEmployment..................Sunday..................... Thursday, 1 p.m.

Page Size (Image Area):Standard Page......................................6 cols. (10.75”) x 21”

Column Width:1 Column..........1.6875”2 Column................3.5”3 Column..........5.3125”4 Column............7.125”5 Column..........8.9375”6 Column............10.75”Double Truck............23”

Minimum display ad size is one column inch, except for 2 column by 4” employment ads. Ads more than 19-1/2 inches deep will be billed at full column depth of 21 inches. DE Media has converted to the 23-inch web size.

Pre-Print InformationDelivery Deadline: 12 days prior to insertion. Finished, folded pre-prints must be no larger than 11” x 11” and no smaller than 6” x 8”. Contact Jamie “Skippy” Olson with questions at 218-855-5814.

2014 deadlines and dimensions

506 James Street, Brainerd, MN 56401 | 800-432-3703 | All of our rates are netwww.brainerddispatch.com | www.pineandlakes.com

Echo Journal Deadlines

Display Advertising...........................................Noon, MondayClassifi ed Line Ads..........................................Noon, TuesdayPreprinted Inserts...........................................Monday, 10 a.m.Publication Day..........................................................Thursday

Echoland-Piper ShopperDisplay Advertising...........................................Noon, Tuesday Classifi ed Line Ads.....................................Noon, Wednesday Preprinted Inserts.......................................Friday Prior, 4 p.m.Publication Day...............................................................Friday

building strong business relationships by providing effective marketing solutions for the

lakes area.

building strong business relationships by providing effective marketing solutions for the

lakes area.

2014 DE MEDIA display rates



DVContract Discount$13.90

N/A

N/A

N/A

N/A

$12.37

$12.09

$11.82

$11.54

$11.26

$10.98

$10.70

$10.43

$10.15

$9.87

$9.59

$9.31

$9.04

$8.76

DE MEDIA circulation

< 32 Inches 32 - 63 Inches 63.5 - 94.5 Inches 95 - 126 Inches

$4.00 PCI $150.00 $200.00 $250.00

Color Rates

Contract Level

$17.00

N/A

N/A

N/A

N/A

$15.13

$14.79

$14.45

$14.11

$13.77

$13.43

$13.09

$12.75

$12.41

$12.07

$11.73

$11.39

$11.05

$10.71

Sunday Dispatch

Daily Dispatch

$10.00

$9.50

$9.30

$9.10

$8.90

$8.90

$8.70

$8.50

$8.30

$8.10

$7.90

$7.70

$7.50

$7.30

$7.10

$6.90

$6.70

$6.50

$6.30

Echoland-PiperShopper

$8.25

$7.84

$7.67

$7.51

$7.34

$7.34

$7.18

$7.01

$6.85

$6.68

$6.52

$6.35

$6.19

$6.02

$5.86

$5.69

$5.53

$5.36

$5.20

Echo Journal

Open Rate

6 Ad

13 Ad

26 Ad

52 Ad

$2,500

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$40,000

$50,000

$60,000

$75,000

$100,000

$150,000

$200,000

0%

5%

7%

9%

11%

11%

13%

15%

17%

19%

21%

23%

25%

27%

29%

31%

33%

35%

37%

brainerd Dispatch has an average daily paid circulation of 10,000 and an average Sunday paid circulation of 15,000.

Echo Journal has a weekly circulation of 5,000.

Echoland - Piper Shopper, a free circulation publication in a premier vacation area, has varying seasonal circulation. The Shopper averages 25,000.

brainerd Dispatch Echo Journal Echoland-Piper Shopper

MorrisonMilleLacs

Aitkin

Crow Wing

Cass

Wadena

Wadena

Little Falls

Onamia

Aitkin

McGregor

SwanvilleLong

Prairie

Eagle bend

browerville

Staples

Motley

Todd

LongvilleWalker

Hackensack

backus

Pine River

Outing

Fifty LakesEmily

Crosslake

Pequot LakesNisswaLake Shore

Pillager

Merrifi eldbrainerd

baxter

Crosby

Pierz

Ironton

Garrison

Deerwood

Fort Ripley

ECHO JOURNAL



2014 classifi ed rates

Weeks 1 2 3 4 15 word Ad Base Cost $162.50 $170.00 $192.50 $215.00 Cost per word over 15 words $2.50 $3.00 $4.50 $6.00

brainerd Dispatch

15 word Ad Base Cost $87.50 $115.00 $157.50 $200.00 Cost per word over 15 words $1.50 $2.00 $3.50 $5.00

Echo Journal


Combine and Save

*All employment ads include a box, bolding, caps, centered, position title listing and a Monster.com® online posting with job bolding. **Employ-ment Extra publication will incur a $20 additional fee. Combine and Save is a combination of all DE Media products. You may opt out of the Mon-ster.com® online posting for a fl at $10 price reduction and/or job bolding for a fl at $20 price reduction. ****To see National/Agency employment rates, please request fl yer. ***** Blind Box - $2/day.

