Fall / Winter 2014New Product Supplement

Made in America with the planet in mind

and pets at heart.™

To our West Paw Friends + Family,

As we gear up for our busiest season, I wanted to pause a moment and reflect on a few investments that we’ve made, and that we are so very proud of. This year, we’re proud to create more joy in the lives of our pet owners and drive more sales for you, our retailers, by introducing our newest addition to the Zogoflex® line, the treat puzzle toy, Toppl™. We’re proud to announce that we’re guaranteeing our entire line of pet beds, so you feel just as confident recommending our bedding as your do our Zogoflex. And we’re proud that we’ve redesigned our product packaging, creating ease in the shopping experience to make it more durable and user-friendly (and always eco-friendly).

Because in the end, it’s about creating great experiences for you, our customers, building strong roots in our community, and making sustainable choices for our planet.

Thanks to you, for inspiring us to make positive investments that we can be proud of.

I wish you a successful holiday season.

Spencer Williams and the West Paw Design Team

Toppl™

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Whats New At West Paw DesignNEW Bed Guarantee & New Packaging This Fall

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Holiday Dog & Cat ToysPage 14

NEW!

NEW!

Li’l PlushPage 13

GUARANTEED

Look for these icons throughout the catalog:

MADE IN BOZEMAN, MT ECO-FRIENDLY GUARANTEED DISHWASHER SAFE ZogoflexMACHINE WASHABLE Plush

INTELLILOFT HANDCRAFTED JOIN THE LOOP™

Playtime Will Never Be The SameThe newest Zogoflex® of the bunch, Toppl™ is the treat-keeping toy that active dogs of all sizes have been waiting for. Made in large and small for all sized mouths, Toppl corrals treats, doling out sweet rewards one nip at a time. With endless playtime possibilities, Toppl falls over tipsily, rolls around clumsily, or combines with its other size to create a one-of-a-kind puzzle plaything! Owners will love watching their dogs chase Toppl just as much as their pups love playing with it! And unlike other toys that are perpetually plastered with yesterday’s treat leftovers, Toppl slides safely into the dishwasher for quick, simple cleanup that lets pups get back to playing—pronto.

Introducing Toppl.

6 Toppl

A smoothly curved base makes Toppl a topsy turvy treat

dispenser.

The curved top lip keeps Toppl rockin’ and rollin’ for nonstop fun.

Snouts can sniff at puppy treats

peaking through the sneaky window.

Pro Pup Tip: Wedge a chew stick through the window to “lock”

in treats!

Inner ridges fasten our two Toppl sizes together, creating a puzzle toy for

the craftiest canines.

Inner Toppl traps treats and keeps it close until nudged out by nuzzly noses.

Playtime, ReinventedPlaytime + Snacktime = Toppl™. Toppl is our topsy, turvy, treat-toting toy, and the newest addition to our Zogoflex® line. Pups will fall all over themselves trying to keep up with Toppl’s wobbly ways.

Order Toppl today at WestPawDesign.com/Retailer-Central

Something For Every Dog!Toppl is not just a treat toy; it’s a treat experience. With two different sizes (for dogs big and small!) and an interlocking feature (for dogs clever and cunning), Toppl has a multitude of ways to make playtime easy or challenging, from eager puppies on up to wise ol’ dogs.

Smaller Dogs

Bigger Dogs

Clever Dogs

A Smörgåsbord Of Options!Picky pups? No problem. Owners can create their own brand of Toppl tastiness by choosing a tasty treat and wedging it into the inner cage. And since Toppl slips easily into the dishwasher, owners can dole out a different snack morning, noon and night. Perfectly customizable for dogs that delight in dry food, wet food, most-loved doggie treats, or rarely-doled-out table scraps (or all of the above).

10 Toppl

We think dogs of all sizes should have a treat toy that fully fits their snout, which is why we rolled out the Toppl™ in large and small. Goodies gobbled too easily? Grab a small Toppl (sold separately) and lock it to large Toppl to create a one-of-a-kind treat puzzle. Perfect for dogs of all sizes and ages.

