2014 engaging madison college consumers in today’s digital media... · what skills to highlight...
TRANSCRIPT
8:00 Registration and Breakfast Coffee, Juice and Pastries Provided
Exclusive Sponsor:
Widen is a marketing technology company that powers the content that builds brands. Widen delivers software services that help capture, organize, share, and analyze marketing content. Learn more at www.Widen.com.
8:20 Welcome and Introductions
Kristin Uttech, Marketing Professor Madison College
8:30 The Future of Going Social
Suzanne Fanning, President WOMMA (Word of Mouth
Marketing Association)
The tools and techniques have changed, but according to a recent Nielson study, the consumer conversation holds more power than ever before. In this session we’ll explore the new research, new technology, new strategies to make your brand or product the most talked about in its category.
9:30 1st and 10: Creating a Winning Social Media Strategy
Garrison Cummings, Digital Manager Green Bay Packers Hearfirst-handhowthePackersdigitalteamworksonasocialmediastrategythroughout
the season. Garrison will focus on content, fans and metrics to drive a strategy that hits their internal goals and benchmarks.
10:15 Break
10:30 Break-outsessions
2014
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DIGITALSUMMITMARKETING F e b r u a r y 2 0 , 2 0 1 5
ENGAGING CONSUMERS IN TODAY’S MARKETPLACE
# MCDMS facebook.com/madisoncollegedigital
madisoncollege.edu/digitalsummit
Madison Col lege n Truax Campus n 1701 Wr ight Street n Madison, WI
Moderators:
J. Michol BanesPresident, AMA Madison ChapterMarketing ManagerBaker Tilly Virchow Krause, LLP
BREA
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11:1
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:30
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:15
12:3
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1:30
Social, SEO, and Email: How This Winning Trifecta Drives Revenue
Melissa Johnson Director of Strategic MarketingShoutlet, Inc
Location Technology: Bring Context to Brand Conversations
Kevin Keiser Director of Marketing SOLOMO Technology
From Idea to App Store in Just 4 Weeks
Steve SchmidtManager, User Experience Centare
Using Social Media to Promote #wisconsincheese
Abby Despins Public Relations ManagerWisconsin Milk Marketing Board
Networking Luncheon: Professionals and Wisconsin Technical College Students
Co-Sponsors:
How does social media affect your search rankings? What’s the best way to socially optimize yo u r e m a i l s? I f yo u’ re n ot sure of the answers, it’s time to learn how SEO and email are intr icately connected to your soc ia l s t rategy. D u r i ng th i s session, we’ll cover how social affects SEO, ways to social ly optimize your email marketing, why content marketing has to be a part of the mix, and the importance of breaking down silos internally.
What do you do when your client has nothing but a notion of their product and no idea how to get it into the marketplace? T h e t r a d i t i o n a l a p p r o a c h i s to s tudy the ma r ket, the competition, and the potential users-aprocessthatcantakequite some time and more than a few dollars. In this session you will learn how Centare applied the concepts of Eric Ries’ Lean Startuptohelpdevelopalow-cost, experimental product as well as a new brand to test within the App Store market in just 4 weeks.
Pre-registrationforlunchisrequiredat madisoncollege.edu/digitalsummit
Charge: $20
Don’t be the myspace in your next job inter-view:Adiscussionofinterviewredflagsandfuture trends in marketing positions
Nervous for your first round of interviews?Or maybe it’s been a while since your last job interview? Are you trying to determine what skills to highlight on your resume, but you’re afraid you’ll look more like myspace than Ello? Join this panel of area marketing professionals for an interactive discussion of trends in marketing positions and skill sets, redflagsthatkilloffyourchanceforaposi-tion, and things potential employers look for during an interview.
The Power of Mobile
Chris Staszak Digital Media Consultant AmplifiedDigital
Jon KramerDigital Business Developer AmplifiedDigital
Martha CarriganPresidentBig Shoes Network
Join Wisconsin Milk Marketing Board’s Public Relations Manager, Abby Despins, for an overview of the organization’s social media strategy. This session is packed with examples of how they a re us i ng i mages , rec i pes , v ideo and more to engage #WisconsinCheese lovers and bui ld thei r brands. Abby wi l l talk about managing a large onl ine presence, par tner ing with bloggers to develop and enhance online content and more.
MOBILE i s quick ly becoming the premier channel for digital marketing. Join us as we explore mobile trends in the marketplace and h igh l ight oppor tun it ies to increase sa les and dr ive loyalty. Learn how to effectively integrate mobile into your digital strategy and adapt marketing planstobemobile-friendly.
According to Gartner research, location-basedtechnologywillbe the most adopted marketing tool in 2015. As the next step in marketing evolution, extending brand conversations to mobile devices us ing beacons and other sensors brings context to consumer communications. Join Gartner Cool Vendor winner, SOLOMO, to discuss the type of location technology available today, some actionable industry examples and outline the future of personal brand conversations.
Caroline BohlerDigital Account DirectorKennedy Communications
Alison KavanaughTalent Acquisition SpecialistAmerican Family Insurance
MODERATOR AND PANELISTS On next page
STUDENT-ONLY SESSION
Exploring Careers in Marketing
This student only section wi l l provide insight into the many career pathways available for today’s market ing students. You’ll hear from leading industry experts on how they entered the marketing world and then pursued their career dreams to reach their current positions.
11:3
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12:1
5STUDENT – ONLY SESSIONExploring Careers in MarketingModerator:
Holly Mercier Marketing Instructor Madison College
Panelists:
Jenny Sanders Principal Sortis Internet Marketing
Sarah Heck Communications Specialist Sun Prairie Area School District
Steven Bauer Director-SearchEngineMarketing Midwest Digital Marketing
Patricia Stempinski Sales Strategy and Business Planning Manager American Family Insurance
Madison College Marketing Advisory Board Member
Madison College does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities. Inquiries regarding the nondiscriminationpoliciesarehandledbytheAffirmativeActionOfficer, 1701 Wright Street, Madison, WI. 53704, phone 608.243.4449.
Madison College Marketing Advisory Board MemberMadison College Marketing Advisory Board Member
Madison College Marketing Advisory Board MemberMadison College Marketing Advisory Board Member
1. Sharpen your digital expertise to advance your brand’s digital presence 2. See the latest digital marketing trends for 2015 and beyond 3. Get a real-world look at latest digital tools 4. Hear strategy development from digital marketing leaders 5. Network with business professionals and future marketers
5 REASONS YOU SHOULD BE THERE:
T h i s s t ud e nt o n l y sect i o n w i l l provide insight into the many career pathways avai lable for today’s marketing students. You’ll hear from leading industry experts on how they entered the marketing world and then pursued their career dreams to reach their current positions.