Weeks 1 2 3 4 15 word Ad Base Cost $26.25 $30.00 37.50 $45.00 Cost per word over 15 words $1.75 $2.00 $2.50 $3.00

*Merchandise


Transportation & Rec.


Real Estate


Rentals

Weeks 1 2 3 4 15 word Ad Base Cost $13.20 $21.00 $29.25 $34.80 Cost per word over 15 words $0.88 $1.40 $1.90 $2.32

Open Rate

bRAINERD DISPATCH


Services

*Includes Merchandise, Notices & Opportunities and Pets & Livestock

*Includes Photo

50 word Ad Base Cost $27.00 Cost per word over 50 words $1.60

brainerd Dispatch

50 word Ad Base Cost 27.00 Cost per word over 50 words $1.60

Echo Journal

50 word Ad Base Cost $40.00 Cost per word over 50 words $3.20

Combine and Save

GARAGE SALES

*1-3 day posting. $5 per additional day (up to 1 week)

*1 posting

SPECIALS• Real Estate Spotlight• Transportation• Good Buys

FREE• Lost/Found or Giveaway• Looking for Work

* For more details on any rates or specials, call the Classifi eds Dept. at 218-855-5898

EMPLOYMENT

* Rain Insurance - $5 ** Extra Sign Bundle - $3

EXTRAS$5 Each - Bold, Caps, Center, Italics, Increased Font, Symbol, Underline$10 Each - Box, Logo, PhotoAll Classifi ed ads will print in the Echoland-Piper Shopper and online at brainerdslist.com

Online traffi c nearly doubles year over year.

What does that mean? If you aren’t using online advertising, you are missing out on a huge audience!

Numbers and Demographics:

brainerddispatch.comOver 22,000,000 page views in 2013.Over 2.3 million unique visitors in 2013.More than 6,900 unique visitors visit our site every day, viewing over 65,000 pages/day.We average more than 195,000+ unique visitors and 1.8 million page views per month.

PineAndLakes.comAveraging 130,000 page views per month.26,000 unique visitors a month on average.

2014 online rates

Targeted/MonthlyROS/Contract SOV/Monthly

$8

$8

$8

$6

Pricing Varies by Traffi c

Pricing Varies by Page

Pricing Varies by Audience and SOV

Banner $100

$10

$10

$10

Interstitial $150

$.07/email

$250/day

$350/day

Ad Type

Leaderboard Ad (728x90)

Wow Ad (300x250)

Double Wow Ad (300x600)

Mobile Website (300x50)

Page Sponsorships (size varies)

Interstitial Ads

Demographic Targeting

iPad (brainerd Dispatch)

Email blast

Post-It

Corner Peel

Sliding billboard

M-W $125/dayTh-Sun $100/day

$180/$200

$180/$200

$180/$200

$50/day

$125/day

$25/day$25/day

brainerdispatch.com pineandlakes.com



Pricing will vary for preprinted inserts. Color printing on glossy paper

Deadlines Ð See your media consultant for deadline information.Distribution Ð Distribution breakdowns by zip code are available for the Monday Ð Friday papers only. There is a charge for this that varies by breakdown. Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

8.5Ó X 11Ó SINGLE SHEET INSERTS

11Ó X 17Ó SINGLE SHEET INSERTS

PO

ST-I

TS

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $38.50 $58.00 $96.50 $2,500 $38.50 $51.62 $90.12 $5,000 $38.50 $50.46 $88.96 $10,000 $38.50 $49.30 $87.80 $15,000 $38.50 $48.14 $86.64 $20,000 $38.50 $46.98 $85.48 $25,000 $38.50 $45.82 $84.32 $40,000 $38.50 $44.66 $83.16 $50,000 $38.50 $43.50 $82.00 $60,000 $38.50 $42.34 $80.84 $75,000 $38.50 $41.18 $79.68 $100,000 $38.50 $40.02 $78.52 $150,000 $38.50 $38.86 $77.36 $200,000 $38.50 $37.70 $76.20

Open Rate $56.50 $58.00 $114.50 $2,500 $56.50 $51.62 $108.12 $5,000 $56.50 $50.46 $106.96 $10,000 $56.50 $49.30 $105.80 $15,000 $56.50 $48.14 $104.64 $20,000 $56.50 $46.98 $103.48 $25,000 $56.50 $45.82 $102.32 $40,000 $56.50 $44.66 $101.16 $50,000 $56.50 $43.50 $100.00 $60,000 $56.50 $42.34 $98.84 $75,000 $56.50 $41.18 $97.68 $100,000 $56.50 $40.02 $96.52 $150,000 $56.50 $38.86 $95.36 $200,000 $56.50 $37.70 $94.20