See Toppl™ in action on our website at WestPawDesign.com/Toppl

1Stack small Toppl

(sold separately) on top of a treat-stuffed large Toppl.

For more of a challenge, twist Toppl

and lock it in place.

Push once, combining the two Toppls into a

mega-fun treat puzzle.2

3

Treat Toys That Play Well Together

11Toppl

TNG AQAGRN

Treat dispensing on its own

Interlocking ring design links small Toppl + large Toppl for for a treat puzzle challenge (sold separately)

Slide it in the dishwasher! Easy to clean for a quick treat change up.

Recyclable

BPA and Phthalate Free

Guaranteed

Toppl™ SmallZG0833” / 8cmMSRP $14.95

LargeZG0844” / 10cmMSRP $19.95

NEW!

Colors: Tangerine (TNG), Granny Smith (GRN), Aqua Blue (AQA)

Watch our video of Toppl’s topsy-turvy tendencies in action! Visit WestPawDesign.com/Toppl

Available for order online and to ship late August.

12 What’s New At WPD

ECO DROP

® WITH HEMP

ECO DROP

® AVEC CHANVRE

ECO DROP® CON CÁÑAMO

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WEST PAW DOG TOYJOUET POUR CHIEN WEST PAW JUGUETE PARA PERROS WEST PAW

West Paw dog toys are soft and snuggly—the kind dogs like to drag around with them IntelliLoft® fill or nothing at all, so you can introduce your favorite furry friend to a fun little buddy of their own.

JIVE® ZOGOFLEX®

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100% RECYCLABLE100 % RECYCLABLE100% RECICLABLE

BOUNCES & FLOATS!REBONDIT ET FLOTTE !¡REBOTA Y FLOTA!

DISHWASHER SAFELAVABLE AU LAVE-VAISSELLE SE PUEDE LAVAR EN EL LAVAPLATOS

CHEWMÂCHERMORDER

GUARANTEED TOUGHSOLIDITÉ GARANTIERESISTENCIA GARANTIZADA

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A New Look for Packaging!Because we know that it’s hard to care for every customer who walks in your door, we’re changing up our packaging to make it more user friendly:

Clearly described key features so customers know which products will best suit their pet

Packaging that looks like West Paw Design across product categories (so we’ll be easy to spot!)

Stronger, more durable, and always eco-friendly.

Take a sneak peek and find all about our new packaging and when you’ll start seeing it in person at: www.WestPawDesign.com/Retailer-Central

What’s new at West Paw Design!

Our Easy Bed GuaranteeHere at West Paw Design, we believe in the durability of our pet beds from concept to completion. We have such confidence in our bedding, and we want our customers to have confidence too. If your customers are unhappy with any bed they’ve bought from you for any reason, within one year of purchase we promise to make it right. Which means your customers will feel good knowing that we’re taking care of them and their pet, and you’ll feel just as good recommending our beds as you do our Zogoflex products.

To learn more about our bedding guarantee, visit us at WestPawDesign.com/Retailer-Central

GUARANTEED

13Li’l Plush

BLK

Delightfully squeaky

Toss, shake, fetch, and cuddle

Handsewn one by one

Li’l Plush Why did we create a whole line of tiny favorites? Because we think the littlest members of the West Paw Design pet team deserve a smaller version of our delicious plush toys. With Li’l Chicks for cats, Li’l Rooster and Li’l Boogey for dogs, these furry, friendly guys are perfect replicas of their best selling big brothers. Made exclusively for the mini-est of mouths.

A. Li’l ChicksC00282” / 5cmMSRP $7.95

A.

B.

C.

NEW!

Get your Li’l Plush order in today at www.WestPawDesign.com/Retailer-Central

LIM HPK HPK

B. Li’l Rooster B. Li’l BoogeyD01164” / 10cmMSRP $7.95

D01174” / 10cmMSRP $7.95

Colors: Lime (LIM), Hot Pink (HPK) Colors: Black (BLK), Hot Pink (HPK)

CAT TOY