2014 sponsorship opportunities · sponsorship opportunities maker faire bay area saturday, may 17...
TRANSCRIPT
2014
SPONSORSHIP OPPORTUNITIES
MAKER FAIRE BAY AREASaturday, May 17 & Sunday, May 18, 2014
San Mateo Event Center
WORLD MAKER FAIRE NEW YORK Saturday Sept. 20 & Sunday Sept. 21, 2014
New York Hall of Science
OVERVIEW .................................2
PRESENTING SPONSOR ........3
GOLDSMITH SPONSOR ..........4
SILVERSMITH SPONSOR .......5
COPPERSMITH SPONSOR .....6
BLACKSMITH SPONSOR.........7
BENEFITS GLOSSARY .............8
MEDIA & SPONSORS .............10
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For more information, please contact Sales at (707) 584-6741, [email protected]
OVERVIEWTHE WORLD’S LARGEST DIY FESTIVALMaker Faire inspires, informs, connects and entertains thousands of attendees in a family-friendly environment that celebrates technology, education, science, arts, crafts, engineer-ing, food, sustainability, and more.
Audience68% Male, 32% Female57% own their home$125,000 median HHI
Age18-22 4.5%23-29 16.6%30-39 24.3%40-49 31.7%50-59 16.4%60+ 4.4%*Age 17 & under did not participate in surveySource: 2013 Maker Faire Attendee Survey
• 97% are college educated, and 43% have post-graduate degrees
• Median age 37.5 yrs old• 64% Married
• 47% of attendees were first timers
• Top three interest areas: Science, electronics, and robotics• 55% participated in demos and hands-on craft projects
• 45% have children under 18 living at home
• 78% gave Maker Faire high praise - quoting it was “the best event they’ve been to all year”, or “pretty darn great”
• 91% attended Maker Faire with family and friends
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For more information, please contact Sales at (707) 584-6741, [email protected]
PRESENTING SPONSOR (Limited to 2 per event, non-competing)The Presenting Sponsor package provides maximum exposure to all attendees before, during, and after Maker Faire, as well as key positioning across MAKE properties. We will work closely with you to customize your presence and strategically align your brand with Maker Faire. Your company name/logo will be designated as Presenting Sponsor and will receive title billing in all Maker Faire marketing and promotional materials.
POST EVENT:Stay in touch with the MAKE community: Receive 8 one-year corporate subscriptions to MAKE magazine.
SPONSORSHIP COMMITMENT: $250,000
PRE-EVENT INCLUSION:Title BillingMaker Faire Attendee NewsletterMaker NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingCustom Feature in Pre-Event Press ReleaseMapProgram Guide InsertOnline Advertising on Makezine.comInclusion in MAKE magazine
ON-SITE BENEFITS & INCLUSION:On-Site Presence, up to a 60’x 60’ stand alone spaceTwo Speaking OpportunitiesSponsor BannerStrategic On-Site Branding IntegrationAttendee GiveawaysMaker Registration PacketsMaker Faire Staff Passes: 50 passesMaker Faire Guest Passes: 350 one-day passes
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For more information, please contact Sales at (707) 584-6741, [email protected]
GOLDSMITH SPONSOR The Goldsmith Sponsor package provides significant exposure to all attendees before, during, and after Maker Faire, with integration across MAKE properties. We will work with you to create a custom presence on-site and increase brand awareness through our marketing and PR channels. PRE-EVENT INCLUSION:Maker Faire NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingFeature in Pre-Event Press ReleaseMapProgram Guide InsertOnline Advertising on Makezine.comInclusion in MAKE magazine
ON-SITE BENEFITS & INCLUSION:On-Site Presence, up to a 40’x40’ stand alone spaceOne Speaking OpportunitySponsor BannerAttendee GiveawaysMaker Faire Staff Passes: 40 passesMaker Faire Guest Passes: 250 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 6 one-year corporate subscriptions to MAKE magazine.
SPONSORSHIP COMMITMENT: $100,000
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For more information, please contact Sales at (707) 584-6741, [email protected]
SILVERSMITH SPONSORThe Silversmith Sponsor package offers significant branding and exposure before, during, and after Maker Faire. As a Silversmith Sponsor, your company will have a significant presence on-site at Maker Faire, as well as inclusion in Maker Faire marketing and promotional materials.
PRE-EVENT INCLUSION:Maker Faire NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingProgram Guide Insert
ON-SITE BENEFITS & INCLUSION:On-Site Presence, up to a 20’x20’ with at least 2 open sidesSponsor BannerMaker Faire Staff Passes: 30 passesMaker Faire Guest Passes: 100 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 4 one-year corporate subscriptions to MAKE magazine.