Contract Rate

QUANTITY - 5,000 - 9,000

Printing Cost

InsertionCost

TotalCPM

Contract Rate

QUANTITY - 7,000 - 9,000

Printing Cost

InsertionCost

Open Rate $93.00 $58.00 $151.00 $2,500 $93.00 $51.62 $144.62 $5,000 $93.00 $50.46 $143.46 $10,000 $93.00 $49.30 $142.30 $15,000 $93.00 $48.14 $141.14 $20,000 $93.00 $46.98 $139.98 $25,000 $93.00 $45.82 $138.82 $40,000 $93.00 $44.66 $137.66 $50,000 $93.00 $43.50 $136.50 $60,000 $93.00 $42.34 $135.34 $75,000 $93.00 $41.18 $134.18 $100,000 $93.00 $40.02 $133.02 $150,000 $93.00 $38.86 $131.86 $200,000 $93.00 $37.70 $130.70

Contract Rate

QUANTITY - 10,000+

Printing Cost

InsertionCost

TotalCPM

Open Rate $69.00 $58.00 $127.00 $2,500 $69.00 $51.62 $120.62 $5,000 $69.00 $50.46 $119.46 $10,000 $69.00 $49.30 $118.30 $15,000 $69.00 $48.14 $117.14 $20,000 $69.00 $46.98 $115.98 $25,000 $69.00 $45.82 $114.82 $40,000 $69.00 $44.66 $113.66 $50,000 $69.00 $43.50 $112.50 $60,000 $69.00 $42.34 $111.34 $75,000 $69.00 $41.18 $110.18 $100,000 $69.00 $40.02 $109.02 $150,000 $69.00 $38.86 $107.86 $200,000 $69.00 $37.70 $106.70

TotalCPM

2014 single sheet insert rates 2014 tab insertion rates

FOR PREPRINTED TAbS

Contract Level Rate

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $53.40 $2,500 $62.30 $2,500 $71.20 $2,500 $80.10 $5,000 $52.20 $5,000 $60.90 $5,000 $69.60 $5,000 $78.30 $10,000 $51.00 $10,000 $59.50 $10,000 $68.00 $10,000 $76.50 $15,000 $49.80 $15,000 $58.10 $15,000 $66.40 $15,000 $74.70 $20,000 $48.60 $20,000 $56.70 $20,000 $64.80 $20,000 $72.90 $25,000 $47.40 $25,000 $55.30 $25,000 $63.20 $25,000 $71.10 $40,000 $46.20 $40,000 $53.90 $40,000 $61.60 $40,000 $69.30 $50,000 $45.00 $50,000 $52.50 $50,000 $60.00 $50,000 $67.50 $60,000 $43.80 $60,000 $51.10 $60,000 $58.40 $60,000 $65.70 $75,000 $42.60 $75,000 $49.70 $75,000 $56.80 $75,000 $63.90 $100,000 $41.40 $100,000 $48.30 $100,000 $55.20 $100,000 $62.10 $150,000 $40.20 $150,000 $46.90 $150,000 $53.60 $150,000 $60.30 $200,000 $39.00 $200,000 $45.50 $200,000 $52.00 $200,000 $58.50

Ê 4 Page Tab 8 Page Tab 12 Page Tab 16 Page Tab Open Rate $60.00 Open Rate $70.00 Open Rate $80.00 Open Rate $90.00

Contract Level Rate

Contract Level Rate

Contract Level Rate

$2,500 $89.00 $2,500 $97.90 $2,500 $106.80 $5,000 $87.00 $5,000 $95.70 $5,000 $104.40 $10,000 $85.00 $10,000 $93.50 $10,000 $102.00 $15,000 $83.00 $15,000 $91.30 $15,000 $99.60 $20,000 $81.00 $20,000 $89.10 $20,000 $97.20 $25,000 $79.00 $25,000 $86.90 $25,000 $94.80 $40,000 $77.00 $40,000 $84.70 $40,000 $92.40 $50,000 $75.00 $50,000 $82.50 $50,000 $90.00 $60,000 $73.00 $60,000 $80.30 $60,000 $87.60 $75,000 $71.00 $75,000 $78.10 $75,000 $85.20 $100,000 $69.00 $100,000 $75.90 $100,000 $82.80 $150,000 $67.00 $150,000 $73.70 $150,000 $80.40 $200,000 $65.00 $200,000 $71.50 $200,000 $78.00

20 Page Tab 24 Page Tab 28 Page Tab Open Rate $100.00 Open Rate $110.00 Open Rate $120.00 32 Page Tab & Up

Deadlines – See your media consultant for deadline information.Distribution – Distribution breakdowns by zip code are available for the Monday – Friday papers only. There is a charge for this that varies by breakdown.

Sunday inserts must be full run. If the total amount isn’t supplied to the Dispatch, we will be unable to guarantee where the insert is distributed.

4.25Ó x 11Ó Quantity 20,000 - 49,999$4300 cpm

Print & Distribute

Quantity 10,000 - 19,999$5100 cpm

Print & Distribute

8% Rate Increase Per 4-Page Increments

*Contract level discounts will apply.

2014 de media rate card

Documents

column inch

column depth

column width

mondayclassi ed line

employment ads

page size image area

inch web size

publication day