2014: the year social grows up - #socialatscale london
DESCRIPTION
Social has been on an evolutionary journey in the business world, but 2014 could be the year it actually grows up. We asked clients and agency friends what social needs to do in 2014 to meet their expectations... these are their answers.TRANSCRIPT
2014: The Year Social
Grows Up
Hi. I’m @RonSchott
Gestation Birth Toddler Pre-teen Teen
Early 2000s Mid 2000s 2009-2012 2013+
Social’s been maturing…
WE ASKED OUR CLIENTS WHAT
SOCIAL SUCCESS WOULD LOOK
LIKE IN 2014… THE FOLLOWING IS
MADE UP OF THEIR ANSWERS
Stories
vs.
Campaigns
Real-time
Becomes the
Only Time
B2B Social
Comes of Age
Adapt
or
Perish
TV Actually
Becomes
Social
Measurement
Gets the
Standardised
Treatment
Social
As a Layer…
Everywhere
Social by
Design
Becomes the
Norm
Social Breaks
Out of the
Silo
Physical and
Digital…
Together
Rising Above
the Noise
Takes Money
Social
Roles
Normalised
So, what are you doing to
help your social go from
“hoodie” to “shirt and tie”
in 2014?
@SpringCreekUK