2014 POPCORN KICKOFF

THE HOW & THE WHY

TONIGHT WE ARE GOING TO SHOW

YOU HOW TO SELL POPCORN AND

WHY IT IS MATTERS

WHY IS OUR UNIT SELLING

POPCORN?

POPCORN = PROGRAM

PROGRAM COSTS MONEY

WE HAVE TO RAISE THE MONEY

NEEDED TO FUND OUR 2014-15

SCOUTING PROGRAM

OUR UNIT’S

2014-15 PROGRAM

PARENTS: WHAT’S IN IT FOR

YOU!

HANDOUT

OUR UPCOMING PROGRAM AND

THE COSTS

WHY YOUR SCOUT

SHOULD PARTICIPATE IN

POPCORN SALES

• HE LEARNS TO “EARN HIS OWN

WAY”

• QUALITY PROGRAM FOR THE

ENTIRE UNIT

• NO OUT-OF-POCKET EXPENSE

FOR PARENTS!

UNIT GOAL

PER-SCOUT GOAL

HIT THIS – THEN YOUR SON’S SCOUTING IS

FREE FOR THE YEAR!

$10,000

$500

HOW ARE WE

GOING TO SELL POPCORN?

A FEW THINGS TO ENSURE SELLING

SUCCESS…

SCOUT

SALESMANSHIP

WE HAVE TO TAKE THE PROPER

APPROACH

LET’S ROLE-PLAY!

SCOUT

SALESMANSHIP

• DO NOT SAY “DO YOU WANT TO

BUY SOME POPCORN ?” RIGHT AT

THE START

• THAT GIVES THE CUSTOMER AN

EASY WAY TO SAY “NO !”

SCOUT

SALESMANSHIP

INSTEAD, TRY THIS APPROACH….

• HI ! MY NAME IS ____ .

• WE’RE TRYING TO FUND OUR

WAY TO CAMP BY SELLING

POPCORN .

• WILL YOU HELP ME ?

HOW = WHERE TO SELL

STORE FRONT – SHOW N SELL

DOOR-TO-DOOR IN YOUR

NEIGHBORHOOD

PARENTS’ OFFICE / WORKPLACE

BUSINESSES IN YOUR AREA

ONLINE AT WWW.TRAILS-END.COM

WHO LIKES PRIZES ?

COUNCIL-SPONSORED PRIZE

PROGRAM

GOAL-BASED EXTRA INCENTIVES

ADDITIONAL UNIT INCENTIVES

TRAIL’S END SCHOLARSHIP

NUTS & BOLTS OF OUR SALE

CAMPAIGN DATES

COMMISSIONS

TURN IN ORDERS AND PRODUCT

PICK UP

HAVE FUN &

GOOD LUCK THIS FALL !

STICK AROUND FOR “BEHIND THE

SCENES” TO MAKE YOUR UNIT’S 2014

POPCORN SALE A SUCCESS !

TO BE SUCCESSFUL ,

TIE THE POPCORN

SALE DIRECTLY TO

YOUR SCOUTING PROGRAM

DO THE “IDEAL YEAR OF SCOUTING”

THE IDEAL YEAR OF

SCOUTING APPROACH

1. PLAN

2. BUDGET

3. GOAL SET

4.

COMMUNICAT

E

5. TRAIN

6. DELIVER

THE IDEAL YEAR OF

SCOUTING : PLANNING

• GET WITH UNIT LEADERSHIP

• DETERMINE THE UPCOMING PROGRAM

• FEEDBACK FROM SCOUTS & FAMILIES IS

SUGGESTED

THE IDEAL YEAR OF

SCOUTING : BUDGETING

• ASSIGN A COST TO EACH ACTIVITY

• ADVANCEMENTS, UNIFORMS, ETC. CAN BE

INCLUDED

• YOU CAN BUDGET FOR LEADER EXPENSES AS

WELL

• ADD IT UP AND MULTIPLY FOR EVERY SCOUT IN

THE UNIT

• NOW YOU KNOW THE COST OF THE ENTIRE

UPCOMING PROGRAM

THE IDEAL YEAR OF

SCOUTING : GOAL SETTING

3,000$ / 30% = 10,000$

Budget GoalUnit

Commission

Unit Sales

Goal

10,000$ / 20 = 500$

Sales GoalNumber of

ScoutsScout Goal

THE IDEAL YEAR OF SCOUTING :

COMMUNCIATE

• PRIMARY COMMUNICATION WILL TAKE PLACE AT

THE KICKOFF

• KICKOFF IS FIRST EXPOSURE TO POPCORN FOR

MANY SCOUTS & THEIR FAMILES

• KICKOFF SHOULD BE A SEPARATE EVENT THAT IS

FUN & INFORMATIVE !

THE IDEAL YEAR OF SCOUTING :

COMMUNCIATE

• ILLUSTRATE TO PARENTS & SCOUTS THE HOW

AND THE WHY

• PARENTS MUST UNDERSTAND “ WHAT’S IN IT

FOR ME “

• SCOUTS MUST BE TRAINED HOW TO PROPERLY

SELL

THE IDEAL YEAR OF

SCOUTING : TRAINING

YOUR SALES FORCE

• THE HARDEST SALE TO MAKE IS THE 1ST ONE !

• HAVE THE SCOUTS “MAKE THEIR 1ST SALE“ BY

ROLE PLAYING WITH THEIR UNIT LEADER

DURING THE KICKOFF

• THIS IS ESSENTIAL TO THEIR SELLING SUCCESS

• MAKE SURE THIS TAKES PLACE AT THE KICKOFF

THE IDEAL YEAR OF

SCOUTING : TRAINING

YOUR SALES FORCE• HI ! MY NAME IS ______ .

• I’M A C/B SCOUT IN P/T __ .

• WE’RE SELLING TRAIL’S END GOURMET

POPCORN TO GO TO ___ .

• WILL YOU HELP US GET THERE ?GREAT SALESMEN AREN’T BORN –THEY’RE MADE !

THE IDEAL YEAR OF

SCOUTING : DELIVER THE PROGRAM

• KEEP THE CAMPAIGN IN FRONT OF THE PARENTS

& SCOUTS

• REMIND THEM WEEKLY OF THE GOALS AND THE

BENEFITS ONCE THEY ARE REACHED

• CELEBRATE SUCCESSES

• DELIVER THE PROGRAM TO THE SCOUTS AND

THEIR FAMILIES !

THANKS FOR YOUR TIME & ATTENTION !

THAT’S ALL FOLKS !