2014 pop vote
TRANSCRIPT
The future of retail experiences
and environments
March 24-27 2014, Ecole des Mines de Saint-Etienne,
FRANCE
P O P O T E
Remi Le Blanc Claire-lise Fogeron Akshara Manohar Jaeyong Nam Camille Poix
b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t
s c e n a r i o
contents
b a c k g r o u n d i n s p i r a t i o n
c o n c e p t
s c e n a r i o
r e a l i t y i s dead.
Research online and buy products online
44%
51%
17%
32% Research online, visit store to view, then return online to purchase
Research online, and visit store to purchase
Visit a store first, and then purchase online
No consumer preference
Lack of affordable market testing opportunities
No equal opportunity for entrepreneurs
Lack of new experiences Downfall of
local economy
MARKET GAPS
How we will engage with retail?
b a c k g r o u n d
i n s p i r a t i o n c o n c e p t
s c e n a r i o
Global brands are less prominent in people’s lives today “
People are more likely to take notice of friend’s comments on recommendations than those in mainstream media. “
Brands and businesses need to adapt and evolve based on local needs to add value for the retail experiences. “
IDEAL RETAIL
PROSPERITY
CONSUMER-LED BRAND-LED
LESS PROSPERITY
CURRENT RETAIL
b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t s c e n a r i o
Pop up stores selected by consumers for revitalizing shopping streets
POP OTE
CONSUMER
Offering a place Entrée fee
BRAND TOWN
B U S I N E S S M O D E L
Improving local economy Improving quality of life
Brand recognition Market testing Profits
Decision maker Co-creating the market
B U S I N E S S M O D E L
CONSUMER
BRAND TOWN
B U S I N E S S M O D E L
BENEFICIERIES USER DEFINITION
Local people Tourists
Brand owners Entrepreneurs
Local town
Inhabitants
CONSUMER
BRAND
TOWN
[ ] [ ] [ ]
Young/Adults
20-40’s
Shoperholic
Family
Tourists
] Primary target
b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t
s e n a r i o
Collaboration
Featuring brands
Vote Installation
Launch Popup
Passive feedback
TOWN
CONSUMER BRAND
CONSUMER
1
2 BRAND
3 4
5
6
E X P E R I E N C E P R O C E S S
1
The town sets up a pop-vote store.
2Collaboration between town and companies
3 Proposition
Vote 4
5Advertising
6 Opening
7Like System
People can vote by NFC/QR code installed at public places such as bus stop, billboard in the squares.
Independent website or SNS for voting that can check real time status.
H O W T O V O T E ?
W H A T P O P U P S T O R E S L O O K L I K E ?
Conceptual spaces not only for selling, but mainly for offering brand identity.
Online shopping mall can be tangible.
W H A T P O P U P S T O R E S L O O K L I K E ?
Small local entrepreneurs have equal chance to have their stores Chance for presenting regional specialties Bringing tourists from outside.
L I K I N G S Y S T E M
T h a n k y o u .