Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:00-12:00 PMNETWORK

REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

11:30-1:00 PM SOLUTIONS HALL

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1,3,5

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

DINNER PLANNED SEATING7:00-8:30 PM

DINING ROOM

CONNECT

RET MFRSPUNIV

4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS

CONNECT

RET MFRSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

Welcome & What’s on the Agenda for the next two days

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

7:00-8:25 AM BOCA FOYER & PATIO

NETWORK

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1,3,5,7

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands

Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

12:30-1:50 PM DINNING ROOM

CONNECT

RET MFRSPUNIV

Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM

DINNER PLANNED SEATING7:00-8:30 PM

DINING ROOM

CONNECT

RET MFRSPUNIV

Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM

2:00-2:40 PM DINING ROOM

PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

EMAIL BREAK5:00-6:00 PM

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing

Room 2: “Aisle Reinvention and Optimization” Fifth Dimension

Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution

Room 4: “Automated Planogram Creation” Cantactix Solutions

Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro

Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research

Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology

Room 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.

Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen

Room 2: "Revving up" Category Management in the Automotive Channel

Room 3: "Deploying” Category Management in the Military Channel

Room 4: “Revenue Management” Periscope – A McKinsey Solution

Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA

Room 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC

Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria

Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions

Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge

Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM

Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity

Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ

Room 8:“Re-imagining Assortment: What if you could...”, IBM

Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!

6:00+NETWORK

Main Conference THURSDAY , OCTOBER 2, 2014 | AM

NETWORK7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:30-9:20 AMPLENARY

PLENARY

“The Future Is Here:  Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY

"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"

Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak!

New White Paper:

"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOTPORTE-COCHERE

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:00-12:00 PMNETWORK

REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

11:30-1:00 PM SOLUTIONS HALL

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1,3,5

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

DINNER PLANNED SEATING7:00-8:30 PM

DINING ROOM

CONNECT

RET MFRSPUNIV

4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS

CONNECT

RET MFRSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

Welcome & What’s on the Agenda for the next two days

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

7:00-8:25 AM BOCA FOYER & PATIO

NETWORK

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1,3,5,7

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands

Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

12:30-1:50 PM DINNING ROOM

CONNECT

RET MFRSPUNIV

Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM

2:00-2:40 PM DINING ROOM

PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

EMAIL BREAK5:00-6:00 PM

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing

Room 2: “Aisle Reinvention and Optimization” Fifth Dimension

Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution

Room 4: “Automated Planogram Creation” Cantactix Solutions

Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro

Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research

Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology

Room 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.

Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen

Room 2: "Revving up" Category Management in the Automotive Channel

Room 3: "Deploying” Category Management in the Military Channel

Room 4: “Revenue Management” Periscope – A McKinsey Solution

Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA

Room 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC

Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria

Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions

Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge

Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM

Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity

Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ

Room 8:“Re-imagining Assortment: What if you could...”, IBM

Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!

6:00+NETWORK

Main Conference THURSDAY , OCTOBER 2, 2014 | AM

NETWORK7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:30-9:20 AMPLENARY

PLENARY

“The Future Is Here:  Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY

"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"

Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak!

New White Paper:

"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOTPORTE-COCHERE

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:00-12:00 PMNETWORK

REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

11:30-1:00 PM SOLUTIONS HALL

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1,3,5

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

DINNER PLANNED SEATING7:00-8:30 PM

DINING ROOM

CONNECT

RET MFRSPUNIV

4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS

CONNECT

RET MFRSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

Welcome & What’s on the Agenda for the next two days

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

7:00-8:25 AM BOCA FOYER & PATIO

NETWORK

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1,3,5,7

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands

Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

12:30-1:50 PM DINNING ROOM

CONNECT

RET MFRSPUNIV

Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM

2:00-2:40 PM DINING ROOM

PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

EMAIL BREAK5:00-6:00 PM

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing

Room 2: “Aisle Reinvention and Optimization” Fifth Dimension

Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution

Room 4: “Automated Planogram Creation” Cantactix Solutions

Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro

Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research

Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology

Room 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.

Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen

Room 2: "Revving up" Category Management in the Automotive Channel

Room 3: "Deploying” Category Management in the Military Channel

Room 4: “Revenue Management” Periscope – A McKinsey Solution

Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA

Room 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC

Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria

Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions

Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge

Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM

Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity

Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ

Room 8:“Re-imagining Assortment: What if you could...”, IBM

Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!

6:00+NETWORK

Main Conference THURSDAY , OCTOBER 2, 2014 | AM

NETWORK7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:30-9:20 AMPLENARY

PLENARY

“The Future Is Here:  Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY

"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"

Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak!

New White Paper:

"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOTPORTE-COCHERE

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:00-12:00 PMNETWORK

REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

11:30-1:00 PM SOLUTIONS HALL

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1,3,5

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

DINNER PLANNED SEATING7:00-8:30 PM

DINING ROOM

CONNECT

RET MFRSPUNIV

4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS

CONNECT

RET MFRSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

Welcome & What’s on the Agenda for the next two days

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution

7:00-8:25 AM BOCA FOYER & PATIO

NETWORK

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1,3,5,7

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands

Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

12:30-1:50 PM DINNING ROOM

CONNECT

RET MFRSPUNIV

Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM

2:00-2:40 PM DINING ROOM

PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

EMAIL BREAK5:00-6:00 PM

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing

Room 2: “Aisle Reinvention and Optimization” Fifth Dimension

Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution

Room 4: “Automated Planogram Creation” Cantactix Solutions

Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro

Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research

Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology

Room 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.

Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen

Room 2: "Revving up" Category Management in the Automotive Channel

Room 3: "Deploying” Category Management in the Military Channel

Room 4: “Revenue Management” Periscope – A McKinsey Solution

Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA

Room 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.

Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC

Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria

Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions

Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge

Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM

Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity

Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ

Room 8:“Re-imagining Assortment: What if you could...”, IBM

Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!

6:00+NETWORK

Main Conference THURSDAY , OCTOBER 2, 2014 | AM

NETWORK7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution

8:30-9:20 AMPLENARY

PLENARY

“The Future Is Here:  Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY

"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"

Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak!

New White Paper:

"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOTPORTE-COCHERE

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM