2014: The Year Social

Grows Up

Hi. I’m @RonSchott

Gestation Birth Toddler Pre-teen Teen

Early 2000s Mid 2000s 2009-2012 2013+

Social’s been maturing…

WE ASKED OUR CLIENTS WHAT

SOCIAL SUCCESS WOULD LOOK

LIKE IN 2014… THE FOLLOWING IS

MADE UP OF THEIR ANSWERS

Stories

vs.

Campaigns

Real-time

Becomes the

Only Time

B2B Social

Comes of Age

Adapt

or

Perish

TV Actually

Becomes

Social

Measurement

Gets the

Standardised

Treatment

Social

As a Layer…

Everywhere

Social by

Design

Becomes the

Norm

Social Breaks

Out of the

Silo

Physical and

Digital…

Together

Rising Above

the Noise

Takes Money

Social

Roles

Normalised

So, what are you doing to

help your social go from

“hoodie” to “shirt and tie”

in 2014?

@SpringCreekUK