SPONSORSHIP COMMITMENT: $50,000
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For more information, please contact Sales at (707) 584-6741, [email protected]
COPPERSMITH SPONSORThe Coppersmith Sponsor package is a great opportunity to increase brand awareness and align your company with the growing community of Makers. As a Coppersmith Sponsor, your company logo will be included in the Maker Faire program guide and on the Maker Faire website.
PRE-EVENT INCLUSION:Maker Faire WebsiteProgram Guide Insert
ON-SITE BENEFITS & INCLUSION:On-Site Presence, up to a 10’x20’ with at least 2 open sidesSponsor BannerMaker Faire Staff Passes: 20 passesMaker Faire Guest Passes: 50 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 2 one-year corporate subscriptions to MAKE magazine.
SPONSORSHIP COMMITMENT: $17,500
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For more information, please contact Sales at (707) 584-6741, [email protected]
BLACKSMITH SPONSORThe Blacksmith Sponsor package is a great introductory opportunity to experience Maker Faire and reach the growing community of Makers.
PRE-EVENT INCLUSIONMaker Faire Website - Company name (no logo) and link to your site
ON-SITE BENEFITS & INCLUSION:On-Site Presence: Up at a 10’x10’ SpaceMaker Faire Staff Passes: 10 passesMaker Faire Guest Passes: 10 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive a one-year corporate subscriptions to MAKE magazine.
SPONSORSHIP COMMITMENT: $5,000
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For more information, please contact Sales at (707) 584-6741, [email protected]
PRE-EVENT BENEFITS GLOSSARY:
Title Billing: Your company name/logo will be listed as the Presenting Sponsor for the Event in all Maker Faire advertising and promotion; online, pre-event, on-site and post event.
Maker Faire Newsletter: Inclusion of your company logo in one Attendee Newsletter.
Maker Newsletter: Inclusion of your company logo or featured offer in one Maker Newsletter.
Maker Faire Website: Company logo prominently displayed on the Maker Faire Homepage and Sponsor Page.
Maker Faire Print Advertising: Your logo will be included in Maker Faire print advertising in advance of the event.
Pre-Event Press Release: A custom press release or feature (depending on sponsorship level) in a Maker Faire Pre-Event Press Release.
Program Guide Insert: Logo inclusion in the Maker Faire Program Guide Insert which is available to tens of thousands of attendees before and during the event.
Map: Logo inclusion on the Maker Faire Event Map based on your company’s on-site placement/sponsorship.
Online Advertising on Makezine.com: 200K banner impressions for Presenting Sponsor, 100K banner impressions for Goldsmith Sponsor (cannot be transferred to existing or new contracts).
Inclusion in MAKE magazine: Print Ad in current issue of MAKE magazine, Full Page for Presenting Sponsor, 1/2 Page for Goldsmith Sponsor (cannot be transferred to existing or new contracts).
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For more information, please contact Sales at (707) 584-6741, [email protected]
ON-SITE BENEFITS GLOSSARY:
On-Site Presence*: A special area specifically selected for your company to reach tens of thousands of attendees and hundreds of Makers.
*You will be responsible for ordering and paying for electricity, internet, tables, chairs, drayage and any other special properties or other equipment to help you customize your space. Stand alone tents and spaces are available to top-tier sponsors and are considered on a case by case basis, subject to availability and activation fees.
Speaking Opportunities: We will work with you to determine the appropriate on-site stage opportunities. Topic matters must be approved by Show Management in advance of the event.
Sponsor Banner: Your logo will be prominently displayed on sponsor appreciation signage and positioned for high visibility.
Attendee Giveaways: The opportunity to distribute a DVD, flyer, or brochure to attendees through our onsite retail store, the Maker Shed. (Note: Item must be approved by Show Management in advance.)
Maker Registration Packets: You will have the opportunity to distribute a DVD, flyer, or brochure which will be included inside Maker Registration Packets. (Note: Item must be approved by Show Management in advance.)
Staff Passes: Full weekend access for staff.
Guest Passes: Complimentary one-day passes for guests of your choosing.
POST EVENT BENEFITS GLOSSARY:
Stay in Touch with the MAKE Community: Receive one-year corporate subscriptions to MAKE magazine.
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For more information, please contact Sales at (707) 584-6741, [email protected]
MEDIA
“Maker Faire may well be Silicon Valley’s biggest cultural export. ” — Chris O’Brien; Los Angeles Times
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